Pricing ranges from
    $5,997 – 7,196/month

    Sugar Creek Alzheimer's Special Care Center

    505 E Vernon Ave, Normal, IL, 61761
    4.5 · 91 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    5.0

    Highly recommend Sugar Creek care

    I placed my parent at Sugar Creek and have been very pleased: the staff are overwhelmingly friendly, caring and knowledgeable (excellent memory-care expertise), the building is spotless and home-like, and there are lots of activities plus consistently good meals. My parent feels safe, engaged, and personally cared for, and communication is generally responsive. There have been occasional management/staffing hiccups, a few administrative issues, and costs are not low, but overall I confidently recommend Sugar Creek.

    Pricing

    $5,997+/moSemi-privateAssisted Living
    $7,196+/mo1 BedroomAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program
    • Respite program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    4.55 · 91 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.7
    • Staff

      4.6
    • Meals

      4.4
    • Amenities

      4.2
    • Value

      3.5

    Pros

    • Caring, attentive staff
    • Specialized Alzheimer's and dementia care
    • Engaging, dementia-friendly activities schedule
    • Clean and well-maintained facility
    • Home-like atmosphere and family-like relationships
    • Good staff-to-resident ratio
    • Responsive communication and quick response to issues
    • Safe and secure environment
    • On-site hospice and peaceful end-of-life care
    • Medication management and doctor visits on site
    • High-quality, appetizing dining and menu variety
    • Transportation and bus excursions
    • Bright, modern, well-organized building
    • Strong social/community environment
    • Welcoming to visitors and easy touring experience
    • Memory care expertise and behavior-management skill
    • Therapy and activity programming of high quality
    • Accessible, convenient location
    • Pleasant common spaces (courtyard, TV/film room, dining room)
    • Consistent housekeeping and clean rooms
    • Staff teamwork, positive attitudes, and going-the-extra-mile
    • Many families explicitly recommend Sugar Creek

    Cons

    • Occasional staffing shortages and high staff turnover
    • Unprofessional, rude, or dishonest management reported by some
    • Inconsistent communication in a minority of experiences
    • Safety concerns for some residents (falls reported, no bed alarm)
    • Isolated reports of neglect (dehydration, soiled linens, missed care)
    • Financial burden / higher cost for some families
    • Limited activity options for higher-functioning residents
    • Laundry and clothing-care problems (delays, misplacement)
    • Resident conflicts and reported readmission denials
    • COVID-era restrictions reduced activities for a period
    • TV/remote control and channel availability frustrations
    • Unfilled administrative positions affecting operations
    • Perception of negative internal culture and staff morale issues
    • Occasional reports of poor cleanliness/hygiene in isolated incidents

    Summary review

    Overall sentiment: The reviews for Sugar Creek Alzheimer's Special Care Center are predominantly positive, with a strong recurring theme of compassionate, dementia-trained staff and an environment that many families describe as home-like, bright, and well-maintained. A majority of reviewers emphasize the facility's strength as a specialized memory-care provider — staff are frequently praised for their knowledge of Alzheimer's and dementia behavior management, for providing individualized attention, and for forming family-like relationships with residents. Many families explicitly state that their loved ones are happy and well-cared-for, and a high number of reviewers recommend Sugar Creek and encourage touring the facility.

    Care quality and staff: Care quality is the most commonly lauded aspect. Reviewers consistently note attentive CNAs, nurses, and therapy staff who provide personalized reminders, prompts, and hands-on support. Staff teamwork, positive attitudes, and willingness to go the extra mile are repeatedly mentioned; reviewers used terms such as “staff are angels,” “treat residents like family,” and “caring and compassionate.” Several accounts highlight strong dementia-focused training and skill in managing challenging behaviors. Communication is often described as responsive and quick, though a minority of families reported inconsistent communication and desired clearer, more proactive updates from management or certain staff members.

    Facilities and cleanliness: Many reviewers praise the physical environment: it is described as clean, bright, modern-feeling (even if not brand-new), well-organized, and comfortable. Common areas—courtyard, dining room, TV/film room, and on-site activity center—are frequently mentioned as pleasant and well-used. Housekeeping and room cleanliness receive strong positive notes from many families, and unannounced visits were welcomed by some reviewers as evidence of consistent standards. A small number of reviews call out isolated incidents of poor hygiene or soiled linens; these appear less common but notable when they occur.

    Dining and activities: Dining is another strong positive. Multiple reviewers cite appetizing, consistently good meals and special touches such as Sunday dinners and an identified chef; food is described as a tangible source of family satisfaction. Activity programming is highlighted throughout: daily, dementia-friendly activities, meaningful engagement, and outings (bus excursions) are frequent positives. The recreation/activities director is singled out by name in some comments and is widely appreciated. That said, several reviewers would like more varied offerings for higher-functioning residents or lamented that COVID-era restrictions had temporarily limited programming.

    Management, operations, and culture: Opinions about leadership and administration are mixed and form the primary area of concern. Many reviews applaud management as responsive, professional, and hands-on, while a distinct subset report problems with particular administrators or office managers — allegations include rudeness, dishonesty, delays (for example, W-2 handling), hiring/firing turmoil, and overall poor morale. Staffing challenges are repeatedly mentioned: periods of understaffing, employee turnover, and unfilled administrative positions were cited as contributing to service gaps (e.g., delayed laundry, fewer socialization opportunities for some residents). This produces a pattern where most care interactions are positive but operational fragilities sometimes surface, particularly during staffing transitions.

    Safety and isolated negative incidents: While many families describe Sugar Creek as a safe and secure environment with on-site hospice and peaceful end-of-life care, there are a number of serious negative reports that cannot be ignored. Several reviewers recounted safety-related incidents such as falls, dehydration leading to hospitalization, and missed or delayed care (soiled bedding/clothing, misplaced personal items). These reports are in the minority relative to the volume of positive comments but are significant in severity and reflect instances where staffing, supervision, or processes failed. Reviewers also reported lack of certain safety aids in some cases (e.g., no bed alarm mentioned for a fall-prone resident).

    Cost and value: Cost perceptions vary. Some families report that Sugar Creek is more expensive but worth it given the quality of care and peace of mind it provides; a few explicitly call the cost a financial burden. Others note good value and competitive pricing. Overall, reviewers tend to feel that the level of specialized memory-care services and activities justifies the price, though affordability will depend on each family's resources.

    Net impression and recommendations: In sum, Sugar Creek is widely seen as a strong memory-care option with notable strengths in staff compassion, dementia expertise, engaging activities, dining, and facility upkeep. The most consistent caveats are operational: management consistency, staff turnover/shortages, and a small number of serious care lapses reported by families. Prospective families should consider touring (many reviewers had excellent tour experiences), ask specific questions about staffing stability, fall-prevention measures, laundry and personal-item policies, and how the community supports higher-functioning residents. Overall, the reviews indicate a facility that provides excellent, humane dementia care for most residents, with some operational risks that families should monitor and discuss with leadership when considering placement.

    Location

    Map showing location of Sugar Creek Alzheimer's Special Care Center

    About Sugar Creek Alzheimer's Special Care Center

    Sugar Creek Alzheimer's Special Care Center sits in Normal, Illinois, near Bloomington, and specializes in memory care for seniors with Alzheimer's disease and other forms of dementia, so nobody needs to worry about getting lost in a big building because it only has one floor which makes it easier to get around, and the whole place is designed to keep people safe and comfortable, including a secured setting to help prevent wandering. The staff uses a program called Meaningful Moments® that helps learn about each resident's life story, personal likes, and cherished memories, with the goal to create connections and help residents feel recognized for who they are, not just their illness. There's a strong focus on keeping people involved with different activities every day like crafts, movie nights, going out to restaurants and shops, and celebrating holidays with family, so there's always something going on, and all of these things are meant to help with emotional, social, and physical wellbeing. Residents can choose private or companion suites, each one neatly designed and comfortable with good lighting, and common spaces have a homelike feel, including an outdoor courtyard for fresh air or sunshine. Meals get made to match different dietary needs and preferences, so there's nutritious food that also tastes good. The facility offers both long-term care and respite care for short stays, so if someone needs a break after surgery or if a caregiver needs to rest, there are flexible options. The staff makes a strong effort to know each person's interests, so care plans are personalized, and there are always trained people ready to help. Onsite amenities include Wi-Fi, pet-friendly policies, and spaces for both indoor and outdoor activities. There's also a new air purification system in place, and the management company, Sinceri Senior Living (also known as JEA Senior Living), has over 30 years of experience. Sugar Creek Alzheimer's Special Care Center has received high marks from residents and families, with a rating of 4.5 stars on most reviews and a 9.9 out of 10 from some families, but prices aren't listed online and you'd have to ask them about the cost if you're curious. The whole idea is to provide a supportive environment where seniors dealing with memory loss can have as good a quality of life as possible, stay active, and be treated with care and respect.

    About Sinceri Senior Living

    Sugar Creek Alzheimer's Special Care Center is managed by Sinceri Senior Living.

    Sinceri Senior Living is a premier senior living management company founded in 1986 by Jerry Erwin and headquartered in Vancouver, Washington. Originally operating under the name JEA Senior Living, the company has grown substantially over its nearly four decades of operation to become a major player in the senior care industry. Today, Sinceri operates 83 communities across 21 states, serving approximately 5,330 seniors nationwide with a comprehensive range of living options designed to meet diverse care needs and lifestyle preferences.

    The company offers three distinct levels of senior care: independent living, assisted living, and specialized memory care through their signature "Meaningful Moments" program. Their assisted living services include 24-hour licensed supervision, medication management, nutritious dining programs, and their exclusive "Elevate" Life Enrichment Program, which addresses four key wellness dimensions - physical, emotional, social, and intellectual aspects. The Meaningful Moments memory care program takes a unique person-centered approach, focusing on each resident's individual history, passions, and interests to create meaningful connections and engagement opportunities for those affected by Alzheimer's and related dementia conditions.

    Sinceri's philosophy centers on treating residents like family and fostering genuine bonds between those who live and serve in their communities. Their mission emphasizes honoring the aging process while providing exceptional, person-centered care that empowers residents to maintain their independence and live their best lives regardless of care needs. The company believes that everyone deserves dignity, respect, and opportunities for joy and meaningful experiences, which drives their holistic approach to senior care that goes beyond basic safety and comfort to create truly enriching living environments.

    The company has earned significant industry recognition, including certification as a Great Place to Work for seven consecutive years and multiple Forbes honors, including ranking as #78 among America's Best Midsize Employers in 2021 and recognition as one of America's Best Employers by State for Washington. In recent years, Sinceri has experienced substantial growth through strategic partnerships with major healthcare REITs including National Health Investors and Ventas, adding multiple properties in 2024 while maintaining strong operational performance with seven consecutive quarters of NOI growth and achieving pre-pandemic occupancy levels across their stabilized portfolio.

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