Brookdale New Braunfels

Brookdale New Braunfels sits in the Texas Hill Country, and the place feels home-like and has a setting that's both comfortable and engaging for seniors. The community offers several types of care, including Independent Living, Assisted Living, Memory Care for folks with Alzheimer's and other dementias, Skilled Nursing, and Continuing Care Retirement Community options, so people can get more help as they need it while staying on the same campus, which is a nice touch if you don't want to move around as your needs change. There are both short-term and long-term care services, such as memory care, adult day care, home health care, plus nursing and rehab if you're recovering from surgery or need ongoing support.

Private apartments come with walk-in closets, private bathrooms, some kitchen or kitchenette options, emergency call systems, and you can pick from several floor plans, even suites with bedrooms, bathrooms, and sitting areas, so you get choices depending on how much space you want. Residents can keep pets, and the policy is pet-friendly, which makes the place feel even more like home. There are walking paths and sunrooms, patios and outdoor seating, plus common areas and dining rooms, so people can get out and visit with others or enjoy the weather if it's nice out. Housekeeping and laundry services help with chores, and trained staff help with daily needs like bathing, dressing, or medication management, and they're on-site 24/7, so someone's always around to respond if there's an emergency-plus, there's controlled access security and keypad entries for safety.

The dining program has menus picked by a registered dietitian to keep meals nutritious, and people can join a range of activities, from wellness and fitness classes to educational and cultural events, so there's usually something happening if you want to be involved, and they also run signature programs and events for engagement. For those who need extra help, care plans get made to fit each person's needs and lifestyle, and staff are attentive, helping with reminders, medication, and even post-surgical care. Memory Care services focus on the needs of those living with dementia and similar conditions, with skilled support and a steady routine.

Transportation gets you out to appointments and errands, so you don't need to worry about driving. There's also a beauty salon on-site for grooming and haircuts, and HearingLife handles hearing aid repairs if that's needed. Brookdale New Braunfels connects to in-home care services through groups like Amada Senior Care, too. The whole environment shows attention to health and wellness, with emergency alert systems, accessible features for mobility, and spaces made for socializing, dining, and relaxing. Staff support independent living as much as possible while offering the right amount of help when it's needed, and the focus on resident involvement means people can keep living well at all stages of life. Being part of Brookdale Senior Living Communities Inc, Brookdale New Braunfels connects to other locations like Brookdale Mirage Inn and Sterling House of New Braunfels, and the network helps cover a broad range of supportive services, from counseling to general care. If someone wants to keep up with community news, Brookdale Blogs and other informational content are also available. Everything aims to help residents stay connected and engaged while giving peace of mind through trained staff, 24-hour availability, and an active, safe, and pleasant environment.

Brookdale New Braunfels is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.