Crossroads Care Center

Crossroads Care Center of East Green Bay sits on 600 S Webster Ave in Green Bay, WI, and over the years, people have come to know it for different levels of care and its nurturing approach, where skilled nursing, assisted living, and memory care sit under one roof, sharing resources and support, and with its long history in the area, it's gone through a lot, including planned closure and helping residents transition to other places, but while it was running, folks enjoyed everything from private or shared rooms with bathrooms, air conditioning, internet, cable, and Wi-Fi to chef-prepared meals that tried to focus on nutrition and taste, and a calendar full of activities aimed at keeping everybody engaged-mentally, physically, and socially-while housekeeping and laundry services kept things tidy. The facility always kept a watchful eye with code-validated security and highly secured areas, especially for memory care where wandering could be an issue, and staff looked after daily needs like help with bathing, dressing, medication management, and mobility, plus support for those needing help getting to doctor appointments, with transportation arranged by the community, and a 24-hour call system so residents or their families could reach someone at any time. Crossroads focused on comprehensive care by hiring skilled nurses and therapists available around the clock, giving wound care, rehabilitation, and skilled nursing for complex medical problems, drawing on a holistic model that treated medical, emotional, and physical needs, always aiming to improve quality of life and promote independence wherever possible. There was access to a chapel, a beauty salon or barber shop, a library, reading rooms, and a community social room for gatherings, art classes, or simple companionship, there were outings to local events, wellness centers, and even some gaming or computer rooms, and residents could count on support for both long-term and short-term needs, including respite care for their families or in-home care for folks preferring to stay put, with trained aides helping with companionship, meals, or basic care. For memory care, Crossroads offered secure, specialized programs and activities that tried to support those with Alzheimer's or other dementia, always in an environment meant to prevent confusion and wandering. The nursing home achieved certification by the Centers for Medicare & Medicaid Services and earned national awards for its level of support, but as time went on and numbers dropped, it saw financial struggles and eventually prepared for closure, following state laws and helping move residents to other homes or back with families, transferring most of the staff to another nearby location. Even with a rating of 3.0 from 22 reviews and recognition for caring staff and a friendly culture, Crossroads Care Center's journey has come with its share of challenges and changes, and it's played a big part in serving Green Bay's older adults and their families, offering practical guidance, a glossary of long-term care terms, and news or articles about healthcare changes, always keeping a steady focus on both the daily realities and future needs of aging.