Brookdale LaCrosse Assisted Living

    3141 East Avenue South, La Crosse, WI, 54601
    3.9 · 8 reviews
    • Assisted living
    AnonymousCurrent/former resident
    3.0

    Welcoming budget community with issues

    I moved into a studio and appreciated the warm, caring staff who made the transition smooth - good food, roomy social areas, activities (limited by COVID), pets allowed, safety checks for visitors, and upkeep-free living with light cleaning and laundry included. Many caregivers went above and beyond, but I experienced inconsistent cleaning, short staffing, slow nursing/med changes, unclear family-staff communication, occasional billing errors and missing items, and slow admin responses. Overall it's a budget-friendly, welcoming place if you confirm written communication, billing, and care plans up front.

    Pricing

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    Amenities

    3.88 · 8 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.5
    • Staff

      3.6
    • Meals

      4.5
    • Amenities

      5.0
    • Value

      2.3

    Pros

    • Caring, attentive and compassionate staff
    • Exceptional individual employees who go above and beyond
    • Clean and welcoming environment (reported by multiple reviewers)
    • Ample social spaces and spacious lounges
    • Personalization options for apartments (decor, blinds, shelving, TV)
    • Ability for residents to roam independently
    • Studio apartments and upkeep‑free living (daily garbage, light cleaning, laundry service)
    • Pets welcome
    • Formal dining room with nutritious meals and dietary options
    • Active activity calendar with gardening and social events
    • Safety measures during visits (temperature checks, PPE, separate entrance)
    • Budget‑friendly options and multiple on‑site amenities

    Cons

    • Inconsistent cleanliness and reports of filthy conditions (stained bedding, dirty pillowcases)
    • Missing personal items reported
    • Medication and safety concerns (pills found in drawers/on floor)
    • Inaccessible or slow response to call lights
    • Short staffing and caregiver workload/long hours
    • Slow or inconsistent nursing response to care or medication changes
    • Poor or inconsistent communication from administration (who to call, written updates)
    • Billing and price transparency issues (inaccurate billing, uncommunicated price increases)
    • Missed doctor appointments and lack of clear care plans
    • Inconsistent housekeeping and maintenance follow‑through
    • Activities reduced or shut down during COVID (limited programming at times)
    • Security or visiting hours and contacts not always clearly communicated

    Summary review

    Overall sentiment across the reviews is mixed, with many families and residents praising the staff and community features while a smaller but significant portion report serious lapses in cleanliness, communication, and clinical follow‑through. The dominant positive theme is the quality of interpersonal care: multiple reviewers highlight warm, inviting, compassionate staff and several specific employees described as exceptional for going above and beyond. Many residents experienced smooth transitions into apartments, appreciated upkeep‑free living (daily garbage pickup, light cleaning, laundry service), enjoyed personalization options in their units, and valued ample social spaces, lounges with amenities such as gas fireplaces, and the ability to roam independently. Pets are welcomed, and outdoor touches—like a bird feeder outside a window—are noted positively, contributing to a home‑like feel.

    Care quality and staff performance emerge as complex themes. Numerous reviews emphasize attentive, caring staff who engage residents in activities and provide high‑quality hands‑on care. Several reviewers specifically recommend the facility for these reasons. However, there are also recurrent complaints about short staffing, caregiver long hours, and instances where staff were perceived as inconsiderate or incompetent. Clinical concerns include slow or inconsistent implementation of physician orders and medication changes, duplicated routine health checks, missed doctor appointments, and troubling safety reports (for example, pills found in drawers or on the floor). Call light responsiveness is flagged as a particular operational issue in some reviews, with reports of inaccessible call lights or delayed/no response to calls.

    Facilities and housekeeping receive mixed remarks. Many reviewers describe the building as clean, welcoming, and well‑maintained, with spacious studio apartments and multiple on‑site rooms and amenities. Conversely, some reviews report serious cleanliness failures—stained bedding, dirty pillowcases, and missing personal items. These polarized accounts suggest that housekeeping and property maintenance are inconsistent: while some residents experience steady upkeep and helpful maintenance, others have encountered lapses that materially affect resident comfort and safety.

    Dining, activities, and social life are generally strengths but can be affected by circumstances. The dining program is often praised for formal dining settings, nutritious meals, and dietary options; families appreciated accommodations for picky eaters. The activity calendar and long socialization days—gardening, organized events, and accessible lounges—are cited as positive contributors to resident well‑being. At the same time, COVID‑related restrictions led to significant reductions in programming for some time, and a few reviewers noted that activities were largely shut down during that period.

    Management, communication, billing, and transparency come up frequently as areas needing improvement. Several reviewers asked for clearer, proactive family‑staff communication (who to call, written updates, meal times, maintenance contacts, salon scheduling, and security hours). Experiences with administration vary widely: some families report constant, helpful communication from the director and robust safety protocols during visits (masks, gloves, separate entrances), while others report poor administrator responsiveness, inaccurate billing, uncommunicated price increases, and paying for care not received. These inconsistent reports point to variability in managerial responsiveness and organizational systems—where some families felt well‑informed and supported, others felt neglected and financially confused.

    In summary, Brookdale LaCrosse Assisted Living appears to offer many of the features families look for—compassionate staff, welcoming community spaces, flexible apartment personalization, pet friendliness, decent dining options, and an active social calendar. However, prospective residents and families should be mindful of the variability reported in cleanliness, clinical follow‑through, staffing levels, and administrative transparency. The pattern in the reviews suggests strong individual staff performance and some excellent caregiving experiences, coexisting with operational and systemic weaknesses that have led to serious complaints for a minority of residents. When considering this facility, visitors should ask specific questions about housekeeping schedules and oversight, staff‑to‑resident ratios, call‑light response times, medication management protocols, how care plans are developed and communicated, billing practices and upcoming fees, and the process for escalating concerns to administration. Those steps will help clarify whether the positive experiences described will be consistent for a given resident and whether the facility’s management has addressed the issues raised by other families.

    Location

    Map showing location of Brookdale LaCrosse Assisted Living

    About Brookdale LaCrosse Assisted Living

    Brookdale LaCrosse Assisted Living sits at 3141 East Ave S in La Crosse, Wisconsin, and the place has a single-story layout that makes it easy to get around for folks using walkers or wheelchairs, so there's no need to worry about steps or elevators. The staff's around every hour of the day to help with daily tasks like bathing, dressing, medication reminders, and just being there in case anyone needs a hand, which takes a load off the mind. There are different care levels in the community, with assisted living, memory care called Brookdale La Crosse MC, independent living, and home care support, and staff who've had training in things like medication management, palliative care, safety, diabetic care, and important health checks, with personalized care plans reviewed regularly to keep up with any changes.

    Meals get cooked by chefs and menu planners, and residents eat together in the dining room or in private if that's what they like, and sometimes host guests, enjoy snacks, or take part in cooking or baking if they want to keep up old habits. There's a choice between studio or one-bedroom apartments, all on the ground floor, and these come with kitchenettes, appliances, climate controls, private baths with step-in showers, cozy carpet, closet space, and living rooms, plus Wi-Fi, TV hookups, and even extended cable in each unit, with some pet-friendly options and accommodations for visiting pets by the staff's own policy. The campus itself has pleasant scenic views, a garden, walking paths, outdoor courtyards, and a big community room, and the conveniences like an arts and crafts area, a beauty and barber shop, library, and a spot to watch movies together keep everyone feeling at home and busy if that's what they want.

    Help gets offered with laundry, housekeeping, bed-making, trash removal, groundskeeping, pest control, and fixing what needs fixing, and for getting out and about, there's transportation for shopping or doctor's visits, which sure keeps things practical. Basic safety features include emergency call systems, fall prevention aids, medical alerts, safety checks, and rooms and bathrooms set up for easy access and moving around, with Hoyer lifts and two-person assist if need be, and every apartment's got accessibility in mind. Folks can join in plenty of activities on- and off-site, with book discussions, music programs, card games, trivia, fitness classes, spiritual services including Catholic and church gatherings, and outings arranged, and there's always a focus on making friends, keeping active, and living with purpose.

    Staff stay trained in a wide range of skills from first aid to memory care and always meet the state's staffing requirements, plus the place welcomes overnight guests and gives them somewhere to park. Residents pay by check, card, private money, or long-term insurance, and there's support for veterans with VA Aid. The Brookdale LaCrosse Assisted Living community tries to make living easy, friendly, and safe for older adults who want both support and options, with wellness programs and social events thrown in, all at a pace that works for whoever's chosen to call it home.

    About Brookdale

    Brookdale LaCrosse Assisted Living is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

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