This is Brookdale

This is Brookdale sits at 3141 East Ave S, La Crosse, WI, and offers a range of senior living choices with 33 licensed beds in a setting that's part of the Benedictine health care system, so you see a mix of assisted living, independent living, memory care, skilled nursing, continuing care retirement communities, and home care options called At Home Care. The staff stays on site 24/7 and helps with everyday tasks like bathing, dressing, medication, and incontinence or diabetic needs, and they do well at creating a calm, friendly place for everyone, including those who are non-ambulatory. Some folks live in residential care apartment complexes, others use home care or respite care for short stays, and there's a focus on personalized help, safety, accessibility, and giving people the freedom to live how they choose. The building has features for easy access and safety, and you'll find pets are welcome, Wi-Fi is available, and there's indoor common space for events, meals, and devotional activities. Chefs and meal planners look after nutrition and quality with meals cooked on site, and there are activity programs for memory care, independent residents, and everyone in between, keeping people active socially, physically, mentally, and emotionally. Staff go by unique names and offer signature programs you won't hear about anywhere else, and folks tend to mention how kind and helpful everyone is, with a joyful attitude that helps people settle in. There are opportunities for social events, group activities, and making friends, plus options for folks who want to keep living at home with regular help. This is Brookdale connects to Brookdale La Crosse and has earned recognition for care and support in senior living services.

This is Brookdale is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.