Overall sentiment is mixed but leans positive: many reviewers highlight a warm, attractive facility and compassionate caregiving teams, and several families report that their loved ones are thriving, well cared for, and enjoy the environment. The community is repeatedly described as clean, welcoming, and home-like, with bright, airy spaces, large windows, an outdoor patio, and comfortable common areas. Private rooms with private bathrooms and the ability to personalize rooms are frequently praised, and multiple reviewers singled out the spacious room sizes and strong curb appeal.
Care quality and staff are central themes. A substantial portion of reviews emphasize caring, attentive, and patient caregivers who provide dignity-preserving support, quick responses, hydration and comfort-focused end-of-life care, and helpful transfer assistance. In-house therapy and physical therapy staff receive strong positive mention, with one review explicitly calling the PTA among the best. Many families appreciate that staff listen to residents, engage them in activities, and create a family-like culture among coworkers. Several reviewers also remarked that new management or an engaged executive director has brought positive changes, including a new dining program and a strengthened life enrichment program.
However, there are consistent concerns around staffing stability, clinical management, and communication. Multiple reviews report administrative turnover and staff instability, and some families experienced medication mismanagement, missing care plans, delayed responses, and other safety-related issues. Several reviewers said they had to monitor care closely, and a few families described feeling that extra costs or respite funds were not well justified or were wasted. Communication problems such as paperwork delays, poor responsiveness in phone calls, and instances where family members felt hung up on were noted and contributed to distrust in some cases. These issues appear to be significant pain points for a subset of families and suggest variability in operational consistency.
Activity programming and daily life receive praise and criticism. Life enrichment offerings such as music, singing, dancing, musician visits, crafting, exercise, and scheduled activities create visible enjoyment for residents — many are described as smiling, engaged, and having fun. At the same time, some reviewers found activities limited or sparse for their loved ones, complained that events can be too loud for certain residents, or mentioned minor issues like the absence of small prizes for bingo. There is a clear pattern where some staff members bring activities to life while others may not engage as effectively, reinforcing the overall theme of variability in staff performance.
Facility operations and amenities are generally well regarded but have room for improvement. Cleanliness and a welcoming dining area are repeatedly praised, and the facility's atmosphere is often called beautiful and warm. Yet logistical suggestions appear, such as the desire for industrial-sized washers and dryers, and occasional notes about paperwork or administrative logistics being slow. The presence of a memory care option and positive reports from families of residents in memory care are strengths, although a few reviewers felt dementia-specific knowledge among staff was insufficient in some cases.
In summary, Frontida Assisted Living of Manitowoc is frequently described as a beautiful, comfortable community with many compassionate and professional staff, strong therapy services, and engaging activities that benefit many residents. The most prominent concerns are inconsistent staff quality, administrative turnover, lapses in clinical and medication management, and communication shortcomings that have negatively affected a number of families. Multiple reviewers reported improvements following management changes, suggesting responsiveness to feedback, but the mix of very positive and critical comments indicates that prospective families should tour the facility, ask specific questions about medication management, dementia care training, staff continuity, and activity schedules, and clarify costs and paperwork timelines before moving forward.
