Sunrise Retirement Community

    5501 Gordon Dr, Sioux City, IA, 51106
    3.9 · 36 reviews
    • Independent living
    • Assisted living
    • Memory care
    • Skilled nursing
    AnonymousLoved one of resident
    4.0

    Immaculate community, mixed higher-care outcomes

    I moved my parent here and found an immaculate, bright, home-like community with warm, friendly staff, attentive nurses, cozy personalized rooms, engaging activities, delicious meals (with dietary accommodations), on-site salon and great common areas - staff often went above and beyond. I also experienced inconsistent care at higher levels (assisted/nursing/memory), spotty administrative communication, troubling Medicaid/financial admission issues, and reports of delayed transfers, overmedicating or safety concerns, so outcomes varied. Overall I'd recommend it for independent living and many positive experiences, but I advise verifying nursing/memory care practices, Medicaid acceptance, and staff responsiveness before deciding.

    Pricing

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.86 · 36 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.8
    • Staff

      4.1
    • Meals

      3.8
    • Amenities

      4.7
    • Value

      1.0

    Pros

    • Attentive nurses and caregivers
    • Friendly, caring and family-like staff
    • Warm, welcoming atmosphere
    • Immaculate, bright and newly renovated facilities
    • Cozy, personalized resident rooms
    • Wide range of activities and programming
    • Nutritious, delicious meals with dietary accommodations
    • Good communication with families (reported by many reviewers)
    • Varied housing options (independent living, assisted living, skilled nursing)
    • On-site amenities (library, beauty shop, exercise classes)
    • Intergenerational and community events (Trunk or Treat, Grandparents Day, live music)
    • Fully staffed cleaning and maintenance teams that engage personally with residents
    • Transportation services and helpful administrative support
    • Dementia-skilled care available (reported by some families)
    • Staff who go above and beyond and long-tenured employees

    Cons

    • Inconsistent quality of care, especially in assisted living / nursing units
    • Allegations of overmedication and inappropriate hospice pressure
    • Reports of forced or unexpected transfers to nursing care
    • Serious security concerns reported (theft at night)
    • Lack of phone access in some resident rooms
    • Accusations of wrongful dementia diagnosis or mislabeling
    • Conflicting claims about Medicaid acceptance and alleged refusal of low-income residents
    • Perceived money-driven admissions or denial after financial disclosure
    • Unresponsive communication and unanswered messages from admissions/outreach
    • High cost of care for some families
    • Occasional reports of poor meals and unqualified staff in some units
    • Delayed hospital transfers and other clinical response concerns
    • Reports of mistreatment, profiling, and at least one report of resident death tied to care issues
    • Perception of nonprofit status or fundraising practices as misleading by some reviewers

    Summary review

    Overall impression The reviews for Sunrise Retirement Community are strongly polarized but present a clear pattern: many reviewers praise the facility, staff, activities, and environment, while a smaller but significant group reports serious problems—particularly in assisted living and nursing care, and around admissions/financial practices. Positive comments emphasize a warm, family-like atmosphere, attentive nurses and caregivers, immaculate and modern facilities, and a robust activity schedule. Negative comments focus on inconsistent care quality across levels of service, alleged financial barriers or misleading policies, and serious clinical and safety concerns in some cases.

    Care quality and clinical concerns Several reviewers describe exceptional, even outstanding, hands-on care: attentive nurses and caregivers, dementia-skilled nursing, and staff who go "above and beyond." These families report topnotch clinical attention and praise nursing staff specifically. However, an important counterweight in the reviews are multiple, detailed complaints about assisted living and nursing care—reports of overmedication, pressure to move to hospice or nursing care, forced transfers, delayed hospital transfers, and at least one claim linking inadequate care to a resident's death. These reports suggest variability in clinical quality depending on unit, shift, or specific staff. Potential residents and families should treat clinical claims as mixed: while many had positive medical experiences, others encountered serious lapses.

    Staff, communication, and culture Many reviewers highlight friendly, caring, long-tenured staff members who know residents by name and foster a family atmosphere. Cleaning and maintenance staff are singled out for personal attention, and some reviewers describe administrators and nursing staff as communicative and responsive. Conversely, other reviewers experienced poor communication—unanswered messages, an unresponsive outreach coordinator, or denials after initial willingness to admit. The pattern suggests that communication and responsiveness can vary widely; when present, staff create strong trust and satisfaction, but gaps in communication have led to significant frustration for some families.

    Facilities, amenities, and activities Sunrise receives consistent praise for its physical plant: bright common areas, clean and modern/newly renovated buildings, cozy personalized rooms, and amenities such as a library, on-site beauty shop, exercise classes, and transportation. The community appears active and family-friendly: reviewers mention Bible studies, book clubs, brain exercises, church services, bingo, live music (bluegrass, country, piano, vocal), Grandparents Day meals, Trunk or Treat, and intergenerational events where memory-care residents interact with children. These programming strengths are a major positive theme and contribute to reports of successful social transitions and friendships formed by residents.

    Dining and daily life Many reviewers praise the food as nutritious and delicious, with dietary accommodations available. At the same time, a minority reports poor meals. Overall, dining is more often framed as a positive feature, supporting resident satisfaction, but there are enough negative comments to warrant asking about current menus and how dietary needs are accommodated.

    Admissions, finances, and organizational transparency A recurring and serious concern in the reviews involves financial and admissions practices. Several reviewers allege that the community claims to accept Medicaid or to be a nonprofit but refuses Medicaid residents, denies admission after financial disclosure, or appears to prioritize residents with private pay. There are also complaints about fundraising solicitations while allegedly rejecting low-income seniors. These are serious reputational issues reported by multiple reviewers and should prompt prospective residents and family members to verify payment policies, written contracts, and the facility's nonprofit status directly with administrators and state licensing agencies.

    Safety, security, and other red flags Some reviews raise safety and dignity concerns: reports of theft during the night, lack of a phone in resident rooms, accusations of wrongful dementia labeling, and allegations of profiling and mistreatment. Combined with the clinical complaints (overmedicating, delayed transfers), these accounts are significant red flags. They indicate that while many families had secure, caring experiences, there are instances of failures in resident safety and rights that must be explored during tours and conversations with leadership.

    Patterns, overall balance, and recommendations The overall sentiment is mixed but leans positive in volume: many families strongly recommend Sunrise for its people, programs, and physical environment. However, the negative reports are concentrated in high-stakes areas—clinical care in assisted/nursing units, admissions and financial transparency, safety, and communication—making them consequential rather than trivial. The reviews point to variability by unit, time, or staff: some wings and shifts may operate at a very high level while others fall short.

    If you are considering Sunrise, verify specific items that appear in the reviews: ask about staffing levels on the assisted-living and skilled-nursing units, medication review and hospice referral policies, incident and theft reporting procedures, security measures, how phones and resident communications are handled, current dining menus, and whether Medicaid is accepted (and under what conditions). Request to speak with current residents' families, review recent inspection reports, and ask for written clarification of admission/financial policies. Also observe activity programming and the feel of common areas during a visit—these are consistently praised and appear to be genuine strengths. In short, many families had excellent experiences and highlight caring staff and robust amenities, but the documented serious complaints warrant careful due diligence before making a decision.

    Location

    Map showing location of Sunrise Retirement Community

    About Sunrise Retirement Community

    Sunrise Retirement Community sits on a 33-acre campus in Sioux City and is the only community-based, not-for-profit retirement community in the area, and what's different about it is you'll see all sorts of living options, like independent living, assisted living, memory care, and even nursing care through to end-of-life, and folks can move to different levels of care as their needs change, which means residents don't have to leave the campus if their health gets worse, and there's priority admission for those already living on site. Sunrise has served over 6,000 people since 1959 and is managed by a local volunteer board, a CEO, a Director of Independent Living, and a Director of Fund Development and Marketing, and everyone running things tries to focus on what each resident wants and needs-this idea of "freedom of choice," where people have some say in the way they live, which makes it pretty different from more rigid places, and from what's described, their philosophy is mainly about letting people make their own choices and feel at home. There are all kinds of rooms for both singles and couples, and the restrooms are ADA-friendly and quite roomy, and for memory care, there's the Sunshine Center for folks with Alzheimer's or dementia, so residents have help if they're facing chronic confusion or long-term illnesses. The community works closely with area hospitals, so medical care is nearby, and on the nursing side, there is around-the-clock nursing staff, with skilled and rehab care covered under Medicare or Medicaid, and 5 out of 74 certified beds open in June 2025 according to the latest info. The campus has things to keep people busy, like community events, wellness programs, concerts, and special activities all month, and a chapel and indoor park are there for quiet time or gatherings, plus a Sunrise Shop seems to be around for shopping needs. Residents and families have councils to raise concerns or ask questions. You'll find the Bernstein and Sunlight Centers for specific medical and memory concerns, and they do accept Medicare and Medicaid, keeping senior care more accessible. Meals are planned monthly, dining rooms are set up so folks can eat together whenever possible, and transportation to outside shops, restaurants, and banks is easy since Sunrise is close to many city services. Sunrise Retirement Community really focuses on community living and keeps things centered on the needs, choices, and well-being of each person, and with all the different care types and buildings on one campus, people can stay with friends and neighbors as they age or if their health needs grow, which helps families worry less about big moves later on.

    About Sunrise Senior Living

    Sunrise Retirement Community is managed by Sunrise Senior Living.

    Sunrise Senior Living is one of the largest senior care operators in North America, managing over 270 communities across the United States and Canada with approximately 22,000 employees. Founded in 1981 by Paul and Terry Klaassen in Oakton, Virginia, Sunrise pioneered the Victorian mansion-style senior living community design, inspired by Dutch senior care models and European hospitality concepts. Headquartered in McLean, Virginia, Sunrise offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and hospice coordination.

    The company's signature memory care programs include Terrace Club Neighborhoods for residents with early to moderate memory loss, and Reminiscence Neighborhoods for those with advanced Alzheimer's and dementia. As an Authorized Validation Organization, Sunrise practices the Validation Method—which they call "exquisite listening"—using empathy-based communication techniques to reduce anxiety and improve quality of life for memory care residents. Their Live With Purpose™ programming engages residents through personalized activities aligned with their interests and life experiences.

    Sunrise leverages advanced technology including Sunrise CareConnect, an electronic health record system built on PointClickCare technology that enables real-time documentation, comprehensive health tracking, and remote access for healthcare providers. The Road Home Program offers specialized 30-day transitional care for seniors discharged from hospitals or rehabilitation centers, providing medication management and 24/7 support.

    The company has achieved notable sustainability certifications, with facilities earning WELL Health-Safety Rating, WELL Equity Rating, ENERGY STAR® certifications, and LEED Silver designation. Sunrise communities feature Individualized Service Plans, Designated Care Managers, and welcome pets, with many locations maintaining community cats or dogs. After celebrating 40 years in 2021, Sunrise continues its mission to champion quality of life for all seniors through their resident-centered, holistic approach to senior care.

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