Mirador estimate
    $6,000/month

    Emerald Bay Retirement Community - Assisted Living and Memory Care

    650 Centennial Centre Blvd, Hobart, WI, 54155
    4.1 · 88 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    2.0

    Beautiful community management and staffing

    I found the community beautiful, very clean, and welcoming - great activities, outdoor space, and many genuinely caring staff. But after a buyout management became inconsistent: chronic understaffing, slow call responses, missed appointments, medication errors and unreliable help with bathing, plus poor family communication and no weekend management. Pricing felt high and inflexible, and I was alarmed by policies around Medicaid and forced 30-day moves. Some caregivers were excellent, but leadership and staffing issues need to be fixed before I'd fully recommend it.

    Pricing

    $6,000+/moSuiteAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.06 · 88 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.0
    • Staff

      4.1
    • Meals

      3.8
    • Amenities

      4.3
    • Value

      2.4

    Pros

    • Beautiful, well-maintained facility and grounds
    • Clean, modern, bright interiors with good natural light
    • Home-like, craftsman-style common areas and memory care
    • Pleasant apartments with features (large windows, electric fireplace, good views)
    • Friendly, compassionate, and attentive frontline caregivers
    • Some consistently excellent staff members (e.g., praised dining staff and med techs)
    • Wide range of activities and entertainment (bingo, crafts, music, outings, church services)
    • On-site therapy and rehabilitation services
    • Meals and many utilities/services often included (meals, cleaning, laundry, Wi‑Fi/cable referenced)
    • Safe, social atmosphere with lots of communal spaces
    • Good tour staff and welcoming admissions interactions in many instances
    • Continuing care/long-term care options available
    • Accessible outdoor spaces, patios, walking paths, and garden areas
    • Positive pandemic/COVID-19 safety handling reported by some families
    • Transparent/locked-in pricing praised in some reviews

    Cons

    • Management turnover and buyout-related changes that affected operations
    • Eviction or forced move notices tied to payment/Medicaid issues (including 30-day move notices)
    • Confusing or unfavorable Medicaid policies and refusal/eviction after payor change
    • Chronic understaffing and high staff turnover
    • Delayed call-button responses and slow responsiveness to requests
    • Medication errors, inconsistent dosing, and poor medical follow-up/documentation
    • Reduced or inconsistent cleaning and hygiene assistance (including bathing and incontinence care lapses)
    • Food quality inconsistent: repetitive menu, overly salty or processed meals for some residents
    • Price increases, high cost, and waiting-list fees (e.g., $2,500) causing affordability concerns
    • Poor communication with families and inadequate documentation of care concerns
    • No on-site weekend management in some reports
    • Unprofessional staff behavior reported (staff on cell phones, unfriendly reception)
    • Inconsistent staff quality — some excellent, some inadequate
    • Isolation/transfer trauma from sudden moves; at least one report of adverse outcomes after forced move
    • Some rooms smaller than expected, occasional odors or cleanliness lapses in units

    Summary review

    Overall sentiment in the reviews is mixed but clustered around a consistent core: Emerald Bay Retirement Community presents as an attractive, well-designed, and socially active senior living community with many operational strengths at the caregiver/resident level, while simultaneously experiencing significant management, policy, and staffing challenges that have materially affected resident experience for a substantial number of families.

    Facilities and amenities are one of the community's strongest and most consistently praised aspects. Multiple reviewers describe the campus as beautiful, bright, clean, and thoughtfully designed (craftsman-style common areas, central fireplaces, large windows, patios, walking paths, and garden areas). Apartments and common spaces are repeatedly called pleasant and home-like, with specific references to large windows, electric fireplaces, attractive dining rooms, and ample natural light. Memory care is often described as comfortable and not institutional, and many reviewers found the facility to feel like a hotel rather than a nursing home. Parking, outdoor space, and accessibility features also receive positive mentions.

    Staffing and frontline caregiving receive many positive endorsements: staff are frequently described as friendly, compassionate, and attentive. Numerous reviewers single out individuals and roles — dining staff (a “Bobby” in dining was specifically praised), med techs, activities staff, and tour personnel (e.g., “Tyler” and a strong activities director) — as going above and beyond. Families report feeling that residents are treated like family, and many describe dependable personal attention for medication, mobility assistance, and social engagement. The community’s handling of COVID-19 and safety checks was highlighted positively by several reviewers.

    Care quality and clinical operations display a clear divergence. Several families report very good clinical services — quick medication administration, excellent rehab/therapy, and staff who follow care plans. However, a significant number of reviews cite troubling clinical lapses: medication errors and inconsistent dosing, missed medical appointments, lack of doctor follow-up or clinician continuity, and inadequate documentation of changes in condition (for example, early signs of dementia not properly recorded or communicated). There are also repeated accounts of hygiene lapses (not assisting with bathing, reduced/help limited weekly apartment cleaning, dentures left soaking) and delays in responding to calls or falls. These issues appear correlated with staffing shortages and turnover mentioned elsewhere in the reviews.

    Dining and housekeeping are described variably. Several reviews praise the food as very good, appetizing, and homey, and others call out improvements after a new cook was hired. Conversely, many families describe repetitive menus (same seven-item rotation), canned or processed offerings, and overly salty items (e.g., “salty ham”), with some residents finding meals inedible. Housekeeping and room cleanliness are generally praised in many accounts — “meticulous” and “spotless” appear in multiple reports — but there are also reports of dust bunnies, smells in some apartments, and reduced weekly cleaning that prompted negative feedback.

    Activities programming and social life are another commonly cited positive. Reviews list a wide variety of regular offerings: bingo, crafts, music and singing, manicure days, fishing and casino outings, church services, movies, happy hours, and community events (Mother’s Day, holiday events). The activities director is often singled out for praise. Some reviewers, especially more independent residents and families, feel the activities are “just okay” or not sufficiently varied for more active seniors, but the general pattern is that the community provides robust social engagement opportunities.

    Management, policy decisions, and financial transparency emerge as the most serious and repeated concerns. A number of reviewers tie service declines to a buyout and subsequent management changes. Several reviews describe the community as money-focused or callous, citing abrupt policy shifts that led to forced relocations or eviction notices when residents converted from private pay to Medicaid; a few reports mention a 30-day move notice and at least one allegation of a resident being evicted while on Medicaid. These incidents have strongly shaped negative sentiment and eroded trust. Additional financial complaints include price increases, high costs relative to perceived value, lack of price reductions when service levels drop, and required waiting-list fees (one noted $2,500). There are also accounts of management not being present on weekends and of staff being unavailable or unresponsive at critical times.

    Communication and family engagement present a mixed picture. While many families report being kept in the loop and receiving immediate updates (including via Facebook), others recount poor communication, unhelpful or unfriendly reception at check-in, and care concerns not being documented or relayed. Several reviews describe staff on cell phones or appearing distracted, which, combined with understaffing, contributes to perceptions of unprofessionalism and neglect.

    There are occasional reports of severe negative outcomes tied to the operational and policy issues: transfer trauma, stress during sudden moves, hospice involvement after moves, and at least one report of death after a forced relocation. These accounts stand in sharp contrast to the many positive reports of compassionate end-of-life care and very good hospice coordination. This polarity illustrates that resident experiences vary widely and may depend heavily on individual staff members, specific managers, timing of admissions relative to management transitions, and the resident’s payor status.

    In summary, Emerald Bay has many strong attributes: an attractive, new/modern facility with well-designed living spaces; a warm, social environment with a broad activities program; pockets of excellent caregiving and good clinical services (including rehab); and amenities that many families find reassuring. However, repeated and serious concerns about management decisions (particularly around Medicaid policies and forced moveouts), chronic understaffing, medication and hygiene lapses, inconsistent food quality, and communication failures are prominent and have caused significant harm for some residents and families. Prospective residents and families should weigh the facility’s clear strengths against these operational and policy risks. If considering Emerald Bay, ask direct, documented questions about current ownership/management stability, staffing levels and weekend management coverage, medication administration and documentation protocols, eviction/Medicaid policies (and request written copies), recent turnover statistics, dining menus and dietary accommodations, cleaning schedules, and complaint/incident reporting procedures. Also seek recent references from current residents’ families and verify any assurances about locked-in pricing or waiting-list fees in writing before committing.

    Location

    Map showing location of Emerald Bay Retirement Community - Assisted Living and Memory Care

    About Emerald Bay Retirement Community - Assisted Living and Memory Care

    Emerald Bay Retirement Community - Assisted Living and Memory Care sits at the edge of the woods in Oneida, Wisconsin, in a quiet neighborhood with walking paths, ponds, patios, and gardens that give a peaceful and home-like feel all around. The community opened in 2012 and offers assisted living, memory care, and independent living. There are many apartment options, like studio, one-bedroom, deluxe one-bedroom, two-bedroom, ones with fireplaces, and apartments with cozy kitchens, all with their own bathrooms, walk-in showers, and bright, airy windows with views that are nice to look at all year. Every apartment comes with safety features, free Wi-Fi, cable TV, high-speed internet, air conditioning, and a phone, and you can pick from 55 different floor plans if you want.

    Staff is around 24/7, including an executive director, a full-time RN Resident Care Coordinator, personal care assistants, housekeepers, maintenance, dietary aides, chefs, a bus driver, and life enrichment coordinators. They help with everything-like medication, bathing, dressing, moving around, and special care for chronic issues such as Diabetes, Parkinson's, or colostomy care, plus therapy and rehabilitation services when needed. The community also has a dementia care program and dementia waiver services, with secure areas and supervised care for people living with Alzheimer's and other forms of memory loss, and they even offer family support so everyone feels included.

    Emerald Bay has a strong activity calendar, so there's always something to do-including games, crafts, movie nights in the movie theater, arts and crafts, music and baking clubs, outings, and spiritual and fitness activities. Outdoor programs make good use of the surrounding woods, walking paths, raised gardening beds, patios, and spots to sit and enjoy the local wildlife. If you like libraries, game rooms, or billiards lounges, there are those too, along with cafés, beauty shops, a wellness room, and a TV lounge, so it's easy to find a comfortable nook. Meals get a lot of praise-chefs prepare nutritious food every day, and there's restaurant-style and all-day dining, with special diets for allergies, diabetes, or other needs, plus a bright dining room that looks out at the wildlife. You can have snacks and drinks any time you want, and there's even private dining for gatherings.

    Transportation comes with the community, and there's a bus with a wheelchair lift and a full-time driver, so rides for medical appointments, shopping, trips, or social events within 20 miles are arranged during weekdays, and parking is available for those who have cars or family visitors. Residents can also have weekly housekeeping and laundry done, move-in help, and regular support for staying as independent and comfortable as possible. The entire building is wheelchair accessible, and a 24-hour call system's in place for quick help with the daily needs. There are assisted living and memory care services, plus the option to age in place, so as needs change, support can be adjusted without having to move again. Residents and their families often mention the warm, joyful attitudes of the experienced staff and the efforts they make to keep everyone active, connected, and treated with real dignity and respect.

    Emerald Bay Retirement Community - Assisted Living and Memory Care holds a 4.6 out of 5 rating from reviews and is known for its meals, activities, friendliness, and overall care of seniors. The dedication to both comfort and professional support stands out, with spaces and services built to make life easier and more enjoyable for residents at all levels of care.

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