Pricing ranges from
    $5,273 – 6,854/month

    Primrose Retirement Community of Wausau

    2100 Townline Rd, Wausau, WI, 54403
    4.6 · 14 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    5.0

    Beautiful facility, compassionate staff, recommended

    I placed my parent here and couldn't be happier overall - beautiful, updated facility with lovely grounds and fantastic on-site amenities (movie theater, ice cream parlor, salon, pub, gym), bright airy rooms with walk-in closets and big bathrooms, and it's pet-friendly. The staff are exceptional - compassionate, attentive, know residents by name, proactive CNAs and nurses, easy placement and quick adjustment; memory care is excellent and activities are plentiful. Food is mixed - wide choices and dietary accommodations but some bland options. Biggest downsides: frequent price increases and unclear cost transparency. I highly recommend.

    Pricing

    $5,273+/moSemi-privateAssisted Living
    $6,327+/mo1 BedroomAssisted Living
    $6,854+/moStudioAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.64 · 14 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      5.0
    • Staff

      4.7
    • Meals

      3.3
    • Amenities

      5.0
    • Value

      1.0

    Pros

    • Welcoming, caring, and attentive staff
    • Staff know residents by first name
    • Proactive check-ins and willing-to-help attitude
    • Easy placement and transition process
    • Well-staffed nursing and CNA unit
    • Memory care specialization and strong memory care facility
    • Wide variety of on-site amenities (movie theater, ice cream parlor, pub, gaming room, exercise room, hairdresser)
    • Active social programming and range of activities
    • Clean, updated, and brand-new facilities
    • Beautiful grounds and pleasant country setting
    • Bright, airy, and well-appointed rooms
    • Pleasant room features (walk-in closet, large bathroom, ample storage)
    • Pet-friendly community
    • On-site maintenance
    • Dietary accommodations and reported food variety
    • Cafeteria lunch option
    • Residents seem happy and many feel at home
    • Short adjustment period reported by many families

    Cons

    • Inconsistent dining quality (some describe food as bland or not very good)
    • Limited availability of 2-bedroom units
    • High price increases
    • Lack of cost transparency

    Summary review

    Overall sentiment across the reviews for Primrose Retirement Community of Wausau is strongly positive, with the majority of comments highlighting exceptional staff, attractive facilities, and a high level of resident satisfaction. Reviewers repeatedly describe staff as welcoming, compassionate, attentive, and knowledgeable. Multiple summaries note that staff know residents by their first names, perform proactive check-ins, and demonstrate a clear willingness to help. These observations extend across both general assisted living and memory care contexts, with several reviewers specifically praising the memory care unit and the presence of a well-staffed nursing/CNA team.

    Facilities and on-site amenities are a major strength reflected in the reviews. The community is described as brand new or recently updated, clean, and impressive, with beautiful grounds and a country setting that many families find appealing. There is an extensive list of on-site amenities that contribute to a lively environment: a movie theater, ice cream parlor, pub, gaming room, exercise room, hairdresser, and other social spaces. Rooms and suites receive positive comments for being bright, airy, and well-appointed, with specific mentions of walk-in closets, large bathrooms, and ample storage. The community is also noted as pet-friendly, which can be an important factor for prospective residents.

    Social life and activities appear robust, with reviewers noting a broad range of services and social programming that help residents adjust quickly and feel at home. Several summaries mention a short adjustment period and that residents generally seem happy. On-site maintenance and dietary accommodations are also cited as positives, with some reviewers pointing to a wide variety of food options and cafeteria lunch availability. One reviewer explicitly called the food above average, indicating that dining can be a satisfactory experience for some residents.

    Dining quality emerges as a mixed area. While some reviewers praise variety and accommodations for special diets, others describe meals as bland or not very good, and a couple of comments indicate meals were not tried or were neutral. This creates a pattern of inconsistent dining experiences across residents and families: dining may be a strength for some but a weakness for others, so prospective residents might want to sample meals or ask for detailed menu and accommodation information during tours.

    A few operational and financial concerns appear with enough frequency to note: limited availability of two-bedroom units, high price increases, and a lack of cost transparency. These issues do not appear to reflect care or day-to-day operations, but they could affect resident satisfaction and decision-making for families comparing options. The limited number of larger units suggests potential constraints for couples or those needing more space. Reported price increases and opaque cost communication are important management-related caveats that prospective residents should address directly with administration.

    In summary, Primrose Retirement Community of Wausau is consistently praised for its caring and familiar staff, strong memory care services, attractive and well-equipped facilities, and a lively amenity and activity program that helps residents settle in quickly. The main areas to probe further during a visit are dining consistency, availability of larger units, and transparent explanations of current and future costs. For families prioritizing staff quality, updated facilities, robust activities, and specialized memory care, these reviews suggest Primrose is a highly recommended option. For those most concerned about food quality, two-bedroom availability, or predictable pricing, it would be prudent to request tastings, unit availability reports, and detailed fee schedules before committing.

    Location

    Map showing location of Primrose Retirement Community of Wausau

    About Primrose Retirement Community of Wausau

    Primrose Retirement Community of Wausau has a mix of independent living, assisted living, memory care, and skilled nursing services, so you see people with different needs all living in the same place, and they have these Townhome Villas for folks who want a more private home without much maintenance, and then there are apartments, too, like studios, one-bedrooms, and bigger ones, so there's really a choice depending on how much help people want or need. You'll find a staff that does 24/7 nursing and gives regular wellness checks, and there's their Memory Care Mission and Silver Lace Memory Care if someone's dealing with Alzheimer's or dementia. The care team works with each person to tailor help, so someone getting assisted living gets support with daily things like bathing or meals, but someone in independent living just enjoys the services and activities around, and of course those needing more support, like in skilled nursing, get that, too.

    The community comes with a bunch of amenities spread out; there's a beauty salon and barbershop for haircuts and such, and the wellness center where people can do light exercises or join in health classes, and there's a chapel for quiet time and services, plus a library and a cozy TV lounge with a fireplace. For fun, they have a movie theatre, a billiard and game room, a pub, and even a 1950's style ice cream parlor, so people can hang out and chat or play cards. Folks get chef-prepared meals, and there's a bistro on site, too, besides everyday dining and their Artisan Dining Experience program that's supposed to make meals a bit special. Visitors notice the gardens and walking paths outside, and the location puts parks and stores close by for people who like getting out now and then.

    Primrose has its own Life Enrichment Program, with calendars packed with social events, games, and small outings, so anyone who wants to stay active or try something new has a schedule to follow, and they bring in entertainment, do crafts, and run group classes. The community also helps arrange rides for shopping or doctor visits with scheduled transportation. The Primrose Telehealth program connects residents to healthcare providers without having to leave the building, which can be handy on rough days. Laundry facilities are free to use, and short-term respite stays are offered if someone needs a break or some extra recovery time.

    The environment feels relaxed but organized, and common areas like the pub, bistro, lounges, and game rooms give people places to meet up with friends, play games, or sit and read for a while. The community holds a verified status and has a Seniorly community score of 5.2, which means people should read into it carefully and visit if they're able. While the place is well-equipped for senior living, it's always good to see it yourself, and they've got virtual tours online so families can get a look inside before deciding. Every care option, from completely independent living to skilled nursing and memory care, tries to fit each resident's needs, with programs like Primrose Life Enrichment and Silver Lace Memory Care making it a practical place for older adults looking for some support but still wanting choices in how they live.

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