Brookdale LaCrosse MC

    3161 E Ave South, La Crosse, WI 54601
    • Memory Care

    Excellent dementia care, supportive staff

    I'm very pleased with how the new facility helped my loved one settle in - the acclimation assistance and excellent memory/dementia care made a real positive difference. The staff are awesome, respectful, and provide dignified care and good moral support; the rooms are nice with showers and there are lots of activities. I highly recommend this place.

    Loved one of resident
    Jul 2026

    Schedule a Tour

    Date of Tour
    Time Window
    Tour Type

    You selected in-person tour on in the

    Reviews

    4.33·(3)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      5.0
    • Staff

      5.0
    • Meals

      4.3
    • Amenities

      4.0
    • Value

      4.3

    Pros

    • Caring, respectful staff
    • Dignified care
    • Strong emotional/moral support
    • Excellent memory care
    • Dedicated dementia unit
    • New and attractive facility
    • Lots of activities
    • In-room bathrooms with showers
    • Acclimation assistance for new residents
    • Positive impact on loved ones
    • Highly recommended by reviewers

    Cons

    • Skilled nursing care perceived as inadequate
    • Ambiguous feedback mentioning 'converts residents' (unclear meaning)

    Summary of reviews

    Overall sentiment in the provided reviews is strongly positive, with multiple reviewers emphasizing compassionate, respectful staff and particularly strong memory-care services. The dominant themes are high praise for the demeanor and supportiveness of the caregiving team, the presence of a dedicated dementia unit, and a generally attractive, new facility with a robust activities program. Many reviewers stated that the care had a positive impact on their loved ones and explicitly recommended the community.

    Care quality: Memory and dementia care are consistently highlighted as strengths. Reviewers use terms such as "excellent memory care" and note that the dementia unit is a significant asset. Several comments specifically mention dignified and respectful care and good moral or emotional support, suggesting that the community is effective at meeting the psychosocial needs of residents with cognitive impairment. In contrast, there is at least one clear concern about skilled nursing: a reviewer stated that skilled care was "not good." This creates a notable split in perceived clinical capability—very positive feedback for memory-supportive services and personal care, but at least one indication that higher-acuity skilled nursing services may not meet expectations for all families.

    Staff and transition support: Staff are repeatedly described as "awesome," respectful, and providing acclimation assistance to new residents. Reviewers credit the team with helping residents adjust and with having a positive impact on family members’ perception of their loved one’s wellbeing. This combination of hands-on assistance during transitions and ongoing moral support is a recurring reason reviewers say they would recommend the community.

    Facilities and activities: The physical plant is described as new and nice, and reviewers specifically note the presence of showers in the bathrooms, implying decent room layouts and private bathroom amenities. Activity levels are reported as high, with "lots of activities" available; this supports an environment that is engaging for residents, particularly those in the dementia unit. The presence of a dedicated dementia unit combined with active programming appears to contribute to the strong positive outcomes described by families.

    Dining, management, and other operational areas: The supplied reviews do not provide substantive comments about dining quality, administrative management, pricing, or admission logistics beyond acclimation assistance. Because these areas are not addressed in the provided summaries, no conclusions can be drawn about meal quality, responsiveness of administration, or cost/value — prospective families should request information and visit to evaluate those aspects directly.

    Notable patterns and recommendations: The most consistent praise is for staff demeanor, memory-care programming, and the facility environment. The clearest concern is the single explicit criticism of skilled nursing care; this should be treated as a potentially important signal rather than a definitive pattern, given the small sample and otherwise positive tone. There is one ambiguous phrase — "converts residents" — in the source summaries; its meaning is unclear and should be clarified with the reviewer or treated as a transcription/typographical issue. For families considering Brookdale LaCrosse (MC), follow-up questions to ask on a tour should include specifics about skilled nursing staffing levels, clinical oversight (nursing and therapy services), examples of care plans for higher-acuity residents, and any metrics the community tracks on clinical outcomes. Also request a sample activities calendar and ask to see typical resident rooms and bathroom/shower configurations to confirm the features noted in reviews.

    Reviews written on Mirador

    We have no reviews to show about Brookdale LaCrosse MC.

    Help other families by writing a review about your experience with this community.

    Location

    Map showing location of Brookdale LaCrosse MC

    Brookdale LaCrosse MC is located at 3161 E Ave South, La Crosse, WI, 54601.

    About Brookdale LaCrosse MC

    Brookdale LaCrosse (MC) sits in La Crosse, Wisconsin, at 3141 East Ave S, and holds up to 33 residents. It operates as a Community Based Residential Facility and has license number #510386. This single-level building offers many types of care, including independent living, assisted living, memory care, skilled nursing, rehabilitation, care home services, respite care, hospice, and home care, so folks can stay in the same place even if their needs change. There's a separate secured wing for memory care called Hearten House I and Hearten House II, with features like alarmed exterior doors, enclosed outdoor spaces, and bracelet alerts to help keep those who wander safe. The Clare Bridge Daily Path program provides structure through activities meant to help people living with Alzheimer's or other types of dementia keep a daily routine.

    Residents can bring their own furniture to decorate private or companion suites, picking from several floor plans, all of them with light-filled rooms and in-unit showers. Every room comes with its own climate controls, Wi-Fi, and space for personal items. The building's got scenic views too and a campus that tries to feel like a house, not a hospital. Staff are there all day and night, including nurses and a full-time activities director. Brookdale screens and trains staff in safety, health care, behavioral management, memory care, and handling mobility challenges. They use lifts, wheelchairs, and other transfer gear for people who need it, and help with bathing, dressing, eating, toileting, and similar needs. They also monitor health concerns like diabetes, and manage medications, diets, and incontinence care. Staff know how to help with difficult or unpredictable behaviors, and the community accepts residents with major health or mobility issues.

    The community has plenty of activities-arts and crafts, cooking, gardening club, yoga, chair fitness, brain fitness, regular outings, and even wine tasting or Wii bowling-that keep residents busy and engaged. Onsite devotional services, Catholic services, and holiday events happen regularly, while the grounds include secured outdoor walking areas and both indoor and outdoor common spaces for relaxing or socializing. Pet lovers can bring cats and dogs, and there are pet activities. Meals are served restaurant-style, with a chef and options that fit special diets, like diabetic or low-salt needs, plus a popular dining program just for those in memory care. Housekeeping covers laundry, linens, groundskeeping, and repairs. Some other services on campus include dental care, podiatry, immunizations, diabetic care, legal support, and financial aid for seniors, plus help getting to appointments and on shopping trips.

    Brookdale LaCrosse (MC) doesn't allow smoking and the doors are locked for security around the clock, with staff doing check-ins and providing on-call help for emergencies. Safety programs try to prevent falls and monitor wellness. This facility can support those who need light care up to heavy nursing help, making it suitable for those who want to age in place. There's camaraderie among both staff and residents, and everything's managed by Brookdale, a senior living provider that's been running communities since 1978.

    About Brookdale

    Brookdale LaCrosse MC is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

    People often ask...

    Brookdale LaCrosse MC offers memory care.

    There are 8 photos of Brookdale LaCrosse MC on Mirador.

    The full address for this community is 3161 E Ave South, La Crosse, WI 54601.

    No, Brookdale LaCrosse MC does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number510386
    StatusActive
    Facility typeCommunity-based Residential Facility
    License classRegular
    Capacity33 residents
    LicenseeBROOKDALE SENIOR LIVING COMMUNITIES INC
    Care servedAdvanced Aged, Irreversible Dementia/alzheimer's, Hcbs Compliance / Public Funding
    EffectiveFebruary 1st, 1999

    Inspection Reports

    5

    Reports

    18

    Citations

    3

    Complaints

    3

    Years

    10 Mar 2026Complaint
    Identified multiple deficiencies across staff health screening, education, medication administration, service planning, residents' rights, environment safety, fire drills, and sprinkler maintenance. Three deficiencies were repeat violations.
    • 83.17(2)(a)Employees screened for communicable disease
    • 83.25Continuing education
    • 83.32(3)(h)Rights of Residents: Receive medication
    • 83.37(2)(d)Documentation of medication administration
    • 83.35(3)(a)Comprehensive Individualized Service Plan
    • 83.43(1)Environment safe, clean, and comfortable
    • 83.47(2)(d)Fire drills
    • 83.48(8)(b)Sprinkler system installation and maintenance
    26 Aug 2025Verification
    Investigated five deficiencies related to injuries reporting, medication administration, staffing, and documentation. Found failures in investigating unwitnessed injuries, reporting serious incidents, ensuring timely and accurate medication administration, and adequate staffing.
    • 83.12(3)(a)Investigate injuries of unknown source
    • 83.12(4)(c)Reporting incidents with serious injury
    • 83.32(3)(h)Rights of Residents: Receive medication
    • 83.36(1)(a)Adequate staff to meet resident needs
    • 83.37(2)(d)Documentation of medication administration
    08 Jan 2025Complaint
    Investigated a complaint alleging misappropriation of a resident's Hydrocodone and failures to safeguard residents and administer medications as prescribed. Two deficiencies were found related to abuse investigation/reporting and medication administration.
    • 83.12(2)(a)Caregiver: Investigating Abuse and Neglect
    • 83.32(3)(h)Rights of Residents: Receive medication
    14 Feb 2024Verification
    Verified that prior deficiencies were corrected and no new deficiencies were identified.
    05 Sept 2023Complaint
    Identified environmental safety deficiencies, including dusty sprinkler heads, non-rigid clothes dryer venting, and missing signs on delayed egress doors.
    • 83.32(3)(n)Rights of Residents: Safe environment
    • 83.44(1)(c)Clothes dryers enclosed and vented
    • 83.59(4)(b)Delayed egress: locking device sign posted

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Brookdale LaCrosse MC. The information above has not been verified or approved by the owner or operator. For exact information, please contact Brookdale LaCrosse MC directly. There is no cost for this service. We are compensated by the community you select.

    Are you an owner or operator of this community?

    Claim this listing to receive messages from prospective customers and manage your community page.

    Nearby Communities

    Assisted Living in Nearby Cities

    1. 69 facilities$5,123/mo
    2. 80 facilities$5,182/mo
    3. 15 facilities$3,646/mo
    4. 31 facilities$5,221/mo
    5. 41 facilities$4,962/mo
    6. 2 facilities$3,800/mo
    7. 32 facilities$5,341/mo
    8. 4 facilities$3,800/mo
    9. 20 facilities$5,300/mo
    10. 21 facilities$4,000/mo
    11. 35 facilities$4,126/mo
    12. 2 facilities$3,800/mo
    © 2026 Mirador Living