Pricing ranges from
    $3,770 – 4,350/month

    Point Loma Estates Memory Care

    3423 Channel Way, San Diego, CA, 92110
    4.1 · 49 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Friendly, clean facility; inconsistent care

    I toured the place and liked the friendly, knowledgeable staff, immaculate grounds, clean/up-to-date interiors, and tasty, plentiful meals and activities. It feels homey and small - good for memory-care residents who do well in a single-story, well-maintained setting. My concerns were inconsistent care: short staffing, slow responses, medication/hygiene lapses, lost items, and some billing/insurance confusion. Location/noise and the facility's small size may not suit everyone. Overall, I'd recommend a close look and lots of specific questions - good option for some, not right for all.

    Pricing

    $3,770+/moSemi-privateMemory Care
    $4,350+/moSuiteMemory Care

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program
    • Respite program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.06 · 49 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.9
    • Staff

      3.8
    • Meals

      4.0
    • Amenities

      4.1
    • Value

      3.8

    Pros

    • Caring, attentive direct-care staff
    • Low staff turnover / several long-tenured employees
    • Clean, well-maintained facility and grounds
    • Memory-care focused / dementia expertise
    • On-site nursing support and monthly doctor/nurse visits
    • Comprehensive services (medication management, bathing, laundry, housekeeping)
    • Engaging activities and events (brunches, entertainment, crafts, outdoor time)
    • Good to excellent meals (gourmet options noted by several reviewers)
    • Home-like, small community feel (single-story, easy to navigate)
    • Secure layout and dementia safety policies
    • Responsive maintenance and timely facility repairs
    • Helpful and communicative leadership/staff (specific praise for Resident Services Director and others)
    • Beautiful grounds/garden and outdoor spaces
    • All-inclusive monthly pricing noted by some reviewers
    • Reasonable / cost-effective option for memory care according to multiple reviews

    Cons

    • Inconsistent care quality between shifts and caregivers
    • Medication errors, delays, and reports of overmedication
    • Poor or variable communication with families
    • Missing personal items, lost dentures, and laundry issues
    • Staffing shortages and reliance on substitute/agency staff at times
    • Reports of unsanitary or unsafe conditions in some accounts (vermin, waste) — conflicting accounts across reviewers
    • Location-related safety concerns and difficult access (traffic, unsafe walking paths to parking)
    • Noise disturbances from nearby vehicles and mufflers
    • Food quality complaints (served cold, greasy dining area smell)
    • Billing issues, unclear charges, and price misrepresentation
    • Delays in basic services (nail trims, toileting/diaper changes) reported
    • Perception that facility may not be the right fit for higher-functioning residents
    • Occasional helper rudeness or lack of compassion reported
    • Insurance and paperwork delays impacting care coverage
    • Aides socializing instead of providing care during some shifts

    Summary review

    Overall sentiment across the reviews is mixed but leans positive about the facility’s atmosphere, direct-care staff, and physical environment while highlighting meaningful and recurring concerns about care consistency, communication, and a minority of serious safety/hygiene complaints. Many families praise Point Loma Estates Memory Care for its small, home-like setting, secure single-story layout, attractive grounds and garden areas, and generally clean, well-maintained interior. Reviewers frequently note a caring nursing and caregiving team, low turnover with long-tenured staff, and on-site clinical support (monthly doctor/nurse visits and an RN on staff). The community’s programming — including brunches, planned entertainment, crafts, and outdoor walks — receives consistent positive mention, with staff members singled out for excellent activity planning and engagement.

    Care and clinical services are a major theme with both strong positives and significant negatives. Positive reports emphasize attentive assistance with bathing, laundry, housekeeping, medication management, and a memory-care focus tailored to residents’ dementia stage. Several reviewers cite compassionate med techs and knowledgeable staff members who helped families feel at ease. Conversely, a notable set of reviews describe inconsistent care quality: delayed or mismanaged medications (including meds given in food or not administered on time), perceived overmedication that affected mobility, missed toileting/diaper changes, failure to ensure residents ate, and one very serious report of a resident’s rapid decline/stroke without family notification. These problems appear intermittent but are significant when they occur and are a reason some families moved loved ones out soon after placement.

    Staffing and communication form another clear pattern. Many reviewers praise specific leaders (Resident Services Director, maintenance director) and describe staff as responsive, kind, and proactive. Several accounts describe low turnover and stable caregiving teams that create continuity. However, there are repeated comments about weak communication from management to families, delayed responses to requests, billing discrepancies, insurance paperwork delays, and occasional reliance on substitute or agency staff (notably during pandemic quarantines). These lapses in communication and staffing consistency are cited in reviews that also raise concerns about care quality, lost personal items, and administrative billing errors.

    Facility and location impressions are largely positive for the physical building and grounds: clean, recently remodeled areas, bright lighting, single-floor layout, ample common spaces, porches, and outdoor seating. Maintenance responsiveness and an immaculate interior are repeatedly praised. At the same time, multiple reviewers call out location-related problems: difficult traffic, loud vehicle mufflers and early-morning noise, and safety concerns walking to and from parking. A subset of reviews raises extreme hygiene and safety allegations (vermin, waste, use of private property, “junkyard” surroundings). These reports stand in stark contrast to the many other descriptions of a very clean facility; taken together they suggest either isolated past incidents or strong differences in reviewer experience and expectations. Prospective families should ask targeted questions about pest control, recent inspections, and site-specific safety measures during a tour.

    Dining and daily living experiences are similarly mixed but tilt positive. Many reviewers applaud the food — calling it gourmet, delicious, and plentiful — and note accommodating dietary needs. Activities staff are often praised for their energy and programming. On the other hand, some reviewers report food served cold, a greasy dining area smell, and issues such as lost dentures and missing laundry or personal items. Basic personal-care services received praise when reported as timely, but other reviews describe delays for nail trims or toileting and occasional aides socializing instead of providing care.

    Management, policies, and cost issues are frequently discussed. Some families appreciate the all-inclusive monthly pricing and view Point Loma Estates as cost-effective for memory care. Leadership is commended in several reviews for communication and problem-solving. But other families report price misrepresentation, additional charges (diapers), and billing errors — again indicating variability in administrative handling. Several reviewers also flagged insurance paperwork slowdowns that could affect coverage and timelines.

    In summary, Point Loma Estates Memory Care shows consistent strengths in its small, home-like environment, attractive and well-kept grounds, and many instances of caring, experienced staff and engaging programming. Those positives make it a strong candidate for families prioritizing a cozy dementia-focused setting with on-site clinical support. However, recurring concerns about inconsistent care delivery, medication management errors, communication lapses, and isolated but serious reports of unsanitary conditions or safety issues warrant careful investigation. When considering this community, prospective residents and families should tour the facility, ask specific questions about medication protocols and incident reporting, probe staff turnover and use of agency staff, verify billing and extra-fee policies, and request recent inspection or pest-control records. The reviews indicate that experiences vary considerably by unit, shift, and time period — and that a direct conversation with leadership and observation during a visit will help determine whether the current team and operations align with a family’s expectations and safety standards.

    Location

    Map showing location of Point Loma Estates Memory Care

    About Point Loma Estates Memory Care

    Point Loma Estates Memory Care offers a comfortable and secure environment for seniors living with Alzheimer's disease or other types of dementia, and you'll find a purpose-built community run by staff trained to help people with memory issues and behaviors that sometimes come with those conditions, which means they can care for residents who wander or show challenging behaviors, and the secured building uses technology like bracelets to keep everyone safe and prevent folks from getting lost. The staff speak multiple languages, including English, Spanish, German, Italian, and Filipino, so communication is easier for many people, and there's always someone available, day or night, to help with bathing, dressing, transfers, and reminders for things like grooming and toileting. Medication management is included, with nurses, a doctor on call, and visits from specialists like podiatrists, physical therapists, occupational therapists, and speech therapists, plus diabetic care with insulin help and blood sugar checks for people who need that.

    The facility has wheelchair-accessible rooms and bathrooms, sprinkler systems, and features like increased text size and high-contrast signage to help residents and visitors with different needs. Transportation is available for doctor's appointments and outings, and there's also parking for residents and guests. People can choose from studio, single, and two-bedroom apartments, all with kitchens or kitchenettes, private bathrooms, air conditioning, storage space, cable TV, and housekeeping and laundry taken care of every week. For short-term stays, there's respite care, and for end-of-life support, they have hospice waivers. Staff can help with non-ambulatory and incontinence care and accommodate a range of needs as they change over time.

    The community runs a steady schedule of activities and events, including sensory programs, brain fitness, gardening, educational classes, art workshops, cooking, yoga, Tai Chi, singing, trivia, Wii bowling, and pet-focused activities, plus devotional services, live well programs, and trips outside. Meals are prepared by chefs, served in a dining room, with options for special diets like gluten-free, low sodium, organic, vegan, and guest meals if you want to eat with family or friends. There are communal areas like a small library, gaming and activity room, computer center, garden, fitness room, beauty salon, and private or companion floor plans so people can make spaces feel like home with their own belongings. Organized and informal gatherings happen daily, and the Resident Council lets everyone contribute their voice to the community.

    Safety stays a top priority with 24-hour supervision, a call system to get help quickly if needed, security features that fit memory care and assisted living residents, and supervision for wandering or unusual behaviors. Care planning is tailored to each resident's needs, with input from healthcare providers and updates as those needs change, and the place keeps up a focus on making everybody feel included and reducing confusion. People who've lived or visited here talk about kind staff and good care, and it's all part of the Sinceri Senior Living Community, giving seniors a range of options for assisted living, independent living, memory care, and nursing care in one setting.

    About Sinceri Senior Living

    Point Loma Estates Memory Care is managed by Sinceri Senior Living.

    Sinceri Senior Living is a premier senior living management company founded in 1986 by Jerry Erwin and headquartered in Vancouver, Washington. Originally operating under the name JEA Senior Living, the company has grown substantially over its nearly four decades of operation to become a major player in the senior care industry. Today, Sinceri operates 83 communities across 21 states, serving approximately 5,330 seniors nationwide with a comprehensive range of living options designed to meet diverse care needs and lifestyle preferences.

    The company offers three distinct levels of senior care: independent living, assisted living, and specialized memory care through their signature "Meaningful Moments" program. Their assisted living services include 24-hour licensed supervision, medication management, nutritious dining programs, and their exclusive "Elevate" Life Enrichment Program, which addresses four key wellness dimensions - physical, emotional, social, and intellectual aspects. The Meaningful Moments memory care program takes a unique person-centered approach, focusing on each resident's individual history, passions, and interests to create meaningful connections and engagement opportunities for those affected by Alzheimer's and related dementia conditions.

    Sinceri's philosophy centers on treating residents like family and fostering genuine bonds between those who live and serve in their communities. Their mission emphasizes honoring the aging process while providing exceptional, person-centered care that empowers residents to maintain their independence and live their best lives regardless of care needs. The company believes that everyone deserves dignity, respect, and opportunities for joy and meaningful experiences, which drives their holistic approach to senior care that goes beyond basic safety and comfort to create truly enriching living environments.

    The company has earned significant industry recognition, including certification as a Great Place to Work for seven consecutive years and multiple Forbes honors, including ranking as #78 among America's Best Midsize Employers in 2021 and recognition as one of America's Best Employers by State for Washington. In recent years, Sinceri has experienced substantial growth through strategic partnerships with major healthcare REITs including National Health Investors and Ventas, adding multiple properties in 2024 while maintaining strong operational performance with seven consecutive quarters of NOI growth and achieving pre-pandemic occupancy levels across their stabilized portfolio.

    People often ask...

    State of California Inspection Reports

    32

    Inspections

    0

    Type A Citations

    9

    Type B Citations

    5

    Years of reports

    11 Jul 2023
    Verified all residents were relocated prior to the closing date and that clothing, personal effects, and licensing postings were removed. Confirmed that the licensee's representative shredded the original license, no deficiencies were issued, and an exit interview was conducted.
    11 Jul 2023
    Confirmed successful relocation of all residents, verified closure readiness of the facility, and provided necessary documentation to the licensee's representative.
    22 Jun 2023
    Found that staff failed to treat a resident with dignity and respect. Conducted interviews and records review supported this finding.
    • § 87707(2)(a)
    22 Jun 2023
    Confirmed staff did not treat residents with dignity and respect.
    • § 87707(2)(a)
    03 Jul 2020
    Identified medication errors and concerns about residents' personal rights. Found that audits revealed discrepancies in medication records and how medications were documented, transcribed, and administered; internal investigation determined staff did not follow required policies and procedures.
    16 Mar 2023
    Identified that bedding was temporarily removed from residents during scabies treatment and that a staff member improperly used a resident’s prescribed Permethrin Cream for another staff member; residents were temporarily relocated and rooms were disinfected. Found insufficient evidence to support that staff did not allow residents in their rooms.
    • § 87217
    • § 87307
    16 Mar 2023
    Found that during April–May 2020 a misinterpreted scabies protocol led to residents being inadequately clothed during treatment, and that privacy during showers, sanitation, incontinence care, and restraints were not supported by evidence.
    16 Mar 2023
    Confirmed allegations of staff not providing mattress covers during a scabies outbreak and improperly accessing a resident's medication. Unsubstantiated allegation of staff not allowing residents in their rooms during the same time period.
    30 Jan 2023
    Found no deficiencies after an unannounced, required one-year visit that included review of infection-control practices and COVID-19 mitigation measures such as disinfection, screening, and PPE use.
    30 Jan 2023
    Reviewed the facility's COVID-19 protocols and observed staff and residents during an unannounced visit. No issues were identified during the inspection.
    • § 87468.1
    28 Oct 2022
    Investigated the allegation that staff over-medicated R1 with Morphine and Lorazepam and found no evidence that doses exceeded orders or contributed to decline. Investigated whether R1’s needs were met; found staff provided meal assistance and oral care, but progressive dysphagia and end-of-life decline due to underlying conditions led to death, with autopsy showing morphine in the blood consistent with hospice care and no evidence of an allergic reaction.
    28 Oct 2022
    Reviewed allegations of over-medication and lack of proper care for a resident, but evidence did not support the claims.
    27 Oct 2022
    Investigated two allegations: staff neglect resulting in multiple fractures and not seeking timely medical attention for a resident. Found insufficient evidence to support these allegations.
    27 Oct 2022
    Found insufficient evidence to support the allegation that lack of care and/or supervision led to an unwitnessed fracture.
    27 Oct 2022
    Investigated claims of resident neglect, resulting in fractures, and failure to seek medical attention for a resident; found insufficient evidence to support the allegations, indicating they were unsubstantiated.
    10 Sept 2021
    Found that a resident with scabies did not receive prescribed medication in accordance with the physician's instructions, and outside medical professionals confirmed the orders were not followed. Identified that the same resident was placed in isolation for about two weeks and provided with no bed linens or coverings, with facility records noting isolation status.
    10 Sept 2021
    Confirmed allegations regarding mistreatment of a resident were substantiated through interviews and records review.
    08 Sept 2021
    Identified that a designated representative's request for a resident's records, submitted on August 28, 2020, was not fulfilled promptly and the records were shipped on September 11, 2020.
    08 Sept 2021
    Confirmed that records were not promptly provided to the designated representative as alleged.
    31 Aug 2021
    Found no deficiencies after an on-site health and infection-control assessment, including disinfection, testing, vaccination, screening, and PPE, with an exit debriefing held with the executive director.
    31 Aug 2021
    No deficiencies were found during the visit by the California Department of Social Services.
    • § 87468.2(a)(8)
    • § 87307(a)(3)
    • § 87465(c)(2)
    19 Aug 2021
    Reviewed health and safety measures during an unannounced case management visit conducted via FaceTime due to COVID-19 restrictions. No deficiencies were issued during this visit.
    19 Aug 2021
    Conducted virtual health and safety check, toured facility, and interviewed staff; no deficiencies identified.
    • § 1569.269
    15 Apr 2021
    Investigated the allegation that on July 1, 2020 staff unlawfully evicted a resident by refusing to accept them back from the hospital; found no evidence to support the allegation after reviewing medical records and conducting interviews.
    15 Apr 2021
    Found no evidence of unlawful eviction of a resident from the facility.
    28 Oct 2020
    Investigated the 10/17/2020 incident, interviewed staff, reviewed resident records, and conducted a brief tour; no deficiencies observed.
    28 Oct 2020
    Found no deficiencies during the visit and interviewed staff regarding an incident mentioned in an incident report.
    11 Sept 2020
    Reviewed incident reports dated 08/10/2020, 08/17/2020, and 08/21/2020; conducted a tele-visit with staff interviews and records reviews, no deficiencies observed, and an exit interview completed.
    11 Sept 2020
    Confirmed no deficiencies were observed during the visit and the purpose was to discuss received Incident Reports.
    03 Jul 2020
    Identified multiple medication errors and personal rights concerns during the meeting.
    21 Feb 2020
    Inspection found all areas of the facility in compliance with regulations, ensuring the safety and well-being of residents.
    27 Jan 2020
    Determined that the allegation of staff neglect causing a resident's fall was unfounded, as the resident was medically cleared to use an assistive device instead of a wheelchair and the facility adhered to the care plan.

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