Bickford of Urbandale

    5915 Sutton Pl, Urbandale, IA 50322
    • Assisted Living
    • Memory Care

    Caring family-run community, outstanding activities

    I'm very pleased with this family-run community - the staff are genuinely caring, treat residents like family, and go above and beyond (covering shifts and answering questions). Holly, the Happiness/Activities Coordinator, is outstanding and activities really bring joy; meals, housekeeping, and communication are excellent. The place feels like home, is well kept, and I truly feel my loved one is in good hands - I would highly recommend.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.39·(100)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.3
    • Staff

      4.4
    • Meals

      4.3
    • Amenities

      3.8
    • Value

      2.8

    Pros

    • Compassionate, family‑style caregiving
    • Engaging activities program with a standout Activity Director
    • Nutritious, home‑style meals with varied menu choices
    • Clean, welcoming interior and well‑maintained grounds
    • Private, tastefully decorated resident rooms
    • Safety features and monitored, locked campus
    • Accessible common areas for walkers and many wheelchairs
    • On‑site rehabilitation support and therapy services
    • Salon and wellness amenities (sauna, whirlpool)
    • Dietician‑guided menus
    • Helpful and communicative administrative and support staff
    • Enclosed courtyard and pleasant wooded setting
    • Consistent housekeeping and maintenance presence

    Cons

    • Inconsistent staffing levels and high caregiver workload
    • Delayed responses to resident call signals
    • Inconsistent medication management and follow-through
    • Variable communication and administrative responsiveness
    • Memory‑care environment and programming shortcomings
    • Odor and sanitation concerns in specific units
    • Variability in food quality and limited fresh produce options
    • Aging infrastructure and uneven maintenance in some areas
    • Limited accessibility for larger wheelchairs and powerchairs in select units
    • Higher‑than‑average cost and restricted funding options
    • Activity engagement not consistently matched to all residents' interests
    • Staff engagement and training inconsistencies

    Summary of reviews

    Overall impression: The facility is described largely as a warm, home‑like community with many strengths in direct care, activities, and dining, but reviewers also identify operational inconsistencies that are important to weigh when considering placement. Positive comments center on a caring staff culture, an active and creative activity program, and generally pleasant dining and housekeeping. At the same time, recurring operational concerns — especially around staffing levels, medication practices, memory‑care ambiance, and administrative communication — appear often enough to merit attention.

    Care and staff: Many families emphasize compassionate, attentive caregivers who create a family‑style atmosphere. Long‑tenured staff members, helpful medication assistants, proactive maintenance, and an engaged administrator receive frequent praise. The activity director (often called the Happiness Coordinator) is repeatedly highlighted as a major positive influence on resident quality of life. Counterbalancing those strengths, reviewers point to variability in staffing coverage and engagement: understaffing, long shifts, inconsistent nurse availability, and occasional gaps in staff training or responsiveness were raised as operational weaknesses. Specific care‑delivery consequences mentioned include slow responses to call signals and inconsistent follow‑through on clinical recommendations.

    Dining and nutrition: The dining program is commonly described as homey and nutritious, with dietician input and appealing, freshly prepared meals on many days. Several reviewers singled out appealing kitchen aromas and warm dining areas. However, there is also commentary about inconsistent meal quality in some instances and a desire for more fresh seasonal produce and greater menu variety. A few comments also referenced limited portioning or less satisfying menu items on certain days, suggesting variability in day‑to‑day meal experience.

    Activities and social life: Activities are a clear strength for the community overall. Reviewers frequently praise a broad calendar of social, physical, and creative programming — arts and crafts, live music, exercise and dancing, gardening, and organized social events — and describe residents as engaged and enjoying the schedule. That said, some residents did not find the available activities appealing to their particular interests, and a minority of feedback described passive programming (e.g., TV‑focused sessions) or a desire for new games and outside entertainers.

    Facilities and memory care: The physical environment receives mixed but generally positive comments: many note a clean, inviting interior, private tasteful rooms, a courtyard and wooded setting, and well‑kept landscaping. Amenities such as a salon, raised garden, and wellness spaces are appreciated. Several reviewers described parts of the building as older and in need of targeted updates (loose cabinetry, dated finishes), and there are specific, repeated concerns about the memory‑care area — dim lighting, small dining space, odor or sanitation concerns, and a less‑well‑maintained feel compared with assisted living. Memory‑care capacity and unit layout were also noted as constraints for some families.

    Management, communication, and operations: Administrative responsiveness is uneven in the reviewers' accounts. While many praise helpful directors and hands‑on staff, others report inconsistent communication, unanswered calls, billing disputes, and frustration with corporate follow‑up after significant events. Medication‑management lapses and inconsistent implementation of clinician recommendations were raised as operational risks in multiple comments. Cost and funding are additional practical considerations: pricing is described as higher than some alternatives, and restricted acceptance of certain public funding sources was noted.

    Notable patterns and considerations: Prospective families should weigh the facility's strong relational culture, active programming, and generally pleasant dining and grounds against operational variability in clinical follow‑through, staffing consistency, and the condition and programming of the memory‑care unit. For prospective residents who prioritize social engagement, a family‑feeling staff, and dietician‑guided meals, the community offers clear strengths. Families with higher clinical needs, reliance on timely medication adjustments, larger mobility devices, or those placing someone in memory care should specifically inquire about current staffing ratios, medication‑management protocols, accessibility accommodations, and recent memory‑care improvements during tours and follow‑up discussions.

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    Location

    Map showing location of Bickford of Urbandale

    Bickford of Urbandale is located at 5915 Sutton Pl, Urbandale, IA, 50322.

    About Bickford of Urbandale

    Bickford of Urbandale sits in Urbandale and offers a mix of assisted living, memory care, independent living, nursing home care, respite, and hospice. Residents live in apartments they can decorate as they like, and every apartment has its own bathroom, kitchenette, door lock for security, and personal heat and air controls, which makes things comfortable and private. The building has ergonomic fixtures and showers for safety and longer independence, and some apartments have full tubs and accessible showers. People here get meals cooked onsite, and they can eat in a dining room or private areas, and there's always the popular 16-wheeler dish, plus seafood and breakfast served any time of day. Bickford of Urbandale provides personal help with daily activities, support with medication, and full-time staff, including skilled care for folks with higher medical needs. Memory care at Bickford uses special programs and spaces for people living with dementia, with secure areas and activities meant to keep the mind and body active. The community has courtyard gardens, patios, walking paths, a sunroom, resident lounges, rooms for activities, salons, spas, and places for both casual meals and special events, which gives a homey feel. There's weekly housekeeping, laundry help, and transportation available if needed. Wi-Fi, support groups, and devotional services are available, both on- and offsite. Residents can join lots of activities-new games, outside entertainers, social outings, and trips, all made for making connections and staying engaged. The place looks to promote happiness through things like its HigherPath model, which focuses on health and better care over time as residents' needs change, and it's made to let people age in place with care that can be adjusted as life goes on. The staff has a good reputation for being attentive, kind, and thoughtful, and the community has a comfortable, simple vibe that feels like an extension of home, with both indoor and outdoor spaces to relax. Bickford of Urbandale is built for privacy, safety, and connection, and while it doesn't fix every challenge of aging, it does provide layers of support and opportunity for seniors to maintain as much independence, social connection, and personal choice as possible.

    About Bickford Senior Living

    Bickford of Urbandale is managed by Bickford Senior Living.

    Bickford Senior Living was founded in 1991 by Don and Judie Eby when they were unable to find quality assisted living care for Don's mother, Mary Bickford, who was diagnosed with Alzheimer's disease. The company opened its first facility in November 1992 in Kansas, becoming one of the state's first assisted living residences. Headquartered in Olathe, Kansas, Bickford remains a family-owned and operated business committed to serving families with compassionate care for over three decades. Today, Bickford Senior Living operates approximately 54-61 communities across 10 states, including Illinois, Indiana, Iowa, Kansas, Michigan, Missouri, Nebraska, Ohio, Virginia, and Georgia.

    People often ask...

    Bickford of Urbandale offers competitive pricing, with rates starting at a cost of $5,769 per month.

    Bickford of Urbandale offers assisted living and memory care.

    There are 36 photos of Bickford of Urbandale on Mirador.

    The full address for this community is 5915 Sutton Pl, Urbandale, IA 50322.

    No, Bickford of Urbandale does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Iowa, the Department of Inspections, Appeals & Licensing licenses assisted living and long-term care programs, conducting recertification visits and complaint investigations.

    License number1743
    StatusActive
    Facility typeAssisted Living Programs for People with Dementia
    Capacity73 residents
    EffectiveSeptember 29th, 2024
    ExpiresSeptember 29th, 2026
    View the official license record

    Inspection Reports

    44

    Reports

    4

    Type A Citations

    0

    Type B Citations

    29

    Complaints

    22

    Years

    16 Oct 2025Complaint
    Found no deficiencies related to the incident and complaint.
    10 Jun 2025Complaint
    Found no deficiencies.
    19 Mar 2025Complaint
    Identified deficiencies in medication administration, missing durable power of attorney documents, and incomplete care documentation.
    • 481-67.5(2)f(4)Medications
    • 481-69.25(1)nTenant Documents
    • 481-69.25(1)qTenant Documents
    14 Oct 2024Incident
    Found no deficiencies cited after investigation; census counted 45 residents with 31 without cognitive impairment and 14 with cognitive impairment.
    24 Apr 2024Complaint
    Investigated complaints and found deficiencies in tenant retention criteria, including bed-bound individuals and those requiring maximal ADL assistance.
    • 481-69.23(1)bCriteria for Admission / Retention of Tenants
    • 481-69.23(1)iCriteria for Admission / Retention of Tenants
    19 Feb 2024Complaint
    Regulatory findings identified multiple deficiencies across incident reporting, door alarm procedures, resident rights, staffing, nurse delegation, training, and tenant documentation. Numerous failures affected service plans, admissions criteria, and overall resident care.
    • 481-67.2(1)eProgram Policies and Procedures
    • 481-67.2(3)Program Policies and Procedures
    • 481-67.3(1)Tenant Rights
    • 481-67.9(1)Staffing
    • 481-67.9(4)aNurse delegation procedures
    • 481-67.9(4)bNurse delegation procedures
    • 481-67.9(6)Dependent adult abuse training
    • 481-67.19(3)Record Checks
    • 481-67.19(3)eRecord Checks
    • 481-69.22(3)Evaluation of Tenant
    • 481-69.23(1)iCriteria for Admission / Retention of Tenants
    • 481-69.25(1)qTenant Documents
    • 481-69.26(3)aService Plans
    • 481-69.26(4)aService Plans
    • 481-69.26(4)cService Plans
    • 481-69.29(3)Staffing
    • 481-69.29(5)Staffing
    • 481-69.30(1)Dementia Specific Education for Personnel
    • 481-69.30(3)bDementia-Specific Education for Personnel
    08 Dec 2022Complaint
    Investigated a complaint and identified regulatory insufficiencies related to tenant admission/retention criteria and dementia-specific staff training.
    • 481-69.23(1)(b)Criteria for Admission/Retention of Tenants
    • 481-69.30(1)Dementia Specific Education
    07 Jul 2021Complaint
    Found no deficiencies. The investigation reported no regulatory insufficiencies.
    28 Jan 2021Complaint
    Investigated complaints and found no deficiencies.
    19 Feb 2020Complaint
    Found no deficiencies. The investigation did not identify any regulatory insufficiencies.
    16 Dec 2019Complaint
    Investigated a complaint; found no deficiencies.
    08 Oct 2019Complaint
    Identified regulatory insufficiency due to failure to provide care, treatment and services as required by service plans, with noted issues related to tenant rights and staffing.
    • 481-67.3(2)Tenant Rights
    • 481-67.9(1)Staffing
    • 481-67.9(2)Staffing
    22 Aug 2019Complaint
    Found no deficiencies during the complaint investigation.
    30 Jul 2019Incident
    Investigated and found no deficiencies.
    13 Nov 2018Incident
    Found no deficiencies after the investigation.
    29 Aug 2018Complaint
    Found no deficiencies. No regulatory insufficiencies were identified during the review.
    24 May 2018Complaint
    Investigated a policy-and-procedure insufficiency and found that staff did not consistently follow handbook policies, potentially affecting all tenants.
    • 481-67.2(231B,231C,231D)Program policies and procedures
    02 Nov 2017Complaint
    Investigated the complaint and found no deficiencies.
    17 May 2017Complaint
    Identified a regulatory insufficiency for failing to follow policies and procedures for unresponsive tenants.
    • Program Policies and Procedures
    28 Oct 2016Renewal
    Found no regulatory insufficiencies cited during recertification. The census showed a total of 62 residents, including 48 in the program and 14 in the dementia-specific component (36 without cognitive disorder, 12 with cognitive disorder, and 14 with dementia by definition).
    11 Aug 2016Complaint
    Investigated a complaint and found no deficiencies.
    15 Mar 2016Incident
    Found that a tenant did not receive appropriate services and tenant rights were not fully observed, with a plan put in place and a civil penalty assessed.
    • Type A481 IAC 67.3(2)Tenant Rights
    02 Sept 2015Complaint
    Investigated a complaint about incomplete tenant evaluations; found that functional, cognitive, and health status assessments were not completed before tenants signed occupancy agreements.
    • IAC 481-67.14Evaluation of Tenant
    07 Oct 2014Renewal
    Observed no regulatory insufficiencies during the on-site monitoring. Census and program details were documented.
    24 Apr 2014Complaint
    Investigated a complaint about medication administration and tenant rights; no deficiencies were cited.
    24 Oct 2013Incident
    Investigated a complaint/incident involving a resident and subsequent injuries; findings showed no regulatory insufficiencies.
    17 Jul 2013Revisit
    Investigated regulatory issues identified insufficiencies in the structural area and assessed a $500 civil penalty.
    • IAC 481-69.35(1)(b)Regulatory Insufficiency
    • Iowa Code §231C.14(1)(b)Civil penalty
    • IAC 67.12(3)(a)(2)Civil penalty
    04 Jun 2013Incident
    Identified regulatory insufficiencies related to admitting or retaining tenants who do not meet safety criteria and imposed a civil penalty.
    • Type AIowa Code 231C.14(1)(a) and 481 IAC 67.12(3)(a)(1)Civil Penalty / Regulatory Insufficiency
    09 Oct 2012Complaint
    Investigated a complaint about inadequate care and staffing; identified regulatory insufficiencies and imposed a civil penalty.
    • Type AIowa Code 231C.14; IAC 481-67.12(3)(a)Civil penalty
    • IAC 481-67.3(2)Regulatory Insufficiency
    • IAC 481-67.9(1)Regulatory Insufficiency
    20 Aug 2012Incident
    Investigated the complaint and found no deficiencies.
    11 Jul 2012Complaint
    Investigated regulatory noncompliance and safety concerns, identified multiple medication errors, and resulted in a civil penalty being assessed.
    • Iowa Code § 231C.14(1)(b); 481 IAC 67.12(3)(a)(2)Civil penalty for regulatory noncompliance
    22 Dec 2011Complaint
    Investigated a complaint about on-site operations and observed regulatory insufficiencies, resulting in a civil penalty of $1,000.
    • Type AIowa Code 231C.11; 481 IAC 67.12(3)(a)Civil Penalty
    25 Aug 2011Revisit
    Identified deficiencies in incident reporting, door alarm drill documentation, and dementia training documentation. Found multiple regulatory insufficiencies related to staff documentation and training.
    • IAC 481-69.28(5)Regulatory Insufficiency – incident reports and drill documentation
    • IAC 481-69.28(5)Dementia training documentation
    27 Jun 2011Incident
    Investigated a complaint/incident involving a tenant fall and related events; no regulatory insufficiencies were noted.
    19 May 2011Incident
    Concluded regulatory insufficiencies in dementia training, occupancy agreements, and staff background checks during a final incident investigation.
    • IAC 481-69.30(1)Dementia-specific education for program personnel
    • IAC 481-69.21(2)Occupancy agreement information
    • IAC 481-69.22(2)Tenant evaluation timeframe
    • IAC 481-67.9(3)Criminal history and background checks
    • IAC 481-67.2(1)(c)Incident reporting
    13 Apr 2011Complaint
    Investigated a complaint about roof leaks and maintenance issues; found no regulatory deficiencies.
    30 Dec 2010Incident
    Investigated the elopement allegation from the secured dementia unit; found no regulatory insufficiencies.
    15 Nov 2010Complaint
    Identified regulatory insufficiencies related to staffing levels and ensuring current health care orders during a complaint investigation.
    • IAC r. 481-67.9(1)Regulatory Insufficiency
    • IAC r. 481-69.27(2)Regulatory Insufficiency
    29 Oct 2010Incident
    Identified regulatory insufficiencies in staffing levels and tenant service plans, and assessed a civil penalty.
    • IAC r. 481-67.9(1)Regulatory Insufficiency - Adequate staffing
    • IAC r. 481-69.26(4)(a)Regulatory Insufficiency - Individualized service plan
    • IAC r. 481-69.26(3)Regulatory Insufficiency - Service plan updates
    14 Jun 2010Complaint
    Investigated a complaint and incident involving an arm injury; identified documentation gaps, delayed or missing notifications to physician and family, and incomplete medical records and service planning.
    • IAC r. 481 - 69.22(1) and 69.22(2)Evaluation of Tenant
    22 Oct 2008Revisit
    Investigated and found regulatory insufficiencies in multiple program areas, including service plan evaluation, dementia-specific education, activities, and record checks.
    10 Sept 2008Revisit
    Identified several regulatory insufficiencies in evaluating tenants, service planning, staffing, dementia-specific education, and record checks; a civil penalty was assessed.
    • 321 IAC 25.23(1) and 321 IAC 25.23(2)Evaluation of Tenant Service Plan
    • 321 IAC 25.28Service Plan
    • 321 IAC 25.33Staffing
    • 321 IAC 25.34Dementia Specific Education for program personnel
    • Iowa Code 135C.33(1)Record Checks
    • Iowa Code 135C.33(5)Record Checks
    26 Mar 2007Complaint
    Investigated the complaint and identified deficiencies in staff training, including dependent adult abuse training not completed within six months for all staff and dementia-specific training not completed within the required timeframe.
    • 321 IAC 25.33Dependent adult abuse training
    • 321 IAC 25.34Dementia-specific education for program personnel
    05 Aug 2004Complaint
    Identified deficiencies in service plans and background checks.
    • 321 IAC 25.28Service plans must include expected outcomes
    • Iowa Code section 135C.33(5)Background checks not completed prior to employment

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