Pricing ranges from
    $2,760 – 3,480/month

    Sunrise of Rockville

    8 Baltimore Rd, Rockville, MD, 20850
    4.2 · 89 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Warm staff, improved mom, costly

    I placed my mom here and overall I'm pleased. The staff are warm, caring and attentive, the homey, clean facility offers lots of activities, generous meals with dietary options, and strong memory/therapy services - her physical and emotional health improved. Leadership was welcoming and the small community gives very personalized attention. Caveats: costs are high and not always transparent, caregiver quality and staffing can be inconsistent (I experienced/learned of occasional neglect and management lapses), and some rooms are small. I'd recommend it - but verify fees and staffing fit before committing.

    Pricing

    $2,760+/moSemi-privateAssisted Living
    $3,480+/moSuiteAssisted Living

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    Amenities

    Healthcare services

    • Accept incoming residents on hospice
    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program
    • Respite program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Located close to restaurants
    • Located close to shopping centers
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Family private dining rooms
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Family education and support services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Continuing learning programs
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.25 · 89 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.3
    • Staff

      4.3
    • Meals

      3.7
    • Amenities

      3.9
    • Value

      2.7

    Pros

    • Caring, compassionate and attentive staff
    • Long‑tenured staff and continuity of caregivers
    • Clean, well‑maintained, homey/mansion‑style facility
    • Private rooms and some larger room options
    • Restaurant‑style dining area and pleasant dining rooms
    • Wide variety of activities (bingo, painting, sing‑alongs, outings)
    • In‑house therapy and medical services (PT, psychiatry, nurses)
    • Memory care (Reminiscence unit) and end‑of‑life/hospice support
    • Responsive management and accessible nursing leadership (often noted)
    • Smooth move‑in and proactive family communication in many cases
    • Garden and outdoor features (garden plots, tobacco gazebo)
    • Respite care and short‑term stays available
    • Social, communal design that encourages interaction
    • Consistent event schedule and special celebrations (birthdays, parties)
    • Many families highly recommend the community

    Cons

    • Inconsistent management and leadership (some praise, some strong criticism)
    • High cost and extra/opaque fees compared with alternatives
    • Food quality inconsistent: bland meals, last‑minute menu changes
    • Dietary accommodations sometimes inadequate (weight‑loss, non‑dairy, allergies)
    • Staffing issues and turnover reported by multiple reviewers
    • Allegations of poor accountability, staff mistreatment or toxic work culture
    • Serious isolated reports of negligence or overmedication (alleged drugging)
    • Activities sometimes underwhelming or not age‑appropriate
    • Memory care unit smaller/less elaborate than competitors
    • Fourth‑floor lockdown and restricted movement causing discomfort
    • Some rooms are small; room quality varies across the building
    • Limited outdoor grounds for a few residents' preferences
    • Occasional poor communication or billing issues (nickel‑and‑dime complaints)
    • Perception by some visitors of a nursing‑home atmosphere (wheelchairs, depressed residents)
    • Inconsistent dietary supervision leading to weight loss concerns
    • COVID visitation restrictions noted (at times limiting family access)
    • Reports of occasional understaffing and residents not fed or assisted
    • Parking and access issues called out by several reviewers

    Summary review

    Overall sentiment: The reviews for Sunrise of Rockville are predominantly positive with strong, recurrent praise for the direct care staff, a warm/home‑like atmosphere, cleanliness, and an active social program. Many families describe caregivers as compassionate, attentive, and consistent — sometimes long‑tenured — creating a sense of continuity and personalized attention. Numerous reviews explicitly state that clinical needs (including skilled nursing involvement, therapy, and stroke-related care) and end‑of‑life/hospice support were handled well. At the same time, a meaningful minority of reviews raise serious concerns that contrast sharply with the positive majority; those concerns center on inconsistent management, cost and billing practices, food/dietary issues, staffing instability, and isolated but troubling allegations of mistreatment or inappropriate medication use. These contrasting clusters create an overall impression of a generally good community with some variability in experience and a few high‑impact problems worth probing during a tour or move‑in process.

    Care quality and staff: The single strongest theme across reviews is praise for staff behavior and caregiving. Many reviewers report kind, thoughtful, knowledgeable nurses and aides who quickly learn residents' preferences, are responsive to family inquiries, and provide empathetic emotional support. Reviews highlight that staff often go "above and beyond," provide consistent personal care (bathing, toileting, medication monitoring), and are especially commended for hospice and end‑of‑life care. Several staff members and leaders receive individual commendations (e.g., Clinton Thomas and Megan Pryor named positively in reviews). However, countervailing reports describe staffing challenges: turnover, understaffing in certain shifts, a purported toxic work environment, and in a small number of severe instances allegations of mistreatment, unresponsiveness, or questions about overmedication. These negative reports are less frequent but notable because they point to situations where oversight, accountability, and staff morale may be problems. Many reviewers nonetheless emphasize accessible nursing leadership and quick resolution when issues are raised, indicating that administrative responsiveness varies by situation and time period.

    Facilities and environment: The physical setting is repeatedly described as attractive, clean, and "mansion‑style" or hotel‑like, with short hallways and a homelike decoration. Private rooms, restaurant‑style dining, and communal spaces are frequently praised. That said, room sizes vary — several reviews note some rooms are smaller and the largest rooms may barely accommodate two wheelchairs and a bed — and a number of commenters say the facility is dated compared to newer competitors ("lacks bells and whistles"). Outdoor amenities exist (a garden with plants/vegetables and a designated tobacco gazebo) but overall outdoor grounds are limited compared to some expectations. Memory care is available and often effective for many residents, but a handful of reviewers compare it as smaller or less elaborate than competing memory care units, and a locked fourth‑floor unit and lockdown procedures have caused discomfort among some families and residents.

    Dining and dietary concerns: Dining receives mixed but actionable feedback. Many reviewers enjoy the food (mentions of fish, soups, desserts, large portions, accommodating menu requests) and the dining environment is often cited as pleasant. Yet, frequent critiques surface: meals described as bland by some, inconsistent menu posting and last‑minute substitutions, inadequate dietary supervision that contributed to weight loss for at least one resident, and limited accommodation for non‑dairy needs or picky eaters in isolated cases. There are specific operational mishaps reported (for example, a dinner mishap when fish arrived late). Families should therefore verify dietary management practices, menu consistency, and protocols for special diets during the selection process.

    Activities and social life: Activity programming is cited repeatedly as a strength — with bingo, painting, music, sing‑alongs, outings (plays/movies), and special events frequently mentioned — and many reviewers note excellent socialization and meaningful engagement that improved residents' psychological health. However, some reviewers found activities underwhelming, not age‑appropriate (e.g., music choices), or limited in scope. The memory care unit in particular is described by some as less active or smaller than expected. Overall, most families felt the community offered a good range of options, but the experience depends on the individual resident’s abilities and preferences.

    Management, costs, and policies: Management impressions are polarized. Several reviewers praise responsive leadership and accessible nursing managers who immediately address concerns; others describe inflexible or poor management, nickel‑and‑dime billing practices, and opaque extra fees (including comparisons showing higher base and personal care fees versus other Sunrise communities and at least one mention of a ~$5,000 community fee). Cost transparency is inconsistent across reviews — some note clear pricing and good value, while others call pricing outrageous. COVID visitation restrictions, where mentioned, impacted families’ access at times. Given these mixed signals, families should request current fee schedules, contract terms, and examples of what is included vs. charged as an add‑on.

    Safety, incidents, and reputational risk: While many testimonials support high standards of safety and clinical oversight (RNs dosing medications, attentive nursing teams, safe clean environments), there are isolated but very serious allegations that must be acknowledged: claims of hospital transfers made without documented directives, alleged inappropriate sedation or "drugging," aggressive staff behavior, and episodes where residents were reportedly not fed or neglected. These reports are not the norm in the dataset, but because they are severe, families should explicitly ask about incident reporting procedures, staffing ratios, background checks, and examples of how adverse events are handled and communicated to families.

    Patterns and recommendations for families considering Sunrise of Rockville: The pattern across reviews suggests a community that typically delivers compassionate, individualized care in a warm, social environment, with helpful ancillary services (therapy, in‑house medical links) and a robust activity program. Common tradeoffs include higher pricing, occasional variability in meal quality, and mixed experiences with management responsiveness and staffing consistency. For prospective families: tour multiple times at different hours, meet the nurses and aides who would work with the resident, inspect specific room sizes, ask for sample menus and dietary protocols, request a current staffing/turnover summary, clarify all fees and what triggers extra charges, and ask for documentation on incident reporting and medication management policies. Because experiences range from glowing recommendations to serious complaints, due diligence during the decision process is important to confirm that the community’s strengths align with a particular resident’s needs.

    Bottom line: Sunrise of Rockville appears to be a well‑liked, personable community with strong staff relationships, good programming, and a generally clean, comfortable environment. Many families report significant quality‑of‑life improvements after moves. However, notable concerns — primarily around cost transparency, dietary supervision, occasional staffing problems, and isolated allegations of poor care — mean that prospective residents and families should validate current management practices, staffing stability, and clinical oversight before committing.

    Location

    Map showing location of Sunrise of Rockville

    About Sunrise of Rockville

    Sunrise of Rockville sits in the Town Center neighborhood of Rockville, Maryland, in a classic multi-story building with green-roofed turrets and landscaped grounds, and when people arrive, they see a covered entryway and a welcoming atmosphere with a grand two-story foyer and comfortable seating. The community offers several options for living, like independent living, assisted living, memory care with programs such as Reminiscence and Terrace Club, skilled nursing, hospice care, adult day care, short-term stays, and home care services through Dignity Home Care. Residents can find apartments in different sizes, from one to four bedrooms, along with condos, townhomes, and luxury community rentals, all of which can be adapted as their needs change. There are pet-friendly options, and the property makes things accessible for wheelchairs with walk-in showers and full tubs, so folks with different needs can be comfortable. Some units come with patios, washers and dryers, air conditioning, and there's a focus on security through gated entries and doormen, plus amenities like fitness centers, pools, waterfront views, hot tubs or spas, barbecue areas, and resident parking. The community offers convenient transportation, which helps residents get to buslines, appointments, or outings-since the program includes both complimentary on-site and offsite transport.

    Meals are served to residents and the dining spaces are decorated with white linens, flowers, large windows, and warm décor, with private dining rooms and elegant setups that create a pleasant space for every meal, and chefs focus on making nutritious dishes. Residents can enjoy a variety of activities every day, both on and off the property, meant to support social life, education, physical movement, and mental wellness, and there are devotional services and religious activities offered on-site and offsite, too. People will find several indoor and outdoor common spaces, like sitting areas with fireplaces, memory care lounges with bookshelves and natural light, living rooms with comfortable couches, and patios with covered seating and lush landscaping, plus a calming rock garden.

    Sunrise of Rockville provides specific care services for seniors at different stages, including personalized assisted living that supports daily activities such as bathing, dressing, and medication management, as well as memory care designed for people with Alzheimer's or other forms of dementia, helping to reduce confusion and prevent wandering, with private suites that have a sink, toilet, and storage, and common rooms specially arranged for comfort and safety. The property lets residents age in place, so they don't need to leave the community as their care needs change, and skilled nursing care is available if there are medical or rehabilitation needs. There's respite care to help caregivers take a break, or for residents recovering from surgery or injury.

    Residents can take part in music, crafts, group exercise, and other structured activities for social and mental engagement, and pets, friends, and family are welcomed to keep life familiar and comforting. The staff at Sunrise of Rockville are trained to offer compassionate help and support, focusing on each person's well-being and independence in a safe, friendly environment. The facility honors federal law protections against discrimination on the basis of gender identity, orientation, and source of income. While there's no detailed information on internet services or specific exterior features, the facility includes safety and comfort in its setting, with a goal to create a steady, welcoming place to call home, whether people need only occasional help or daily care and supervision.

    About Sunrise Senior Living

    Sunrise of Rockville is managed by Sunrise Senior Living.

    Sunrise Senior Living is one of the largest senior care operators in North America, managing over 270 communities across the United States and Canada with approximately 22,000 employees. Founded in 1981 by Paul and Terry Klaassen in Oakton, Virginia, Sunrise pioneered the Victorian mansion-style senior living community design, inspired by Dutch senior care models and European hospitality concepts. Headquartered in McLean, Virginia, Sunrise offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and hospice coordination.

    The company's signature memory care programs include Terrace Club Neighborhoods for residents with early to moderate memory loss, and Reminiscence Neighborhoods for those with advanced Alzheimer's and dementia. As an Authorized Validation Organization, Sunrise practices the Validation Method—which they call "exquisite listening"—using empathy-based communication techniques to reduce anxiety and improve quality of life for memory care residents. Their Live With Purpose™ programming engages residents through personalized activities aligned with their interests and life experiences.

    Sunrise leverages advanced technology including Sunrise CareConnect, an electronic health record system built on PointClickCare technology that enables real-time documentation, comprehensive health tracking, and remote access for healthcare providers. The Road Home Program offers specialized 30-day transitional care for seniors discharged from hospitals or rehabilitation centers, providing medication management and 24/7 support.

    The company has achieved notable sustainability certifications, with facilities earning WELL Health-Safety Rating, WELL Equity Rating, ENERGY STAR® certifications, and LEED Silver designation. Sunrise communities feature Individualized Service Plans, Designated Care Managers, and welcome pets, with many locations maintaining community cats or dogs. After celebrating 40 years in 2021, Sunrise continues its mission to champion quality of life for all seniors through their resident-centered, holistic approach to senior care.

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