Pricing ranges from
    $5,718 – 7,433/month

    The Seneca Rockville

    55 W Gude Dr, Rockville, MD, 20850
    4.4 · 41 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Bright, caring community with caveats

    I moved my mom here and I'm impressed: brand-new, bright, hotel-like building with lovely outdoor spaces, lots of amenities (gym/PT, spa, woodworking, library), varied activities, and airy, well-appointed apartments. The staff are overwhelmingly warm, communicative and attentive - Marcus and Theo in PT stood out - and residents seem happy; dining is often restaurant-quality and the common areas are spotless. Memory-care programming is thoughtful and dignity-focused, and move-in/financial assistance made transition easier. My main caveats: staffing and turnover can be uneven, medical care and kitchen service sometimes inconsistent (occasionally slow or cold meals), pricing/upsells aren't always clear, and there's no on-call doctor. Overall I'm very pleased with the environment and care but advise confirming staffing, billing details and clinical coverage before committing.

    Pricing

    $5,718+/moSemi-privateAssisted Living
    $6,861+/mo1 BedroomAssisted Living
    $7,433+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.41 · 41 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.0
    • Staff

      4.4
    • Meals

      4.2
    • Amenities

      4.4
    • Value

      3.1

    Pros

    • Friendly, warm and caring staff
    • Engaged and effective therapy / physical therapy team
    • New, modern, upscale facility and design
    • Clean, well-maintained, hotel-like atmosphere
    • Spacious, light-filled apartments with high ceilings and balconies
    • Restaurant-quality, made-to-order dining and large menu options
    • Wide range of activities and programming (art, lectures, concerts, Tai Chi, Parkinson’s classes)
    • Excellent amenities (gym, spa, woodworking shop, library, outdoor bar, patios)
    • Supportive memory care programming tailored to abilities
    • All-inclusive or flat monthly pricing and move-in specials
    • Helpful move-in assistance and financial support for room setup
    • Personalized care that encourages independence and dignity
    • Convenient location and proximity to family
    • Friendly resident community and pleasant social atmosphere
    • Good communication and informative tour/admissions staff

    Cons

    • High staff turnover
    • Understaffing leading to slow service and inconsistent care
    • Management inefficiency and leadership difficult to reach
    • Inconsistent food quality; meals sometimes cold or mediocre
    • Unclear pricing and unexpected upcharges for care
    • Billing, insurance and reimbursement problems reported by some
    • Cutbacks or reduced activities in Memory Care reported
    • Uneven medical care and no doctor on site/on-call
    • Unreliable transportation services
    • Safety concerns in isolated cases (e.g., no bed rails, call buttons far from bed)
    • Activities sometimes perceived as gender-skewed or sparse
    • Form-over-function issues (layout, signage, unnamed offices)
    • Slow task completion and ongoing staff training needs

    Summary review

    Overall impression: Reviewers consistently describe The Seneca Rockville as a beautiful, newly built, upscale senior living community with a hotel-like feel, abundant natural light, high ceilings, spacious apartments and attractive common areas. Many reviewers praise the clean, modern design, thoughtful amenities (gym, spa, woodworking, library, outdoor spaces), and the pleasant social atmosphere. At the same time, there is a recurring, significant caveat: staffing instability and management/administrative issues create inconsistent resident experiences. In short, the physical plant and many frontline staff are highly rated, but operational problems (turnover, staffing shortages, management responsiveness) can undermine day-to-day care and services for some residents.

    Care and staff quality: The most frequently noted positive is the caring, friendly nature of many staff members. Specific staff (nurses, therapy and gym staff, named employees) receive high praise for being attentive, knowledgeable and engaging. Several reviewers report that staff tailor support to individual needs, encourage participation, and help residents thrive—especially in therapy and rehabilitation services. Conversely, many reviews call out high turnover and understaffing that lead to inconsistent caregiving, slow response times, and uneven medical support. Some reviewers described exemplary staff on certain shifts (evening second-floor staff were singled out), while others experienced gaps in continuity of care. Overall, frontline staff professionalism is a strength, but staffing levels and retention remain important concerns.

    Facilities and amenities: The building itself is repeatedly described as stunning, modern, and well-maintained. Reviewers highlight light-filled studios and suites, 12-foot ceilings, balconies, step-free walk-in showers, and ample storage. The dining venues are attractive (two dining rooms, private dining options), and public spaces are wide open with accessible outdoor patios and wooded views. Amenities such as a quality gym, therapy/PT room, spa, woodworking shop, library, and an outdoor bar contribute to a resort-like environment. For many residents and visitors, the facility’s appearance and comfort are major selling points.

    Dining and nutrition: Dining feedback is mixed but leans positive overall. Multiple reviews rave about restaurant-style, made-to-order meals, large menus, daily specials and excellent culinary presentation. Positive comments include “delicious food,” “fresh and varied,” and “restaurant-quality dining.” However, several reviews report inconsistent experiences: cold meals, slow kitchen service, and occasional mediocre food. This split suggests that while culinary offerings are strong in concept and on good service days, kitchen staffing and execution can be unreliable at times.

    Activities and programming: Programming breadth is a clear asset. Reviewers note a diverse array of activities—lectures, art classes, concerts, Tai Chi, Parkinson’s classes, woodworking, and physical therapy programs—that support both wellness and social engagement. Reviewers with memory care needs described the environment as “not overwhelming,” with tailored activities that reduce agitation and promote contentment. A few reviewers felt activities skewed toward women or were too sparse, and some cited cutbacks in Memory Care activities. Overall, activity quality and variety are strengths, but consistency and inclusivity could be improved.

    Management, billing and administration: Administrative issues appear as a common negative theme. Several reviewers describe management as inefficient, hard to reach, or slow to act. Billing and insurance problems, unclear pricing structures, and unexpected add-on charges were cited by multiple reviewers—despite other comments praising an all-inclusive flat monthly fee and move-in specials. Some noted easy billing/reimbursement; others experienced trouble, so administrative performance varies by case. Prospective residents should seek explicit, written clarification on pricing, what’s included, and billing procedures.

    Safety, medical coverage and operations: There are mixed reports about clinical care. Physical therapy and rehabilitation programs receive strong praise. At the same time, some reviewers reported uneven medical attention, lack of a doctor on call, boosters or other medical services not reliably provided, and occasional inferior medical care. Specific safety-related concerns were raised in isolated cases (missing bed rails for a high-risk resident, call buttons positioned far from the bed). Transportation reliability was also questioned. These operational and clinical inconsistencies appear tied to staffing shortfalls and turnover.

    Patterns and recommendations: Two consistent patterns emerge: (1) The Seneca Rockville’s physical environment, amenities, and many frontline staff are highly rated and deliver a high-quality living experience on many fronts; (2) variability in staffing, management responsiveness, and operational execution produce uneven experiences—especially around dining service, medical care consistency, billing clarity, and memory care programming levels. For prospective residents and families, the reviews support touring the facility (many reviewers praised tours and admissions staff), meeting specific care and kitchen staff, and asking targeted questions about staffing ratios, turnover, on-call medical coverage, transportation, memory care schedules, and detailed pricing/invoice examples. If the facility maintains adequate staffing and addresses administrative gaps, it appears capable of delivering an excellent, resort-like senior living experience; however, those operational issues are real and worth investigating before a move.

    Location

    Map showing location of The Seneca Rockville

    About The Seneca Rockville

    The Seneca Rockville sits next to Rockville's King Farm neighborhood and has a warm and inviting feel to it, with comfortable rooms and plenty of places to relax or socialize, and it's made for seniors who want comfort and some help as they age. The place has options for independent living, assisted living, and memory care, and they offer The Bridge residences too. The apartments come in studio, one-bedroom, and two-bedroom layouts, and for those who need more care, there are private and semi-private memory care suites. There's an art studio, a salon, a day spa if you want to be pampered, a fitness center if you want to keep active, and a landscaped serenity garden with a meditative labyrinth walk if you like being outdoors. The staff can help with bathing, dressing, and medications if needed, and they increase their help if your needs change. They have a care team that tries to get to know everyone, and you'll see that people get personalized attention along with services like around-the-clock concierge, housekeeping, and a wellness program. Meals are chef-crafted and use fresh, quality ingredients, with options for eating indoors by the fireplace, in rooms with wrap-around floor-to-ceiling windows, or outside at Linden Terrace. There are different activities throughout the day to keep people engaged. The place is pet-friendly, so folks can bring their pets along, and you'll see both indoor and outdoor spaces for socializing and relaxing. The award-winning surroundings, along with their signature amenities, offer a pretty good balance for those who want to stay independent but also want some assistance and comfort as they get older.

    About Kisco Senior Living

    The Seneca Rockville is managed by Kisco Senior Living.

    Kisco Senior Living, based in Carlsbad, California, specializes in developing and managing full-service senior living communities. Established over 30 years ago, Kisco operates 22 communities across six states, providing various living options, including independent living, assisted living, and memory care.

    Kisco emphasizes a philosophy known as "Kisco Confidence," which focuses on safety, security, trust, transparency, and delivering five-star service. They follow best-in-class safety protocols, including a strict adherence to CDC guidelines and comprehensive hygiene and health standards. Their communities are designed to promote an enriched lifestyle with a focus on emotional, intellectual, physical, social, spiritual, and vocational needs.

    Kisco Senior Living is known for its hospitality-driven approach and programs such as the "Healthy Strides" wellness initiative. They offer personalized care and support through custom packages tailored to individual resident needs, including skilled nursing and rehabilitation services. The company's commitment to quality and service excellence has earned them recognition, with many communities receiving prestigious industry accolades.

    Their communities, spread across states like California, North Carolina, Florida, Hawaii, and Utah, offer a variety of amenities and services designed to enhance the residents' quality of life. The "Kisco Signature" portfolio, launched in 2023, provides a five-star lifestyle with services developed in partnership with Forbes Travel Guide, including personal errand and grocery delivery services.

    Kisco's approach is deeply rooted in principles of integrity, dignity, compassion, and a commitment to enhancing each resident's lifestyle through responsive service, high-quality programs, and a strong sense of community.

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