Pricing ranges from
    $6,237 – 8,971/month

    New Perspective Rosedale

    2555 Snelling Ave N, Roseville, MN, 55113
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Caring staff, lively community, costly

    I had a very positive experience overall - the staff were caring, respectful and responsive, and my loved one was treated with dignity. The facility is bright, clean and well-maintained with a lovely dining room, chef-made meals, snacks, lots of activities and nice outdoor spaces. Food quality and consistency were uneven (some meals excellent, some greasy or poor), and rooms are often small and expensive. I saw staffing shortages, executive turnover and occasional agency staff on the memory-care floor, which sometimes meant fewer activities and inconsistent care. Parking is limited and the walk to the front entrance can be unpleasant in bad weather. I would recommend Sunrise of Roseville for compassionate staff and social life, but be aware of cost, room size and occasional service gaps.

    Pricing

    $6,237+/moSemi-privateAssisted Living
    $7,484+/mo1 BedroomAssisted Living
    $8,971+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Spa
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Located close to restaurants
    • Located close to shopping centers
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Cafe
    • Computer center
    • Dining room
    • Family private dining rooms
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Pet friendly
    • Religious/meditation center
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Continuing learning programs
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.23 · 163 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.2
    • Staff

      4.3
    • Meals

      3.9
    • Amenities

      3.9
    • Value

      2.7

    Pros

    • Compassionate, friendly and caring staff
    • Attentive nursing and strong medication management (in many reports)
    • Frequent caregiver checks and regular communication with families
    • Individualized service/care plans
    • Seven-day nursing care available
    • Effective hospice and end-of-life support
    • Engaging activities and events (crafts, themed nights, outings)
    • Wide variety of outings and bus trips
    • Active social life and many on-site programs
    • Memory-care programming and sensory programs (noted as very good in many accounts)
    • Restaurant-style dining and wide menu options
    • High-quality meals frequently praised (chef accommodations, special dishes)
    • On-site bistro / coffee and snack availability
    • Dietary accommodations available (diabetic-friendly, cultural dishes)
    • Clean, well-maintained and attractive facility and grounds
    • Bright rooms with large windows and natural light
    • Spacious rooms or suite options in many units
    • Home-like common areas (fireplace seating, porches, four-season rooms)
    • Well-manicured landscaping, outdoor seating and walking paths
    • Pets on-site and pet-friendly environment
    • Maintenance responsiveness reported positively by many
    • Helpful and informative admissions process and tours
    • Strong COVID-19 precautions and communication (in several reports)
    • Family-inclusive approach and regular family meetings/updates
    • Private dining and family-meeting options
    • On-site salon, small gym, and other resident amenities
    • Perceived safety features and remote monitoring for peace of mind
    • Many reviewers would recommend the community
    • All-inclusive pricing noted by some reviewers
    • Respite and short-stay options available
    • Willingness to accommodate special meal requests
    • Atmosphere described as warm, welcoming, homey
    • Long-tenured nursing/longtime core staff present in multiple accounts

    Cons

    • Reports of serious clinical lapses (bedsores, sepsis, repeat infections, hospitalization)
    • Medication management problems in some cases (refill issues, missed/substituted meds)
    • Inconsistent quality of care across shifts/units
    • Short staffing leading to long wait times for assistance
    • Frequent staff turnover and leadership/executive director changes
    • Use of agency/temporary staff and inattentive/younger aides reported
    • Housekeeping and laundry inconsistently performed; missing laundry
    • Variable dining quality and inconsistent menus (some reviews call food terrible)
    • Memory-care quality uneven — excellent in some areas, poor/unmet needs in others
    • Poor communication between management and families in some reports
    • Billing and pricing issues, unexpected increases, unclear statements
    • High cost / expensive pricing frequently noted
    • Parking limited for visitors and inconvenient visitor access
    • Security inconsistencies (some note reassuring security features; others note no front-door security)
    • Small apartment/room sizes in many units (limited kitchenette or counter space)
    • Occasional maintenance/upkeep lapses and dated areas
    • Activities sometimes limited or paused (COVID impact or staffing)
    • Pets causing allergy concerns or fleas reported
    • Inconsistent response to night/emergency calls
    • Some reports of poor management follow-through and rude administrators
    • Spotty housekeeping and bed/linen issues (bed unmade)
    • Perception of being 'nickel-and-dimed' or extra fees for services
    • Crowding or too-large resident population making personalization harder
    • Some areas feel corporate or less personal
    • Inadequate care level for residents needing 24/7 or high-assistance care

    Summary review

    Overall sentiment across the reviews is broadly positive about New Perspective Rosedale’s culture, facilities, and many staff members, but tempered by recurring operational and clinical concerns that create a mixed picture. The community is repeatedly described as warm, bright, and home-like with attractive grounds, well-kept landscaping, porch and patio areas, and many common spaces that residents and families appreciate. Many reviewers praise the aesthetics: sunny rooms with large windows, comfortable furnished apartments and suites, a welcoming lobby with pets, and restaurant-style dining rooms with real linens. On-site amenities such as a bistro/coffee shop, salon, small gym, library, and activity rooms are frequently mentioned as strengths that contribute to a rich day-to-day life for residents.

    Care and staff are the most consistently noted positive. Numerous reviews describe compassionate, kind, and attentive caregivers and nurses who form strong relationships with residents. Long-tenured core staff and an attentive nursing team are cited multiple times; families report frequent caregiver checks, proactive communication (regular updates and family meetings), and individualized service or care plans. Several accounts highlight excellent clinical work, good medication management, and smooth hospice or end-of-life care. Many reviewers explicitly recommend the community because of the staff’s demeanor and responsiveness, and several single out specific staff or leadership as outstanding.

    Dining and activities are other common strengths. The community is known for restaurant-style dining with varied menus, chef-made meals (including cultural accommodations such as Vietnamese dishes), snack availability, and special-event dining (private family meals, themed nights). Multiple reviewers call the food “spectacular,” while others say quality has been inconsistent. Activities are generally plentiful — craft programs, sing-alongs, bus outings, holiday parties, bingo, fitness, and memory-sensory programming are frequently listed. That said, activity availability has sometimes been curtailed (notably during COVID) and there are reports of limited or sparse programming on particular floors, especially at times in the memory-care unit.

    Despite these strengths, a clear pattern of variability and operational problems appears across reviews. Staffing shortages, turnover (including executive director changes), and reliance on agency or temporary aides are recurring themes: many families report long call-button response times, aides who seem distracted (phones, young/less experienced caregivers), and delayed or missed assistance for basic needs. Housekeeping and laundry complaints recur — missing clothing, infrequent cleaning, towels rationed, beds left unmade — and maintenance/upkeep is described as excellent by some and lacking by others, which suggests inconsistencies between shifts or phases of management. Several reviewers also mentioned billing confusion, pricing increases, and additional charges tied to medication administration and care levels.

    Most seriously, there are a handful of reports describing clinical failures with significant consequences: cases of bedsores, sepsis, repeat infections, hospital stays and surgeries associated with medication refill/substitution errors or missed care. These reports often mention poor communication or inattentiveness surrounding medication administration and transitions back from hospital stays. While many reviews assert that nursing care is strong, these safety and clinical lapse reports indicate the potential for dangerous variability in clinical oversight. Families considering the community should probe clinical staffing levels, medication management protocols, and hospital-readmission procedures during tours and admissions meetings.

    Memory care and acuity fit are mixed. Several reviewers praise an excellent memory-care floor with specialized programming and attentive staff, while others describe the memory unit as under-staffed, with activities reduced to movies and residents left unattended. The consensus is that care quality can differ markedly depending on the floor, time period, or staff on duty. Multiple reviews stress that the community may not be suitable for residents who require frequent hands-on assistance or 24/7 intensive care, and several families reported needing to arrange outside medical services or move after determining needs exceeded what the facility can provide.

    Additional practical concerns raised repeatedly include visitor logistics and security: limited visitor parking and a small back lot make visits less convenient, and some reviewers voiced unease about front-door security despite other mentions of reassuring monitoring. Apartment sizes and designs are another consistent theme — many units are described as small studios with limited kitchenette space (mini-fridge, no stove), while there are also larger one- and two-bedroom options; prospective residents should review floor plans carefully to ensure physical space meets needs. Pet policies are a double-edged sword: pets are beloved by many and add to the home-like feel, but reviewers also report allergy risks and isolated incidents like flea presence.

    In summary, New Perspective Rosedale has many compelling strengths: a warm, attractive environment; numerous amenities; an active calendar of events and outings; and many caring, long-term staff who build relationships with residents. However, reviewers consistently flag operational variability — short staffing, turnover, housekeeping and laundry lapses, inconsistent dining, and troubling isolated clinical incidents including medication and wound-care failures. Cost is frequently described as high, and a number of families weigh the expense against uneven service/performance. The dominant recommendation is conditional: families often recommend the community for residents who are a good fit (moderate assistance needs, value placed on activities and dining, desire for a warm social environment), but they advise careful due diligence around clinical oversight, staffing levels, memory-care programming, billing transparency, and visitor logistics before committing.

    Location

    Map showing location of New Perspective Rosedale

    About New Perspective Rosedale

    New Perspective Rosedale sits just north of the Rosedale Shopping Center, only a short drive from downtown Minneapolis and St. Paul, and folks here find a range of senior living choices, including assisted living, memory care, and independent living, plus some options like respite care, long-term skilled nursing, hospice, adult day services, and Medicare-certified home health care. Residents pick from roomy floor plans for studios, one-bedrooms, or companion apartments, all with private bathrooms and the convenience of on-site washers and dryers in the apartments, and the whole place gives off a cozy and friendly feeling as soon as you step into the lobby. Staff create personalized care plans and help with daily things like bathing, dressing, and medication, and nurses stay on-site or on-call around the clock, so help's always nearby. Memory care has programs for those with Alzheimer's or dementia, using therapies and activities aimed at mental engagement and comfort, and there's a secured courtyard to help folks feel safe, too.

    Each day, Life Engagement Managers plan community activities like gardening, happy hours, card games, social events, weekly summer pontoon cruises, and field trips into the neighborhood, and there's always something happening for anyone who wants to join. There's a big dining room where chefs make scratch-cooked comfort food from fresh ingredients, and residents can choose to eat in the family private dining rooms if they want a quieter meal with visitors. On the practical side, housekeeping and laundry services come standard, transportation helps folks reach medical appointments and outings, and there's pretty much every amenity you'd want, like a fitness room, a gaming room, outdoor patio, library, beauty salon, computer center, and Wi-Fi throughout the building. Residents' pets can come along, too, since both cats and dogs are welcome. Some need short-term care, so New Perspective Rosedale's got respite options to help caregivers get a needed break, and for those who want to keep busy, there are devotional services, educational programs, and chances to try new hobbies.

    Everyone can make new friends in the common spaces or relax in the garden patio, and staff work hard to promote well-being-physical, mental, and emotional-whether through on-site physical and occupational therapy, easy access to professional medical care via Curana Health partners, or joining in daily exercise classes. New Perspective Rosedale holds awards like Best of Senior Living and Best Activities in Senior Living, standing out for friendly, helpful staff and a warm, comfortable atmosphere. Tours of the community are available if you want to see the daily life, dining, and activities up close, and the staff provide helpful resources for seniors, caregivers, and families looking to make an informed choice.

    About New Perspective Senior Living

    New Perspective Rosedale is managed by New Perspective Senior Living.

    Founded in 1998 by Todd Novaczyk and headquartered in Minnetonka, Minnesota, New Perspective Senior Living operates 40+ communities across eight Midwest states. This family-owned company provides independent living, assisted living, and memory care services guided by their "Live Life on Purpose®" philosophy, which emphasizes helping seniors age with dignity through physical fitness, brain wellness, nutrition, and social enrichment programs.

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