Mirador estimate
    $4,750/month

    Brightview Greentree - Senior Independent Living, Assisted Living, Memory Care

    170 E Greentree Rd, Marlton, NJ, 08053
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Beautiful community, pricey, staffing concerns

    I toured Brightview with my mom and was impressed - the community is beautiful, spotless, homey and full of activities and amenities (salon, theater, pub, outings), and the staff we met were warm, friendly and attentive. That said, it's expensive and we heard repeated concerns about management, understaffing and inconsistent clinical response (delayed emergency care, hygiene issues, and rapid care-cost increases). For us it was a lovely place that many residents clearly enjoy, but I would verify staffing levels, medical coverage and fees carefully before deciding.

    Pricing

    $4,750+/moSuiteAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.64 · 111 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.8
    • Staff

      4.3
    • Meals

      3.4
    • Amenities

      4.4
    • Value

      2.2

    Pros

    • Very clean, bright, and attractively decorated facility
    • Home-like, warm and nurturing memory-care environment
    • Spacious, resort-like common areas (library, pub, clubs, lounges)
    • Extensive amenities (salon, theater, gym, craft room, woodworking shop, meeting rooms, computer room)
    • Wide variety of activities and events (happy hours, movies, arts, bus trips, exercise classes, games)
    • Meaningful memory-care activities and pet therapy
    • Friendly, warm, knowledgeable and often highly responsive staff
    • Organized move-in support and coordinated front desk services
    • Refurbished/new apartments and modern finishes in many units
    • Strong overall cleanliness and upkeep of grounds and buildings
    • On-time medication administration and attentive caregiving in many reports
    • Good social atmosphere; residents often described as happy
    • Dining options praised by many reviewers (cafés, private dining, well-set menus)
    • Security and safety features noted as strong
    • Local transportation to doctors/restaurants available
    • Numerous social and therapeutic opportunities making it easy to stay engaged
    • Positive tour experience and welcoming admission staff frequently reported
    • Quiet well-designed independent living sections and colorful decor
    • Helpful concierge-style assistance with appointments and coordination
    • Many reviewers highly recommend the community overall

    Cons

    • Reported understaffing (examples: ~1.5 aides per floor)
    • Limited clinical coverage (one RN on duty, often no overnight nurse)
    • Nurse station frequently closed or difficult to reach
    • Delayed or absent emergency response in some serious incidents
    • Falls and serious injuries reported with poor communication to families
    • Perceived uncaring or disconnected management in several accounts
    • No on-site step-down to skilled nursing within the facility
    • High base price and rapid increases in care/rental fees
    • Additional charges required for 24/7 in-room aid, raising costs further
    • Inconsistent food/custom-meal availability (conflicting reports about low-salt options)
    • Reports of cold meals left at doors and poor food handling in some cases
    • Accessibility concerns in some apartments (low refrigerators, high sinks, missing handicapped toilets)
    • Patchy apartment quality — some older units with cockroaches or mold reported
    • Transportation/bus trips described as infrequent by some families
    • Some occupants and families reported long waits to receive promised services
    • Mixed reports about management changes causing decline in care quality
    • Limited pool/no pool amenity
    • Rooms in some units described as smaller than expected
    • Inconsistent follow-through on promised care or hygiene in a few reports
    • Inconsistent responses from on-call physicians according to families

    Summary review

    Overall sentiment in the reviews is mixed but leans positive for the facility’s physical environment, social life, and many frontline staff members, and mixed-to-concerning for clinical staffing levels, emergency responsiveness, management consistency, and costs. Most reviewers repeatedly highlight that Brightview Greentree presents as a very clean, modern, and attractively decorated community with resort-like common spaces. Multiple accounts describe spacious libraries, a small pub, numerous clubs and social rooms, and a wide range of amenities (salon, theater, workout room, craft rooms, woodworking shop, computer room). Many reviewers praised the facility’s bright, homey atmosphere — especially in memory-care areas — and noted attentive décor, colorful artwork, and comfortable lounges that help residents feel welcome and engaged.

    Activities and social programming are one of the facility’s strongest and most consistent praises. Reviews frequently list a long roster of offerings: movies (often twice daily), happy hours, aerobics and exercise classes, memory games, arts and crafts, wood shop, gift-making spaces, bus trips and restaurant outings, bingo, poker, and social clubs. Families and residents report robust calendars, meaningful memory-care programming (including pet therapy), and a lively social scene. These programmatic strengths are tied to many of the positive statements about resident happiness and social engagement.

    Staffing and day-to-day caregiving produce the most polarized feedback. On the positive side, many reviewers call staff warm, responsive, knowledgeable, professional, and exceptionally helpful — with special praise for front-desk coordination, move-in assistance, and individual caregivers who are attentive and timely with medication. Several accounts describe organized welcome events, quick response to health concerns, and staff members who make residents feel special. However, an important pattern of negative reports centers on clinical staffing levels and nurse availability: specific mentions include only one RN on duty, no overnight nurse coverage, a nurse station that is often closed, and an estimated 1.5 aides per floor. These staffing concerns are linked in some reviews to delayed or inadequate medical attention, inconsistent care follow-through, and family distress.

    Serious safety and clinical issues appear in a subset of reviews and warrant careful attention. Multiple reviewers recount emergency incidents—most notably falls with significant injury—where families felt communication and emergency response were delayed or inadequate. One review cited a fall resulting in head injury and skull fracture with no call to emergency contacts; others described a resident who fell and broke a hip and families left feeling powerless. There are also reports that on-call physicians were perceived as unhelpful or uncaring in at least one incident. These accounts contrast with other reviewers who noted on-time medication administration and attentive caregiving, highlighting an inconsistency that prospective residents/families should explicitly evaluate during tours and contract discussions.

    Food and dining receive mixed reviews. Many reviewers praise the dining rooms, café menu, private dining options, and describe the food as delicious and top-notch. Conversely, other reviewers reported problems: pre-salted meals without low-salt options, claims that specialized meals (e.g., low-salt) were not available despite expectations, and instances of cold meals being left at doors. This inconsistency suggests that dining quality and special-diet handling may vary by shift, staff, or individual circumstances.

    Operations, management, and cost are recurring themes that produce both positive and negative feedback. Several reviewers singled out administrators and leasing staff as compassionate and helpful, and many tours left a strong positive impression. Conversely, there are multiple concerns about pricing (comments about being “very expensive,” examples of a base price reported for shared apartments, and rapid increases in care fees), additional costs for continuous in-room aide care, and perceptions of management being disconnected or making light of serious resident decline. A number of reviews also tied care-quality decline to management change, indicating variability over time and the potential impact of leadership on resident experience.

    Other practical issues to note from the reviews: accessibility problems in some apartments (low refrigerators, high sinks, missing handicapped toilets) were called out, and a few reviews flagged older units with pest or mold issues contrasting with many other reports of newly refurbished rooms and modern finishes. Transport was available to local doctors and for outings but several people found the frequency limited. There is no on-site step-down skilled nursing, which many families viewed as a disadvantage for residents who might need higher-acuity care later.

    Bottom line and recommendations: Brightview Greentree is repeatedly praised for its clean, attractive environment, robust activities program, many amenities, and many empathetic frontline staff members. However, there are multiple and serious red flags around clinical staffing levels, emergency responsiveness, management consistency, and price stability. Prospective residents and families should: (1) tour at different times and observe staffing and meal service; (2) ask explicit questions about nurse coverage (RN ratios, overnight nurse availability), emergency procedures, and on-call physician policies; (3) confirm how special diets are handled and inspect kitchens/dining service during meal times; (4) request the community’s policy on transfers if higher skilled nursing is required; (5) review the contract carefully for fee increase clauses and ancillary charges for 24/7 care; and (6) ask whether recent management changes have occurred and how those transitions were handled. Doing so will help weigh the facility’s strong social/amenity advantages against the documented variability in clinical care and management responsiveness reported by several families.

    Location

    Map showing location of Brightview Greentree - Senior Independent Living, Assisted Living, Memory Care

    About Brightview Greentree - Senior Independent Living, Assisted Living, Memory Care

    Brightview Greentree in Marlton, New Jersey, is a three-story senior living community that's set up for adults age 55 and older, and it sits in Evesham Township, in the Ramblewood area. This community offers independent living, assisted living, and specialized memory care through the Wellspring Village neighborhood, where residents with Alzheimer's or dementia get support in a safe, secure setting. The building has a shingle roof and uses brick and vinyl siding, with water and sewer provided by the public system. Safety features include 24-hour security, a resident manager, security-controlled entrances, a security gate, a staffed lobby desk, and a 24-hour call system.

    Brightview Greentree provides a choice of senior apartments, condos, and even townhomes, with many including private balconies or patios, large windows, and all the needed kitchen appliances, including stainless steel and in-unit washer and dryer options for independent living. There are elevators for level entry to each unit, and the community is fully accessible. The grounds have sidewalks, street lighting, water fountains, and well-lit hardscape areas for walking or sitting outside. Parking is available in a lot.

    Inside, residents can spend time in a well-stocked library, arts and crafts rooms, a fitness center designed for seniors, a beauty salon, gaming and card rooms, a pub for happy hour, and a billiards room. For recreation, there's a movie theater with real theater seating and popcorn, along with a garden, outdoor fire pit, and café. Restaurant-style dining features daily chef-prepared meals, with snacks and drinks available throughout the day. Private dining rooms can be used for family events, and meals focus on nutrition and enjoyment.

    Residents can join daily programs, planned outings, day trips, and community events, plus there are music rooms and a full calendar of cultural activities. Housekeeping, linen service, and concierge help are included, and the staff can arrange transportation to doctor's visits or shopping. The Bright Minds Program offers support to help residents stay sharp and active, while individualized care plans are developed for each person with input from families and the care team.

    For those needing help, the assisted living area covers personal care, medication management, meal help, and support with daily living tasks like bathing, dressing, and handling laundry and housekeeping. Nursing care runs 12-16 hours daily, with short-term 24-hour medical care possible in nursing home settings, as well as physical therapy and rehab services. Memory care services include secure environments, assistive devices, and programs for those dealing with memory loss, with specialized staff and routines that help reduce worry and support safe independence.

    The building is contemporary in style and the community director team has over 20 years of senior living experience. Brightview Greentree's been recognized with New Jersey Advanced Standing Honors and has earned the #1 ranking from FORTUNE magazine for several years running (2019-2022). It's a place with a mix of independence, support, and many social opportunities, where seniors can age in place, adjust their care as needs change, and remain as active or private as they wish.

    About Brightview Senior Living

    Brightview Greentree - Senior Independent Living, Assisted Living, Memory Care is managed by Brightview Senior Living.

    Founded in 1999 by The Shelter Group (est. 1977), Brightview Senior Living operates 42+ vibrant senior communities across eight East Coast states from their Baltimore, MD headquarters. They provide independent living, assisted living, enhanced care, and specialized memory care through Wellspring Village. Their philosophy centers on the SPICE wellness program and Bright Minds cognitive enhancement.

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