Pricing ranges from
    $2,829 – 3,229/month

    Holiday Fleming Point

    720 Latta Rd, Rochester, NY, 14612
    • Independent living
    • Assisted living
    AnonymousCurrent/former resident
    5.0

    Resident pleased with caring staff

    I live here and couldn't be happier - the staff and management are caring, knowledgeable and genuinely welcoming, the building and grounds are spotless and resort-like, apartments are roomy with kitchenettes, and the food is excellent with multiple daily options. There are plenty of activities and friendly residents, though I'd like more varied outings and programming for mobile residents; occasional housekeeping, transportation or staffing hiccups and extra fees have come up. Overall I feel safe, well cared for and would highly recommend this community.

    Pricing

    $2,829+/moStudioIndependent Living
    $3,159+/mo1 BedroomIndependent Living
    $3,229+/mo2 BedroomIndependent Living

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    Amenities

    Healthcare services

    • Assistance with dressing
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system

    Meals and dining

    • Meal preparation and service

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.59 · 207 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.5
    • Staff

      4.7
    • Meals

      4.3
    • Amenities

      4.4
    • Value

      3.6

    Pros

    • Friendly, attentive and caring staff
    • Strong, responsive on-site management (managers often live on-site)
    • Warm, family-like and homey atmosphere
    • Clean, well-maintained and often newly updated facility
    • Bright, spacious apartments with good storage and natural light
    • Hotel-like, attractive dining room and common areas
    • Restaurant-style dining with multiple daily meal options
    • Three meals daily plus snacks included in many plans
    • Varied activities and social programming (games, crafts, outings)
    • On-site amenities (salon, library, chapel, gym/game rooms)
    • Pleasant outdoor spaces (courtyards, patios, walking paths)
    • Flexible apartment types (studio, 1-bedroom, 2-bedroom) with kitchenettes
    • On-site private aid/care services available as an option
    • Visible safety measures (panic buttons, GPS/safety devices)
    • Strong COVID-era leadership and safety practices
    • Welcoming tours and responsive admissions staff
    • Pet-friendly policy
    • Quick, smooth move-in experiences reported
    • Good value for price reported by many families
    • Residents frequently report improved mood, social engagement and quality of life

    Cons

    • Inconsistent dining quality—reports range from excellent chef-prepared meals to processed/frozen food
    • Housekeeping irregularities and occasional cleanliness lapses in apartments
    • Staffing shortages, turnover and spread-thin staffing in some periods
    • Activities may not meet needs of cognitively impaired or very mobile residents; turnover among activity staff
    • Post-sale management changes, billing/invoicing mistakes and undocumented extra charges
    • Additional costs for some services (e.g., private caregiver, panic buttons at community cost, second unit fees)
    • Accessibility and transportation problems (bus with stairs, limited outings for wheelchair users, only one elevator)
    • Limited on-site clinical services (no physical therapy offered)
    • Some families report security issues (e.g., door lockouts) or operational lapses
    • Lack of staff diversity noted by some reviewers
    • Some residents find the community too large or not the right mix of activities
    • Occasional reports of cold/incorrect meal deliveries or moldy refrigerator

    Summary review

    Overall sentiment across the reviews of Holiday Fleming Point is strongly positive, with consistent praise for the staff, management, and community atmosphere. The most common and emphatic theme is appreciation for friendly, attentive, and caring staff who learn residents’ names and preferences—many reviews single out managers and senior staff as especially responsive and involved (even living on-site). Families and residents regularly describe a warm, family-like environment where residents make new friends and report improved emotional well-being after moving in. Cleanliness and upkeep of the facility are repeatedly highlighted: reviewers describe freshly painted, newly carpeted, well-decorated common areas, bright apartments with large windows and ample storage, and neatly maintained grounds and courtyards.

    Dining and amenities receive frequent praise but with notable variability. Many reviewers describe restaurant-style dining with multiple choices at every meal, a beautiful dining room, plentiful portions, snacks and coffee bars, and special family dining events. Several reviews state that meals are excellent, chef-prepared, and a major benefit of the community. However, an important pattern is that not all residents share this positive view: a minority of reviewers report processed or frozen food, difficulty accommodating low-sodium/diabetic diets, cold or incorrect meal deliveries, and a perception that quality has dipped at times, particularly surrounding kitchen staff changes. Amenities such as a salon, library, chapel, exercise and game rooms, and attractive outdoor spaces are consistently noted as strong points.

    Activities and social programming are widely recognized as robust and engaging—bocce, knitting, beanbag baseball, card games, wine tastings, bingo, garden club, music events, and frequent outings are regularly mentioned. Many families credit the activity program with rescuing loved ones from boredom and improving quality of life. That said, several reviewers point out limitations: activity offerings can be uneven, staffing turnover among activities directors has been reported, and programming is sometimes described as more chair-based or better suited to certain residents. Multiple reviewers specifically note that activities could be improved for residents with cognitive impairment or for very mobile residents seeking more diverse or physically active options.

    Care services and operational support show both strengths and friction points. The availability of an on-site privately run aid service and the community’s willingness to accommodate outside caregivers receive positive commentary. Safety features such as panic buttons and GPS devices, plus a generally secure environment, are appreciated. Conversely, there are recurring concerns about staffing levels—some families reported periods when staff were spread thin, resulting in waits for assistance. A number of reviews caution about post-sale changes: increased turnover, billing and invoicing mistakes, charges that were not in leases, and a perceived dip in day-to-day thoughtfulness toward residents after ownership or management transitions.

    Accessibility, transportation and logistics present mixed feedback. The community offers transportation and outings, but there are concrete accessibility issues for some residents: a bus with stairs limited outings for wheelchair users; several reviewers cited only one elevator (raising concerns about downtime during mealtimes) and missing handicap ramps near handicapped parking spaces. These operational limitations have had real impacts on residents’ ability to fully participate in community life. Additionally, some reviewers noted security or operational lapses (for example, a door lockout during a snowstorm) that highlight potential risk areas.

    Value and cost perceptions vary across reviewers. Many families feel the rent and inclusive services (meals, housekeeping, utilities) represent good value and praise the community for improving residents’ health and social life. Others find the price point expensive relative to inconsistent services (notably dining or housekeeping), and a subset warns prospective residents to confirm dietary accommodations and specific charges. Diversity concerns in staffing were raised by a few reviewers, and several pointed out limited on-site clinical services (no physical therapy), meaning higher-needs individuals may need to arrange outside care.

    In summary, Holiday Fleming Point is repeatedly recommended by residents and families for its compassionate staff, attractive and clean facility, strong sense of community, and broad amenity package. Most negative comments cluster around inconsistent execution in service areas—dining quality, housekeeping frequency, staffing stability and some administrative/billing problems—especially during periods of ownership or staff transitions. Prospective residents should weigh the evident strengths (staff engagement, social opportunities, safe and welcoming environment, pleasant apartments) against the practical considerations (accessibility needs, dietary requirements, desire for extensive clinical services, and potential extra fees). Many reviewers conclude it is an excellent fit for independent seniors seeking a social, well-staffed setting; however, families of residents with higher medical or mobility needs are advised to verify staffing levels, transportation accessibility, specific care offerings, and any additional costs before committing.

    Location

    Map showing location of Holiday Fleming Point

    About Holiday Fleming Point

    Holiday Fleming Point sits quietly between Syracuse and Buffalo, near Lake Ontario, where you'll find well-tended lawns, flower beds, and a wide front porch that's handy when the weather turns. This senior living community is for adults 55 and older, and offers independent living, assisted living, memory care, skilled nursing, and continuing care retirement services, all on one campus. There are apartments with studios, one-bedroom, and two-bedroom floor plans, each with modern kitchenettes, self-controlled heating and air, and bathrooms with walk-in showers or tubs, so folks can choose what fits them best. Some of these residences include big windows, comfy beds, end tables, lamps, and decor that feels like home, and the whole building is laid out to catch plenty of natural light.

    The dining team serves three homestyle meals a day in a communal dining room with high ceilings, big windows, and tables set for conversation, and there's a cozy bistro area and a cafe with a mini-fridge and counter for more casual gatherings. They pay attention to nutrition and healthy food choices, and there are private dining spaces when families come to visit. Onsite laundry facilities, a barber and beauty salon, and a fitness room fill out the basics, while common rooms like the grand two-story lobby, library, and game room with a billiards table give people space to meet neighbors or spend quiet time. Residents can enjoy outdoor gardens, patios, and paths, or join in offsite activities like walks or nearby golf.

    The event calendar includes exercise classes, book clubs, social gatherings, cultural and educational talks, all as part of the Engage Life® program, which keeps folks active and involved. There are organized devotional services too. Apartments and social spaces are wheelchair accessible, and pets are allowed. Staff is onsite and ready to help, day or night, and residents use a wearable Lively® Mobile Plus GPS device for emergency support if needed. There are specialized care services for those who need personal attention, like help with grooming, dining, medication, or mobility, and nurses can provide wound care, intravenous medications, diabetes care, rehab therapies, and therapy for speech or movement, with third-party providers available if extra support is needed.

    Residents have all-inclusive housing services and amenities, plus support for independence, and they can tour apartments to see what suits. There's parking, security focus, and a steady, friendly atmosphere, all designed to support an active, healthy, and comfortable lifestyle, with the added benefit of onsite programs for memory support and skilled care for those who need it. The surroundings are quiet, calm, and near the lake's edge, offering a mix of nature and community, with easy access to shopping, restaurants, cafes, ice cream shops, tea rooms, and other neighborhood comforts.

    About Holiday by Atria

    Holiday Fleming Point is managed by Holiday by Atria.

    Holiday Retirement, founded in 1971 by Bill Colson, was one of the largest independent living operators in North America with over 300 communities at its peak. In 2019, Holiday Retirement was acquired by Atria Senior Living, creating one of the largest senior living providers in the United States. The communities now operate under the Atria brand while maintaining many of the traditions and values that made Holiday Retirement a trusted name in senior living for nearly 50 years. Holiday pioneered the concept of affordable, all-inclusive independent living for seniors, offering residents a worry-free lifestyle with meals, housekeeping, activities, and transportation included in one monthly fee.

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