Pricing ranges from
    $1,989 – 3,059/month

    Asher Point Independent Living of Amarillo

    4707 Bell St, Amarillo, TX, 79109
    • Independent living
    • Assisted living
    AnonymousCurrent/former resident
    4.0

    Warm, communal, affordable with caveats

    I've found the place warm and family-like - caring, friendly staff, happy residents, good meals and decent, mostly clean apartments. Activities, outings and a shuttle keep people engaged, but management, housekeeping and maintenance (elevator/transport/accessibility) can be inconsistent and there have been billing/rent headaches for some. Overall it's a solid, affordable option if you value community and good staff - just confirm management, cleanliness and accessibility before you move in.

    Pricing

    $1,989+/moStudioIndependent Living
    $2,249+/mo1 BedroomIndependent Living
    $3,059+/mo2 BedroomIndependent Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Assistance with dressing
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system

    Meals and dining

    • Meal preparation and service

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.23 · 111 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.2
    • Meals

      4.0
    • Amenities

      3.6
    • Value

      3.0

    Pros

    • Excellent meals and long‑tenured chef
    • Friendly, caring and knowledgeable staff and tour guides
    • Clean apartments and community areas (reported by many)
    • Variety of apartment floor plans including spacious one‑ and two‑bedrooms
    • On‑site amenities (salon/barber, pool room, library, exercise room)
    • Regular activities (bingo, games, themed parties, entertainers, religious groups)
    • Transportation/shuttle service and field trips available
    • Home‑like, family atmosphere and sociable residents
    • Outdoor space, patios, balconies and gardening raised beds
    • In‑unit laundry in some units and on‑site laundry services
    • Accessible first‑floor units and some ground‑level exterior access
    • Helpful housekeeping when provided (weekly noted by some)
    • Good location near stores, restaurants, bank and urgent care
    • Clean dining area and restaurant‑style meal service
    • Responsive front‑line staff observed by many reviewers
    • Active calendar and engagement opportunities (ice cream socials, singers)
    • Varied meal options and themed dining events
    • Renovations/ongoing updates reported (new carpet, cabinetry in some areas)
    • Pet‑friendly options available
    • Perceived good value by some residents and families
    • Flexible apartment features (kitchenette, small refrigerator, patio)
    • Many residents expressed overall happiness and would recommend
    • Management improvements noted after ownership/manager changes (in some reports)
    • Staff recognized residents by name and provided attentive monitoring
    • Safe, secure feeling reported by multiple residents

    Cons

    • Maintenance problems and slow or deferred repairs
    • Elevator failures and safety concerns
    • Housekeeping shortages and dirty apartments reported
    • Staffing shortages, high turnover and reliance on temporary staff
    • Management/administration issues including poor communication
    • Allegations of unethical billing, deposit/lease disputes and refund denials
    • Pressure or high‑pressure sales tactics during move‑in
    • Strict or inconsistent dining room access policies (COVID restrictions)
    • Inconsistent or unreliable transportation/driver availability
    • Accessibility shortcomings (wheelchair access, lack of walk‑in showers)
    • Safety incidents (residents falling, neglected disabled residents)
    • Smoke odors and non‑enforcement of non‑smoking policy
    • Food quality inconsistent—some call it terrible or poor at times
    • Lack of a general manager or visible management presence reported
    • Issues with apartment condition (holes in carpet, broken windows, faulty fixtures)
    • Unexpected charges after a resident's death and aggressive collections
    • Problems with move‑out notices and 30‑day rent rules
    • Administrative confusion around move‑ins (deposits taken, no keys)
    • Some units/building described as old, run‑down or aesthetically dated
    • Infrequent or inadequate housekeeping (sheets not changed, missed cleanings)
    • Limited seating/benches and social‑distance crowding issues during COVID
    • Discrepancies between advertising/photos and current condition
    • Cost concerns: expensive, high rates, cash‑only or HUD not accepted
    • Inconsistent enforcement of policies and conflicting rules
    • Laundry/linen and basic service lapses (no hot water reported)

    Summary review

    Overall sentiment in the reviews is mixed but centers on two strong and recurrent themes: consistently praised frontline staff and dining versus repeated operational, maintenance and management problems. A large portion of reviewers emphasize the quality of meals and the chef, the friendliness and helpfulness of staff, and a warm, social atmosphere. Many residents and families report clean apartments and common areas, a variety of apartment sizes and layouts (including spacious one‑ and two‑bedroom units and patios/balconies), engaging activities like bingo, themed parties and entertainers, on‑site amenities such as a salon, library and exercise room, and generally active social programming and transportation for outings. These positive elements underpin many residents’ overall satisfaction and cause multiple reviewers to recommend the community.

    At the same time, a significant cluster of reviews documents systemic operational issues that materially affect resident experience and safety. Maintenance complaints are frequent — delayed repairs, holes in carpeting, broken windows, faulty faucets and reports of elevators failing or being unsafe appear multiple times. Housekeeping shortcomings are likewise common: some reviewers describe weekly housekeeping and excellent housekeeping staff, while others report no housekeeping for months, sheets not changed, dirty or neglected apartments. Staffing shortages and high turnover are implicated in many service lapses; reviewers note temporary staff, bus drivers pulled into multiple roles, and employees stretched thin, which contributes to inconsistent transportation, missed housekeeping and slow maintenance turnaround.

    Management and administrative concerns emerge as one of the harshest and most consequential themes. Several reviewers allege aggressive or high‑pressure sales tactics, questionable lease practices (deposits taken before move‑in, three‑month lease clauses, no keys provided immediately), and disputes over refunds and billing — including alarming stories about charges continuing after a resident’s death and difficulty obtaining refunds. Other accounts cite poor communication from management, eviction letters or 30‑day move‑out policies that created stress, and a perceived absence of onsite managerial presence ("no general manager" or signs that managers were unavailable). These issues vary by time and appear to improve for some after ownership or manager changes, but they are frequent enough to be a major pattern.

    Safety and accessibility concerns are another recurring theme. Multiple reviewers describe wheelchair accessibility problems, bathtub cut‑outs/step hazards in bathrooms, lack of walk‑in showers, and incidents of residents falling on sidewalks. The broken or unreliable elevator and lack of a handicap‑accessible van lift were specifically called out and have practical implications for residents with mobility limitations. Complaints about smoke odor in hallways and non‑enforcement of a non‑smoking policy also raise health and quality‑of‑life concerns for residents and families.

    Dining and programming receive largely positive remarks, with many praising three meals a day, the chef, themed events and the social dining environment. However, dining quality is not uniformly praised: some reviews mention poor or terrible food, especially during periods of staffing change or COVID‑related service shifts (meals delivered to rooms, styrofoam containers). The dining room access policy during COVID — window visits only, restrictions on foyer visits and limits on seating — caused significant dissatisfaction for some families. Transportation service is generally viewed as a benefit (on‑demand bus to appointments, field trips), but reliability varies due to staff shortages and driver multitasking.

    The physical plant and aesthetics generate mixed responses: several reviewers note fresh paint, new carpet, remodeled areas, and attractive dining and lobby spaces; others describe an older, dated building with cheap cabinetry, stick‑on laminate flooring, tripping hazards and areas in need of repair. This inconsistency suggests uneven capital improvement across the property or a difference in standards between units/areas and over time.

    In summary, prospective residents and families will likely find much to like about Asher Point Independent Living of Amarillo: a strong sense of community, friendly staff, robust dining and activities, and a variety of apartment options. However, they should also be aware of recurring operational red flags: inconsistent housekeeping and maintenance, elevator and accessibility concerns, instances of smoke odor, and serious management/administrative complaints including billing and lease practices. These issues appear to fluctuate with staffing levels and management changes, so a recommended approach for decision‑making would be to (1) tour multiple times including nights/weekends, (2) inspect the specific unit and common areas for cleanliness and maintenance, (3) ask for written details on housekeeping schedules, maintenance response times and elevator status, (4) review lease and deposit policies closely (refunds, move‑out, charges after death), and (5) verify transportation accessibility and how the community enforces non‑smoking and safety policies. This will help balance the community’s clear strengths in food, staff warmth and social programming against the operational risks raised repeatedly by reviewers.

    Location

    Map showing location of Asher Point Independent Living of Amarillo

    About Asher Point Independent Living of Amarillo

    Asher Point Independent Living of Amarillo sits at 4707 Bell Street, right in the southwest part of Amarillo, close to the Route 66 Historic District and near places like Hodgetown Stadium and John Stiff Park, which makes it nice for people who enjoy being near both quiet neighborhoods and local attractions with a relaxing courtyard full of mature trees, benches, and walkways where you can sit outside and watch the flags flying or just walk a bit, and the building itself is a multi-story brick place with balconies and a welcoming lobby that's got a chandelier, comfortable chairs, and decorative touches that make it look and feel calm yet elegant, so when folks come in they see right away there's an effort to keep things pleasant without making you feel like it's too formal. The apartments here come in a range of sizes from studios up to two-bedroom places-some of those have two bathrooms, which is handy if people like a bit of extra privacy or if family comes to visit, and you see these apartments let residents use their own style to furnish so your room always feels like your own space while pets, including cats and dogs, are welcome so you don't have to leave them behind, and the square footage runs from 408 to 1,244 square feet, which gives plenty of choice depending on if you want something easy to manage or a bit more room. All utilities, things like heat, air conditioning, cable TV, and Wi-Fi in common spaces come included in the monthly rent so you know what you're paying each month with the flexibility of month-to-month leases and no long-term commitment, which is something a lot of people like who want ease. Folks here get three meals a day from an on-site team that cooks from scratch in a restaurant-style dining room where homestyle meals get served to your table and the washing up is taken care of, which can take a load off if you're tired of cooking or cleaning. When it comes to day-to-day living, there are weekly housekeeping, linen service, maintenance when something needs fixing, laundry facilities on-site, and scheduled rides for errands or appointments, so even though this is independent living people still can get a hand with chores if they want to focus on enjoying their retirement years.

    There's a tenured staff on site, including a General Manager who helps keep things running smoothly, and the community keeps things lively by putting on dozens of activities each month with classes in Tai Chi, dance, yoga, things focused on creativity and learning, plus regular games or social events to help people connect and have an easy way to meet others, and the place features a fitness center, a library, several indoor lounge areas, and a billiards game room with a pool table and comfortable seats, so people who like to be active or socialize can do that all under one roof. Residents who use wheelchairs or walkers find features like wide hallways, handrails, and emergency call devices a comfort, and there's a big focus on keeping things safe with smoke alarms, sprinkler systems, and a generally accessible layout. Asher Point Independent Living operates as a continuing care retirement community which means while the main focus is independent living, it can offer assisted living and memory care services if people need them down the line, which some folks find comforting knowing they can get extra help if their needs change. The community aims to support seniors who want to stay independent as long as possible but still want a safe home where they can meet new friends, attend activities, and relax in their own space. Tours around the community can show what a day looks like, what meals get served, and how activities run, and all these things come together to create a simple, comfortable spot for seniors aged 55 and up who want a maintenance-free lifestyle with the freedom to come and go or stay home and socialize as much or as little as they want.

    About Sagora Senior Living

    Asher Point Independent Living of Amarillo is managed by Sagora Senior Living.

    Sagora Senior Living, founded in 1990 under The Covenant Group, has established itself as one of the nation's top 50 senior housing operators and a leading provider of comprehensive senior living services. Headquartered in Fort Worth, Texas, the privately-owned company has experienced remarkable growth, expanding from 61 communities in 2023 to 95 communities by 2025, representing a 56% increase in just two years. The company operates across 12 states, with significant presence in Texas, Oklahoma, Florida, Alabama, California, New York, Ohio, West Virginia, Mississippi, and Nebraska.

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