Overall sentiment across reviews for Sunrise of Frisco is sharply mixed, with a clear divide between families who praise the people and the environment and others who report serious operational and clinical problems. The most consistent praise centers on frontline staff — many reviewers describe caregivers, activity leaders, and some nursing staff as compassionate, patient, and personally invested in residents. Positive comments highlight frequent and varied programming (music, bingo, field trips, monthly birthday parties), an active social culture, well-kept grounds and upscale public spaces, and a generally clean facility appearance. Several reviewers specifically praised the activities director(s) and named staff members who made a substantial positive difference. For families seeking an active assisted living experience with lots of social engagement and a resort-like setting, Sunrise of Frisco often receives high marks.
However, a large set of recurring concerns tempers that praise. Management and communication issues are frequently reported: families describe delayed or missing callbacks, a sense that leadership prioritizes business over individualized care, unresponsiveness from administrators, and poor follow-through from corporate. Related to leadership are reports of significant staffing challenges — high turnover, understaffing, long shifts, and activity cancellations — which reviewers link to inconsistent day-to-day care and a decline in service reliability when staffing is thin. Multiple accounts indicate that when staff continuity is strong, experiences are positive; conversely, during periods of turnover or understaffing, care quality and resident experience deteriorate.
Clinical care and safety are a major area of concern in many reviews. Specific and serious complaints include missed or unnoticed wounds, inadequate bathing or hygiene, rough caregivers, medication/pharmacy administration problems, delays in physician communication, and inconsistent nursing oversight. Some families report hospice involvement and on-call doctor availability as positives, but others report lapses in medical communication and troubling incidents (for example, an accusation that led to a hospital psychiatric placement for a resident, denied incident reports, and allegations of neglect). Theft and property loss are cited multiple times: missing wedding rings, lost jewelry, and laundry loss/damage. These safety and property issues, combined with reports of uncleaned rooms or bathrooms, create significant red flags for potential residents and families.
Dining and activities are polarizing. Many reviews celebrate the food as nutritious, varied, and well-presented, with alternatives available and events centered around dining. Others report inconsistent food quality, cold meals, portion restrictions (including low-calorie meals not correctly handled), and impatient dining staff. Activities are frequently identified as a strength — multiple daily programs, social hours, live entertainment, and frequent outings — but there are repeated complaints that memory-care residents receive fewer or lower-quality activities, and that scheduled programming can be cancelled when staffing is short.
Financial and operational transparency also emerge as prominent themes. Numerous reviewers express frustration with pricing: surprise or escalating fees, a la carte charges for services families expected to be included, extra fees for medication management, pressured deposits from sales staff, and significant price increases without satisfactory explanations or corporate follow-up. Some families felt the community was a good value despite higher prices, while others felt misled and believe the cost does not match the level of care delivered.
Facility layout and environment receive mostly positive remarks (park-like grounds, inviting foyer, patio barbecues, attractive dining spaces, and multiple apartment types with individualized temperature controls), but a subset of reviewers noted downsides such as small or narrow rooms, dark interiors, crowded noisy common areas, and memory-care units that feel isolated or under-resourced. There are also operational incidents reported: occasional multi-day power outages (generators worked), quarantine/lockdown policies enacted without timely family notification, restricted bathroom access in some cases, and reports of staff denying family entry — all of which contribute to anxiety about leadership transparency and emergency communication.
Patterns and practical guidance: the reviews suggest that resident experience at Sunrise of Frisco strongly depends on which staff team and leadership cohort are in place and on how well staffing levels are maintained. Where staff are stable and engagement is strong, families describe a warm, active, and supportive community with excellent activities and compassionate caregivers. Where turnover, understaffing, or poor management prevail, families report lapses in clinical care, housekeeping, dining, and communication, and raise serious safety and billing concerns. Memory care receives particularly mixed assessments and appears to be an area where expectations should be clarified: several reviewers explicitly do not recommend Sunrise for memory care, citing lack of appropriate programming or training, while others report high-quality, dignified dementia care.
For families considering Sunrise of Frisco, recommended due diligence based on these themes includes: (1) ask for specifics about staff-to-resident ratios and recent staff turnover, (2) request written clarity on what services are included versus a la carte fees, (3) inquire about protocols for missing valuables, laundry, and incident reporting, (4) tour the memory-care unit separately and ask to see daily activity calendars for that floor, (5) get names and tenure of key staff (activities director, nursing leadership) and (6) ask how leadership communicates with families during incidents, emergencies, or quarantine situations. Ultimately, this community can offer an active, attractive, and caring environment for many residents, but multiple reviews document operational and safety concerns that merit careful questioning and verification before move-in — especially if a prospective resident requires robust clinical oversight or memory-care services.
