Pricing ranges from
    $4,403 – 5,723/month
    AnonymousLoved one of resident
    4.0

    Clean caring community with issues

    I placed my mom here and, overall, I'm glad we did - the community is clean, active, and welcoming with great arts, exercise and social programs, and most staff are friendly, knowledgeable and go above and beyond. Meals are usually good and my mom is eating well and smiling again, though I've heard inconsistent food quality and occasional portion/diet issues. There have been some staff lapses, billing/management concerns and a few maintenance/noise or safety complaints, so you should ask about those. Still, it feels like a close-knit, caring place and I would recommend touring it.

    Pricing

    $4,403+/moSemi-privateAssisted Living
    $5,723+/moStudioAssisted Living
    $5,283+/moSuiteAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.32 · 72 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.3
    • Meals

      3.4
    • Amenities

      3.7
    • Value

      2.5

    Pros

    • Compassionate and attentive caregiving staff
    • Responsive on-site medical and nursing support
    • Three hot meals daily with restaurant-style dining options
    • Varied activities (bingo, arts & crafts, puzzles, cards, exercise classes)
    • Chapel and spiritual programming available
    • Beauty salon / haircut service on-site
    • Accessible apartments (wheelchair access, private handicapped rooms, walk-in showers)
    • Apartment features like refrigerator and sink included
    • Clean, well-kept common areas and overall facility cleanliness reported by many
    • Welcoming, close-knit community with long-term residents
    • Friendly and informative tour staff / pleasant move-in experience for many
    • Transportation van/shuttle service
    • Volunteer entertainers and scout/church programming
    • Pet-friendly environment / community dog
    • Organized social events (gala dinners, birthday celebrations)
    • Diabetes-conscious and nutrition-aware menu options reported
    • Exercise room and morning walk activities
    • Strong emergency plans and responsive on-site support
    • Staff that remember residents’ names and provide personalized attention
    • Perceived good value or pricing deals by some families

    Cons

    • Inconsistent staff attitude — reports of unfriendly, rude, or uncaring employees
    • High staff turnover and new management perceived as inexperienced
    • Theft incidents reported and management allegedly not adequately addressing safety concerns
    • Variable food quality — reports of cold, repetitive, or inadequate meals
    • Inadequate or inappropriate meals for special diets (dialysis, protein needs)
    • Long meal wait times and occasional delayed meal delivery (45+ minutes)
    • Unexplained extra charges and billing issues, problems with online billing
    • Allegations of improper Medicare billing for refused services
    • Inconsistent or limited resident engagement / some residents report poor activities
    • Lack of a dedicated activities director or insufficiently run activity program in some shifts
    • Housekeeping lapses reported (unclean showers, disheveled spots)
    • Maintenance problems (boiler/hot water outages) and occasional slow repairs
    • Small apartment sizes and limited upstairs/desired room availability
    • Noise from a busy adjacent road affecting some rooms
    • Perceived high monthly rent / pricing concerns
    • Mixed communication from front desk and wellness staff (unresponsive or discouraging)
    • Some negative rehab care experiences reported
    • Inconsistent enforcement or monitoring of staff behavior
    • Dim lighting in portions of building and uneven facility presentation
    • Mixed impressions between tour experience and actual day-to-day operations

    Summary review

    Overall impression: The reviews paint a broadly mixed but often positive picture of Brookdale Midland with a strong emphasis on interpersonal care and community life balanced against notable operational inconsistencies. Many families and residents highlight caring, attentive staff and a welcoming, close-knit atmosphere. At the same time, a meaningful minority of reviews raise concerns about management, food service, staff turnover, safety (theft), and administrative issues that can materially affect resident satisfaction.

    Care quality and staff: A dominant theme is that individual caregivers, nurses, and aides are compassionate and go above and beyond for residents. Numerous reviews praise specific staff members and note staff who remember residents’ names, provide dignity, and create a family-like environment. On-site medical and nursing support is frequently described as responsive and reassuring. However, this overwhelmingly positive view is counterbalanced by repeated reports of inconsistent staffing: high turnover, new directors unfamiliar with operations, and occasional unprofessional or rude employees (front desk, wellness director). These inconsistencies lead to uneven care experiences — some residents thrive and receive exceptional attention while others report feeling neglected or encountering staff who lack empathy.

    Dining and nutrition: Dining is another polarized area. Many reviewers report three hot meals daily with restaurant-style variety and nutrition-conscious options (including diabetes-friendly menus), calling meals healthy and enjoyable. Conversely, multiple reviewers describe poor food quality at times — cold plates, repetitive offerings (e.g., repeated ham-and-cheese sandwiches), insufficient portions, and specific failures to meet special-diet needs (notably dialysis patients lacking adequate protein). There are also reports of long meal wait times and occasional long delays (one report of 45+ minutes). The presence of a responsive kitchen director who implemented changes (e.g., egg-based breakfasts) indicates some capability to address issues, but variability remains a clear pattern.

    Activities, social life, and resident engagement: Brookdale Midland offers a broad slate of activities — bingo, crafts, arts, puzzles, cards, exercise classes, chapel services, walking groups, gala dinners, and volunteer entertainment. Many residents report thriving socially, making friends, and enjoying organized events, crafts classes, and chapel activities. Yet several reviewers note limited engagement for some residents, an absence of a clearly effective activities director at times, and an overall variability in how well activities are run and promoted. Suggestions such as a buddy system reflect family interest in strengthening outreach for less-engaged residents. In short, activities are robust on many days but uneven depending on staffing, scheduling, and leadership.

    Facilities and amenities: Common positive notes include clean public spaces, a welcoming dining room, beauty salon services included or available, exercise rooms, handicapped-accessible units with walk-in showers, refrigerators and sinks in apartments, elevators, and available garages or parking. The community appearance and landscaping are praised by several reviewers. However, criticisms include some housekeeping lapses (unclean showers, occasional disheveled spots), dim lighting in parts of the building, small apartment footprints for certain unit types, and traffic/road noise for rooms facing a busy road. Maintenance is generally responsive in many reviews but there are notable incidents (boiler/hot water outages) that affected resident comfort.

    Management, billing, and communication: Tour experiences and initial interactions with admissions staff are often described positively: informative, welcoming, and convincing. Still, a recurrent concern is management and administrative inconsistency. Multiple reviewers report billing problems such as unexpected charges added without clear notice, difficulties with the online billing system, and at least one allegation of improper Medicare billing — issues that create mistrust. Family members also cite new management that appears less knowledgeable, and some describe an emphasis on money or unprofessional behavior. Communication breakdowns (unresponsive front desk, lack of information) exacerbate these problems for prospective and current families.

    Safety, reputation, and notable patterns: Several reviews explicitly praise the facility’s emergency planning and responsiveness. At the same time, multiple reviewers raised alarm about thefts and safety incidents that they felt were not being adequately addressed by management; this contradiction — strong emergency preparedness but reported local safety incidents — is one of the more worrisome patterns and bears follow-up for any prospective resident. Reputation is therefore mixed: many residents and families would recommend Brookdale Midland based on staff, food, activities, and community; others would not recommend it due to specific negative experiences with management, food, or safety.

    Bottom line: Brookdale Midland offers many strengths typical of a warm assisted-living community: caring caregivers, a lively social calendar, dining options, accessible units, salon services, and a sense of community for many residents. However, the experience can vary widely depending on staffing, management continuity, and specific operational practices. Key risk areas for prospective residents and families are food consistency and special-diet accommodations, administrative billing transparency, staff turnover and training, activity program consistency, and addressing reported thefts or safety concerns. Prospective residents should plan an in-person visit (including multiple meal observations and conversations about special-diet procedures), ask detailed questions about staffing continuity and reporting of incidents/thefts, obtain clarification on billing practices and extra charges, and verify recent maintenance and management improvements before making a move.

    Location

    Map showing location of Brookdale Midland

    About Brookdale Midland

    Brookdale Midland is an assisted living community located in the northern part of Midland, Texas, nestled in a semi-residential and business area that boasts convenient access to a host of local amenities. The community offers a welcoming and vibrant environment where seniors can enjoy a fulfilling retirement complemented by a blend of independence, supportive care, and opportunities for engagement. With scheduled transportation available, residents are able to easily reach destinations such as the public library, attend personal errands, and enjoy outings to hair or doctor appointments. The location itself puts natural beauty and leisure within easy reach, with places like the I-20 Wildlife Preserve and Jenna Welch Nature Study Center nearby for peaceful walks and exploration, while local attractions like the Permian Basin Petroleum Museum offer opportunities for learning and enrichment.

    At Brookdale Midland, residents benefit from a personalized approach to assisted living where their well-being and independence are at the forefront. Trained caregivers are available to assist with activities of daily living such as bathing, dressing, and mobility, as well as support with medication management and coordination with outside healthcare providers. The care provided is delivered with compassion, understanding, and respect, ensuring that residents receive just the right amount of assistance while maintaining as much independence as possible. The community supports a holistic philosophy that encourages social, physical, and intellectual engagement, offering a calendar of activities that includes crafting workshops, fitness classes, and book discussions which foster creativity, enrichment, and camaraderie among residents.

    The accommodations at Brookdale Midland are designed for comfort and style, with pet-friendly private apartments featuring plush wall-to-wall carpeting and ample natural light. Common areas throughout the community are elegant, spacious, and reminiscent of a destination resort, providing inviting spaces where residents can relax, socialize, or participate in a broad array of organized events. Dining services are included, allowing residents to enjoy nutritious and delicious meals without the daily hassle of cooking. Housekeeping is also provided, minimizing mundane responsibilities so that residents have more freedom to pursue their interests and enjoy their time with friends, family, and the wider community.

    A highlight of the Brookdale Midland experience is the Personal Solutions program, which enables residents and their families to order everyday personal care items—such as toothpaste, mouthwash, hand and body soap, hearing aid batteries, shaving products, paper towels, and personal hygiene products—to be delivered directly to their apartments. Orders can be placed for recurring monthly deliveries or as one-time requests, with free, discreet packaging that respects privacy and streamlines daily life for residents. This program exemplifies the community’s commitment to convenience and dignity.

    Brookdale Midland is a place where friendships thrive and residents are encouraged to flourish, supported by a caring and dedicated team in an environment tailored to promote well-being and independence. From beautifully appointed interiors and dynamic activity options to practical services like housekeeping and the Personal Solutions program, every detail is designed to enhance comfort and quality of life. Residents and their loved ones can feel confident that their golden years will be spent in a supportive setting that values both meaningful engagement and quality care.

    About Brookdale

    Brookdale Midland is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

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