Pricing ranges from
    $1,319 – 1,819/month

    Holiday Lincoln Tower

    311 W 4th St, Odessa, TX, 79761
    • Independent living
    • Assisted living
    AnonymousCurrent/former resident
    2.0

    Nice start, later poor management

    I moved in because the staff were kind and welcoming, the apartment was comfortable with a kitchenette, and the place offered lots of activities, a pool, shuttle service and initially very good restaurant-style meals. Over time management changes and chronic understaffing showed: elevators were out for long stretches, housekeeping and kitchen service became inconsistent, food quality and variety declined, and promised services/fees weren't always honored. Maintenance and safety issues (broken locks, heavy doors, pests reported by some) and poor follow-up from management were serious concerns. If you want an active, budget-friendly, social independent-living community and don't need regular assistance, it can be a good fit; if you require reliable care or solid management, I would not recommend it.

    Pricing

    $1,319+/moStudioIndependent Living
    $1,739+/mo1 BedroomIndependent Living
    $1,819+/mo2 BedroomIndependent Living

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    Amenities

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Common areas

    • Beauty salon
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library

    Community services

    • Move-in coordination
    • Swimming pool

    Activities

    • Community-sponsored activities
    • Scheduled daily activities

    3.86 · 102 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.2
    • Staff

      3.7
    • Meals

      3.0
    • Amenities

      3.2
    • Value

      2.5

    Pros

    • Friendly, caring and often helpful staff
    • Spacious studio and one-bedroom apartment options
    • Many on-site amenities (pool, jacuzzi, exercise room, libraries, salon, chapel)
    • Shuttle/van transportation for shopping and medical appointments
    • Three meals served daily with restaurant-style dining (when quality is good)
    • Active social community with games, live entertainment, and outings
    • Weekly or frequent housekeeping and linen service (reported by some)
    • Maid/linen service and occasional free washer/dryer availability
    • Accessible location near hospital and doctors
    • Mobility scooter accessible areas and some mobility accommodations
    • Large, bright main rooms and attractive common areas (reported by many)
    • On-site management that is supportive at times
    • Value for price noted by several reviewers
    • Pet-friendly / dog-friendly policies reported
    • On-site VA benefits assistance and support for veterans
    • In-house cosmetologist and beauty salon services
    • Opportunities for socialization and friendships among residents
    • Prompt maintenance resolution reported by some reviewers
    • Guest dining option and occasional special events
    • Quiet, peaceful atmosphere reported by some residents

    Cons

    • Frequent management turnover and leadership instability
    • Inconsistent or declining food quality and limited fresh produce
    • Pest problems reported (roaches, mice) and poor repairs
    • Chronic understaffing, especially kitchen and housekeeping
    • Elevator outages and prolonged elevator access problems
    • Maintenance delays and unresolved repair issues
    • Contracted services and activity fees not always honored or delivered
    • Safety issues: malfunctioning locks and residents trapped/outside
    • Inconsistent housekeeping frequency; missed or reduced cleaning
    • Unreliable or non-operational shuttle/van service at times
    • Basement/laundry access problems (stairs and elevator dependency)
    • Rooms or bathrooms not always handicap accessible
    • Heavy doors and difficult locks for seniors
    • Unresponsive or untruthful management and poor communication
    • Charges/billing errors and uncorrected rent/accounting issues
    • Services promised at move-in not consistently provided
    • Spotty COVID protocols and concerns about infection control
    • Dirty common areas, overflowing trash, and poor exterior upkeep
    • Food served cold or not warm; limited menu variety and repeats
    • Activity offerings exist but resident participation and scheduling low
    • Frequent staff shortages after hours (e.g., no staff after 4pm)
    • Inconsistent laundry/linen service and extra fees for housekeeping
    • Noise or building aging issues (dark hallways, outdated areas)
    • Reports of residents considering moving or having worsened health
    • Mixed to poor responses to complaints and slow refunds

    Summary review

    Overall sentiment toward Holiday Lincoln Tower is highly mixed, with a clear split between reviewers who praise the facility for its community, space and specific staff members, and reviewers who report serious operational, safety, and quality problems. Many reviewers appreciate the building's amenities, apartment sizes, social life, and friendly direct-care staff. However, recurring complaints about management instability, staffing shortages, food quality, maintenance, and pest or cleanliness issues create a pattern of decline for a significant subset of residents and families.

    Care quality and staff: Numerous reviews emphasize warm, caring, and helpful staff members who make residents feel welcome and supported. Several people mention specific staff (tour guides, Kaci, Ivy, and others) and describe prompt problem resolution, compassionate interactions, and staff who build friendships with residents. At the same time, multiple reviews describe chronic understaffing—particularly in the kitchen and housekeeping—staff absence after hours, high staff turnover, and a sense that only a few dedicated employees are carrying the load. This inconsistent staffing leads to missed services (housekeeping skipped for weeks or months), poor follow-up on maintenance requests, and uneven resident experiences depending on which staff are on duty and which management team is in place.

    Facilities and maintenance: The property offers many desirable amenities (pool, jacuzzi, exercise rooms, libraries, beauty salon, game and craft rooms, chapel) and apartments that many find spacious and bright. The location near medical services is praised, and mobility accommodations are available in places. Conversely, there are repeated reports of aging infrastructure and deferred maintenance: frequent elevator outages (in some cases lasting days or months), heavy doors and awkward locks, inaccessible basement laundry when elevators fail, dirty or poorly maintained common areas, overflowing trash rooms, and unresolved repair issues (toilets, microwaves, wall repairs). Pests (roaches and mice) and evidence of inadequate wall repairs or cleanliness were cited by several reviewers, which raises health and safety concerns.

    Dining and housekeeping: Dining experiences vary dramatically. Some residents describe restaurant-style meals, a talented chef, and excellent food with variety. Others report the exact opposite: cold food, insufficient fresh vegetables and fruits, repetitive menus (same items multiple times per week), barely edible meals, and meals left outside doors. Housekeeping frequency and quality are also inconsistent—some report weekly housekeeping and linen service or paid additional housekeeping that met expectations, while others experienced missed cleanings for months, dirty apartments, and reduced services that were part of contracted agreements.

    Activities, community, and transportation: The facility offers a wide range of activities (bingo, morning exercises, live entertainers, bus outings, movies, craft classes, game nights), and many reviewers value the social life and friendships that develop. Still, other reviewers say activities are poorly produced, under-attended, or covered by an activity fee that did not yield promised programming or refunds. Transportation is another divided area: the shuttle/van is helpful when operational for shopping and medical trips, but several reviews note vans out of service due to driver shortages, leaving residents without promised transportation.

    Management, billing, and contractual issues: A consistent theme is instability and poor performance at the leadership level. Multiple reviewers report frequent management changes, new ownership or managers who are rude or unresponsive, and leadership that fails to honor contracts (activity fees charged without corresponding activities, promised housekeeping or services not delivered, and refunds not processed). Billing and accounting errors such as unresolved rent charges are reported. Serious allegations include dishonesty from management, illegal entry or discarding belongings, and instances of residents feeling unsafe or neglected. These issues contribute to pronounced distrust among some residents and family members.

    Patterns and variability: The reviews show clear variability tied to timing and personnel—many reviewers with very positive experiences reference different management teams or specific staff who made the difference, while negative reports frequently coincide with management turnover, staffing cuts, or periods of maintenance problems (especially elevator outages). Several reviewers explicitly state the community was better in the past and declined after leadership changes. Vacancies and low occupancy are also noted as contributing to reduced services.

    Bottom line and recommendations: Holiday Lincoln Tower offers notable strengths—ample amenities, spacious apartments, social opportunities, and many compassionate employees. Those positive experiences suggest the facility can deliver a strong independent living environment when adequately staffed and well-managed. However, the volume and severity of complaints about management instability, understaffing, food quality, pest and maintenance issues, safety incidents, and unfulfilled contractual obligations are significant. Prospective residents and families should research current management and staffing, ask for written guarantees on services (housekeeping frequency, transportation availability, activity schedule), clarify billing and refund policies in the contract, and tour the building at different times of day to observe staffing, dining service, and elevator reliability. If possible, speak directly with current residents and recent family members about recent trends; because experiences appear to vary dramatically over time, up-to-date information is critical before making a move.

    Location

    Map showing location of Holiday Lincoln Tower

    About Holiday Lincoln Tower

    Holiday Lincoln Tower sits at 311 W 4th St, right in Odessa, TX, and offers apartment-style living in a high-rise building for adults aged 55 and older, and you'll see they've tried to make things comfortable and simple for people who want fewer worries, with studio, one-bedroom, and two-bedroom floor plans, each unit having a modern kitchenette, walk-in showers or tubs, individually controlled heat and air, and basic cable TV, and every apartment in there comes with an emergency call system and a Lively Mobile Plus device for added safety, which is something a lot of folks appreciate. Rent covers three chef-prepared meals a day, weekly housekeeping, linen service, utilities, and access to community Wi-Fi, and when people get hungry for something special or want to eat with family, there's a big dining room and a private dining room for celebrations.

    The building's got a lot of spaces where folks gather or relax, like a game room, a business center, a library, a theater, a TV lounge, a fireplace lounge, and a big activity room for all sorts of daily events and classes, and the Engage Life® program lines up a calendar full of social and learning opportunities, off-site excursions, and fitness sessions to help everyone stay active, which does a lot for morale. There's an indoor swimming pool and Jacuzzi for anyone wanting easy exercise or relaxation, and the grounds have walking paths and garden spots for anyone who enjoys being outside, plus the whole place is accessible for those with mobility needs.

    People at Holiday Lincoln Tower get complimentary scheduled transportation for appointments or outings around Odessa, and with covered parking and guest spots, coming and going's convenient for both residents and visitors. The staff at Lincoln Tower, operated by Holiday by Atria, are known for being friendly and helpful, always ready to lend a hand when maintenance issues come up or answer questions, and many residents say the community feels welcoming, almost like family. The facility also lets pets move in, so residents can bring their companions, which brightens days for many.

    For care and support, Lincoln Tower focuses on independent living but collaborates with outside home health care providers for folks who want extra help-they don't provide medical care themselves, but residents can arrange for it if needed, and the grounds are designed for safety, with secured entries and emergency plans in place. They've also got assisted living, home care, memory care, long-term care options, and even residential care homes for those needing extra support with daily tasks. Every day brings a new chance for social, mental, and physical activities, always supported by staff, and people find plenty of classes, hobby groups, fitness equipment, and even miniature golf to keep their days interesting.

    Holiday Lincoln Tower lets adults enjoy retirement with all the big chores-housekeeping, laundry, meal preparation-taken care of, and since it's right in the heart of the Permian Basin, it's close to Odessa's main spots. The community emphasizes personal choice and dignity, with flexible services to fit different needs and lifestyles, and there's support and guidance for families, too. With a 4.4-star rating from 28 reviews, Lincoln Tower has earned a good reputation for being friendly, safe, and enjoyable, so anyone looking for active, independent living with good company and less hassle might want to take a look.

    About Holiday by Atria

    Holiday Lincoln Tower is managed by Holiday by Atria.

    Holiday Retirement, founded in 1971 by Bill Colson, was one of the largest independent living operators in North America with over 300 communities at its peak. In 2019, Holiday Retirement was acquired by Atria Senior Living, creating one of the largest senior living providers in the United States. The communities now operate under the Atria brand while maintaining many of the traditions and values that made Holiday Retirement a trusted name in senior living for nearly 50 years. Holiday pioneered the concept of affordable, all-inclusive independent living for seniors, offering residents a worry-free lifestyle with meals, housekeeping, activities, and transportation included in one monthly fee.

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