Pricing ranges from
    $4,355 – 5,226/month

    Coles Retirement Home

    800 N Arthur Ashe Blvd B, Richmond, VA, 23220
    3.3 · 7 reviews
    • Assisted living
    • Memory care
    AnonymousCurrent/former resident
    4.0

    Fantastic facility, inconsistent customer service

    I have mixed feelings. The facility is fantastic and most staff are hardworking, caring, personable and attentive - residents' needs are prioritized and I'm happy to be here. But I've also experienced poor customer service (rude reception, a staffer hung up on me, and key people unavailable at lunch), which made me worry about consistency of care, so I'd recommend with caution.

    Pricing

    $4,355+/moSemi-privateAssisted Living
    $5,226+/mo1 BedroomAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management

    Healthcare staffing

    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Scheduled daily activities

    3.29 · 7 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.0
    • Staff

      3.4
    • Meals

      3.3
    • Amenities

      3.3
    • Value

      3.3

    Pros

    • Hardworking staff
    • Caring and compassionate staff
    • Attentive, needs-prioritized care
    • Professional staff
    • Helpful and responsive staff
    • Personable and pleasant interactions
    • High-quality facility
    • Commitment to continuous improvement
    • Resident satisfaction / happy to be here
    • Positive recommendations from some reviewers

    Cons

    • Poor customer service
    • Rude or unhelpful reception
    • Staff hung up on caller
    • Staff unavailable during lunch / limited front-desk coverage
    • Concerns about how residents would be treated
    • Inconsistent communication
    • Some reviewers would not recommend

    Summary review

    The reviews for Coles Retirement Home present a mixed but generally positive picture with a notable and repeated caveat about front-line customer service. Multiple summaries emphasize strong caregiving and a well-regarded facility, while a minority of accounts raise serious concerns about reception staff behavior and availability that negatively affect perceptions of the community. Overall sentiment is split: many reviewers express satisfaction and willingness to recommend the home, yet a few cite experience(s) that would lead them to advise against it.

    Care quality is one of the clearest strengths in the reviews. Several reviewers describe staff as attentive, professional, and prioritizing residents’ needs. Phrases such as "hard working," "cares about clients," and "needs prioritized" recur, and at least one reviewer explicitly states they are "happy to be here." These comments suggest that direct caregiving — the day-to-day interactions between care staff and residents — is generally dependable and compassionate. The presence of staff who are praised as both professional and personable indicates that clinical competence is coupled with positive bedside manner for many residents.

    Staff character and responsiveness is another strong theme. Positive reviews highlight helpfulness, responsiveness, and a personable approach from team members. There is also mention of staff actively looking for ways to improve facility services, which indicates a culture that, in some parts of the organization, is engaged in quality improvement. These strengths support resident satisfaction and contribute to multiple recommendations of the community.

    However, a contrasting and consistent concern involves front-desk/customer-service interactions. Several reviewers reported poor customer service experiences: reception described as rude or unhelpful, an incident of staff hanging up on a caller, and staff being unavailable because of lunch or lack of coverage. These issues point to weaknesses in first impressions and external communications rather than in hands-on care. The complaints about reception behavior and availability create uncertainty about how consistently respectful or accessible the home is for prospective residents, family members, or emergency contacts. They also raise broader questions about managerial oversight of non-clinical staff and the procedures for handling incoming calls and visitor inquiries.

    Information about facilities beyond the general praise is limited but generally favorable. One reviewer explicitly calls it a "fantastic facility," and another notes active efforts to improve services. There is, however, little specific feedback in these summaries about dining, activities, accommodations, or medical resources. The absence of detailed comments in those areas means the reviews primarily reflect impressions of staff and overall facility quality rather than a full picture of lifestyle services.

    Notable patterns and implications: the dominant positive pattern centers on caregiving reliability, staff compassion, and a facility that many residents appreciate. The dominant negative pattern centers on customer service and communication failures at the reception/front-desk level. These two patterns coexist: strong care but inconsistent external interactions. For prospective residents or families, the practical implication is to view Coles Retirement Home as likely strong in direct care and resident experience while tempering expectations about front-desk responsiveness and first-contact professionalism. Management should prioritize training and coverage for reception staff, establish clear call-handling protocols (including backup for lunch breaks), and address any reports of discourteous behavior to ensure that outward-facing interactions match the quality seen in direct care.

    In summary, the reviews portray Coles Retirement Home as a facility with genuine strengths in caregiving and staff dedication, and with at least some institutional focus on improvement. At the same time, recurring complaints about reception and customer service constitute a meaningful drawback that impacts reputation and trust. The overall picture is cautiously positive but conditional: many residents appear satisfied and recommend the home, but the organization would benefit from addressing communication and front-line customer service shortcomings to provide a consistently positive experience for both residents and callers.

    Location

    Map showing location of Coles Retirement Home

    About Coles Retirement Home

    Coles Retirement Home is a renowned facility that provides exceptional care for seniors seeking a comfortable and safe environment during their retirement years. The experienced staff at Coles Retirement Home are dedicated to ensuring the well-being and happiness of all residents. From personal care assistance to engaging activities and social opportunities, the facility offers a wide range of amenities to cater to the individual needs of each resident.

    At Coles Retirement Home, residents can enjoy nutritious meals prepared by skilled chefs and served in a communal dining area. The facility also offers housekeeping services to help residents maintain a clean and tidy living space. Additionally, a team of healthcare professionals is available on-site to provide medical assistance and support as needed. For those seeking companionship and social interaction, Coles Retirement Home organizes various activities and events to encourage a sense of community among residents.

    The comfortable and inviting living spaces at Coles Retirement Home are designed to make residents feel at home. Whether relaxing in their private rooms or socializing in the common areas, residents can enjoy a peaceful and welcoming atmosphere. The facility also offers outdoor areas where residents can enjoy the fresh air and beautiful surroundings. With a focus on promoting independence and dignity, Coles Retirement Home strives to create a supportive and caring environment for all residents.

    Overall, Coles Retirement Home is a reputable facility that prioritizes the well-being and satisfaction of its residents. With a commitment to providing personalized care and fostering a sense of community, the facility offers a warm and welcoming environment where seniors can enjoy their retirement years with peace of mind. Residents at Coles Retirement Home can rest assured that they will receive the quality care and attention they deserve in a safe and comfortable setting.

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