Pricing ranges from
    $6,419 – 8,344/month

    Morningside in the West End

    3000 Skipwith Rd, Richmond, VA, 23294
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Great people, but memory-care concerns

    I appreciated the clean, homey facility, sunny courtyard and overwhelmingly kind, attentive staff - nurses, CNAs and therapists often went above and beyond. Medical care, rehab and hospice support were strong and communication with families was good. That said, the community felt understaffed (weekends worse), dining service was inconsistent, and administrative/billing issues were reported. I had serious concerns about memory care safety and cleanliness (second-floor unit, not fully enclosed yard, smells, staffing/skill gaps), so it wouldn't work for my mom's mobility/memory needs. Overall: great people and good day-to-day care, but consider care level, dining and billing before committing.

    Pricing

    $6,419+/moSemi-privateAssisted Living
    $7,702+/mo1 BedroomAssisted Living
    $8,344+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.17 · 130 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.0
    • Staff

      4.2
    • Meals

      3.4
    • Amenities

      3.9
    • Value

      3.2

    Pros

    • Responsive and involved executive leadership
    • Attentive, compassionate, and friendly staff and nurses
    • Clean, well-maintained, and updated facility
    • Bright, wide hallways and good natural light
    • Enclosed courtyard and attractive outdoor garden
    • On-site doctors visits and strong medical/therapy services
    • On-site physical therapy and Bridge to Recovery program
    • Restaurant-style dining with a praised chef and hot meals
    • Varied activities program (bingo, puzzles, card games, karaoke, sing-alongs)
    • Exercise classes and wellness programming
    • Religious services and Bible study available
    • Salon/beautician on site
    • Smooth move-in processes and quick room setup
    • Personalized touches for residents (TV channels, accommodations)
    • Hydration stations and safety features (exit code security)
    • Pristine housekeeping and excellent housekeeping staff
    • Many amenities and visitor/visitation spaces
    • Small, homey/community atmosphere that helps staff know residents
    • Long-tenured, knowledgeable nurses and dementia-trained clinicians
    • Family communication is generally good; staff keep families informed
    • Aging-in-place options and memory-care offerings
    • Sales and marketing staff frequently praised for compassion and help
    • Flexible staff and staff who go above and beyond
    • Well-run administrative and clinical leadership cited by many
    • Good location and convenient layout for many families
    • Reasonable pricing relative to some competitors (per some reviewers)
    • Quiet, two-floor small community that some families prefer
    • Activities holiday/theme days and frequent social events
    • Accessible apartment-style units with kitchenette options
    • Hydration and nutritional accommodations and dietary accommodations
    • Positive rehab and recovery outcomes reported by several families

    Cons

    • Repeated reports of understaffing and overworked staff
    • Inconsistent care delivery (missed turning, delayed meds, unmet tasks)
    • Serious clinical/safety concerns reported (falls, wounds not covered, bedsores)
    • Memory care unit odor (urine) and cleanliness complaints
    • Memory care layout: some rooms far from nurses' station and activities
    • Weekend staffing shortages and quieter weekends with fewer activities
    • Inconsistent dining quality; some meals poor, Thanksgiving service failure
    • Dietary and food-temperature issues; high sodium in canned items
    • Perceived nickel-and-dime fees (medicine management fee, extra cable, second-resident pricing)
    • Billing disputes and reports of post-death charges or administrative dishonesty
    • Maintenance delays and limited maintenance staffing
    • Inconsistent staff familiarity with residents; turnover of activity/memory-care directors
    • Older or cramped studio apartments and some dated bathrooms/rooms
    • Call-button and tech/connectivity issues not always resolved promptly
    • Infection-control concerns reported during COVID period
    • Mixed reports on memory-care program quality (some excellent, some inadequate)
    • Some reports of poor management responsiveness in specific cases
    • Limited electrical outlets in some apartments
    • Dining room layout and separation issues; occasional unpleasant dining smells
    • Reports of theft at move-in and isolated negative incidents

    Summary review

    Overall sentiment about Morningside in the West End is broadly positive on facility quality, cleanliness, and the general compassion of staff, but tempered by recurring operational concerns—most notably staffing levels, inconsistent care delivery, and a set of financial/administrative complaints that some families found serious.

    Care quality and clinical services: Many reviewers praise the nursing staff, naming specific nurses and describing them as knowledgeable, warm, and decisive. Several families report meaningful clinical improvements (for example, improved walking after therapy) and strong on-site therapy/rehab services, including a Bridge to Recovery program and on-site physical therapy. At the same time, multiple reviews document lapses in basic care (missed turns, delayed or missing medications, wounds left uncovered after falls), and a handful of reports allege serious safety incidents. These contradictory reports suggest generally capable clinical leadership and some standout caregivers, but uneven care consistency—likely tied to staffing levels or turnover in particular shifts or units.

    Staff and leadership: Executive leadership and some frontline managers (sales/marketing, activities directors) receive high marks for responsiveness, compassion, and effective move-in coordination. Names like Audra, Stephanie, Anne, Rebecca and others are cited positively. Families consistently note that many staff members are friendly, proactive, and build meaningful relationships with residents. Conversely, there are frequent references to understaffed shifts, overworked aides, and periods when staff are too stretched to deliver expected services. Several reviewers also describe administrative failures (billing disputes, charges after death, and at least one serious claim of dishonest billing practices) that caused major distress and eroded trust for those affected. In short, leadership is praised for hands-on responsiveness in many cases, but there are also instances where administrative processes and escalation pathways appear broken.

    Facilities and environment: The physical plant is a major strength for most reviewers. The building is repeatedly described as clean, bright, and well-maintained, with wide hallways, a pleasing foyer, and an attractive enclosed courtyard/garden that residents and families enjoy. Units range from deluxe studios with kitchenettes to smaller studio/apartment layouts; many reviewers liked the apartment-style rooms and private baths. Some suites and bathrooms were described as older or cramped, and a few comments noted limited electrical outlets and smaller-than-expected studio footprints. Memory care is housed separately (often on the second floor), and its physical placement drew mixed reactions—some families appreciated the secure setup while others disliked rooms being far from the nurses' station or activities.

    Dining and nutrition: Dining is a commonly discussed area with polarized feedback. Numerous reviewers sing the praises of the chef, attractive presentation, and hot, restaurant-style meals. Several families cited dietary accommodations being handled well. However, an equal number of reviews raise concerns: some meals were overly spicy, not hot enough, or did not meet special dietary needs; one reviewer described a severe Thanksgiving service breakdown (no dessert, poor service, family members not accommodated). There are also comments about canned high-sodium items and occasional inconsistency in meal quality. Overall, dining quality appears good more often than not, but inconsistency and a few high-profile failures have left lasting negative impressions for some families.

    Activities and social life: Many reviewers appreciate a robust activities calendar (bingo, karaoke, sing-alongs, card games, art classes, exercise and holiday events). Multiple accounts describe well-run social programming, active holiday celebrations, and engaged activities staff, which families credit with improving residents' moods. At the same time, activity quality is reported as variable across different periods—some families noted a decline in programming after the departure of an activities or memory-care director, and memory-care-specific programming drew particular criticism in some reports for being under-stimulating.

    Memory care specifics: Reports about the memory-care unit are mixed and highlight a key area for due diligence. Positive reports describe skilled dementia care, knowledgeable dementia nurses, and programs that helped residents engage. Negative reports emphasize urine odors in some areas, insufficient cleaning, rooms distant from staff, and safety concerns related to location on the second floor. These polarized experiences indicate that memory care quality may depend heavily on staffing, leadership presence, and specific unit upkeep during a given time.

    Operations, fees, and value: Multiple reviewers expressed concerns about pricing, add-on fees (medicine management, cable, second-resident charges), and a feeling of nickel-and-dime billing practices. While several families felt the community offered reasonable value compared to competitors, others felt the cost was high relative to the level of care received—especially when service lapses occurred. Notably, a few serious billing disputes and allegations of inappropriate charges after a resident’s death were reported; those incidents caused substantial dissatisfaction and should be clarified with administration before committing.

    Patterns and recommendations for prospective families: The dominant positive themes are cleanliness, a warm and compassionate staff base, attractive outdoor spaces, and a generally active social program. The dominant negatives are staffing shortages leading to inconsistent care, occasional maintenance and dining service failures, and reported administrative/billing problems. Given the variability in experiences, prospective residents and families should (1) ask about current staffing ratios and weekend coverage, (2) tour the specific memory-care unit and observe odors/cleanliness and proximity to staff, (3) request written policies on billing and post-death charges, (4) sample a meal and review how dietary needs are handled, (5) inquire about recent turnover in activities or nursing leadership, and (6) confirm response times for call buttons and common maintenance concerns.

    Bottom line: Morningside in the West End is widely praised for its clean, attractive environment, many compassionate caregivers, on-site therapy, and active programming; many families report strong positive outcomes and a smooth transition. However, there are nontrivial and recurring operational concerns—primarily around staffing consistency, episodic care failures, memory-care upkeep, and administrative billing practices—that prospective residents should investigate and monitor. When the facility is well staffed and leadership is engaged, families report excellent care and a warm community; when staffing and administrative issues arise, experiences can be markedly worse. Prospective families should weigh the strong positives against the documented inconsistencies and verify current conditions during a visit and through references from recent residents' families.

    Location

    Map showing location of Morningside in the West End

    About Morningside in the West End

    Morningside in the West End offers a range of senior living options for people aged 55 and older, including independent living, assisted living, memory care through "Bridge to Rediscovery," skilled nursing, and respite or short-term stays, so people who need different levels of help can stay in one place as their needs change. Residents get private apartments or rooms, with furnished options and kitchenettes, plus some cottages in the Cottages Clubhouse if they want. The staff are around 24 hours a day, seven days a week, helping with things like bathing, dressing, meals, medication management, and offering standby assistance or lift help if moving is hard, and a nurse is on staff with a doctor on call for health needs, while physical, occupational, and speech therapy are available on-site. The memory care section gives safety to people with Alzheimer's and other kinds of dementia with alarm bracelets, secure units, help for wandering or elopement risks, and a layout that tries to lower confusion. Residents who need behavior management or more support, including those who act out or have bizarre behaviors, can usually be accepted.

    There's emergency response in every apartment, controlled entry, weekly housekeeping, laundry services, and flat linen service, while the community stays pet-friendly so folks can keep their dogs or cats and even enjoy some pet therapy. Morningside has dining rooms plus a dining program called MyChoice Dining with meals any time, snacks, room service, and special diets like gluten-free, low sodium, vegan, or diabetic, and residents might eat in care-focused dining spaces. Home care can also be arranged when people want it, and hospice care is available. Residents have access to indoor and outdoor activities every day like stretching, exercise classes, yoga and chair yoga, movies, group outings, gardening, trivia, karaoke, Wii bowling, cooking, wine tasting, and intergenerational events, with a full-time activity director who sets a busy schedule.

    Amenities include things like a beauty salon and barbershop, libraries, card and game rooms, clubhouses, fitness center, computer workstations, movie theater, chapel and religious services in-house, swimming in indoor heated or outdoor pools, as well as gardens, a gazebo, a lake, outdoor walking paths, a pond, and a park for peaceful strolls or walking the dog. Residents get scheduled transportation and rides to appointments or errands, and electricity, WiFi, satellite TV, and internet are included too. There are also security features and dedicated memory care buildings for extra safety. Activities of daily living (ADLs) and help with tasks like shopping or cleaning (IADLs) are provided as needed, with six care levels so each person gets what fits them best.

    The community connects people to many resources for aging, disabilities, veterans, and caregivers, offering information, events, books, videos, and a large directory of support services both local and national. Special help is there for veterans, people with disabilities, and those who need planning for health, finances, care, legal matters, or social life, working with groups like VirginiaNavigator and several others. Housekeeping, beauty treatments, mail, and personal laundry are included, and devotional services are offered for spiritual support. The goal is to help residents live safely, comfortably, and with a sense of community while making adjustments as their needs change.

    About Five Star Senior Living

    Morningside in the West End is managed by Five Star Senior Living.

    Five Star Senior Living, founded in 1999 and headquartered in Newton, Massachusetts, operates more than 170 communities across the United States, serving over 15,900 residents with nearly 24,000 team members. Now operating as a division of AlerisLife Inc. (Nasdaq: ALR), Five Star has established itself as one of the nation's largest senior living providers and ranks among the top operators of continuing care retirement communities (CCRCs) in the country.

    The company provides a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and respite care services. Through strategic partnerships with FOX Rehabilitation for therapy and wellness services, and DispatchHealth for on-demand acute care, Five Star ensures residents have access to comprehensive healthcare solutions without leaving their community. Their innovative Lifestyle360 programming enriches residents' intellectual, physical, emotional, social, and spiritual well-being through daily activities and events tailored to diverse interests and abilities.

    Guided by the mission of "honoring and enriching the journey of life, one experience at a time," Five Star embraces a person-directed care philosophy that emphasizes individualized attention and choice-driven services. The name AlerisLife, derived from the Latin "aleris" meaning to "foster, nourish, and develop," reflects their commitment to helping residents pursue new or lifelong goals regardless of age. Their approach centers on the belief that "happy employees mean happy residents," fostering a culture where both staff and residents can thrive.

    Five Star's dedication to excellence has earned numerous accolades, including frequent recognition from the Assisted Living Federation of America's "Best of the Best" Awards and the American Health Care Association's Quality Awards. The company has achieved Great Place to Work certification for consecutive years, demonstrating their commitment to both employee satisfaction and resident care. Through evidence-based wellness approaches, fine dining experiences, and warm, inviting environments, Five Star Senior Living continues to set standards for quality senior care across the nation.

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