The Waterford at Wisconsin Rapids

    491 N 25th St, Wisconsin Rapids, WI, 54494
    4.3 · 85 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Clean comfortable but staffing concerns

    I moved my mom in and overall I'm pleased - the facility is clean, beautifully decorated, rooms are comfortable, meals are good, and many staff are friendly, caring and make it feel like home. However staffing and communication are inconsistent: long waits, unanswered calls, understaffing and occasional missed personal care/medication/doctor-order issues are real concerns, and monthly costs are high. Management seems to be improving some areas (activities, kitchen, housekeeping), so I'd recommend it with reservations - overall 4/5.

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    Amenities

    4.31 · 85 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.0
    • Staff

      4.1
    • Meals

      3.7
    • Amenities

      4.4
    • Value

      2.3

    Pros

    • Friendly, caring and compassionate staff
    • Clean, well-kept and beautifully decorated facility
    • Attractive, up-to-date interiors and recent renovations
    • Park-like grounds, pleasant outdoor walking and gardening areas
    • Spacious common areas and inviting dining area
    • Private rooms with kitchenette options and walk-in showers (some units)
    • Dietician-designed menus with many meal choices and regular healthy snacks
    • Good meal variety and home-style dining atmosphere
    • Extensive activities program with daily and monthly schedules
    • Strong, engaging memory care program and dedicated memory activities
    • Regular cultural, city-wide outings and social events
    • Library assistance, spiritual/religious services and community events
    • One-on-one activities being implemented / individualized programming
    • Rehab and on-site physical therapy available with reported improvements
    • Management and marketing staff often helpful, informative and welcoming
    • Hands-on attention from directors and leadership cited in many reviews
    • Quiet, calm nights and trust-building care reported
    • Housekeeping and facility upkeep generally praised
    • Safe environment reported by many reviewers
    • Residents report good socialization and family-like atmosphere

    Cons

    • Inconsistent staff quality and high staff turnover
    • Understaffing, long waits for assistance and low caregiver-to-resident ratios
    • Missed or irregular medication administration and medication errors
    • Inadequate personal care/hygiene assistance (infrequent showers, incontinence issues)
    • Poor or unreliable communication (unanswered phones, full voicemails, long hold times)
    • Billing confusion, unclear charges, and concerns about rapid cost increases
    • Administrative transitions and process changes causing disruption
    • Reports of neglectful incidents, bruises, falls and questionable incident handling
    • Some families experienced abrupt contract termination or lack of reimbursement
    • Limited staffing/activities during evenings and weekends
    • Some rooms are small or not configured for couples
    • COVID-related access restrictions limited interactions and observations
    • Variable dining experience—some reviewers reported poor food
    • Entrance/desk area confusing and arrival notification issues
    • Perceived lack of accountability by some leadership
    • Lack of cameras in common areas raised safety concerns

    Summary review

    Overall sentiment across reviewers is broadly positive about The Waterford at Wisconsin Rapids’ physical environment, social programming, and many staff members, but tempered by recurrent operational and clinical concerns. Most reviewers praise the facility’s cleanliness, modernized interiors, and attractive common spaces: dining areas, fireplaces, bird aviary, and park-like outdoor grounds are repeatedly described as pleasant and home-like. Many apartments and memory care rooms are called appealing, with some units featuring kitchenettes (microwave/fridge/sink) and private walk-in showers. Housekeeping and upkeep are frequently mentioned as strengths. The community’s atmosphere is often characterized as family-oriented, welcoming, and calm—residents and families describe strong socialization, friendships, and a sense of home.

    Dining and activities receive consistently strong marks from numerous reviewers. The facility is credited with dietician-designed menus, multiple meal choices, regular healthy snacks, and a generally high-quality dining program—though a minority note poor food at times. The activity program is a major highlight: reviewers report abundant activities, daily and monthly schedules, cultural and city-wide outings, spiritual services, a library, gardening opportunities, and memory care programming described by several as “top” or “one of the best.” New initiatives such as one-on-one activities were also noted. Rehab and on-site therapy are mentioned positively, with some residents showing measurable improvement.

    Staff quality and caregiving elicit mixed but salient patterns. Many reviewers emphasize caring, compassionate, and attentive staff, including specific praise for nursing/CNA teams, marketing/sales staff, activities directors, and executive leadership who provide hands-on attention. Families repeatedly commend staff who treat residents like family and who prepare residents for appointments (e.g., dialysis). At the same time, a substantial set of reviews raise concerns about inconsistency: sporadic high turnover, underpaid/understaffed aides, variable aide counts on shifts, and long waits for assistance. These staffing inconsistencies translate into uneven care experiences—while some residents receive dignity-focused, individualized care, others report missed medications, irregular medication administration, infrequent showers, inadequate incontinence assistance, and in one or more cases reports of bruises, falls, and fractured outcomes that families described as poorly handled.

    Communication, management transitions, and administrative issues form another clear theme. Positive interactions with sales/marketing and some managers are frequently called out (helpful tours, clear explanations of some costs), yet there are multiple reports of poor responsiveness: unanswered phone calls, full voicemail boxes, long hold times, and perceived lack of follow-up on complaints. Several reviews mention administrative transitions (new laundry/housekeeping processes) and leadership changes that appear to have caused temporary disruption. Billing transparency and rapid cost increases are flagged as worries by families; some describe confusion over charges and concern that extra care was pushed at family expense. A few severe allegations include abrupt contract termination without updates or reimbursement and complaints that management did not resolve ongoing issues despite repeated reports.

    Safety and clinical oversight concerns, while not universal, are significant and recurring among negative reviews. Missed medications and irregular administration were serious enough in several accounts that families moved residents to other facilities. Other clinical lapses reported include failure to follow doctor-ordered interventions (for example, compression garment use), risk of skin/foot fungal issues, inconsistent incontinence care, and inadequate monitoring after falls. There are also mentions of no cameras in common areas and perceptions that some staff appeared unprepared or unknowledgeable when clinical issues arose. These reports, though not dominant across all reviews, represent critical red flags that potential residents and families should probe further during tours and admissions discussions.

    Other practical patterns include variability in room size and configuration (some rooms spacious with kitchenettes and large bathrooms; others small and not suitable for couples), occasional confusion at building entry/desk and arrival notification, and COVID-era access restrictions that limited family observation during parts of the pandemic. Cost is repeatedly noted—some reviewers view the value as good for the care provided, others feel prices are high and rising quickly. Staffing shortages are most often reported in memory care and at night or on weekends, impacting activity availability and response times.

    In summary, The Waterford at Wisconsin Rapids presents as a well-appointed, activity-rich, and generally warm community with many instances of excellent caregiving, strong memory care programming, and attractive facilities. However, the community also exhibits organizational variability: inconsistent staffing levels and quality, communication and billing problems, and a set of clinical safety concerns reported by multiple families. For prospective residents and families, the reviews suggest this facility can offer a very positive, home-like experience—especially for those prioritizing social programming, aesthetics, and memory care—but recommend careful, specific due diligence on clinical care protocols, medication administration practices, staffing ratios on particular shifts, incident reporting and resolution processes, and written cost/billing details before moving in.

    Location

    Map showing location of The Waterford at Wisconsin Rapids

    About The Waterford at Wisconsin Rapids

    The Waterford at Wisconsin Rapids sits among tall trees and wildlife, giving the place a quiet, calm feeling that a lot of seniors find comforting, and the building itself is a single-story, craftsman-style community with wide entryways, spacious common areas, and apartments made with wall-to-wall carpeting, large bathrooms with walk-in showers, and safety-assist railings so people using wheelchairs or walkers move around more easily and safely. The community has different levels of care, including Independent Living, Assisted Living, Memory Care-like their Magnolia Trails™ memory care program-and skilled nursing, so folks can find the support they need, whether it's help with daily things like dressing and bathing, reminders for medication, or specialized support for Alzheimer's or other types of memory loss, and the staff (including both nurses here part-time and full-time) stay on site 24 hours a day to help, with safety measures like emergency call buttons, sprinkler systems, and smoke alarms in every apartment. Residents can enjoy a thoughtfully planned courtyard, raised flower beds for gardening, and well-kept walking paths outside, while inside features like the great room with a double-sided fireplace, several lounges, a library, a TV lounge, a snack parlor serving coffee and ice cream, and communal dining areas offer cozy spaces to spend time together or relax. The Waterford at Wisconsin Rapids provides housekeeping, laundry, linen, and kitchenette services, keeps things clean and comfortable, and gives residents meals daily, plus onsite services from a beautician and cable TV options both in common areas and in private rooms. Exercise programs like walking groups and balance classes keep people moving, and there's a full schedule of daily activities: movie nights, games, hobbies, wellness and educational programs, and resident-run clubs so everyone finds something to do, and outings and devotional services are available both in and outside the building for people who want to stay connected spiritually or with the local area. Transportation for appointments, medication management, hospice and respite care, and Medicaid payment are all offered, and the staff focus on both independence and support, making sure residents' needs are met without giving up their sense of dignity. The facility is managed by Civitas Senior Living and is part of the Sonida Senior Living portfolio, and although The Waterford has its own set of terms for care options and services, the aim is to help residents live as independently as they're able while offering individual care plans and a safe, social setting. The place is meant to promote friendships and support, blending privacy with community, and the quiet outdoor spots and cozy indoor areas mean there's a balance between activity and relaxation depending on what suits each person's day.

    About Sonida Senior Living

    The Waterford at Wisconsin Rapids is managed by Sonida Senior Living.

    Sonida Senior Living, Inc. (NYSE: SNDA) is a leading owner, operator, and investor in senior housing communities across the United States, founded in 1990 and headquartered in Dallas, Texas. Originally established as Capital Senior Living by founder Jim Stroud, the company rebranded to Sonida Senior Living in November 2021 following a $154.8 million investment from Conversant Capital. As of June 2025, Sonida operates 96 senior housing communities across 20 states, serving approximately 10,000 residents with an aggregate capacity that includes 83 owned communities and 13 managed properties, making it one of the nation's most significant senior living providers by resident capacity.

    The company provides a comprehensive continuum of care services including independent living, assisted living, memory care, and respite care programs. Sonida's communities offer essential services such as nutritious meals, housekeeping, laundry, 24-hour staffing, transportation, social and recreational activities, and healthcare monitoring. Select communities feature the specialized Magnolia Trails™ memory care program designed specifically for residents with dementia and Alzheimer's disease. Beyond basic care, Sonida emphasizes signature programming that includes daily fitness and wellness classes, engaging activities that promote joy and companionship, and personalized care plans tailored to each resident's unique needs and preferences.

    Sonida's mission is to create a safe and caring environment where team members thrive and residents find joy in new experiences and friendships. The company's philosophy centers on recognizing residents as unique individuals, knowing their hobbies, preferences, and personal histories to provide dignified, person-directed care. They believe that simple things matter most: friendly faces, clean and comfortable spaces, amenities that promote safety and independence, and maintaining a warm, welcoming atmosphere. This approach emphasizes creating meaningful connections and celebrating both significant milestones and everyday moments in residents' lives.

    The company has earned substantial recognition for its commitment to excellence, with 30 communities receiving Best Senior Living Awards in 2022, and 20% of their communities winning 2025 Best of Senior Living Awards. Several communities have also been honored with prestigious industry awards in 2024. Under the leadership of President and CEO Brandon Ribar, who brings over 15 years of senior living industry experience, Sonida has demonstrated strong operational performance with an average occupancy rate of 84.7% in Q1 2025 and a 27.4% increase in adjusted EBITDA from 2023 to 2024, reflecting their commitment to operational excellence and quality care delivery.

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