Sonida Senior Living
Sonida Senior Living, Inc. (NYSE: SNDA) is a leading owner, operator, and investor in senior housing communities across the United States, founded in 1990 and headquartered in Dallas, Texas. Originally established as Capital Senior Living by founder Jim Stroud, the company rebranded to Sonida Senior Living in November 2021 following a $154.8 million investment from Conversant Capital. As of June 2025, Sonida operates 96 senior housing communities across 20 states, serving approximately 10,000 residents with an aggregate capacity that includes 83 owned communities and 13 managed properties, making it one of the nation's most significant senior living providers by resident capacity.
The company provides a comprehensive continuum of care services including independent living, assisted living, memory care, and respite care programs. Sonida's communities offer essential services such as nutritious meals, housekeeping, laundry, 24-hour staffing, transportation, social and recreational activities, and healthcare monitoring. Select communities feature the specialized Magnolia Trails™ memory care program designed specifically for residents with dementia and Alzheimer's disease. Beyond basic care, Sonida emphasizes signature programming that includes daily fitness and wellness classes, engaging activities that promote joy and companionship, and personalized care plans tailored to each resident's unique needs and preferences.
Sonida's mission is to create a safe and caring environment where team members thrive and residents find joy in new experiences and friendships. The company's philosophy centers on recognizing residents as unique individuals, knowing their hobbies, preferences, and personal histories to provide dignified, person-directed care. They believe that simple things matter most: friendly faces, clean and comfortable spaces, amenities that promote safety and independence, and maintaining a warm, welcoming atmosphere. This approach emphasizes creating meaningful connections and celebrating both significant milestones and everyday moments in residents' lives.
The company has earned substantial recognition for its commitment to excellence, with 30 communities receiving Best Senior Living Awards in 2022, and 20% of their communities winning 2025 Best of Senior Living Awards. Several communities have also been honored with prestigious industry awards in 2024. Under the leadership of President and CEO Brandon Ribar, who brings over 15 years of senior living industry experience, Sonida has demonstrated strong operational performance with an average occupancy rate of 84.7% in Q1 2025 and a 27.4% increase in adjusted EBITDA from 2023 to 2024, reflecting their commitment to operational excellence and quality care delivery.