The Luxe at Rowlett

    4205 Dalrock Rd, Rowlett, TX, 75088
    4.3 · 9 reviews
    • Independent living
    AnonymousCurrent/former resident
    4.0

    Spotless apartment, amenities; poor communication

    I moved into a spotless, brand-new 900 sq. ft. one-bedroom with built-ins, an island, utility room, walk-in closet, nice kitchen and hardwood - the apartment, pool, gym and activities calendar (game nights, arts & crafts) are excellent and staff/tour guide were helpful and knowledgeable. It's quiet, home-like and generally good value (pricey) though there's no dining service and storage/closet space felt a bit small. My biggest concern: a recent unresponsive resident required the wall to be cut for entry and emergency hospital transfer - management's response and communication with family (and later billing/collections) were slow and poor. I'd recommend it for fairly independent seniors who prioritize new, clean units and active amenities, but management must improve crisis communication.

    Pricing

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    Amenities

    4.33 · 9 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      1.0
    • Staff

      3.4
    • Meals

      1.0
    • Amenities

      4.3
    • Value

      2.3

    Pros

    • Immaculate and clean facility
    • Brand-new, up-to-date apartments
    • Large 900-square-foot one-bedroom option
    • Built-in features and kitchen island
    • Utility room and walk-in closet in some units
    • Nice kitchens and hardwood/carpeted floors
    • Helpful, informative, and friendly staff
    • Excellent facility appearance
    • Home-like, neat apartment feel
    • Plenty of activities and organized calendar
    • Specific activities: game nights, arts & crafts, cooking
    • Swimming pool and gym on site
    • Good tour experience and welcoming tour guide
    • Quiet, friendly resident community
    • Storage space in many units
    • Perceived good value for money by some reviewers
    • Dining area appeared attractive to visitors
    • Location helped drive some residents' decisions

    Cons

    • Serious emergency/near-death incident reported
    • Slow management and emergency response in at least one case
    • Poor communication with family regarding emergencies
    • Billing/collections pursued after emergency incident
    • No dining service offered
    • Small closets or limited storage in some units
    • Some reviewers found units tiny despite others calling them large
    • Perceived as expensive by some reviewers
    • Project management/management communication needs improvement

    Summary review

    Overall impression: Reviews of The Luxe at Rowlett are broadly positive about the physical property, apartment finishes, and the social/amenity offerings, but they include a serious safety and communication concern that stands out as a major negative. Most reviewers praise the facility as new, clean, and attractive — many mention brand-new appliances, built-in features, islands, utility rooms, and modern finishes such as hardwood floors and nice carpeting. Several respondents specifically noted a large 900-square-foot one-bedroom option and generally described apartments as neat, up-to-date, and home-like. The community, grounds, and appearance were described as immaculate and excellent, and the location and first impressions during tours influenced decisions positively.

    Facilities and apartments: The Luxe appears to offer a range of desirable physical features. Positive specifics include built-in cabinetry, kitchen islands, utility rooms, walk-in closets in some units, and adequate storage where present. Common praise focuses on the newness and cleanliness of units, modern kitchens, and pleasant flooring choices. At the same time, there is some variability in unit size perceptions: while at least one review highlights a spacious 900-square-foot one-bedroom, other reviewers called units "tiny" and pointed to small closets or limited storage. That indicates a mixture of floor plans and a potential mismatch between expectations and particular units. Amenities such as a swimming pool, gym, and an activities calendar were noted positively and viewed as adding to the community feel.

    Staff, care, and resident life: Multiple reviews describe staff as helpful, informative, friendly, and knowledgeable, and visitors reported good tour experiences and welcoming tour guides. The social offerings receive consistent praise — reviewers mentioned plenty of activities including game nights, arts and crafts, cooking activities, and a robust activities calendar. The community atmosphere was described as quiet and friendly, which many residents and visitors found appealing. Several reviewers considered the property a good value for money and said they would recommend it to residents with similar needs and preferences.

    Dining and services: A notable operational gap is the absence of dining service: one review explicitly states there is no dining service available. The dining area was observed by one reviewer to "look pretty good," but lack of an actual dining service may be important for prospective residents who expect meals as part of senior living offerings. Prospective residents who require meal service should confirm current offerings and alternatives before deciding.

    Management, safety, and communication concerns: The most serious and recurring negative theme is related to a critical emergency and follow-up management behavior. One review describes a near-death incident in which an unresponsive resident required emergency hospital transfer. That review reports slow response from management, staff cutting a wall to access the door, poor communication with the family during and after the event, and an additional complaint that collections activity was pursued after the incident. These are significant red flags that go beyond general service criticisms: they relate to emergency responsiveness, transparency, post-incident communication, and billing practices. Other reviewers also noted that project management or the management team could improve communication generally. Because safety and crisis communication are core expectations for senior living, this single serious incident — and the way it was handled according to the reviewer — should weigh heavily in decision-making and warrants direct inquiry during tours and contract negotiations.

    Cost and occupancy notes: A few reviewers described the community as "expensive," even while some felt it represented good value for money. One summary mentioned the facility was "not full yet," which may reflect relatively new opening/occupancy status; prospective residents should consider how occupancy levels might affect social dynamics, staffing, and service offerings as the community matures.

    Bottom line: The Luxe at Rowlett offers many strong positives: new, clean, well-appointed apartments for many residents; on-site amenities like a pool and gym; a lively activities program; and generally friendly staff and good initial impressions. However, serious concerns around emergency handling, management responsiveness, family communication, and post-incident billing reported by at least one reviewer must be investigated further. Prospective residents should verify unit sizes and storage to match expectations, confirm whether dining services are provided or planned, ask specific questions about emergency protocols and complaint resolution, and request references from current residents about management responsiveness. Those comfortable with a newer community that emphasizes modern apartments and active programming — and who confirm satisfactory emergency procedures and communication — may find The Luxe to be a strong fit. Conversely, anyone for whom rapid medical response, transparent post-incident handling, or included dining services are non-negotiable should probe these areas thoroughly before committing.

    Location

    Map showing location of The Luxe at Rowlett

    About The Luxe at Rowlett

    The Luxe at Rowlett is a senior living community for adults 55 and older, built in 2019, and managed by Sparrow Living. The apartments have several floor plans, like the Sage 1 Bedroom at 502 square feet and the Cypress 2 Bedroom at 1053 square feet, with modern appliances such as stainless steel, LED lighting, granite countertops, tile backsplashes, full kitchens, and washer and dryer hookups. The units feature private bathrooms and patios or balconies, along with plank flooring, walk-in showers, and walk-in closets. Housing is accessible, with many ground floor options and non-slip showers, which helps people with mobility needs. The building is energy star certified and keeps a non-smoking, health-focused environment, plus there are eco-friendly touches and USB outlets.

    Residents can enjoy amenities like a swimming pool, fitness center, yoga room, media room, game room, massage room, TV and dining rooms, a clubhouse, as well as both indoor and outdoor common areas with landscaped gardens, outdoor kitchen, cafe, dog park and wash area, and spaces for social gatherings. There's a computer center, business center, fibre optic cable, Wi-Fi, and high-speed internet throughout the property, so everyone can stay connected. Extra convenience comes from valet trash pickup, garages and carports for rent, guest parking, storage units, and electronic entry systems in this gated community with video surveillance. There are many community activities, such as art and cooking classes, fitness programs, games, happy hour, karaoke, live music, live theater, water aerobics, wine tasting, yoga, and stretching classes, plus educational speakers and devotional services on-site and off-site.

    The Luxe at Rowlett offers independent living, assisted living, skilled nursing, and memory care. Assisted living helps with daily needs like bathing or medication, while memory care is for people with dementia, providing a secure and supportive environment. Residents can also take part in community events aimed at fostering connections among neighbors. Pet owners can have up to two cats or dogs per apartment, though there are fees and monthly pet rent. Apartments are clean, modern, and well-maintained, and there are options for one-bedroom, two-bedroom, or even three-bedroom layouts. The management provides an online lease application and resident portal, and there's a virtual option to explore the clubhouse, courtyard, and pool.

    Safety and security are a focus, with gated entry and surveillance, but there have been a few noted concerns with handling safety emergencies. The community tries to keep things comfortable and easy for residents, with staff available and services like meal plans and valet trash. The environment is social and offers chances for relaxation, convenience, and style, without being overwhelming or flashy.

    About Sparrow-Partners

    The Luxe at Rowlett is managed by Sparrow-Partners.

    Founded in 2017 by Jeff Patterson, Matt Heininger, and Luke Bourlon, Sparrow Partners develops and manages active adult 55+ communities across Texas, Arizona, Nevada, Oklahoma, and Florida. Operating approximately 25 communities, they offer luxury rental apartments with full-service amenities.

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