Pricing ranges from
    $4,600 – 5,980/month

    Paradise Valley Senior Living

    16621 N 38th St, Phoenix, AZ, 85032
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    5.0

    Caring professional homey memory care

    I moved my mom into this community and have been relieved - the staff are caring, professional and accommodating, the cottage-style memory care feels homey, clean and secure, and there are plenty of activities, outdoor paths and pet-friendly options. The move-in was smooth and nurses/ caregivers give individualized, compassionate attention; communication is usually good though there can be occasional administrative or staffing hiccups. Overall I highly recommend this place for competent, comforting memory care.

    Pricing

    $4,600+/moSemi-privateAssisted Living
    $5,520+/mo1 BedroomAssisted Living
    $5,980+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.38 · 157 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.5
    • Staff

      4.4
    • Meals

      3.8
    • Amenities

      4.2
    • Value

      3.4

    Pros

    • Compassionate, attentive and dedicated staff
    • Cottage-style, home-like layout
    • Secure campus with locked grounds and fenced walking areas
    • Ample outdoor space, porches, garden paths and long walking routes
    • Robust activities program (daily crafts, bingo, Super Bowl parties, field trips)
    • Frequent off-site outings (breakfast clubs, libraries, casinos, lunches, ice cream)
    • In-house physical therapy and rehabilitation services
    • Personalized meals and accommodations for special diets
    • Newly remodeled facilities and brand-new furniture in many areas
    • 24/7 caregivers and on-site nursing availability
    • Small community feel; residents form close relationships
    • Good move-in and transition support from admissions/marketing staff
    • Many reviewers report improved mood/health after moving in
    • Pet therapy and pet-friendly policy mentioned positively
    • Active, engaged activities directors praised by many families
    • Clean, well-kept grounds and cottages
    • Family communication and occasional regular updates praised
    • Multiple levels of care including memory/dementia cottages
    • Personalized, resident-focused care plans
    • Several staff and managers repeatedly singled out for excellent service

    Cons

    • Inconsistent or poor communication from administration and directors
    • High monthly cost and reports of arbitrary price increases
    • Staffing shortages, turnover, and understaffing concerns
    • Reports of neglect, unsafe incidents, falls and wound/ambulance events
    • Serious allegations relating to residents' rights, visitation and POA irregularities
    • Mixed reports on food quality—ranging from excellent to horrible
    • Some caregivers perceived as untrained or needing additional training
    • Billing, refund delays and unfriendly finance interactions reported
    • Polarized experiences — some families report excellent care while others report abuse
    • Layout problems for some (separate buildings, limited courtyard access)
    • Occasional maintenance/safety hazards cited (unsafe courtyard items)
    • Reports of medication mismanagement in a few reviews
    • Confusing or misleading information during tours or pricing quotes
    • Some reviewers wanted more physically active programs
    • Nanny-cam/visitation and transparency disputes raised by families
    • Instances of rude or unprofessional conduct by some staff or maintenance
    • Rooms described as small in some cottages
    • Alleged banning or limiting of family contact in a few reports
    • Inconsistent enforcement of policies and follow-through on concerns
    • Some reviews describe an institutional rather than homey feel

    Summary review

    Overall sentiment: Reviews for Paradise Valley Senior Living are strongly mixed but lean positive in quantity. A substantial number of reviewers praise the facility for its compassionate caregivers, cottage-style memory care, safe grounds, lively activities program, and clean remodeled spaces. Many families describe a smooth transition, improved resident mood and function, and express confidence and gratitude toward nursing and caregiving teams. However, a smaller but vocal minority report very serious problems including alleged neglect, safety incidents, billing/administrative misconduct, and even accusations involving residents’ rights and POA irregularities. These polarized accounts create a pattern in which experiences appear highly dependent on timing, staffing, and specific staff members involved.

    Care quality and staff: The most frequently cited strength is the staff — many reviews use words like compassionate, dedicated, professional, and family-like. Multiple reviewers named individual staff and leaders (including admissions/marketing staff and specific nurses or activity directors) as instrumental in easing transitions and providing attentive, personalized care. On the other hand, a recurring negative theme is inconsistent staffing: understaffing, turnover, and pockets of untrained or unprofessional caregivers. Several reports describe incidents that families classified as neglect (falls, unattended injuries, need for ambulance transfers), and a few reviewers described medication mismanagement or harassment by staff. In short, while many families praise frontline caregivers and nursing teams, quality of care appears variable and dependent on staff consistency and management follow-through.

    Facilities, layout and safety: The cottage model and secure campus are widely appreciated. Reviewers repeatedly highlight small cottages with homey touches, porches, courtyard spaces, fenced walking paths, and ample outdoor areas where residents can roam safely. Many families appreciated remodeled dining areas, new furniture, and clean common areas. A few concerns relate to layout or construction: some units are described as small, some meals/activities being in a separate building from rooms, and specific safety complaints such as exposed metal or other maintenance hazards in the courtyard. Additionally, while many note secure fencing as a plus, a minority raised troubling claims about residents being overly restricted, locked in, or denied contact with family — allegations that should be investigated directly by prospective families.

    Activities and dining: Activities are a clear selling point for many reviewers. Daily crafts, art therapy, music therapy, bingo nights, Super Bowl parties, regular field trips, and off-site outings are commonly praised; activity directors are frequently singled out for positive impact. Families also reported social benefits — new friendships and improved mood for residents. Dining opinions are mixed but generally positive: several reviews say food is very good and accommodating for special diets, while other reviews criticize food quality (some calling it “horrible” or too vegetable-heavy). Overall, programming appears broad and active, but some families wished for more vigorous physical options or additional variety.

    Administration, communication and billing: Administrative performance is a major area of divergence. Many reviewers complimented admissions staff and specific managers for being helpful, responsive, and knowledgeable during move-in. Conversely, numerous reviews describe problematic communication: unreturned calls, slow or unfriendly responses from directors or finance staff, misleading price quotes, refund delays, and surprise or arbitrary fee increases. A number of reviews flagged a change in responsiveness after move-in (strong initial communication followed by lapses), along with reports of rude or unprofessional behavior from some administrative personnel. These patterns suggest families should closely review contracts, ask about fee guarantees, escalation pathways for concerns, and clarity on visitation and POA policies.

    Serious allegations and risk patterns: While many experiences are positive, several reviews contain very serious allegations — including claims of elder abuse, fabricated or illegal POA, preventing phone calls or visits, and systemic mistreatment. These accounts are less numerous but especially consequential. There are also multiple reports of falls, injuries requiring ambulance or stitches, and one-off unsafe maintenance items. Because these are high-risk issues, they merit careful investigation by prospective residents and families: request incident logs, turnover and staffing ratios, documentation of responses to adverse events, and references from current families.

    Pricing and value: Cost is another frequent concern. Many reviewers feel the monthly fee is high; some explicitly call it “outrageous” or report unexpected price increases. A few reviewers, however, mention a guaranteed flat rate with no extra charges. Given the wide variance in perceptions, prospective residents should request detailed fee schedules, ask about annual increases, and confirm what services are included versus billed separately.

    Patterns and recommendations for prospective families: The dominant themes are that Paradise Valley can offer excellent, personalized memory-care in a secure, home-like cottage setting with an active program and compassionate staff — but quality is inconsistent and appears to hinge on staffing levels, particular managers or caregivers, and administrative follow-through. Because reviews are polarized, prospective families should: (1) tour the cottages at different times of day to observe staffing and activities, (2) ask for references from current families, (3) review incident response procedures and staffing ratios, (4) obtain full written fee schedules and POA/visitation policies, (5) inquire about staff training, turnover rates and how complaints are handled, and (6) verify promises about security and resident independence in writing.

    Bottom line: Many reviewers strongly recommend Paradise Valley Senior Living for its warm staff, cottage design, active programming, and secure outdoor spaces; however, significant and serious negative reports — administrative lapses, safety incidents, allegations of rights violations, and price concerns — appear often enough that careful due diligence is essential before committing. If consistent, well-documented staffing and transparent administration are in place at the time of inquiry, the facility offers many features families value for memory and senior care. If those elements are lacking, risk of poor outcomes increases, according to the negative reviews provided.

    Location

    Map showing location of Paradise Valley Senior Living

    About Paradise Valley Senior Living

    Paradise Valley Senior Living sits on a sunny Phoenix, Arizona campus, offering options for adults 55 and older who want independent living, assisted living, memory care, or short-term respite stays, and the community is built to feel home-like and comfortable, with private rooms and several layouts, like studios, one- and two-bedroom apartments, and companion suites, so residents can pick what fits best, and it's all on a secure property with features like wheelchair-friendly showers, emergency call systems, and alarmed bracelets for those who wander. The place is pet-friendly, letting residents have cats and dogs, and there's a garden courtyard, patios, and indoor and outdoor common areas for relaxing or visiting with neighbors, and meals are prepared by an executive chef offering special diets, including vegan, low sodium, and low sugar, served in a dining room with restaurant-style service, and snacks are available too.

    There's a full calendar of activities each day, led by a full-time activity director, and residents can try art classes, brain fitness sessions, trivia, cooking clubs, pet programs, karaoke, game nights, movie showings, fitness programs like yoga and stretching, offsite trips around Phoenix, and even gardening groups, and the facility hosts musical groups, Wii bowling, story times, lectures, Tai Chi, and chair yoga, so there's always something for everyone with a focus on keeping active and social. Staff supervise, prompt, and help with bathing, grooming, dressing, and other daily needs, making sure each person's care is tailored with plans created alongside families and power of attorney as needed, and nurses are on-site around the clock along with medication care managers, ready to help with medication, injections, diabetic monitoring, wound care, or personal hygiene, and a doctor's always on call, with licensed nurses there every day.

    Memory care at Paradise Valley sits in a separate building with secured doors and specialized programs for people living with Alzheimer's or dementia, with dedicated staff who know how to support behavioral issues, wandering, or even difficult conduct, and the community admits residents who have big challenges, from elopement risk to those who need full help getting up, using lifts or transfers as required-no need to worry about whether someone can get more help if their needs change, since the community provides light, medium, and even heavy care levels, up to total care. There's also support for folks needing non-ambulatory care, hospice, or short-term respite relief, plus transportation to doctor appointments, shopping, or outings, with onsite parking for visitors or residents who still drive, though some transportation services might cost extra.

    All-inclusive pricing covers things like meals, laundry, housekeeping, Wi-Fi, cable TV, personal phone service, and all personal hygiene supplies, and the staff keep things running with a friendly, helpful attitude, making sure everyone feels included and less lonely, using simple comforts and routines to cut down on confusion, and giving families peace of mind knowing there's always supervision and medical help available. The community allows only female residents, which helps keep things calmer and more predictable for some, and everyone shares a warm environment with plenty of chances to make friends, join enrichment or devotional programs, use the beauty/barber shop, get salon services, or just watch a movie or play cards in one of the lounges.

    Paradise Valley Senior Living has received recognition from Assisted Living Magazine, which shows people acknowledge their steady service, but the main thing's that people here can find a safe and caring place to call home where they still have choices, can keep their pets if they want, and can get help if their health shifts, all with a sense of respect and comfort.

    About Pacifica Senior Living

    Paradise Valley Senior Living is managed by Pacifica Senior Living.

    Pacifica Senior Living, a division of Pacifica Companies (family-owned since 1978), was founded in 2008 and is headquartered in San Diego, California. Operating over 90 communities across 13-14 states with concentrations in California, Florida, and Arizona, Pacifica has grown to become the 13th largest overall senior care provider in the United States. The company ranks as the 5th largest memory care provider, 10th largest assisted living provider, and 21st largest independent living provider nationally, serving thousands of residents from coast to coast through their comprehensive care offerings.

    Pacifica's mission centers on creating a lifestyle of independence, security, and peace of mind for each individual and their family. The company provides personalized, compassionate care services through their signature Heartland™ Assisted Living and Legacies™ Memory Care programs, which focus on the individual while offering customized care plans that respect each resident's needs, preferences, and privacy. Their philosophy emphasizes striking a balance between assistance and independence, providing dignified and compassionate retirement experiences in environments that feel like home. Each community is managed individually, allowing for tailored support of unique resident profiles and communal character, with everything from scheduling to dining menus designed around residents' preferences.

    The company's specialized memory care programs demonstrate their expertise in dementia care. Their Legacies™ Memory Care program helps patients with Alzheimer's disease and other forms of memory loss feel safe and secure while providing memory-boosting activities. The innovative Amara Memory Support program creates welcoming and empowering environments that celebrate the essence of people rather than focusing on their diagnosis. Programming encompasses nine Focus Elements of Life: Recreation, Service, Spirituality, Movement, Sensory, Household Connection, Community, Exploration, and Creative Arts, delivered through stimulating activities including gardening, culinary adventures, musical experiences, creative artistic outlets, and mindfulness practices.

    Pacifica offers a comprehensive continuum of care including independent living, assisted living, memory care, respite care, skilled nursing, and adult day care services. All communities focus on promoting well-being by meeting care needs while facilitating social interactions, activities, and wellness programs. Despite recent financial challenges leading to the bankruptcy of one management entity affecting approximately 20 California facilities, the majority of Pacifica's nearly 100 communities continue operating, maintaining their commitment to advancing senior living and providing peace of mind to residents and families through warm, family-like communities where each resident receives individualized attention while maintaining dignity and independence.

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