Pricing ranges from
    $7,113 – 9,246/month

    Benchmark at Rye

    295 Lafayette Rd, Rye, NH, 03870
    4.1 · 93 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Compassionate staff but serious problems

    I have mixed feelings. The staff-nurses, aides, activities, kitchen and maintenance-were compassionate, attentive and made the building feel like family; the grounds, meals and programs were excellent and communication was often responsive. But chronic understaffing/high turnover (especially nights), inconsistent memory-care and toileting/medical management, hygiene lapses and steep fee increases were serious problems that forced me to move my loved one, so tour carefully and get staffing/ billing promises in writing.

    Pricing

    $7,113+/moSemi-privateAssisted Living
    $8,535+/mo1 BedroomAssisted Living
    $9,246+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.12 · 93 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.9
    • Staff

      4.1
    • Meals

      3.6
    • Amenities

      4.4
    • Value

      1.8

    Pros

    • Caring, compassionate and attentive nursing staff and aides
    • Dedicated longtime LNAs and individual staff praised as “like family”
    • Engaging and varied activity program with creative offerings
    • High-quality dining when staffed well; accommodating chef and menu options
    • Beautiful, new/upgraded facility and well-designed courtyard/open spaces
    • Personalized attention; staff learn residents’ names and preferences
    • Strong end-of-life care and compassionate hospice support
    • On-site PT/OT and some in-house medical support
    • Supportive transition from home to assisted living
    • Responsive managers and staff reported by many families
    • Resident-centered, home-like atmosphere in many accounts
    • Clean and well-maintained public spaces noted by numerous reviewers
    • Family communication and updates praised in many reviews
    • Staff who go above and beyond (visits on days off, extra help)
    • Some consistent improvements reported under new leadership
    • Safe and engaging memory-care design for appropriate residents
    • Activity staff that tailor programs to residents’ interests
    • Rooms and common areas described as bright, welcoming and accessible
    • Kitchen turnaround and improved menu noted after staffing changes
    • Professional and compassionate rehab and therapy staff
    • Flexible meal accommodations and attention to dietary needs
    • Warm, friendly community feel in many testimonials
    • Staff availability during daytime and good receptionist/front office
    • Successful family involvement and supportive environment
    • Positive references from professionals and referrals

    Cons

    • High staff turnover and frequent use of agency/temporary staff
    • Inconsistent staff quality — some aides described as untrained or poor
    • Serious medication errors and incorrect medications reported
    • Lack of continuity of care between shifts and providers
    • Understaffing, especially evenings and nights (no RN nights cited)
    • Residents left without assistance: missed meals, missed toileting
    • Incidents of residents in urine- or feces-soaked clothing/linens
    • Inadequate dementia training and inability to manage high-dementia/violent cases
    • Safety issues: residents wandering, locked/isolated rooms, falls
    • Allegations of “doping” residents to keep them in rooms
    • Sexually aggressive resident reportedly retained after other removals
    • Poor or deceptive communication in some cases (not truthful/not notifying families)
    • Failure to send medical records or DNRs to families/other providers
    • Improper billing practices, undisclosed fee increases and disputes
    • Steep and unexpected price increases over short periods
    • High charges for incontinence supplies and policies perceived as exploitative
    • Cleaning and hygiene lapses in some reports (rooms not vacuumed, wet pants)
    • Food quality decline reported by some (watered-down drinks, decreased quality)
    • Nighttime staffing minimal (only two LNAs reported), aides hiding due to fear
    • Management instability: multiple executive directors and firings
    • Toxic work environment and staff cliques alleged
    • Families forced to move loved ones due to care decline
    • Delayed provision of medical equipment (e.g., hospital bed delays)
    • Mixed memory-care claim — marketed as memory care but not meeting needs
    • Incidents during COVID with reported deaths and infection-control concerns

    Summary review

    Overall sentiment across the reviews for Benchmark at Rye is highly polarized: a substantial number of families and professionals report exceptional, compassionate, hands-on care in a beautiful, well-appointed facility, while an equally significant set of reviews describe serious operational, safety, and management problems that led to harm or relocation of residents. Many reviewers praise individual caregivers, therapists, activity staff and kitchen staff who go above and beyond, creating a family-like atmosphere, personalized attention, strong rehabilitation services, and thoughtful end-of-life care. At the same time, recurring themes of understaffing, high turnover, medication errors, hygiene lapses, and billing disputes create a pattern of concern that appears to have intensified or fluctuated with management and staffing changes.

    Care quality and clinical safety are the most divided topics. Positive reviews highlight attentive nurses and aides who know residents by name, promptly address concerns, and provide dignified, loving care — including outstanding support in residents' final weeks. Reviewers commonly mention excellent one-on-one moments (holding hands, washing hair, extra assistance) and the presence of competent PT/OT teams and responsive medical staff. Conversely, many reviews describe inconsistent care: missed medications or incorrect prescriptions, lack of continuity of care across shifts, failure to share medical information with staff, and, in several accounts, clinically serious mistakes. There are multiple reports of inadequate diabetes management, medication misadministration, and COVID-related deaths, which families attribute to systemic failures rather than isolated incidents.

    Staffing and management emerge as core drivers of both the positive and negative experiences. When staffing is stable and leadership engaged, reviewers report a warm community, improved dining and activities, and quick resolution of issues. However, a persistent complaint is extremely high staff turnover, frequent use of agency staff unfamiliar with residents, and periodic leadership instability (multiple executive directors and a fired director of nursing). These dynamics correlate with reports of poor training for dementia care, aides who are afraid of residents or hide, and short night shifts with only two LNAs and no RN coverage — circumstances that reviewers say led to residents being left unattended, locked in rooms at night, or found in soiled clothing. Some families explicitly say that new management has made improvements (kitchen turnaround, new activities manager), while others report declines after management changes.

    Safety, hygiene, and dignity-related issues are recurring and serious. Several reviews document residents being left in urine- or feces-soaked clothes and linens, feces found on furniture, and toileting care failures sometimes tied to policies that add high monthly charges for incontinence supplies. Reviewers also describe alarming practices such as allegedly “doping” residents to keep them in rooms and allowing residents with severe behavioral issues to remain despite prior removals from other facilities. Reports of locked rooms, lack of monitoring for wandering residents, and delayed responses to medical equipment needs (e.g., long delays for hospital beds) further underscore safety concerns. At the same time, numerous families report the facility as clean, safe, and bright, pointing to a split in operational consistency across shifts and time periods.

    Dining and activities produce mixed feedback. Many reviewers praise the chef, fresh homemade meals, accommodating menus with two meal options, and an improved kitchen under new leadership. Activity programs are regularly described as engaging, creative, and resident-focused, with a robust schedule of physical and cognitive activities. Yet other families report declining food quality (watered-down juices, poorer consumables), missed meals due to staffing issues, lack of evening activities, and overly group-focused programming that lacks individualized attention for residents who need side activities or 1:1 engagement.

    Communication, billing, and administrative transparency are another area of mixed reports. Several families commend responsive directors who provide frequent updates, use FaceTime, and follow through on concerns. In contrast, other reviews accuse the administration of not being truthful, failing to notify families about hospital transports, withholding medical records or DNRs, improper billing, sudden and steep fee increases, and disputes over refunds and extra charges (particularly for incontinence supplies). These financial and transparency issues have led some families to feel the community prioritizes profit over residents’ well-being.

    Memory-care suitability is frequently questioned. While the facility’s design, courtyard and many staff are consistently described as memory-care–friendly and comforting for residents with mild to moderate cognitive impairment, multiple reviewers say Benchmark at Rye is not equipped or sufficiently trained to handle high-dementia or violent cases. Reports of aides lacking dementia-specific training, inadequate strategies for behavioral management, and instances where residents required transfer or families moved them elsewhere are repeated enough to be a clear pattern.

    Patterns and actionable takeaways: reviews indicate a center of excellence when staffing is stable and leadership is engaged, with notable strengths in individual caregiver compassion, therapy services, and communal spaces. However, persistent operational weaknesses — high turnover, night staffing shortages, medication and hygiene failures, and administrative opacity — have produced harm and distress for some families. Prospective residents and families should: (1) meet current day and night staff and ask about RN coverage and use of agency staff, (2) request written policies on medication administration, toileting/incontinence charges, and behavioral management, (3) verify recent inspection or investigation outcomes related to safety or infection control, (4) ask for recent care plans and examples of dementia-specific training, and (5) clarify all fee schedules and procedures for refunds and transfers.

    In summary, Benchmark at Rye elicits strong praise for its individual caregivers, environment, and certain administrative periods, but also serious, recurring concerns about safety, continuity of care, staffing, and billing practices. The balance between these positives and negatives appears closely tied to staffing stability and leadership decisions; families report markedly different experiences depending on timing, unit staffing, and management engagement. Thorough, up-to-date due diligence and ongoing monitoring by families are advisable for anyone considering placement here.

    Location

    Map showing location of Benchmark at Rye

    About Benchmark at Rye

    Benchmark at Rye sits about a mile from the ocean and focuses mainly on memory care for seniors with Alzheimer's and dementia, and it's set up so people can get the care they need as their needs change, whether they need help with daily tasks like bathing or more involved things like managing diabetes or behaviors, and the staff has experience handling behaviors that sometimes come along with memory loss such as wandering or getting confused about where to go, and they've got bracelets with alarms that alert the staff if someone tries to leave or get into unsafe areas, all so people can stay safe, comfortable, and as independent as possible for as long as possible, and for people who need help with things like incontinence or walking, they have the equipment and staff ready at hand, even if someone needs two people to help move from bed to chair or a mechanical lift for safety.

    You'll find a separate building just for memory care, and it's a secure community with controlled entries so people with memory issues don't end up lost or outside by mistake, with a special patio and sculpture garden that's locked but open for safe enjoyment, and staff watch over residents 24 hours a day, with nurses around and a doctor on call, and people who want to keep a dog or cat can usually do so. The staff, many with Certified Dementia Practitioner training, offer everyday help and activities like music therapy, art, and gardening, all aimed at making life safe and meaningful, and there are both on-site and off-site outings like trips to Rye Beach or special places in town, and they try to keep a familiar team so folks recognize the faces around them.

    Residents get to enjoy spaces filled with sunlight, special color-coded design touches that help with focus, and quiet rooms that don't overstimulate, and food is served family style with sensory touches like music and fresh scents, plus the dining plans recognize that some folks might communicate needs without words, so the staff pay close attention during meals. They also offer options for special diets, like vegetarian or kosher meals. There's a beauty salon and a barber on site, along with daily physical therapy and activity programs both at the community and through outside trips, with devotional services for those who want them.

    Benchmark at Rye can provide hospice and respite services for people recovering from surgery or when family caregivers need a break, with stays as short as a day if needed, plus transportation to appointments and local places, and parking for residents who still drive. Everyone has access to nurse checks and help with medications, and the care program changes as people's needs change, letting them stay on campus as their requirements go from light help all the way to skilled nursing. The building looks and feels like a home, with coastal architecture and easy navigation for those dealing with memory loss, plus outdoor and indoor common areas to relax. The staff aims to offer kindness and respect, helping everyone find purpose and connection as they age, and they welcome scheduled tours for families who want to learn more.

    About Benchmark Senior Living

    Benchmark at Rye is managed by Benchmark Senior Living.

    Benchmark Senior Living, founded in 1997 by Chairman and CEO Tom Grape, has established itself as New England's largest senior living provider and a leading force in transforming senior care throughout the Northeast. Headquartered in Waltham, Massachusetts, the company emerged from Grape's vision to set industry standards after helping write the legislation that brought assisted living to Massachusetts in 1994. Operating approximately 66 communities across eight states—Connecticut, Maine, Massachusetts, New Hampshire, New York, New Jersey, Rhode Island, Vermont, and Virginia—Benchmark serves thousands of residents through its comprehensive care model.

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