Pricing ranges from
    $7,149 – 9,293/month

    Sunrise of Franklin Lakes

    728 Franklin Ave, Franklin Lakes, NJ, 07417
    4.2 · 52 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Excellent assisted living, memory concerns

    I placed my grandmother here and overall I'm grateful - the building is beautiful and immaculate, the staff are warm and caring, activities are plentiful, and she's made friends and thrives in assisted living. That said, care is expensive, dining can be slow with missing menu items, and management turnover has led to uneven staffing. I'm very concerned about the memory-care floor: reports of undertrained, disengaged aides, privacy violations, hygiene neglect (dirty nails, eye infections) and poor oversight are unacceptable. Leadership has shown responsiveness at times, but I would closely vet/monitor memory care (I recommend cameras and clear accountability). For assisted living this is top-notch; for memory care proceed with caution.

    Pricing

    $7,149+/moSemi-privateAssisted Living
    $8,578+/mo1 BedroomAssisted Living
    $9,293+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program
    • Respite program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Located close to restaurants
    • Located close to shopping centers
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Family private dining rooms
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Family education and support services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Continuing learning programs
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.21 · 52 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.9
    • Staff

      4.1
    • Meals

      4.3
    • Amenities

      4.8
    • Value

      1.9

    Pros

    • Compassionate, attentive caregiving staff (many reports)
    • Professional nursing and medical oversight in assisted living
    • Clean, beautifully updated and well-maintained facility
    • Spacious studio rooms and accessible layouts
    • Many amenities and frequent activities available
    • Residents form friendships and meaningful social connections
    • Good dining: many residents enjoy meals and food options
    • Family-oriented, home-like atmosphere reported by many
    • Responsive leadership/administration in several reviews
    • Immaculate common areas and attractive décor
    • Pet-friendly campus and pleasant outdoor spaces
    • Hospice support and weekly doctor visits noted
    • Prompt issue resolution and empathetic interactions in some cases
    • Well-staffed impression in newer parts of the building
    • Positive memory care experiences reported by some families

    Cons

    • Recurring, serious complaints about memory care quality
    • Undertrained or inattentive staff on the memory care floor
    • Hygiene neglect reported (dirty nails at meals, eye infections)
    • Privacy violations and inappropriate bedroom access reported
    • Staff distracted by phones and limited resident interaction
    • Staff arguing and poor teamwork observed by families
    • Management not addressing some reported incidents or concerns
    • High monthly fees and concerns about value for cost
    • Inconsistent quality between assisted living and memory care
    • Short-staffing or staffing turnover leading to delays in aid
    • Reports recommending cameras in bedrooms for monitoring
    • Dining service problems at times (long waits, missing items)
    • Admissions and intake experience described as disappointing by some
    • Occasional cleanliness issues (e.g., bugs during heavy rain)
    • Mixed communication with families depending on case

    Summary review

    Overall impression The reviews present a strongly mixed but ultimately nuanced picture of Sunrise of Franklin Lakes. A substantial portion of reviewers praise the community for its updated, attractive physical plant, abundant activities, warm atmosphere, and many examples of compassionate, attentive staff who help residents thrive. These reviews describe a clean, homey environment with large rooms, good food, frequent activities, meaningful social opportunities, and engaged leadership who are responsive to family concerns. That said, a recurring and serious theme across multiple reviews centers on the memory care (Reminiscence) unit, where a notable number of families reported troubling issues ranging from poor dementia support to hygiene and privacy violations. Because of this split, the overall sentiment cannot be summarized as uniformly positive or negative: assisted living experiences are frequently rated excellent, whereas memory care feedback is polarized with several strong negative reports and some positive ones as well.

    Care quality and resident experience For assisted living residents, the dominant themes are positive: reviewers repeatedly highlight respectful, dignified care; staff who are warm, patient, and available; and many accounts of residents ‘‘thriving’’—making friends, enjoying activities, and being well fed. Multiple families reported quick, compassionate responses from leadership and nursing staff, seamless transitions, and continuity in medical oversight (including mentions of weekly doctor visits and hospice support when needed). These accounts describe a family-like culture where residents feel comfortable, engaged, and safe. In contrast, memory care reviews are frequently critical and detailed. Complaints include inadequate dementia training, staff inattentiveness, hygiene neglect (dirty nails observed during meals, reports of eye infections), privacy violations (staff entering bedrooms or not respecting residents’ privacy), and incidents of rough handling or not checking on residents overnight. Several reviewers alleged that reported incidents were not adequately addressed by management, and multiple families recommended installing cameras in bedrooms to ensure accountability. While some reviews explicitly praise the memory care unit and call it ‘‘top-notch,’’ the consistency and severity of negative reports about this unit are significant and a major pattern to note.

    Staffing, training, and management Staff behavior and management responsiveness are recurring themes with both positive and negative examples. Many reviewers applaud individual caregivers, nurses, and administrators for being engaged, communicative, and acting in residents’ best interest. Some families say leadership is available and resolves issues promptly. However, there are repeated reports of undertrained aides (particularly on the memory care floor), caregivers distracted by personal phones, staff arguing about responsibilities, and noticeable staffing turnover leading to fewer familiar faces. Several reviewers described short staffing that produced delays in assistance for toileting or bathing. Importantly, multiple complaints assert that management did not adequately follow up on serious concerns, while other families explicitly state management was courteous and helpful; this suggests unevenness in accountability and complaint resolution depending on the specific staff or timeframe.

    Facilities, cleanliness, and amenities The facility itself receives widespread praise: descriptions include beautifully updated décor, immaculate common areas, comfortable rooms, a welcoming reception, café access, and pleasant outdoor spaces. Many reviews emphasize that the building feels fresh, bright, and well maintained. Amenities and activities receive consistent positive mentions—residents enjoy a variety of programs, social opportunities, and on-site conveniences. Nonetheless, isolated but serious cleanliness concerns are reported (such as dirt under residents’ nails observed at mealtimes and occasional insect issues after rain). These specific claims are primarily tied to hygiene practices on certain floors rather than to the overall cleanliness of the building.

    Dining and activities Dining is often cited as a highlight: multiple reviewers say residents love the food, and describe variety and accessibility (including cafe options). Activities are another frequent positive: reviewers note regular, engaging programs that help residents remain active and connected. Some families asked for additional options or more days of specific activities (for example, an extra yoga day or more outings). On the flipside, there are reports of operational dining glitches—long breakfast waits and missing menu items—though some reviewers also state that dining responsiveness improved over time. Cost is a consistent undercurrent: the community is described as expensive by several reviewers, and when dining or care quality issues arise—particularly in memory care—families question the value proposition.

    Patterns, risk indicators, and guidance for prospective families The dominant pattern is a bifurcation in quality: assisted living is generally praised and recommended, while memory care elicits mixed to strongly negative feedback in multiple, specific ways. Because the complaints about memory care are consistent (training, hygiene, privacy, responsiveness), prospective families should treat those reports as significant risk indicators. Practical steps for someone considering Sunrise of Franklin Lakes would be: (1) visit and observe the memory care unit during different shifts, (2) ask about dementia training, staff-to-resident ratios, and turnover rates on the memory-care floor, (3) request the facility’s incident reporting and follow-up procedures, (4) inquire about hygiene protocols and infection control, and (5) clarify fee structures and what is included to assess value for cost. Some reviewers also recommend monitoring arrangements (e.g., cameras) when families feel that oversight is necessary.

    Bottom line Sunrise of Franklin Lakes is repeatedly praised for its physical environment, many amenities, engaging activities, and a large number of compassionate caregivers who provide excellent assisted living care. However, there is a persistent cluster of serious complaints specific to the memory care wing—centering on staff training, hygiene, privacy, and management follow-through—that prospective residents and families should investigate closely. For families prioritizing traditional assisted living services, many reviews are highly favorable. For families considering memory care, the reviews suggest careful, targeted due diligence and direct conversations with leadership about the specific concerns raised by other families.

    Location

    Map showing location of Sunrise of Franklin Lakes

    About Sunrise of Franklin Lakes

    Sunrise of Franklin Lakes sits in a peaceful, forested area with big windows letting in plenty of natural light, and folks can enjoy landscaped gardens, walking paths with benches, and patios for fresh air or a quiet view of the woods, and the two-story building has American Colonial-style décor and is set up for seniors, so hallways and rooms are easy to use and safe. This community offers assisted living and memory care, with 88 units that include private and semi-private rooms, suites, and options for studios, one-bedroom, or two-bedroom layouts, and they welcome pets. The staff at Sunrise of Franklin Lakes have a strong reputation for patience and kindness, providing care 24/7 for bathing, dressing, and managing medicine, and they help with daily needs so residents can feel supported. Trained team members use an emergency response system and electronic health records called Sunrise CareConnect to track health and safety, and there's also a private Wellness Center plus a physical therapy gym for anyone who needs regular rehab or exercise.

    People who live here find many different activity spaces where they can join games, puzzles, and social events without needing to plan-there's a theater, a computer room with internet, and large open areas to meet others or relax, and staff run activities that focus on mind, body, and spirit, adjusted for each person with special memory programs like The Courtyard, Reminiscence Program, and Terrace Club for residents with conditions like Alzheimer's or dementia. The dining room serves well-reviewed, nutritious meals from the Sunrise Signature Dining program, where chefs cook with fresh herbs and ingredients that change with the season, and people can also visit the bistro for snacks. Every week, staff take care of housekeeping, laundry, and trash, and groundskeepers keep the gardens tidy, so folks have more time for what they enjoy.

    Sunrise of Franklin Lakes gives nursing care, hospice care, and Dignity Home Care services, along with short-term stays for those recovering or needing a break, and it's known for tours that welcome newcomers, showing off the daily routines, meal options, and group activities. Residents can join outings with scheduled transportation, and a family engagement app helps keep loved ones informed. Staff here pay close attention to making sure everyone feels comfortable and safe, whether helping folks find their rooms with color-coded wallpaper or arranging special programs for social and emotional well-being. With more than 35 years building its approach on up-to-date aging research, Sunrise of Franklin Lakes aims to support each resident's wellness in a practical, down-to-earth way, and people say the atmosphere is friendly and helpful, making it a place where seniors can feel at home in a community setting.

    About Sunrise Senior Living

    Sunrise of Franklin Lakes is managed by Sunrise Senior Living.

    Sunrise Senior Living is one of the largest senior care operators in North America, managing over 270 communities across the United States and Canada with approximately 22,000 employees. Founded in 1981 by Paul and Terry Klaassen in Oakton, Virginia, Sunrise pioneered the Victorian mansion-style senior living community design, inspired by Dutch senior care models and European hospitality concepts. Headquartered in McLean, Virginia, Sunrise offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and hospice coordination.

    The company's signature memory care programs include Terrace Club Neighborhoods for residents with early to moderate memory loss, and Reminiscence Neighborhoods for those with advanced Alzheimer's and dementia. As an Authorized Validation Organization, Sunrise practices the Validation Method—which they call "exquisite listening"—using empathy-based communication techniques to reduce anxiety and improve quality of life for memory care residents. Their Live With Purpose™ programming engages residents through personalized activities aligned with their interests and life experiences.

    Sunrise leverages advanced technology including Sunrise CareConnect, an electronic health record system built on PointClickCare technology that enables real-time documentation, comprehensive health tracking, and remote access for healthcare providers. The Road Home Program offers specialized 30-day transitional care for seniors discharged from hospitals or rehabilitation centers, providing medication management and 24/7 support.

    The company has achieved notable sustainability certifications, with facilities earning WELL Health-Safety Rating, WELL Equity Rating, ENERGY STAR® certifications, and LEED Silver designation. Sunrise communities feature Individualized Service Plans, Designated Care Managers, and welcome pets, with many locations maintaining community cats or dogs. After celebrating 40 years in 2021, Sunrise continues its mission to champion quality of life for all seniors through their resident-centered, holistic approach to senior care.

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