Branch Brook Park Manor, Inc.

    212 Clifton Ave #214, Newark, NJ, 07104
    3.8 · 11 reviews
    • Assisted living
    AnonymousLoved one of resident
    3.0

    Great care, but billing concerns

    I liked the clean, welcoming, club-like place - private rooms, home-cooked meals, RN on-site, dementia-focused staff and activities, and Ms. Smith the administrator was communicative; my grandmother got excellent, personalized care and even relearned to walk. It's urban and close to mass transit, quiet and comforting for lighter ADL needs. However I experienced recent price hikes and felt overcharged by management, staff is small (too many stairs for my dad) and it's not ideal for heavy care. Lovely, attentive staff and residents, but I can't recommend it because of the billing/ownership issues.

    Pricing

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    Amenities

    3.82 · 11 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.8
    • Staff

      4.4
    • Meals

      3.8
    • Amenities

      2.7
    • Value

      3.0

    Pros

    • On-site registered nurse
    • Assistance with ADLs and bathing (two aides for bathing, daily bathing available)
    • Caring, knowledgeable and attentive staff
    • Dementia-focused training and therapeutic approaches
    • Personalized, flexible and accommodating care
    • Family-owned, mom-and-pop atmosphere
    • Clean and well-maintained facility and residents
    • Home-cooked meals and on-site cook
    • Activity programming (art, music, social club/therapy activities)
    • Daily cleaning and separate laundry service
    • Private rooms available
    • Urban location close to mass transportation
    • Administrator noted as communicative and helpful (Ms Smith)
    • Affordable pricing reported by some reviewers
    • Rehabilitative successes reported (helped a resident walk again)
    • Planned daycare center and community-oriented social atmosphere

    Cons

    • Small staff size / limited staffing (often only two staff on site)
    • Not ideal for residents requiring heavy or high-level medical care
    • Reports of dark environment and potentially sedated residents
    • High concentration of Alzheimer's/dementia patients (may not suit all residents)
    • Concerns about pricing increases, overcharging, and owner honesty
    • Older or less modern facility compared to alternatives
    • Accessibility issues (too many stairs for some residents)
    • Crowding concerns (too many people in one room reported)
    • Mixed recommendations from reviewers (some not recommended)

    Summary review

    Overall sentiment across the review summaries is mixed-to-positive with a strong emphasis on personalized, dementia-focused, and family-style care balanced against concerns about staffing levels, facility age, and management practices. Many reviewers praise the hands-on, comforting environment and highlight staff who are described as caring, attentive, and knowledgeable. The presence of an on-site registered nurse, aides who assist with activities of daily living (including two aides available for bathing and daily bathing options), and reports of individualized attention (for example, a resident who regained walking ability) point to a facility that can deliver meaningful, personal support for many residents.

    Care quality and staff: Reviews consistently note compassionate and skilled staff, dementia-focused training, and therapeutic approaches appropriate for residents with cognitive impairment. Several summaries emphasize that staff provide personalized and flexible care, creating a club-like acclimation that helps residents settle in. The administrator (named Ms Smith in one review) is specifically described as communicative and helpful. However, a recurring limitation is the small staff size — some summaries mention only two staff on site — and multiple reviewers caution that Branch Brook Park Manor is not ideal for residents requiring heavy medical care or constant clinical oversight. This suggests the community is better suited to lower-to-moderate needs rather than high-acuity nursing care.

    Facilities and environment: Many reviewers describe the facility as very clean, inviting, and home-like with private rooms and home-cooked meals prepared by an on-site cook. Daily cleaning and separate laundry services are noted positively. The urban location close to mass transportation is also seen as a convenience for families. At the same time, there are negative observations about the physical environment: some describe it as dark, and others mention accessibility challenges such as too many stairs or crowding with too many people in a single room. A few reviewers explicitly contrast Branch Brook Park Manor with more modern facilities, indicating this community may be older in style and amenities.

    Dining and activities: Activity programming appears to be a strength, with references to an activity person, social club/therapy activities including art and music, and plans for a daycare center to further increase social engagement. Multiple reviewers appreciated the social atmosphere and described residents as friendly and welcoming. Home-cooked meals are mentioned positively, supporting the home-like, personalized feel emphasized by families.

    Management, pricing, and trust concerns: While some families report affordable pricing and a reassuring family-owned approach, others express serious concerns about pricing increases, perceived dishonesty by the owner, and overcharging. These mixed reports on management and transparency are significant because they affect long-term satisfaction and trust. A few reviewers explicitly stated they would not recommend the facility due to these financial or management-related issues, while others were very pleased and even interested in applying.

    Safety and clinical concerns: A small number of reviewers raised worrying impressions — descriptions of a dark atmosphere, suspected concealment, and residents appearing sedated. These are serious perceptions that families should investigate directly with the facility, ask about medication and behavior-management protocols, observe during visits, and request staffing and clinical oversight details. The high concentration of residents with Alzheimer's disease, while appropriate for a dementia-focused community, may be a deterrent for families seeking a more mixed population or looking for memory-care with higher medical support.

    Overall recommendation guidance: Branch Brook Park Manor appears to be a strong option for families seeking a smaller, family-owned, dementia-focused community with personalized attention, good cleanliness, meaningful activities, and an encouraging social atmosphere — particularly for residents with low-to-moderate care needs who benefit from a home-like setting. Prospective residents and families should, however, evaluate the community carefully if a higher level of clinical care or modern facilities is required. Because reviewers reported limited staffing at times, accessibility concerns (stairs, room crowding), and mixed experiences with management and pricing, visitors should tour during active hours, meet the on-site RN and administrator, review medication and behavior protocols, confirm staffing ratios, ask for recent licensing and inspection records, and clarify billing practices before making a placement decision.

    Location

    Map showing location of Branch Brook Park Manor, Inc.

    About Branch Brook Park Manor, Inc.

    Branch Brook Park Manor, Inc. provides different types of living for seniors, including independent living, assisted living, memory care, skilled nursing, and board and care homes, and the place helps people with ordinary daily tasks like bathing, dressing, and taking medicine, along with serving meals and helping with personal care, and you can find help around the clock here, especially for folks needing more care because of health problems or memory loss, like with Alzheimer's or dementia, and the staff give extra support with memory activities and offer 24-hour help for anyone who needs it, and if someone just needs a short break, respite care is available too. One thing that stands out at Branch Brook Park Manor, Inc. is the focus on endocrine care, so there's a lot of support for health problems like diabetes, thyroid conditions, adrenal issues, hormone shortages, and even things like Cushing's Syndrome and Growth Hormone Deficiency or obesity, and they help with treatment plans, medicine, emergency plans, and give information about vaccines and clinical trials, and they work alongside health care workers, have education days and meet yearly to share new information, and you can find resources for all stages of dealing with those health problems. The place also runs property management and works to keep the living spaces safe and tailored for residents' needs, keeping things steady and practical for folks who live there.

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