Broadway House for Continuing Care

    298 Broadway, Newark, NJ, 07104
    3.4 · 31 reviews
    • Assisted living
    • Memory care
    • Skilled nursing
    AnonymousLoved one of resident
    1.0

    Compassionate aides, unsafe management practices

    I'm torn: Portuguese-speaking staff - especially CNA Nayara de Souza - were compassionate and helped me a lot. But management (DON Elaine Brown) seemed unprofessional and dictatorial, communication and oversight are poor, and I observed favoritism, discrimination, neglect, unsafe medication/sedation practices, missed hygiene (teeth not brushed, lost laundry) and dirty, poorly maintained grounds. Because of the safety and care issues I would not trust this place with a loved one despite some excellent aides.

    Pricing

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.42 · 31 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      2.0
    • Staff

      1.9
    • Meals

      3.4
    • Amenities

      3.4
    • Value

      1.0

    Pros

    • Some residents report excellent, attentive care
    • Positive, caring relationships with particular staff members
    • Portuguese-speaking staff who help with communication
    • Named CNA (Nayara de Souza) praised for quality care
    • Facility effective for recovery or short-term recuperation
    • Described by some as clean, cozy, and safe
    • Several reviewers expressed gratitude and overall satisfaction
    • Helpful staff interactions noted by multiple reviewers

    Cons

    • Allegations of racism and discrimination
    • Reports of neglect and poor quality of care
    • Claims of mismanagement and dictatorial leadership
    • Unsafe sedation practices reported
    • Inappropriate medication adjustments alleged
    • Poor communication between staff and families/residents
    • Unsafe or unhygienic living conditions and room cleanliness issues
    • Lost laundry and personal property mishandling
    • Basic hygiene neglected (e.g., teeth not brushed)
    • Negative staff attitudes and inhospitable behavior
    • Nurses described as reluctant or afraid to direct aides
    • Favoritism among staff and neglect of CNA well-being
    • Unprofessional behavior by Director of Nursing (named Elaine Brown)
    • Dirty exterior and poor outdoor maintenance (garbage, broken bottles)
    • Lifted sidewalks and unsafe exterior conditions
    • Perception that facility prioritizes money over patient care
    • Reports of heartless or incompetent staff behavior
    • Highly inconsistent experiences—some report best care, others worst
    • Deceptive first impressions (short or superficial tours)
    • Multiple accounts describing the facility as inhumane or uncaring

    Summary review

    Overall sentiment: Reviews of Broadway House for Continuing Care are sharply polarized, with a substantial number of detailed negative accounts alongside a smaller but notable set of strongly positive experiences. Negative reviews emphasize systemic problems — including alleged neglect, unsafe clinical practices, poor hygiene, mismanagement, and troubling interpersonal dynamics — while positive reviews highlight compassionate individual caregivers, useful language support, effective short-term recovery care, and satisfaction with day-to-day assistance. The coexistence of these contrasting narratives suggests significant inconsistency in care quality and operations across shifts, units, or staff members.

    Care quality and clinical safety: Many reviewers report serious concerns about the quality and safety of clinical care. Allegations include neglect, unsafe sedation practices, and inappropriate medication adjustments. Several accounts describe basic care omissions such as teeth not being brushed and lost laundry, indicating lapses in routine personal care. At the same time, other reviewers describe receiving "best" care and successful recovery support. This split indicates variable adherence to care protocols and possible differences in competency or workload among staff, raising red flags about clinical oversight and uniformity of care.

    Staff behavior and relationships: Staff performance is a major theme with conflicting portrayals. Positive comments focus on compassionate, attentive staff and strong relationships with particular caregivers — notably multiple mentions of a Portuguese-speaking CNA (Nayara de Souza) who facilitated communication and comfort for some residents. Conversely, many reviews describe hostile or uncaring attitudes, favoritism, and alleged mistreatment. There are accusations that nurses are reluctant to direct aides, and that CNAs’ well-being and professional input are neglected. One reviewer names the Director of Nursing (Elaine Brown) as unprofessional and describes dictatorial leadership, suggesting toxic management dynamics that could undermine teamwork and morale.

    Management, communication, and organizational issues: Reviews repeatedly cite poor communication with families and inconsistent management. Favoritism, perceived focus on finances, and unprofessional leadership are recurring concerns. Some reviewers said tours were very brief ("five-minute tour") and deceptive, implying marketing does not reflect daily reality. These complaints point to broader administrative shortcomings in transparency, staff supervision, and responsiveness to family concerns.

    Facilities, cleanliness, and safety: Facility conditions are another divided area. Some residents describe the environment as clean, cozy, and safe. However, multiple negative reports cite dirty exteriors, garbage around the building, broken bottles, lifted sidewalks, and room cleanliness problems. These issues suggest attention to environmental maintenance varies; outdoor hazards and interior cleanliness lapses raise safety and infection-control concerns.

    Patterns and interpretation: The most notable pattern is inconsistency. A subset of reviewers experienced excellent, culturally compatible, and attentive care, sometimes naming specific staff who provided exemplary service. Another subset reports serious neglect, safety issues, and management failures. This split could reflect variability by unit, shift, admission period, or differential treatment of long-term versus short-term/respite residents. The repeated nature of several serious allegations (unsafe sedation, medication mishandling, neglect, and management problems) warrants caution for prospective residents and families.

    Implications for prospective residents and families: Based on the reviews, it is important for prospective residents and their families to perform targeted due diligence. Key actions would include: observing staff-resident interactions across different times of day, asking about staff language abilities if communication is important, inquiring specifically about medication management and sedation policies, requesting recent inspection reports or quality metrics, speaking with multiple family members of current residents if possible, and clarifying visitation and complaint escalation processes. Pay attention to consistency of responses from administration and to whether named staff or practices praised in positive reviews remain in place.

    Conclusion: Broadway House for Continuing Care elicits strongly mixed feedback. While some residents and families report outstanding individual caregivers, good outcomes for recovery, and effective Portuguese-language support, a significant portion of reviews raise severe concerns about clinical safety, neglect, cleanliness, staff attitudes, and management. These mixed signals point to inconsistent care delivery and potential systemic issues; anyone considering the facility should investigate current conditions and oversight thoroughly and seek corroborating information beyond marketing materials.

    Location

    Map showing location of Broadway House for Continuing Care

    About Broadway House for Continuing Care

    Broadway House for Continuing Care sits in a mid-rise building at 298 Broadway in Newark, New Jersey, and has served seniors and adults for over 25 years, so you'll find a place with some history behind it, and the staff work with all kinds of residents, whether folks are staying for just a little while to get back on their feet after an illness or injury, or need somewhere longer term because of health challenges. The care team includes doctors and nurses experienced in treating complex medical problems-a lot of times people come here when other places can't handle their needs-and Broadway House is known for leading HIV/AIDS care, so they've built a strong, nationally recognized program for those residents, providing medical, social, and spiritual support built right in. The building has room for 78 people, so it's not one of the really big places, but the facility's partnered with a major academic healthcare center, which means their residents get access to top doctors and medical services, and that's not something you see everywhere. The team gets called compassionate and caring, and they run programs with special names, like New Beginnings sub-acute care for folks who need specialized rehab, or respite care when caregivers need a short break. They accept Medicaid, offer support for both elderly and disabled adults, and wrap a lot of different services-like skilled nursing, rehabilitation, support for living with dignity and as much independence as possible, and amenities for day-to-day comfort-under one roof. Broadway House's work, especially with HIV/AIDS, gets national recognition, and the whole place gets high marks year after year, with top ratings and even the title of New Jersey's best nursing home from U.S. News and World Report, so when people need a place with real clinical expertise, this is one of the few places around that can provide the kind of specialized, ongoing help a lot of folks can't find anywhere else.

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