Pricing ranges from
    $3,900 – 5,070/month

    Brookdale West Orange

    520 Prospect Ave, West Orange, NJ, 07052
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Compassionate staff, clean, great dining

    I moved my mother in here and overall we're pleased - the staff are warm, caring and attentive, nurses and therapy were excellent, the building is bright, very clean and feels welcoming, and the food is consistently good. There are lots of activities and nice amenities, and residents seem social and happy. My concerns: communication can be inconsistent, staffing shortages pop up, pricing and extra fees aren't always clear, and memory care/some rooms felt small or under-activated. If you value compassionate staff, cleanliness and great dining, it's a solid choice - just watch for cost and care consistency.

    Pricing

    $3,900+/moSemi-privateAssisted Living
    $5,070+/moStudioAssisted Living
    $4,680+/moSuiteAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.05 · 119 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.8
    • Staff

      4.1
    • Meals

      3.8
    • Amenities

      3.9
    • Value

      2.8

    Pros

    • Friendly, caring and attentive staff
    • Compassionate and professional nursing team
    • Clean, well-kept and attractive facility
    • Good chef-driven dining and customized meal options
    • On-site amenities (salon, library, fitness room, common areas)
    • Apartment-style rooms with kitchenettes available
    • Spacious hallways and sightlines; comfortable common spaces
    • Regular family communication (weekly Zoom calls reported by many)
    • Physical therapy and on-site medical/dental services
    • Helpful and welcoming front-desk/reception staff
    • Active social programming (morning and afternoon activities)
    • Transportation/shuttle service for appointments and shopping
    • Memory care staff praised in some reports
    • Staff who go above and beyond (named staff praised)
    • Move-in and admissions staff who are accommodating and informative
    • Perceived safety and hospice coordination in many cases
    • Some residents report good value and Medicaid acceptance policies
    • Garden, patio and outdoor seating areas
    • Flexible room personalization and ability to bring furniture
    • Positive referrals and recommendations from placement advisors

    Cons

    • Chronic staffing shortages and high staff turnover
    • Slow or unanswered nurse/call responses and poor after-hours reachability
    • Inconsistent or substandard personal care (missed showers, missed sheets)
    • Hygiene and cleanliness issues reported in some units (urine odor, messy bathrooms)
    • Infection control concerns (UTIs, viral infections not communicated promptly)
    • High cost with unclear or changing pricing and extra add-on charges
    • Variable food quality and limited meal variety for some residents
    • Activities inconsistent, repetitive, limited on weekends, or under-activated memory care
    • Safety incidents reported (falls requiring stitches, inadequate supervision)
    • Poor or inconsistent family communication and billing transparency
    • Pressure to purchase extra private aide hours or add-on services
    • Some rooms small, worn, or in need of renovation despite overall clean facility
    • Inconsistent management quality; executive turnover reported
    • Inconsistent resident-level care—some staff perceived as rude or insensitive
    • Transport/shuttle limitations and scheduling problems
    • Life Alert or emergency response system issues reported
    • Mixed impression of memory care unit size and activation level
    • Food service delays and slow meal service at times
    • Reported discrepancy between advertised outings/activities and actual availability
    • Inconsistent follow-up from medical or nursing staff after incidents

    Summary review

    Overall sentiment across reviews is mixed but leans positive about the people and the property while reflecting meaningful and recurring operational concerns. Many reviewers emphasize that Brookdale West Orange has a warm, home-like physical environment: clean, attractive common spaces, garden and patio areas, apartment-style units with kitchenettes, and wide hallways and sightlines. The community offers a range of amenities (salon, library, fitness room), on-site therapy and medical/dental services, and transport to appointments and shopping. For a large number of residents families, the dining program is a highlight: review comments frequently call out an engaged chef, individualized meal options, good food, and a pleasant dining room experience. Admissions and sales staff, several named employees, and certain managers also receive repeated praise for being welcoming and hands-on.

    Care quality and staff performance are the most polarizing themes. A sizeable body of reviews describe compassionate, professional, and dedicated caregivers and nurses who make residents feel cared for, coordinate well with hospice, and actively involve families (for example with weekly Zoom calls). Those experiences report improved resident well-being, helpful therapy, attentive personal care, and excellent responsiveness from specific staff. Conversely, other reviewers report chronic understaffing, long unanswered calls, missed personal care (missed showers, no bed sheets), hygiene problems (messy or malodorous bathrooms, urine smell), and cases of apparent neglect. There are serious safety-related reports (falls requiring stitches, a relative who died after a fall, infection concerns like UTIs and viral spread allegedly not promptly communicated). This divergence suggests inconsistent staffing levels and variable quality of supervision across shifts and units.

    Management, communication, and operational transparency are another area of mixed feedback. Several reviewers commend directors and managers (some by name) for clear, proactive communication, follow-up visits, weekly family calls, and responsive problem-solving. At the same time there are multiple complaints about poor communication — slow nursing follow-up, unanswered after-hours messages, lack of timely notice about infections or incidents, confusing or surprising billing practices, and pressure to buy add-on services (e.g., 24-hour aides). Executive turnover and inconsistent managerial attention are mentioned as contributors to variability in resident experience. Pricing and perceived value are contentious: some families feel the cost (with add-ons) is high but aligned with services received, while others feel ripped off or surprised by rate increases and unclear charges.

    Dining and activities show a pattern of contrast: many residents praise excellent, often chef-led meals and personalized service, while others report limited variety (frequent red-meat choices), declines in food quality, long meal waits, or beverage options heavy on sugary drinks instead of fresh fruit. Social programming is generally present (morning and afternoon activities, music, book clubs, events, local trips), and some reviewers note creative or engaging offerings and a dedicated activities coordinator. Yet a recurring complaint is that activities can be repetitive, minimal on weekends, or poorly attended — particularly in the memory care unit where multiple reports describe under-activation and a dull environment. COVID-era limitations are cited by several reviewers as a cause of reduced programming and visitation, though many also say the community maintained strong virtual family contact during that time.

    Facilities and unit-level issues are likewise mixed: many describe newly renovated or well-maintained sections, larger rooms with high ceilings, and a resort-like lobby; others note some units are dated, need painting, or have small/worn rooms. Memory care (Clare Bridge / Bridge Program) is repeatedly mentioned — some praise staff and individualized life-story assessments while others find the memory-care unit too small, under-activated, or not sufficiently supervised after falls. Safety and emergency response problems (e.g., Life Alert responsiveness, slow call response) appear in several reviews and should be considered important flags for families to discuss during tours.

    In sum, Brookdale West Orange offers many strengths: a clean, attractive campus, strong culinary programming, on-site therapies, and numerous staff who are thoughtful and engaged — these features create very positive outcomes for many residents. However, the reviews show notable variability in day-to-day care quality, responsiveness, activity programming (especially in memory care and on weekends), staffing consistency, incident communication, and billing transparency. Prospective residents and families should pay particular attention during tours and move-in to: staffing levels on different shifts, nurse call response times, memory care activation and supervision, documentation and explanation of all fees and rate increases, infection-control protocols and notification policies, and references from current families. Individual staff members and managers can strongly influence the experience; several reviewers singled out particular employees whose presence materially improved satisfaction. Because reported experiences range from exemplary to seriously problematic, in-person visits, multiple staff interviews, and speaking with current family members are advisable to assess whether the day-to-day service level matches your expectations and needs.

    Location

    Map showing location of Brookdale West Orange

    About Brookdale West Orange

    Brookdale West Orange offers several living choices including studio apartments that are about 301 square feet, where everything sits in one space with a small kitchen area and bathroom, and one-bedroom apartments that give you a little more privacy at about 435 square feet, with a separate bedroom and bath, and people get to decorate their spaces with comfy chairs and their own things so it all feels homier. The community follows a person-centered plan where the staff looks at what each resident prefers and needs, which continues in both the assisted living and memory care areas, and anyone who needs a plan for their own kind of help will get one that's made to fit. The memory care suites have their own small kitchen spots with sinks, mini-fridges, microwaves, and cabinets, as well as dining set-ups, which lets people hold on to familiar habits if they want. The place includes a lovely shady patio with tables, lots of chairs, and umbrellas, overlooking green grass and trees, not to mention a gazebo right there in the yard, where some will go for a bit of fresh air but it's true that the outdoor space does not get as much use as you might expect, though it's there for when folks need quiet or want some sunshine.

    Folks living here get help with everyday things like bathing, dressing, or remembering their medicine, plus help and reminders, and people in wheelchairs also have what they need to get around. There's a secured space for memory care, so people dealing with dementia can move around safely, and the community's memory care boss gets high marks for her work from many families. Staff stays on-site 24 hours, so if someone pushes the emergency system there's always someone nearby, and medical folks can help when there's a need for more care. Housekeeping, linen service, and laundry are part of the routine, so residents don't have to worry about chores piling up.

    People find places to gather like the library, the TV room, the cafe and bistro, a computer room, and little nooks with fireplaces or pianos if they feel like listening or playing. There's a movie room, a meeting room for small get-togethers, and an activities calendar that fills the days with events, crafts, or music, plus programs that bring people together and help keep minds and bodies active. The dining room looks a bit fancy with round tables, white tablecloths, and brown napkins, and a trained chef cooks up everything from everyday meals to international dishes, and vegetarians have options, while residents can also book private dining rooms if family visits. The salon offers hair and nail care with easy chairs, dryers, and manicure spots, so everyone can feel put together if they like that sort of thing, while the therapy room brings out exercise balls, tables, and an assisted bike for rehab or just taking care of strength.

    The outdoor walkways, raised garden beds, and enclosed courtyard invite people to stroll, plant, or just watch the birds, though some say the outdoor spaces could stand to see more activity. Parking's available, and there's help for those who want to hop on a bus, plus the community vans get folks to appointments and outings. People who want to keep up religious practices have options for services on-site or nearby, covering Jewish, Catholic, and spiritual needs. Residents with pets can bring them along, as the place allows animals in some areas.

    From independent living to assisted living, skilled nursing, and memory care, Brookdale West Orange works as a continuing care retirement community, which lets people move through different care levels as their needs change, or stay in place if that suits their health. Home care services reach those who want to stay in their apartments but need some help. Both communal and private spaces give people the chance to gather or retreat, whichever they prefer. Staff, many of whom greet residents by name each day, aim to create a cheerful and home-like setting, with a focus on respect and dignity as needs shift. Structured activities-from games to outings-try to boost quality of life, and the calendar's full for anyone who wants to pitch in or simply watch. The place connects to Brookdale Life and offers its own signature programs, plus plenty of health and safety features for peace of mind. Brookdale West Orange sits at 520 Prospect Avenue in West Orange, New Jersey, and is known around town as a friendly, family-style community where everyone can age in comfort, and though not every spot is always bustling, there's a good chance for older adults to find both support and a bit of independence, whatever their stage in life.

    About Brookdale

    Brookdale West Orange is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

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