305 West End Assisted Living sits in a tall, 14-story high-rise building in Manhattan's West End-Collegiate Historic District, with a brick, stone, and terra cotta facade that shows off Colonial Revival style, including features like stone balustrades, terra-cotta shields, and fluted pilasters. The building has roots going back to 1919-1920, when Schwartz & Gross designed it as an apartment hotel, and some know it as the Hotel Esplanade or the Esplanade Manhattan Senior Residence. Maurice Maeterlinck lived here in the 1940s. Today, the residence offers luxury senior apartments-studio, one-bedroom, or two-bedroom-with views over the Hudson River, and has amenities like a country club dining room, bistro grille, and juice bar, as well as a resident portal so families can stay connected. Residents enjoy cultural and educational events such as historical fair explorations and seasonal flower guides. Visitors are welcome, and guests sign in at the concierge desk. The facility is pet-friendly for small animals if residents can care for them.
Care at 305 West End includes independent living, assisted living, and a strong focus on specialized Memory Care for residents with Alzheimer's, dementia, or other memory loss, offered in its Reflections Memory Care suites, which span two private floors. Certified dementia practitioners and trained professionals work with proven therapies. The building supports many types of diets, including no salt added, no concentrated sweets, lactose free, gluten free, and special mechanically altered meals like chopped, ground, and pureed. Meals are nutritionally planned and served three times a day. Care teams help balance independence and assistance, making sure each resident gets personal attention when needed.
Outdoors, there are wooden benches on the sidewalk, sidewalk grates at light wells, and several original architectural details, but the building also shows changes like replaced doors and windows, fabric awnings with lights, a plaque for Hearthstone Alzheimer Care by the entrance, and both historic and newer features around the service entrance. Some first-story windows might still be original. The community maintains security with cameras and visible exposed conduit on the north and east sides. The apartments and amenities aim for style, comfort, and safety.
Families looking for varied living options in a place with high-end services, a bit of history, and a view, can find studio, one-bedroom, or two-bedroom apartments here, along with memory care programs, activities, and help with daily needs if necessary.
