Blue Bell Place

Blue Bell Place sits in a colonial-style building with antique charm, offering both assisted living and memory care for seniors. The community supports adults who want to stay active and independent but also need help with things like bathing, dressing, medication, or living with memory loss. Staff help residents with personal care, daily tasks, and offer tailored support, especially for those with Alzheimer's or dementia through Prema Memory Support℠ and other specialized programs. Blue Bell Place has a mix of rooms, all with handicap access, and provides a home-like atmosphere that helps residents feel safe and comfortable wandering or socializing as they like. There are indoor and outdoor walking paths, a library, arts and crafts areas, a piano in the two-story lobby, TV lounge, and meeting rooms for hobbies and visits. Residents can enjoy the beauty salon, spa, salon services, computer room, and a fitness center, plus outdoor spaces like enclosed courtyards, patio gardens, and hummingbird gardens.

Meals here are served in a restaurant-style dining room, or with private dining and room service if needed, and the kitchen offers special menu options like kosher, vegetarian, vegan, gluten-free, low-sodium, and Gourmet Bites Cuisine, while still serving traditional breakfast, lunch, and dinner. Anytime dining's available, and guests can join for meals too. Amenities also include a café, bistro, and fireplace in shared areas, and there's a commissary for convenience items. Residents get housekeeping, laundry, trash removal, and even grocery shopping services, with transportation offered both complimentary and at cost, plus resident parking and wheelchair-accessible showers. The community encourages socializing with scheduled activities, brain-challenging programs, Devonional and religious services, sensory rooms, and outings through signature programs such as Watermark University, EngageVR®, Extraordinary Outings, and Resident Ambassadors. Physical and occupational therapies are available on-site, and health support includes 24-hour supervision, medication management, skilled nursing, respite, hospice, and a home care agency right in the building, with trained caregivers and FOX Rehabilitation wellness services.

Safety and technology are a focus here, using systems like Accushield for tracking entries and iN2L for communication and entertainment. Blue Bell Place is pet-friendly, and families can view photos, floor plans, and resources to learn more. The community runs under Watermark Retirement Communities, which has over 30 years of experience, and partners with SAGE and offers short-term stays when needed. Residents can join a range of programs and outings for lifelong learning or social fun, making it a place where folks with different health needs can still find comfort, support, and a community feeling.

Blue Bell Place is managed by Watermark Retirement.

Watermark Retirement Communities is a premier senior living operator managing over 70 communities across 21 states with approximately 5,800 associates, ranked as the nation's 9th-leading senior housing operator by the American Seniors Housing Association. Founded in 1985 by David Freshwater and David Barnes as The Fountains in Tucson, Arizona, the company pioneered wellness-based senior living in collaboration with the University of Arizona Center on Aging before rebranding as Watermark in 2006. Headquartered in Tucson, Watermark became a wholly-owned subsidiary of Singapore-based Keppel Corporation in March 2024, following Keppel's initial 50% acquisition in 2019, with Paul Boethel succeeding the founders as CEO while Freshwater continues as Chairman Emeritus.

The company's signature Watermark University is an award-winning intergenerational learning program where residents, associates, family members, and local experts—including museum curators, university professors, and world-renowned doctors—teach dozens of classes ranging from watercolor painting and ballroom dancing to language learning and sculpture workshops. Named among Fortune's Top 25 Best Workplaces for Aging Services™ by the Great Place to Work® Institute, Watermark provides comprehensive training through programs like GO (General Orientation) Ripples, Leadership by Design workshops, and specialized sales systems focused on understanding buyer motivations and customer service excellence.

Watermark's innovative Prema Memory Support℠ program features Naya caregivers—named after the Sanskrit word for "guide" or "person of wisdom"—who are Certified Dementia Practitioners trained through the National Council of Certified Dementia Practitioners. The Thrive Memory Care experience includes secure courtyards, multi-sensory environments with fresh flowers, music therapy, and sensory gardens. Their groundbreaking Thrive Dining (Gourmet Bites) program transforms nutritious meals into attractive, bite-sized portions that residents can enjoy independently without utensils. The Dementia Awareness Experience uses virtual simulations including impairment gloves and vision-loss glasses to help associates develop deeper empathy and understanding.

The company leads the industry in technology innovation with EngageVR, a virtual reality program using Oculus Quest headsets that enables residents to travel virtually to the pyramids of Egypt, swim with whales, or reconnect with veterans from their battalions in virtual living rooms. The 360Well wellness program integrates four key circles—mind, body, spirit, and community—to promote holistic health and independence. Through partnerships with the University of Arizona's Evelyn F. McKnight Brain Institute and Curana Health for value-based care delivery in Florida, Texas, and Pennsylvania, Watermark continues advancing senior care research and innovation.

Following a "shrinking to grow" strategy under new leadership, Watermark focuses on operating premium communities while maintaining its founding philosophy that they are "a wellness company that happens to provide housing and services for seniors," committed to creating experiences where residents truly feel at home with purpose, possibility, and joy.