Pricing ranges from
    $5,284 – 6,869/month

    Myrtle Beach Grove Senior Living

    3620 Happy Woods Ct, Myrtle Beach, SC, 29588
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Pleasant community, cautious for dementia

    I toured this community for my mother-in-law. The place is clean, well-kept, with nice courtyards, updated carpeting, and an active activities program - staff and directors were friendly and very informative. Rooms tend to be small with limited storage and no kitchenette, pricing and care add-ons confused us, and food/staffing quality was inconsistent (some families rave, others report bland meals, turnover, even neglect in memory care). Overall it's a pleasant, engaged community that may suit many, but I'd be cautious placing someone with significant dementia or high medical needs.

    Pricing

    $5,284+/moSemi-privateAssisted Living
    $6,340+/mo1 BedroomAssisted Living
    $6,869+/moStudioAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program
    • Respite program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.29 · 153 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.9
    • Staff

      4.3
    • Meals

      3.6
    • Amenities

      3.6
    • Value

      3.4

    Pros

    • Warm, compassionate and personable staff
    • Strong family-like atmosphere
    • Engaged, creative activities program (bingo, yoga, outings, live performances)
    • Active socialization and reduced isolation for residents
    • On-site memory care unit with some reviewers praising dementia expertise
    • On-site physical and occupational therapy
    • Nurse practitioner on-site and 24/7 on-call coverage reported by some
    • Clean, bright and well-maintained common areas reported often
    • New/upgraded carpeting and flooring in many areas
    • Wooded grounds, fenced courtyards and pleasant outdoor seating
    • Multiple activity and group rooms (large activity room, library, beauty salon)
    • Dining area described as bright and nourishing by many reviewers
    • Several meal selections and homemade desserts noted
    • Helpful, informative and accommodating tour staff
    • Smooth move-in and transition support reported frequently
    • Variety of floor plans and private-bathroom options in some units
    • Respite care available and positive short-stay experiences
    • Reasonable pricing/value for many families
    • Helpful direct caregivers (med techs, aides) who form personal relationships
    • Accessible one-floor design and mobility-friendly layout in many areas
    • Regular outings and local trips reported
    • Good cleanliness and odor-free environment reported by many
    • Responsive to family feedback and resident suggestions in many cases
    • Amenities such as beauty salon, courtyard, Wii bowling and activity kitchen
    • Staff going “above and beyond” and extra communication (including personal calls)
    • Quiet neighborhood and convenient location near shopping/healthcare
    • Multiple positive mentions of exceptional administrators and directors
    • Perceived strong medical oversight by some families
    • Home-like, hotel-like appearance and welcoming atmosphere

    Cons

    • Inconsistent care quality across reviewers
    • Staffing shortages and turnover reported
    • Housekeeping and cleanliness problems cited in multiple reports
    • Serious hygiene and bathing neglect alleged by some families
    • Mixed reports about food quality—some find it bland or poor
    • Administration perceived as uncaring or unprofessional by some reviewers
    • Medication administration and medication-management problems reported
    • No RN on site reported by some reviewers
    • Safety/privacy concerns (no locks on bedrooms, lack of call buttons/pull cords)
    • Shared/double rooms and limited in-room amenities (no kitchenette, small bathrooms)
    • Odor problems (urine smell) reported by some reviewers
    • Missed medical/dental appointments and poor communication about transport
    • Inadequate monitoring in dining (choking/spill concerns) reported
    • Inconsistent activity participation and promised outings not always happening
    • Billing issues, frequent rate changes and hassles with benefits/VA
    • Reports of mold, water intrusion, or filthy conditions in isolated cases
    • Some reviewers describe an institutional or “mental facility” feel
    • Limited storage and small room layouts in some unit types
    • Inconsistent housekeeping/loss of residents’ belongings reported
    • Some families experienced emergency mismanagement
    • Some units described as older/smaller with fewer amenities
    • Concerns about low staff-to-resident ratios affecting care
    • Mixed impressions of overall management and leadership consistency
    • Add-on fees and opaque pricing for higher care tiers reported
    • Noise/crowding at popular activities (movie night) and space constraints

    Summary review

    Overall impression Reviews for Myrtle Beach Grove Senior Living are strongly mixed but tilt toward positive when families reference staff, community life and amenities. A large portion of reviewers praise the staff as warm, compassionate and personable — caregivers, activity directors and some administrators are repeatedly described as going “above and beyond,” forming close personal relationships with residents, and easing transitions. Many families say their loved ones are happy, engaged and thriving due to a robust activities program, frequent outings, and accessible social spaces. The facility’s setting — wooded grounds, courtyards, porches and a generally bright, hotel-like interior — is frequently cited as pleasant and comforting.

    Care quality and clinical services Care quality is a recurring theme but with notable variability. Numerous reviews commend memory care and assisted living services, noting onsite physical and occupational therapy, a nurse practitioner on-site (and 24/7 on-call coverage in some reports), and teams perceived as attentive and knowledgeable. Several reviewers explicitly state the memory care unit is excellent and report smooth, seamless transitions between care levels. Conversely, other reviewers raise major concerns: staffing shortages or turnover, missed medication administration, missed medical or dental appointments, no RN on site (per some posts), and in extreme cases allegations of bathing and hygiene neglect, long gaps between baths, and inadequate monitoring. These divergent reports suggest the standard of care may vary by unit, shift, or over time; prospective families should verify current staffing ratios, RN coverage, medication policies, and oversight practices.

    Staff, management and communication Staff are the center of most positive reviews: compassionate aides, engaged activity directors, helpful admissions staff, and individual nurses who receive frequent name-check praise. Positive experiences include flexible visitation, personal phone calls to family members, and staff who respond to resident preferences. That said, management and administrative responsiveness draw mixed reviews: many families describe the administration as helpful, informative and accommodating, while a minority describe administration as unprofessional, uncaring, or difficult around billing and benefits. Several reviewers note frequent rate changes or billing hassles (including VA/benefits friction). These mixed signals point to generally strong direct-care staff performance but inconsistent leadership experiences according to different families.

    Facility, cleanliness and safety A majority of reviewers report a well-kept, clean, bright facility with recent upgrades (new carpet, flooring) and ample common spaces (dining room, activity rooms, library, salon). The outdoor areas and courtyards are appreciated and seen as safe and fenced. However, there are serious and persistent negative claims about housekeeping and safety in a subset of reviews: urine smells at the entrance, mold and water intrusion reported by individual families, filthy conditions in memory care (per some reviewers), missing call buttons or locks on bedrooms, and instances of inadequate privacy. Because cleanliness and safety are critical, these contrasting accounts recommend that visitors inspect current housekeeping protocols, ask about pest/odor remediation, check for call bells/locks, and tour the memory care unit at multiple times of day.

    Dining and activities Dining receives both praise and criticism. Many residents and families enjoy nourishing meals, several menu options, homemade desserts, and a bright dining atmosphere; special meals and responsiveness to preferences are mentioned. On the other hand, multiple reviewers find the food bland or of poor quality (cafeteria-style complaints), and some want additional menu choices or slower seating. Activities are widely lauded — frequent, varied and engaging (bingo, yoga, Wii bowling, Friday Stroll Day, live performances, themed events, outings). A recurring concern is that some promised outings or activities may not occur consistently, and some dementia residents may not receive enough outdoor or specialized activity attention.

    Units, layout and amenities Many reviewers compliment the one-floor layout, large windows, sunny rooms, and multiple floor plan options (some with private bathrooms). Amenities like a beauty salon, library, courtyard, walking trails, and activity kitchen are positives. Yet several reviewers call out small rooms, limited storage, shared (double) rooms with hallway bathrooms, and a dorm-like feel in some units. Security features vary in reports; ask explicitly about locks, pull cords, and room-specific safety features when touring. Pricing and fee structure also warrant careful review: while many find the community affordable and a good value, others say added care fees or pricing can escalate and compare unfavorably to competitor facilities.

    Patterns and recommendations The most consistent pattern is an excellent direct-care culture reported by many families: staff who are kind, attentive and resident-focused create a strong sense of belonging. The most concerning pattern is variability — specific reports of poor hygiene, missed care, management problems, and cleanliness issues occur enough times that they cannot be ignored. This suggests service quality may fluctuate by unit, shift, or time period. Prospective residents and families should conduct an in-person visit (including multiple times of day), ask for current staffing ratios and RN coverage, request recent inspection reports, verify housekeeping and infection-control protocols, confirm emergency procedures, review menus and sample a meal if possible, check safety features in rooms (locks, call buttons), and get clarity on billing and care tier pricing.

    Bottom line Myrtle Beach Grove Senior Living offers many strengths: a strong community atmosphere, many activities, helpful direct-care staff, pleasant grounds and useful on-site therapies — which make it an excellent fit for many families seeking an engaged, home-like assisted living or memory care option. However, mixed reports about management responsiveness, housekeeping, safety and inconsistent clinical oversight mean due diligence is essential. For families considering placement, it is advisable to verify the most current conditions, staffing, and safety measures, and to speak with multiple families and staff members to get a balanced, up-to-date picture before deciding.

    Location

    Map showing location of Myrtle Beach Grove Senior Living

    About Myrtle Beach Grove Senior Living

    Myrtle Beach Grove Senior Living is committed to a personalized, person-centered approach dedicated to nurturing the whole self of each resident. Through close collaboration with residents, their families, and experienced caregivers, Myrtle Beach Grove develops customized care plans that focus on individual needs and preferences, making sure each person enjoys meaningful and genuine experiences every day. The community places emphasis on more than just physical care, considering emotional, social, and mental well-being as part of their holistic service.

    Residents at Myrtle Beach Grove can take advantage of a rich offering of care options, including Assisted Living, Memory Care, Respite Care, and Companion Living. These services are designed to ensure that whether someone needs short-term support, cognitive care, or just a vibrant setting with helpful assistance, there is a tailored solution available. Residents have the opportunity to participate in a lively social community, engaging with peers and joining in a variety of activities, such as arts and crafts, where watercolor painting brings both creativity and fellowship.

    The living arrangements at Myrtle Beach Grove include a range of thoughtfully designed rooms and suites, such as the MB_Regal-AL_Studio_192_staged_rev, MB_Deluxe-AL_Studio_225_staged_rev, MB_GrandSuite-AL_528_2b1b_staged_rev, and MB_Premiere-AL_Studio_316_staged. Each setting reflects careful attention to comfort and quality, creating a welcoming environment that feels both safe and enriching.

    Culinary experiences at Myrtle Beach Grove are an integral part of life. Residents enjoy delicious, chef-prepared meals in inviting dining spaces, which foster conversation and camaraderie at every sitting. Beyond daily meals, the robust amenities further elevate the lifestyle offered, while resort-style features and beautifully maintained grounds encourage outdoor enjoyment and relaxation.

    The community at Myrtle Beach Grove thrives on connections—between residents, families, and the caring, dedicated staff—all working together to create an environment where life is cherished, individuality is respected, and every moment is infused with purpose and joy.

    About Sinceri Senior Living

    Myrtle Beach Grove Senior Living is managed by Sinceri Senior Living.

    Sinceri Senior Living is a premier senior living management company founded in 1986 by Jerry Erwin and headquartered in Vancouver, Washington. Originally operating under the name JEA Senior Living, the company has grown substantially over its nearly four decades of operation to become a major player in the senior care industry. Today, Sinceri operates 83 communities across 21 states, serving approximately 5,330 seniors nationwide with a comprehensive range of living options designed to meet diverse care needs and lifestyle preferences.

    The company offers three distinct levels of senior care: independent living, assisted living, and specialized memory care through their signature "Meaningful Moments" program. Their assisted living services include 24-hour licensed supervision, medication management, nutritious dining programs, and their exclusive "Elevate" Life Enrichment Program, which addresses four key wellness dimensions - physical, emotional, social, and intellectual aspects. The Meaningful Moments memory care program takes a unique person-centered approach, focusing on each resident's individual history, passions, and interests to create meaningful connections and engagement opportunities for those affected by Alzheimer's and related dementia conditions.

    Sinceri's philosophy centers on treating residents like family and fostering genuine bonds between those who live and serve in their communities. Their mission emphasizes honoring the aging process while providing exceptional, person-centered care that empowers residents to maintain their independence and live their best lives regardless of care needs. The company believes that everyone deserves dignity, respect, and opportunities for joy and meaningful experiences, which drives their holistic approach to senior care that goes beyond basic safety and comfort to create truly enriching living environments.

    The company has earned significant industry recognition, including certification as a Great Place to Work for seven consecutive years and multiple Forbes honors, including ranking as #78 among America's Best Midsize Employers in 2021 and recognition as one of America's Best Employers by State for Washington. In recent years, Sinceri has experienced substantial growth through strategic partnerships with major healthcare REITs including National Health Investors and Ventas, adding multiple properties in 2024 while maintaining strong operational performance with seven consecutive quarters of NOI growth and achieving pre-pandemic occupancy levels across their stabilized portfolio.

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