Pricing ranges from
    $4,345 – 5,648/month

    Morning Pointe of Chattanooga at Shallowford

    7719 Shallowford Rd, Chattanooga, TN, 37421
    4.5 · 53 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    2.0

    Beautiful facility, dangerous safety lapses

    I appreciate the beautiful, well-kept building, excellent meals, varied activities, and many genuinely caring, professional staff - my loved one was happy and social there. That said, we experienced a catastrophic safety lapse (fall the first night resulting in a hip fracture and brain bleed), poor staff communication and follow-up, intermittent understaffing/turnover, cleanliness problems (trash/cans, soiled linens) and confusing extra charges. Overall: great amenities and kind caregivers, but I cannot fully recommend it without confirming stronger safety, staffing, and billing practices - especially for memory care.

    Pricing

    $4,345+/moSemi-privateAssisted Living
    $5,214+/mo1 BedroomAssisted Living
    $5,648+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.47 · 53 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.3
    • Meals

      4.1
    • Amenities

      4.6
    • Value

      2.4

    Pros

    • New, clean, resort-like building and grounds
    • Bright, wide halls and well-lit common areas
    • Spacious outdoor spaces: courtyards, screened porches, many porches
    • Attractive dining options including large dining room, fine dining, bistro and cafeteria
    • Strong activities program (exercise classes, games, dancing, walking, bingo)
    • Rehab/exercise/therapy area and emphasis on physical activity
    • Caring, friendly and compassionate staff noted repeatedly
    • Excellent nursing care and prescription drug management reported by many
    • Administrative staff who know residents by name and are responsive
    • Privacy and independence with private apartments and home-like atmosphere
    • Upscale apartments with large closets and bathrooms in many units
    • Amenities such as salon/barbershop, veterans recognition, and social spaces
    • Many reviewers report improved quality of life and active social community
    • Professional organization and departments with hotel-like, southern-hospitality feel

    Cons

    • Inconsistent personal care and cleaning (rooms not always made or cleaned)
    • Understaffing and high staff turnover, especially on second shift
    • Serious safety incidents reported (falls, hip fracture, brain bleed) with poor follow-up
    • Memory care explicitly not recommended by at least one reviewer
    • Variable meal quality—ranging from excellent to poor/unappetizing
    • Pricing and billing concerns (extra charges, graduated fees, medication billing)
    • Management involvement and communication inconsistent across cases
    • Reports of unclean or reprehensible conditions in isolated cases
    • Theft from rooms reported by at least one reviewer
    • Some rooms described as small despite upscale facility
    • Limited availability and generally high cost

    Summary review

    Overall sentiment across the reviews is broadly positive but mixed: a majority of reviewers praise Morning Pointe of Chattanooga at Shallowford for its modern, well-kept, resort-like facility, plentiful amenities, active social life, and many compassionate staff members. Multiple reviewers emphasize the bright, new construction—wide halls, lots of light, attractive courtyards and screened porches with rocking chairs—that contributes to a hotel-like, homey atmosphere. Dining and social spaces are repeatedly lauded: a large dining room, fine-dining and bistro options, 24/7 snacks and beverages in some areas, and a cafeteria some residents prefer. The facility's activities program draws frequent praise (exercise classes, games, dance, walking groups, veterans recognition), and reviewers often report that residents are active, social, and happier after moving in.

    Care quality and staff competency show a strong positive thread in many reviews. Numerous families describe attentive, friendly, and knowledgeable nurses and caregivers, with some reviewers specifically citing excellent nursing and prescription drug management. Administrative staff are often commended for knowing residents by name and for being responsive and helpful. Several longer-term placements report that residents feel at home, with staff dedication, kindness, and a family-like community generating high satisfaction. Amenities such as a rehab/exercise area, salon/barbershop, large closets, and substantial apartment bathrooms are highlighted as contributing to improved quality of life for many residents.

    However, there are recurring and significant negatives that create variability in the overall picture. Staffing levels and turnover are a consistent concern: reviewers mention being understaffed at times, rotating staff (a "revolving door") and particular problems on the second shift. This appears correlated with inconsistent personal care—reports that rooms were not consistently cleaned or made, clothing and bedding sometimes not changed, and residents not always assisted promptly when called. Meal quality is also inconsistent in the reviews: while many praise the food, some describe very poor meals (examples include wet sandwiches and bland plates), and at least one reviewer said residents were underfed.

    A small but serious subset of reviews reports alarming safety and management failures. There are reports of critical incidents: a fall on the first night resulting in a hip fracture and brain bleed, a death after admission, and other reprehensible, unclean conditions (e.g., trash with urine, soda cans left around). In those instances reviewers described insufficient sympathy, poor follow-up communication, staff being unaware of key events, and management perceived as distracted (e.g., busy with an anniversary celebration). Memory care receives at least one strongly negative recommendation and one mover departed for a facility with long-term staff and flat-rate care. There are also isolated reports of theft from rooms and billing disputes—families complained about graduated costs, additional charges tied to levels of care or medication billing, and at least one office had to apologize and reduce charges.

    Management and communication are described inconsistently: many reviewers say administration is excellent and quick to resolve issues, while others report lack of involvement, unclear nursing leadership, or poor follow-up after serious incidents. Cost and availability are mentioned repeatedly—many describe the community as pricey and sometimes not available. Physical unit size is also variable in perception: several reviewers call apartments upscale and spacious with large closets and bathrooms, while a minority call rooms small.

    In summary, the dominant themes are that Morning Pointe at Shallowford is a modern, attractive community with robust amenities, engaging activities, and many caring, professional staff who can significantly improve residents' quality of life. At the same time, the facility shows inconsistent performance in staffing, housekeeping, meal quality, billing transparency, and incident response—issues that in a few cases escalated to serious safety or emotional harm for residents and families. These patterns suggest the community can offer an excellent experience for many residents, but prospective residents and families should probe specifics: staffing levels and turnover (particularly evenings/second shift), housecleaning and laundry routines, incident-response procedures, memory care staffing/track record, and detailed billing practices before committing. Doing so will help weigh the high-quality environment and amenities against the documented instances of inconsistent care and administrative lapses.

    Location

    Map showing location of Morning Pointe of Chattanooga at Shallowford

    About Morning Pointe of Chattanooga at Shallowford

    Morning Pointe of Chattanooga at Shallowford is a one-story, home-like senior living community that offers many types of care like assisted living, memory care, independent living, nursing home care, and continuing care retirement community resources, so when folks move here, they can stay as their needs change and don't have to worry about looking for another place down the road. The Lantern at Morning Pointe Alzheimer's Center of Excellence gives specialized support for people with Alzheimer's or other types of dementia, with staff trained to handle memory loss and offer programs that fit each person's interests, strengths, and life experiences. Licensed nurses and clinical staff are always there, around the clock, to help with medicine, health checks, and emergencies, while trained aides assist with bathing, grooming, dressing, diabetic care, and getting to meals or events for people who need more help. Folks get three meals a day served restaurant-style in the dining room, and meal plans can fit special needs like low salt or less sugar, and there's a chef and meal planner making sure the food is good and healthy. Residents can pick from private or semi-private suites with roomy closets, big windows with views, in-suite temperature controls, cable TV, a phone, internet, and even special suites for folks with disabilities, and everyone has an emergency call system in the unit. There's regular housekeeping and laundry, transportation for doctor appointments and outings, and help with internet and Wi-Fi if folks need it.

    The whole place has a welcoming feel, with a big courtyard, gardens, sunroom, walking paths, a fitness center with exercise programs, activity rooms, a lounge, a library, a billiards room, and comfortable nooks and sitting areas for reading or talking with neighbors and friends. The community has an activities director who lines up group activities, creative programs, lifelong learning, pet therapy, chapel services, exercise, board games, intergenerational visits with students from local schools, and a whole line-up of entertainment or outings. There's a salon and barber shop on-site for haircuts, and staff organize everything from volunteer projects to support services like non-medical companion care or help for those who have trouble moving around, and even folks' pets are welcome. For peace of mind, licensed staff cover health and medication oversight 24 hours a day, there's physical, occupational, and speech therapy available, and respite care too. Morning Pointe uses a health and wellness plan called The Morning Pointe Lifestyle, aiming to keep residents active in body, mind, and spirit, with programs designed to fit all levels of care. Stopgap virtual education programs cover learning and enrichment when folks can't gather in person. Morning Pointe at Shallowford is involved with the Tennessee Health Care Association, gives Certified Nursing Assistant training, and is recognized for having a friendly staff and strong activity programs that engage people in social, mental, and physical ways, and the place has won some awards for its quality care, but at the end of the day, it's a steady, supportive place where staff work to treat everyone with dignity and respect, helping folks keep as much independence as possible, while staying secure and connected to a community that feels like home.

    About Morning Pointe Senior Living

    Morning Pointe of Chattanooga at Shallowford is managed by Morning Pointe Senior Living.

    Morning Pointe Senior Living, founded in 1997 in Chattanooga, TN, by Greg Vital and Franklin Farrow, operates 41 assisted living and Alzheimer's memory care communities across five southeastern states. Headquartered in Ooltewah, TN, the company serves 2,000+ residents with compassionate care emphasizing hospitality and dignity.

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