Pricing ranges from
    $4,231 – 5,500/month

    Morning Pointe of Franklin

    1005 Generations Wy, Franklin, TN, 37064
    4.5 · 28 reviews
    • Assisted living
    • Memory care
    AnonymousCurrent/former resident
    4.0

    Beautiful community with caring staff

    I've lived here 2.5 years and feel at home - the community is beautiful, immaculate and safe, the Farm-to-Table meals are delicious, and staff are genuinely caring, respectful, and responsive (Executive Director Lisa gives great leadership). Daily activities, friendly residents, and attentive nursing give me peace of mind. That said, I've seen staffing turnover and occasional lapses (linen/cleaning issues, missed meds or meals at times) and Lantern memory care can be strong on physical care but quieter socially. Overall I'm very happy and would highly recommend this community, with the caveat to watch for staffing consistency.

    Pricing

    $4,231+/moSemi-privateAssisted Living
    $5,077+/mo1 BedroomAssisted Living
    $5,500+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.50 · 28 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.2
    • Staff

      4.3
    • Meals

      3.8
    • Amenities

      4.7
    • Value

      2.5

    Pros

    • Welcoming, friendly staff
    • Loving, respectful, compassionate caregivers
    • Devoted and passionate care team
    • Individualized care plans
    • Lantern memory care strong for physical care
    • Helps provide a smooth transition for residents
    • Immaculate, brand-new facility and grounds
    • Safe, secure, single-level non-smoking campus
    • High-quality construction and planning; no expense spared
    • Spotless appearance and fresh-smelling building
    • Wide variety of daily activities and programs
    • Bus rides, events, and social opportunities
    • Farm-to-Table dining program and many positive food reviews
    • Meals prepared and served; attentive dining staff
    • Laundry, room cleaning, morning and bedtime assistance provided
    • Administrators and management who are accessible and interested
    • Responsive management and quick nursing communication (reported by some)
    • Family-like atmosphere; trusted by families
    • Long-standing company ownership/management continuity (20+ years)
    • Deficiency-free state survey cited
    • Peace of mind for many families and residents
    • Residents report happiness, friendships, and strong community feel
    • Amenities and programming described as very nice
    • Safety-focused decisions and resident dignity emphasized
    • Notable improvements reported in 2024

    Cons

    • Staffing turnover and frequent staff changes
    • Understaffing and low staff-to-resident ratio reported
    • Inconsistent staff training and management turnover
    • Cleaning and linen issues reported by some families
    • Hygiene complaints and concerns during outbreaks (norovirus lockdown)
    • Medication administration problems (meds not given) reported
    • Missed meals or inadequate meal delivery reported in some cases
    • Inconsistent food quality—some report unacceptable food
    • Memory-care units lack social contact and sufficient activities (per some reviews)
    • Insufficient dementia care and oversight reported by some families
    • Promises not delivered; lack of follow-through on commitments
    • High cost / pricey price tag relative to expectations
    • Perception of corporate priorities over staffing (corporate greed noted)
    • Need for constant oversight by families in some cases
    • Mixed readiness for high-acuity care—"not ready for prime time" reported

    Summary review

    Overall sentiment across the reviews is mixed but leans positive on facility quality and the compassion of many frontline caregivers, while highlighting persistent operational issues related to staffing, consistency of care, and management follow-through. The facility is repeatedly described as beautiful, new, immaculately maintained, single-level, and secure. Many reviewers praise the physical plant (fresh smell, spotless common areas), amenities, and a Farm-to-Table dining program; multiple comments say residents feel at home and enjoy a strong community atmosphere with friendships and daily activities that promote engagement.

    Staff and direct care receive strong praise from a large number of reviewers: caregivers are characterized as loving, respectful, compassionate, and devoted. Several families report individualized care plans, dignity-preserving care, and a team that helps make transitions smoother. Specific practical supports such as morning preparation, bedtime assistance, laundry and room cleaning, and attentive dining service are mentioned positively. Lantern memory care is repeatedly called out as providing excellent physical care, and some reviewers explicitly recommend Lantern for memory care. The organization has positives on administrative continuity for some (notably ownership noted for 20+ years) and an cited deficiency-free state survey bolsters the perception of regulatory compliance for at least a period of time.

    Despite many strong endorsements, there are clear and significant concerns. A recurrent theme is staffing instability: high turnover, frequent changes, understaffing, and the need for constant oversight by families. These staffing issues are linked in reviews to inconsistent care delivery—examples include missed medication administration, missed meals or only snacks provided at times, and occasional cleaning/linen lapses. Several reviewers describe management turnover and training struggles that undermine consistent service. Some families reported hygiene failures during an outbreak (norovirus lockdown), which they felt reflected inadequate infection control or operational readiness. There are also repeated comments that promises made by staff or management were not fulfilled, leaving families frustrated.

    Dining and programming are generally praised but with important caveats: many reviewers compliment the food, Farm-to-Table program, and variety of activities (bus rides, events, daily programs), while a minority call the food unacceptable or note that the memory-care neighborhoods lack sufficient social contact and activities. This points to uneven resident experience—some units and shifts appear well-supported while others fall short. Cost is another consistent concern; multiple reviews call out a "pricey" tag and question value-for-money, with at least one reviewer explicitly attributing problems to corporate cost-cutting or priorities.

    In summary, Morning Pointe of Franklin appears to offer a high-quality physical environment and many genuinely caring staff who create a warm, family-like atmosphere for residents. The Lantern memory-care unit is praised for physical care, though there are complaints about social programming for memory-impaired residents. Major risks noted by reviewers are operational: staffing shortages and turnover, inconsistent care (including serious incidents like missed meds/meals), occasional deficiencies in housekeeping or infection response, management turnover, and perceived mismatch between cost and consistent service level. Prospective families should weigh the strong positive reports about staff compassion and the facility against the documented variability in day-to-day operations; asking specific questions about staffing ratios, recent state survey results, infection-control protocols, dementia-programming, medication administration procedures, and examples of recent improvements (noted by some in 2024) would help clarify current performance and fit for an individual resident’s needs.

    Location

    Map showing location of Morning Pointe of Franklin

    About Morning Pointe of Franklin

    Morning Pointe of Franklin is a one-story senior living community that offers assisted living, memory care, independent living options, and home care with trained aides, and it's all in a comfortable, home-like place designed so older adults get the help they need to stay as independent as possible. Residents have access to a variety of care services, such as medication management, help with bathing, dressing, and transferring, as well as incontinence and diabetic care, so people who need a little or a lot of help can all find support here. The Lantern at Morning Pointe is the community's memory care area, with secure surroundings and programs for Alzheimer's and other memory challenges, offering cuddle, art, and pet therapy, and activities tailored to each resident's interests and needs, focusing on early to moderately severe stages of dementia.

    Wheelchair accessibility, air conditioning, and single-level living make the community easy to get around, while other features like a beauty/barbershop and a well-lit salon with hair dryers and shampoo bowls mean personal care is close by. Residents can choose from studio, alcove, one-bedroom, or two-bedroom apartments, each with accessible showers and everyday comforts. The dining room serves three chef-prepared meals every day, with special diets like no-salt-added and reduced-sugar options available. Families can keep in touch and stay updated because staff use the LifeLoop Family Activity Connection tool.

    There are walking trails, an outdoor pergola with benches, a screened-in porch with rocking chairs, and comfortable outdoor seating so folks can enjoy fresh air or visit with friends and pets, since the place is pet friendly. Indoors, communal living areas and gathering spaces give neighbors a chance to socialize, join group outings or volunteer, and take part in brain and exercise programs run by staff onsite. There's always something planned, whether it's entertainment, virtual reality adventures, lifelong learning, or intergenerational activities. Residents also get access to daily activities and events, with licensed clinical staff available at all times if anyone needs medical assistance.

    A 24/7 emergency response system, assistance with daily life, and safety features throughout the building help keep everyone secure, while staff help residents to meals, events, or appointments if needed, and scheduled transportation is available for shopping, church services, and more. The facility accepts Veterans Benefits and Long Term Care Insurance for those who want to use them, and short-term respite care is also available. Nutritionally planned meals, trained medical staff, personalized care plans, and a structured daily routine try to help everyone feel comfortable, safe, and part of the community at Morning Pointe of Franklin.

    About Morning Pointe Senior Living

    Morning Pointe of Franklin is managed by Morning Pointe Senior Living.

    Morning Pointe Senior Living, founded in 1997 in Chattanooga, TN, by Greg Vital and Franklin Farrow, operates 41 assisted living and Alzheimer's memory care communities across five southeastern states. Headquartered in Ooltewah, TN, the company serves 2,000+ residents with compassionate care emphasizing hospitality and dignity.

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