Pricing ranges from
    $5,805 – 7,546/month

    Morning Pointe of Hixson

    5501 Old Hixson Pike, Hixson, TN, 37343
    4.3 · 67 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    5.0

    Resident-focused, caring, clean, occasional hiccups

    I placed my mom here and she's genuinely happier - compassionate, attentive staff; accurate meds; great meals; lovely grounds; and a full calendar of activities that really foster community. Rooms are cozy, the building is clean and well-maintained, and everyone from nurses to kitchen and maintenance staff has been helpful and caring. We did encounter occasional communication, billing and staffing hiccups (weekends can be lighter, and a few staff attitudes felt brusque), and it's not the cheapest option. Overall I'm very pleased and would recommend this caring, resident-focused community for families like mine.

    Pricing

    $5,805+/moSemi-privateAssisted Living
    $6,966+/mo1 BedroomAssisted Living
    $7,546+/moStudioAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.28 · 67 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.7
    • Staff

      4.5
    • Meals

      4.2
    • Amenities

      4.5
    • Value

      2.3

    Pros

    • Lovely, attractive, and well-maintained facility and grounds
    • Clean rooms and common areas
    • Sunlit rooms with views and private baths
    • Secure campus and enclosed outdoor areas
    • Garden and pleasant outdoor spaces
    • Comfortable, home-like atmosphere
    • Friendly, caring, and relationship-focused staff (RAs, CNAs)
    • Staff who go the extra mile and form personal relationships
    • Professional nursing staff and registered nurses on site
    • Doctors who visit regularly
    • Accurate and attentive medication administration reported by many
    • Therapeutic exercise and physical therapy offerings
    • Robust calendar of activities, outings, and events
    • Frequent community events, family nights, and offsite trips
    • Memory-care (Lantern) area with small size and reduced anxiety
    • Residents report social connections and friendships
    • Healthy, homemade meals and menu-style dining often praised
    • Varied meals with desserts and plenty of snacks
    • Nice dining rooms and luxurious eating spaces
    • Helpful kitchen, laundry, and support staff
    • Supportive maintenance/handyman and transportation services
    • Well-organized tours and welcoming visitation spaces
    • Amenities such as beauty salon and gathering spaces
    • Pet-friendly community
    • Effective transition assistance and coordination for move-ins

    Cons

    • Staffing shortages and staff overworked in some shifts
    • High staff turnover reported by multiple reviewers
    • Weekend staffing reduced with fewer services available
    • Delayed care incidents (example: care postponed until 1pm)
    • Poor communication from staff/management in some situations
    • Specific safety incident: fire alarm event without notification
    • Receptionist/desk staff reportedly unable to locate alarm system
    • Medication administration concerns reported by some families
    • Inconsistent food quality reports; some meals described as poorly prepared
    • Some residents/families find facility too large or overwhelming
    • Instances of unprofessional or rude staff (including tour staff)
    • Reports of institutional feel in parts of the community
    • Billing and computerized billing setup problems
    • Some relatives report negative overall impressions and warnings
    • Memory-care room or options not always shown during tours
    • Occasional reports of resident neglect indicators (e.g., slumped wheelchairs)
    • Mixed management responsiveness—both praised and criticized
    • Price considered expensive by some and medicine costs unaffordable for others
    • Inconsistent experiences across shifts (e.g., third shift behavior)
    • Same pricing for residents regardless of certain concerns raised

    Summary review

    Overall sentiment: The reviews of Morning Pointe of Hixson are predominantly positive, with many reviewers praising the facility’s appearance, atmosphere, staff compassion, and activity offerings. The campus is consistently described as clean, attractive, and well-maintained, with sunlit rooms, private baths, gardens, enclosed outdoor areas, and comfortable gathering spaces. Multiple reviewers noted a home-like and welcoming environment where residents form friendships and participate in a wide variety of daily activities and outings.

    Care quality and staff: A dominant theme is that staff are caring, relationship-focused, and committed. Many reviews highlight RAs, CNAs, nurses, and support staff who know residents by name, go the extra mile, and offer hugs, reassurance, and personalized attention. Several families praised the nursing and medical oversight—mentioning RNs, regular physician visits, and accurate medication administration. The Lantern memory-care area receives particular positive mention: its smaller size (noted as about 16 residents) and continuous staff interaction appear to reduce dementia-related anxiety and create a secure, happy environment for residents with memory needs. That said, experiences are not uniform: there are multiple reports of high staff turnover, staffing shortages (especially weekends and certain shifts), and some isolated accounts of unprofessional behavior or third-shift issues. These mixed reports suggest that while many staff are excellent, staffing consistency can be a concern.

    Facilities and amenities: Reviewers consistently praise the physical plant—fresh decor, bright dining rooms, beautiful grounds, well-kept rooms, and useful amenities such as a beauty salon, enclosed outdoor areas, and private visiting spaces. The dining rooms are frequently described as nice or even luxurious, and a large number of reviewers compliment meals cooked from scratch, homemade recipes, variety with desserts and toppings, and abundant nutritious snacks. A subset of reviews, however, mention occasional poor meal quality or limited variety, indicating variability in dining experiences.

    Activities and social life: Morning Pointe is repeatedly commended for its robust activity programming. Families and residents mention wide-ranging daily schedules, bingo, exercise classes, Bible study, therapeutic exercise, outings to restaurants, community events, and large resident-focused celebrations. Staff involvement in activities and events receives frequent praise, and many residents appear engaged and look forward to events—an important quality-of-life indicator.

    Management, communication, and safety: Management impressions are mixed. Many reviews single out attentive, responsive management and directors who participate in activities and coordinate transitions well. Conversely, there are reports of poor communication—ranging from receptionist inability to locate an alarm system during an incident to families feeling that concerns were not adequately addressed. One notable safety-related complaint described a fire alarm incident without proper notification; this, together with a few reports of concerning resident appearances (e.g., slumped wheelchairs), raises occasional safety and oversight concerns for some families. Billing and administrative issues (computerized billing glitches, setup problems) are also reported by several reviewers.

    Staffing patterns and concerns: Several reviews stress that staff are overworked or that weekends have reduced staffing and services. High turnover and inconsistency across shifts were called out by multiple reviewers; these issues correlate with some of the negative accounts (delayed care until afternoon, medication concerns, or poor responses to family complaints). While many families report excellent and attentive care, prospective residents and families should be mindful to assess staffing levels, shift coverage, and the specific unit (e.g., Lantern) during a tour.

    Cost and transparency: Price perceptions vary—some reviewers find Morning Pointe competitively priced, while others consider it expensive relative to alternatives, especially when medication costs are factored. A few families expressed frustration that memory-care rooms were not shown during tours or that they were asked to commit without seeing certain options. Transparent discussions about pricing, what is included, and clear presentation of memory-care spaces are areas where some reviewers wanted improvement.

    Notable patterns and recommendations: The strongest, most consistent positives are the facility’s physical environment, broad activity programming, and many caring staff members who form meaningful relationships with residents. The most significant negatives are related to staffing consistency, occasional communication and management lapses, and administrative/billing issues. There are a few serious-sounding complaints (fire alarm handling, medication worries, and reports urging to avoid the facility) that merit attention, although these represent a minority among the largely favorable reviews.

    Bottom line: Morning Pointe of Hixson appears to offer a warm, clean, and activity-rich environment with many compassionate, professional caregivers and strong amenities—particularly in memory-care where the Lantern model is praised. Prospective residents and families should weigh these strengths against reported variability in staffing, occasional communication and management gaps, and potential billing/cost concerns. Recommended steps for decision-making include touring multiple times (including requested memory-care spaces), asking specifically about staffing levels and weekend coverage, reviewing how safety incidents are handled, and clarifying all fees and what is included in the price. Advocating for your loved one and observing day-to-day operations—especially during different shifts and weekends—will help confirm whether Morning Pointe of Hixson is the right fit.

    Location

    Map showing location of Morning Pointe of Hixson

    About Morning Pointe of Hixson

    Morning Pointe of Hixson sits right on Old Hixson Pike in Hixson, Tennessee, and you'll notice the grounds are beautiful and peaceful with a landscaped garden, a pond, a rustic barn, and plenty of shade from the trees, which really does lend a sense of calm to the place, and the building itself only has one story so there aren't any stairs for folks to worry about, making it easier to get around. The community's designed mainly for seniors who need a bit of help with daily life, with options that include assisted living, Alzheimer's and dementia care, independent living for those who don't need much assistance, and even skilled nursing if medical help is needed, and since Morning Pointe is a Medicare and Medicaid provider that can be really helpful.

    You can see how the common areas-including lounges, sitting rooms, game tables, and a full kitchen-make it easy for people to gather for social activities, meals prepared by chefs, or just to have coffee together, and there's Wi-Fi throughout for those who like to stay connected. For folks with Alzheimer's or other memory problems, the memory care area is built to keep residents safe and comfortable, with trained staff and programs that help with everything from gentle reminders to structured activities focused on their abilities, and you'll find personal care services like help with bathing, dressing, and incontinence management any time of day or night from licensed nurses or aides, along with help escorting residents to meals and events.

    The private rooms are spacious with soft lighting and comfortable furniture and are pet friendly for those who want to keep their companion animals with them, plus the facility's accessible for residents with mobility challenges. Residents get nutritious, chef-cooked meals that can be made for special diets, and transportation is available for appointments. There's always something on the schedule, with daily exercise, wellness and enrichment programs, creative activities, and group outings into the community, including partnerships with nearby schools for intergenerational events, and sometimes volunteers help out or attend community events too.

    Morning Pointe puts a focus on keeping folks connected and active in a safe environment, with personalized care plans for everyone, and you'll often hear mention of their friendly, joyful staff who have helped Morning Pointe of Hixson win awards for their activities and resident engagement, but at the end of the day the biggest comfort may come from knowing support is always close at hand, the care spans from independent living to more advanced needs, and the environment really does feel home-like from the moment you walk in.

    About Morning Pointe Senior Living

    Morning Pointe of Hixson is managed by Morning Pointe Senior Living.

    Morning Pointe Senior Living, founded in 1997 in Chattanooga, TN, by Greg Vital and Franklin Farrow, operates 41 assisted living and Alzheimer's memory care communities across five southeastern states. Headquartered in Ooltewah, TN, the company serves 2,000+ residents with compassionate care emphasizing hospitality and dignity.

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