Brookdale Hixson

Brookdale Hixson is an assisted living community dedicated to providing a vibrant and supportive environment for seniors seeking a balance of independence and personalized care. Nestled in Hixson, Texas, the community is designed to help residents trade the everyday stress and responsibilities of home ownership for a lifestyle filled with engaging opportunities and meaningful social connections. Residents of Brookdale Hixson enjoy cozy private apartments that can be decorated to their personal tastes, creating a sense of home and familiarity from day one. The community warmly welcomes pets, encouraging residents to bring their furry companions along as part of their journey.

At Brookdale Hixson, the focus is on enabling residents to redefine independence while offering support with daily living activities such as bathing, dressing, medication management, and household chores. The staff is available around the clock, ensuring that help is always at hand, providing peace of mind for residents and their families alike. Dining and housekeeping are included, allowing residents to spend more time on the things they love and less time on routine tasks. The community’s location also offers easy access to picturesque local attractions, such as scenic strolls along the nearby Chattanooga Riverwalk and fascinating historical experiences at the Chickamauga Dam and Visitor Center.

Residents at Brookdale Hixson benefit from a wide range of life-enriching activities and social opportunities. There are engaging programs like B-Fit, which focuses on wellness, and My Life Story, allowing residents to share their experiences and memories. The community regularly organizes events such as trivia nights, gardening groups, and art classes, fostering friendships and a lively atmosphere where everyone can find something enjoyable to do. Shared spaces such as the Community Living Room, Private Dining Room, Community Lounge, Patio, Courtyard, and Community Dining Room provide inviting settings for socializing, dining, and participating in organized activities.

Brookdale Hixson strives to deliver exceptional conveniences beyond traditional assisted living services. Through the Personal Solutions program, residents and their families can have personal essentials like hygiene items, hearing aid batteries, and other daily necessities delivered directly to their door in discreet packaging. This service is seamlessly added to the resident’s monthly bill, with the flexibility of one-time or recurring orders, freeing residents from the need to shop for everyday items and letting them focus on what matters most.

Commitment to quality care at Brookdale Hixson is balanced with respect for each resident’s autonomy. Trained caregivers stand ready to assist as needed, always aiming to enhance wellness and independence, and to foster warm, supportive relationships. With most utilities and maintenance included in the basic service rate, residents can further enjoy life with fewer worries about managing household expenses. Altogether, Brookdale Hixson offers a welcoming assisted living experience where comfort, connection, and individualized support come together to create a better retirement lifestyle.

Brookdale Hixson is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.