Pricing ranges from
    $5,917 – 7,692/month

    Friendship Assisted Living

    320a Hershberger Rd NW, Roanoke, VA, 24012
    3.8 · 9 reviews
    • Assisted living
    AnonymousCurrent/former resident
    2.0

    Beautiful community, inconsistent care, overpriced

    I liked the beautiful, cosy community, accessible administrator, hospice-friendly policies, multiple care levels, transportation, and the amazing kitchen - the meals and dining room are a real highlight. But I also saw inconsistent care: missed showers, soaked/dirty clothing, unsanitary conditions, damaged chairs, and intermittent mean or indifferent staff that made administration seem incompetent. It's comfortable and many residents are happy, but it's overpriced for the uneven quality, so I'm moving to another facility.

    Pricing

    $5,917+/moSemi-privateAssisted Living
    $7,100+/mo1 BedroomAssisted Living
    $7,692+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.78 · 9 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      2.3
    • Staff

      3.3
    • Meals

      3.8
    • Amenities

      5.0
    • Value

      2.0

    Pros

    • Hospice-friendly and open to hospice meetings
    • Administrator accessible
    • Multiple levels of care available
    • Willingness to retain residents on hospice
    • On-site dining room
    • Meals can be delivered to rooms
    • Transportation services provided
    • Friendly and helpful staff
    • Team-oriented staff approach
    • Pleasant, comfortable/cozy atmosphere
    • Well-regarded kitchen and good food
    • Visits described as enjoyable by some reviewers

    Cons

    • Reports of neglect and unsanitary conditions
    • Poor personal care (e.g., soaked residents, lack of chux)
    • Nurses not ensuring showers for all residents
    • Damaged equipment or furniture
    • Inconsistent care quality leading to transfers
    • Food complaints about texture (too tough) and excessive salt
    • Perception of being overpriced for services provided
    • Incompetent or inaccessible administration reported by some
    • Some staff described as mean or unprofessional
    • Conflicting accounts of staff competence and conduct

    Summary review

    Overall sentiment in these reviews is mixed and polarized: multiple reviewers praise the facility’s dining, some aspects of staff friendliness, and services like hospice friendliness and transportation, while other reviews describe serious care and cleanliness problems that prompted residents or families to move. The recurring positive themes center on hospitality-related services and a generally pleasant environment for many residents, whereas the negative themes focus on lapses in personal care, hygiene, and management issues that are significant enough in several accounts to raise safety and quality concerns.

    Care quality shows the widest split. Several reviewers specifically commend that the facility offers multiple levels of care, is willing to work with hospice, and that the administrator is accessible. Those reviewers often note smiling residents, a calm, low-drama atmosphere, and staff who are helpful and team-oriented. Conversely, other reviews allege neglectful care: soaked patients, lack of barrier pads ("no chux in chair"), dirty clothes, and unsanitary conditions. There are also mentions of nurses not ensuring showers for all residents and at least one account of a resident being moved to another facility because of perceived poor care. These negative reports are serious (personal hygiene and cleanliness) and suggest inconsistencies or breakdowns in routine personal care and oversight.

    Staff and management impressions are similarly mixed. Positive comments consistently point to friendly, helpful caregivers and a team approach that makes visits more enjoyable. Some reviewers were impressed by staff and the way the community operates. On the other hand, there are explicit complaints about "incompetent administration" and "mean staff." That contrast indicates variability in staff behavior and possibly uneven leadership or staffing stability. Notably, one line says the administrator is accessible, yet another calls administration incompetent — this points to either changes over time, differing experiences among families, or inconsistencies between departments.

    Dining and food receive predominantly favorable remarks: multiple reviewers describe the kitchen as the best, amazing, or providing great food; some residents and visitors are happy with meals and the dining environment. However, a small set of complaints target meal quality (meals too tough) and seasoning (too salty). Meal service flexibility is a plus — there is an on-site dining room and the option to have meals delivered to rooms — which supports residents with mobility or health limitations.

    Facilities and cost perceptions are somewhat mixed as well. The community is described at least once as "beautiful," "cosy," and "comfortable," but there are also mentions of damaged chairs and unsanitary conditions in other reviews. One reviewer explicitly called the facility overpriced relative to the services and accommodations received, indicating that perceived value for cost is a concern for some families.

    Patterns and practical implications: the most important pattern is inconsistency. Many positive operational features (hospice openness, transportation, accessible administrator, good kitchen, friendly staff) exist alongside sporadic but severe reports of neglect and hygiene failures. When negative incidents cited are as explicit as soaked residents and dirty clothing, they warrant serious follow-up. The coexistence of strong positive comments and harsh negative incidents suggests variability across shifts, units, or time periods rather than uniform performance.

    In summary, Friendship Assisted Living has clear strengths in hospitality-oriented services (food, dining options, transportation), an overall cozy atmosphere for many residents, and some reviewers note accessible leadership and team-oriented staff. However, there are credible-sounding complaints about personal care, cleanliness, maintenance, administration, and inconsistent staff behavior that have led some families to relocate loved ones. Prospective residents and families should weigh the strong positives against the serious negatives, and consider targeted follow-up (questions or documentation about staffing ratios, hygiene protocols, incident and maintenance logs, meal preparation standards, and hospice coordination) when evaluating this community further.

    Location

    Map showing location of Friendship Assisted Living

    About Friendship Assisted Living

    Friendship Assisted Living, found at 320 Hershberger Road, NW, in Roanoke, VA, is a long-standing senior care community with 90 beds, and folks have known it for more than 100 years for steady care and friendly faces, and the place really aims to give every resident the help they want while also letting them stay as independent as they can, with programs that focus on dignity, safety, and daily needs. The building is safe, fire protected with sprinkler systems, has handicap access, and offers a range of rooms, including studios, single and two-bedroom places, semi-private and private spaces, some with kitchenettes and all with WiFi and cable TV so people can stay comfortable. Friendship Assisted Living provides personal care with dressing, grooming, bathing, toileting, and general daily support and brings homemaker or companion services right to residents whether they're in their room, the hospital, or elsewhere, while the skilled staff includes nurses, therapists, aides, and a Certified Nursing Assistant training program so help's always nearby.

    The community offers both assisted and independent living, short-term rehab, memory care for folks with cognitive problems, and full nursing home options with physical, occupational, and speech therapy you can get as inpatient, outpatient, or even short-term, plus there's home care, respite, and adult medical day care available if someone needs a break or extra help for a bit. Meals come in the dining room or in rooms, with restaurant-style choices and menus for people who have allergies or diabetes, and there's housekeepers for cleaning, as well as laundry and linen services, so nobody has to fuss about chores, and maintenance keeps everything in working order. Residents can enjoy common areas such as a fitness center, salon/barbershop, library, game rooms, movie theater, walking paths, porches with scenic views, and outdoor spaces, plus there's WiFi, community rooms, washers and dryers, and parking for guests, along with transportation services when rides are needed for errands or appointments.

    Friendship Assisted Living puts a focus on keeping people connected, so there are daily social events, arts and crafts, wellness classes, educational programs, chapel and music programs, and even resident-run activities, with a real emphasis on building relationships and friendship among neighbors. There's also spiritual support through chaplaincy, a clinic for medical consults, and around-the-clock emergency systems and call buttons for safety, plus nursing supervision for up to 16 hours each day depending on the need. The staff help with managing medications, provide help with mobility and transfers, support non-ambulatory residents, and offer tailored care plans so each person gets the exact help they want, and people can use long-term care insurance if they have it. With move-in support and concierge help, Friendship Assisted Living works to keep life low-stress and easy to settle into, and with Mr. Alexander Parker as the administrator, there's steady leadership at hand. You can learn about all these options and more by visiting www.friendship.us/assisted-living.

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