Holiday Elm Park Estates

    4230 Elm View Rd, Roanoke, VA, 24018
    • Independent living
    • Assisted living
    AnonymousLoved one of resident
    5.0

    Caring staff, clean apartments, recommended

    I moved my mom into this community and we couldn't be happier overall. The staff are warm, caring and responsive, the building is clean and well-maintained, meals are very good, and there are lots of activities, social opportunities and convenient transportation to shopping and doctors. Move-in was smooth, apartments are bright/updated and the location gives real peace of mind at a reasonable price. Minor issues have included occasional staffing/maintenance/elevator problems and reduced activity/meal consistency after COVID, but I still highly recommend it.

    Pricing

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    Amenities

    4.49 · 150 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.7
    • Meals

      4.2
    • Amenities

      4.1
    • Value

      4.1

    Pros

    • Caring, friendly, compassionate and professional staff
    • Staff know residents by name and create a family-like atmosphere
    • Clean, well-maintained facility and grounds
    • Scenic Roanoke/Blue Ridge Mountain views
    • Convenient central location near doctors, hospitals, and Tanglewood Mall
    • Wide range of on-site amenities (salon, chapel, libraries, game room, pool, exercise room)
    • Regular exercise classes and fitness opportunities
    • Varied activities and programs (trivia, bingo, movies, games, gardening, outings)
    • Strong sense of community and social dining/communal interaction
    • Well-appointed, bright apartments with good-sized floor plans
    • Accessible bathrooms and updated apartment renovations in many units
    • Housekeeping and linen services provided
    • Transportation services for shopping and appointments
    • On-site home health / nurse available for an extra fee
    • Secure, safe environment with attentive management
    • Responsive and helpful maintenance and housekeeping (reported often)
    • Management generally attentive and strong leadership noted
    • Good value and all-inclusive pricing options noted by many
    • Pet-friendly community
    • Free visiting-family apartment and supportive move-in process
    • Multiple meal choices and communal dining room
    • Independent living model promotes autonomy with support
    • Seasonal/festive decorations and positive atmosphere
    • Multiple social spaces and opportunities for engagement
    • Long-tenured residents report high satisfaction and longevity
    • Part of a larger group with transfer options and no extra charge
    • Quick response to emergencies and proactive COVID communications
    • Bright, modern atrium and wide, well-lit hallways
    • Good parking and easy access
    • Affordable compared to some competitors

    Cons

    • Decline in meal quality reported post-COVID by multiple reviewers
    • Chef turnover and ongoing difficulty hiring a qualified chef
    • Meal service issues: long delays (35–40 minutes) and protein-poor meals
    • Dining room experience not fully restored to pre-COVID standards
    • Activities reduced compared with pre-COVID levels; fewer offerings reported
    • Staffing shortages affecting meal service and some operations
    • Occasional maintenance delays and unresolved apartment issues
    • Frequent elevator breakdowns, long outages and limited elevator capacity
    • Limited medical/assisted services: not an assisted living facility
    • No in-house bathing assistance and no night-time help after 7:30 PM
    • Reliance on pendant/neclace/button for fall alerts; doors locked after 7:30 PM
    • Some dated or worn common-area furniture and areas needing renovation
    • Inconsistent service between visits and actual day-to-day operations
    • Concerns about corporate stability / questions about finances
    • Price unaffordable for some prospective residents
    • Limited in-unit options (no in-unit laundry or in-unit stove in many units)
    • Occasional discrepancies between tour impression and resident experience
    • Problems with lost deposits or administrative issues in isolated cases
    • Missed or delivered meals to apartments during outbreaks/quarantine
    • Stairs required for some situations during elevator outages (hard for some residents)

    Summary review

    Overall sentiment: The reviews for Holiday Elm Park Estates are strongly positive about the people and place, with recurring praise for attentive, compassionate staff, a clean and secure campus, attractive mountain views, and a wide range of amenities that support an active independent-living lifestyle. Across many reviews residents and families emphasize that staff are friendly, know residents by name, and create a family-like community. Multiple long-term residents report high satisfaction, citing social connections, safety, good housekeeping, and an overall welcoming atmosphere. The location—close to medical care, shopping (including Tanglewood Mall), and scenic outdoor spaces—receives consistent praise.

    Care quality and staff: The single most consistent strength in the reviews is the staff and leadership. Reviewers repeatedly describe staff as caring, professional, responsive, and willing to go above and beyond, with management frequently called attentive and engaged. Housekeeping and maintenance are often noted as efficient, and several reviews explicitly mention strong, hands-on managers and activity directors who keep the community active and engaged. Families frequently report peace of mind and that loved ones are well looked-after. That said, a minority of reviews mention inconsistencies—occasional maintenance delays, isolated administrative problems (e.g., a lost deposit), or differences between what was shown on tours and day-to-day realities.

    Facilities and apartments: The physical property rates well: reviewers highlight bright common areas (skylit atrium), wide hallways, clean grounds, and well-maintained apartments—many recently renovated with fresh paint, new carpets, and good-sized floorplans. Amenities are extensive: salon/barber, libraries on floors, game rooms, pool, exercise room, chapel, beauty salon, and multiple social spaces. Outdoor walking paths, garden plots, and scenic mountain views are among frequently cited positives. Some reviewers point out cosmetic issues in places (dated lobby furniture, some worn carpeting or windows needing replacement) and recommend further updates in certain common areas, but overall facility cleanliness and maintenance receive high marks.

    Dining and food service: Dining is a mixed but important theme. Many reviews praise the food strongly, describing generous portions, a talented executive chef, and restaurant-quality meals during periods when the kitchen is fully staffed. Conversely, a large number of reviews document a post-COVID decline in meal quality and service consistency: chef turnover, days without a chef, long meal delays (reports of 35–40 minute waits), reduced protein content in portions, and an overall diminished dining-room experience compared to pre-pandemic levels. Several reviewers noted meals being delivered to apartments during quarantines or outbreaks and that the dining scene has not fully recovered. Management's need to hire and maintain a qualified culinary staff is a recurrent operational concern.

    Activities and social life: Many reviewers praise an active schedule—daily exercise classes, games (poker, Wii bowling, trivia), crafts, live music, outings, bus trips, puzzles, gardening, and seasonal events. The activities director is frequently complimented. At the same time, numerous reviews say that activities were reduced during COVID and have not fully returned to prior frequency or variety; some residents express a desire for more outings and more frequent exercise classes. The social dining experience and community-building remain strong positives where the dining and activity offerings are robust.

    Operations, safety, and medical limitations: The community is praised for safety and security, with a secure building, staff presence, and proactive COVID protocols noted during the pandemic. However, reviewers emphasize that this is an independent-living community—not assisted living—and that in-house medical and personal-care services are limited. Specific limitations mentioned include lack of in-house bathing assistance, no night-time help after about 7:30 PM (doors locked at that time), and reliance on pendant/button fall-alert systems. Some reviews reference on-site home health or a nurse available for an extra fee, which provides options for additional care, but families should be aware of the boundary between independent-living services and assisted living or skilled nursing.

    Operational pain points and risks: Several recurring operational concerns merit attention. Dining staffing and chef turnover is a major theme that affects resident satisfaction. Elevator reliability is another frequent complaint—multiple reviews report elevator breakdowns, limited capacity, and long outages that created hardships (e.g., meals hauled upstairs by staff or residents, stairs required for third-floor residents). Staffing shortages in general (especially for dining/servers) were noted. A few reviews flagged worried questions about corporate stability/finances and the potential impact on operations; while not widespread, these remarks indicate some families are tracking administrative/financial signals. There are also occasional reports of inconsistent service or discrepancies between tour impressions and lived experience.

    Patterns and recommendations for prospective residents and families: The dominant pattern is one of a warm, well-run independent-living community with strong interpersonal care and an active lifestyle, tempered by operational areas that frequently pivot around dining and staffing. Prospective residents who value staff attention, social engagement, cleanliness, an attractive physical environment, and a central location will likely be pleased. Families and prospects whose primary needs include assisted personal care, 24-hour nursing, or reliable in-unit medical support should note the community’s independent-living model and limited overnight assistance.

    For family decision-making and follow-up questions, reviewers suggest confirming current status on (1) dining leadership and chef staffing (ask about recent chef turnover and current chef stability), (2) activity schedule recovery post-COVID (how many weekly exercise classes and outings are active now), (3) elevator maintenance plans and contingency procedures, (4) exact medical-support options and response procedures after-hours, (5) recent renovations and which common areas remain dated, and (6) any corporate or financial disclosures that could affect long-term stability. Overall, the reviews portray Holiday Elm Park Estates as a warm, community-oriented independent-living option with strong staff and amenities, but with a few operational weaknesses—chiefly dining consistency and mechanical/staffing reliability—that prospective residents should evaluate during tours and follow-up conversations.

    Location

    Map showing location of Holiday Elm Park Estates

    About Holiday Elm Park Estates

    Holiday Elm Park Estates is a senior living community in Roanoke, VA, set near the Blue Ridge Mountains, and it's been around since 1991 focusing on independent living, but now offers several levels of care all under one roof, including Assisted Living, Memory Care, Skilled Nursing, and Continuing Care Retirement Community options, so folks can stay even as their needs change. The three-story building has private apartments, with choices of studios, one-bedroom, and two-bedroom floor plans, with roomy spaces from 399 to 606 square feet and handy kitchenettes, walk-in showers or tubs, and safety features like emergency call systems. Some of these apartments also have private patios or balconies, and many enjoy sunny views of the Roanoke Valley and Blue Ridge Mountains through big windows, especially from the sunlit atrium, and the community's been updating and improving the living spaces over time.

    Residents can bring their pets and use the included utilities, self-controlled heating and cooling, and inclusive WiFi in common areas, with a monthly fee that wraps up major costs, which makes things simple. Housekeeping, linen service, and maintenance come every week so no one has to worry about the chores, and three chef-prepared meals are served daily in the large dining room along with snacks. For everyone's wellness, there's free scheduled transportation for appointments or trips, an on-site beauty salon and barber shop, a business center, a library well-stocked for quiet reading, and plenty of lounge spaces including an activity and game room with a big screen TV, theater area, exercise room, community center, garden, and walking paths.

    For health and safety, staff stay on duty 24 hours a day and every apartment has emergency call systems along with fall alarms, safety rails, smoke alarms, sprinklers, and optional wearable emergency response devices like Lively Mobile Plus. Choices for care range from help with meals, bathing, and mobility, to skilled medical support like diabetes care, medication help, wound care, and even therapies-physical, occupational, and speech-offered through outside providers who work in the building. Residents or families can pick whichever care providers they trust, and everyone still gets a say in their own routines.

    The Engage Life® program runs daily activities like games, exercise classes, social hours, outings to places such as the Blue Ridge Parkway, Mill Mountain Zoo, and Taubman Museum of Art, and there's entertainment that fills up the calendar with things like movie nights, group discussions, and fitness programs, including balance and mobility classes. Managers are always on site and quick to help with emergencies, and the building has robust plans for what to do if something unexpected happens.

    Each apartment is built with comfort in mind, with modern kitchenettes and controllable air and heat, and community spaces look out over scenic views. Residents get to live how they want-some enjoy an active independent lifestyle with easy upkeep and plenty of privacy, while others get extra help as needs arise. The atmosphere at Holiday Elm Park Estates is friendly and relaxed, with people coming together to enjoy meals, join in activities, and connect with neighbors while staff work to keep everything safe, comfortable, and well cared for.

    About Holiday by Atria

    Holiday Elm Park Estates is managed by Holiday by Atria.

    Holiday Retirement, founded in 1971 by Bill Colson, was one of the largest independent living operators in North America with over 300 communities at its peak. In 2019, Holiday Retirement was acquired by Atria Senior Living, creating one of the largest senior living providers in the United States. The communities now operate under the Atria brand while maintaining many of the traditions and values that made Holiday Retirement a trusted name in senior living for nearly 50 years. Holiday pioneered the concept of affordable, all-inclusive independent living for seniors, offering residents a worry-free lifestyle with meals, housekeeping, activities, and transportation included in one monthly fee.

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