South Roanoke Nursing Home

    3823 Franklin Rd SW, Roanoke, VA, 24014
    4.0 · 43 reviews
    • Assisted living
    • Memory care
    • Skilled nursing
    AnonymousLoved one of resident
    4.0

    Compassionate staff, inconsistent management, billing

    I've had a mixed but largely positive experience: the frontline staff - CNAs, RNs, therapists and activities teams - were compassionate, attentive and felt like family, and my loved one made real progress with rehab and engaging programs. The building is smaller and older but clean and undergoing upgrades. My biggest concerns were inconsistent communication, controlling/poor management at times, high turnover, occasional safety/cleanliness and room-size/comfort issues, plus frustrating billing/insurance problems and COVID/visitation disruptions. Overall I'd recommend this facility for the quality of hands-on care, but advise close oversight of administration, billing and care plans.

    Pricing

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.00 · 43 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.2
    • Meals

      2.0
    • Amenities

      2.0
    • Value

      1.0

    Pros

    • Compassionate, professional nursing staff (RNs and CNAs) praised
    • Dedicated, long‑tenured employees who treat residents like family
    • Strong and effective admissions team (specific praise for Bridget)
    • Good physical and occupational therapy / successful rehab outcomes
    • Engaging activities program (day trips, bingo, Music Day, dress‑up days, church study)
    • Attentive social work support and case coordination
    • Cleanliness and lack of odors reported by multiple reviewers
    • Housekeeping and dietary staff noted as caring and communicative
    • Smaller, quaint environment preferred by some families
    • Family‑owned and operated history noted positively
    • Staff who keep families informed and are personable
    • Some residents report enjoying the food and dining experience

    Cons

    • Reports of poor care quality and alleged neglect (e.g., not bathed, smells)
    • Safety concerns: falls and care plans not being followed
    • High staff turnover and staffing shortages / overworked staff
    • Administration/management described as controlling, verbally abusive
    • Inconsistent communication and visitation restrictions (including COVID outbreak handling)
    • Perception of being money‑focused: high private‑pay pricing and billing disputes
    • Allegations of theft or missing gifts/personal items
    • Food quality described as very low / atrocious by some reviewers
    • Physical plant issues: some rooms too small for equipment, facility run‑down
    • Poor cleanliness/safety hazards reported (e.g., boxes in bathtub area)
    • Marketing and advertising perceived as misleading or excessive
    • Variable experience depending on unit/staff — inconsistent quality
    • Large bills for possibly unnecessary services and insurance denials
    • Roommate issues and difficulties with room changes
    • Heat/AC discomfort in some rooms
    • Conflicting impressions about ownership/model (for‑profit vs family‑owned)

    Summary review

    The reviews for South Roanoke Nursing Home present a distinctly mixed picture with clear patterns of both strong, person‑centered care in many areas and notable, recurring concerns that families should weigh carefully. On the positive side, multiple reviewers praise individual caregivers — RNs, CNAs, therapists, and admissions staff — for compassion, professionalism, and dedication. Several people report that their family members received excellent rehab and therapy services, made meaningful progress, and enjoyed engaging activities such as day trips, bingo, Music Day, dress‑up events, and church study. The facility is described by some as clean, smaller and quaint, with staff who know residents personally and keep families informed. Specific staff members (e.g., Bridget in admissions, social worker Ashley) and leadership figures are singled out for going above and beyond, and a number of reviewers emphasize long‑tenured employees and a family‑like atmosphere.

    However, that positive experience is not universal. A significant subset of reviews allege poor care quality and neglect — examples include residents not being bathed, offensive odors, and care plans that were not followed. Safety issues are raised repeatedly, particularly concerning resident falls and an apparent failure in some cases to act on documented care plans. Several reviewers report staffing problems: high turnover, short‑handed shifts, and overworked employees, which they tie directly to lapses in care. These operational stresses appear to produce inconsistent outcomes across units and shifts: where continuity and experienced staff are present, families report excellent care; where turnover and shortages exist, reports lean toward neglect and unsafe conditions.

    Management and administrative practices are another major dividing line. Some reviewers praise the administration and admissions process as welcoming, communicative, and accommodating, while others characterize management as controlling, verbally abusive, or overly focused on revenue. Several accounts mention large, unexpected bills, insurance denials, and the perception that financial concerns sometimes take priority over resident welfare. There are also multiple allegations of missing or stolen gifts and personal items, which amplify concerns about oversight and trust. Complicating matters, reviewers provide conflicting statements about the facility’s ownership and business model — some call it family‑owned and operated for decades, others call it for‑profit — suggesting possible communication or perception gaps around institutional identity.

    Facility condition and logistics are mixed as well. Many reviewers appreciate a clean environment and recent upgrades, but others describe the plant as run‑down, with safety hazards (for example, boxes left in bathing areas) and rooms that are too small to accommodate necessary medical equipment. Comfort issues such as inconsistent heating and air conditioning are mentioned. Dining receives polarized feedback: several people say residents enjoy the food, but an equal number describe the meals as very poor or atrocious. Activities and therapy offerings are frequently lauded and appear to be a strong point, but the quality of daily nursing care and basic assistance (bathing, toileting, dressing) is inconsistent in reports.

    Additional patterns worth noting: COVID‑era visitation restrictions and an outbreak were cited as painful experiences for some families, and marketing/advertising practices drew criticism for portraying a rosier picture than some reviewers experienced in reality. Communication is often highlighted as a strength when staff are responsive, yet other reviewers report poor communication and difficulty resolving issues. Overall, the reviews suggest a facility with clear strengths in therapy, activities, and pockets of exceptional, compassionate staff, but also with systemic problems — staffing instability, mixed management practices, safety and cleanliness lapses, possible financial prioritization, and inconsistent food quality — that lead to highly variable family experiences. Prospective families should consider visiting multiple times across shifts, ask detailed questions about staffing continuity on the specific unit of interest, review billing practices and security policies for personal items, and request to see recent care‑plan documentation and incident reports to better assess how these strengths and concerns apply to their loved one.

    Location

    Map showing location of South Roanoke Nursing Home

    About South Roanoke Nursing Home

    South Roanoke Nursing Home sits at 3823 Franklin Road in Roanoke, VA, and has been serving the community since 1964 with a focus on skilled nursing care, taking care of people who need help with daily activities, medical monitoring, or therapy, and the staff keeps things steady by assigning Certified Nursing Assistants to the same residents so folks see familiar faces each day. The place is a proprietary facility under American Healthcare, LLC, with 98 licensed beds, and it accepts several payment types including Medicaid, Medicare, private funds, private health insurance, and long-term care insurance, which gives families flexible options when choosing care. The administrator, Katie Curfiss, leads a staff of about 89 people who work to treat residents like family, and registered nurses and licensed practical nurses are on duty to provide medical care around the clock, every day of the week, which helps folks feel secure.

    South Roanoke Nursing Home offers both private rooms at $200 a day and semi-private rooms at $185 a day, and residents get access to help with medication, personalized diet plans, housekeeping, and emergency response systems, plus all the health care and therapy needed, like physical, speech, and occupational therapy, with a therapy team making personalized plans. The nursing home welcomes short-term respite stays so caregivers can take breaks, and offers tours for families thinking about the facility, which helps everyone get a feel for the place ahead of time. The staff's trained to handle complicated care like tube feeding, injections, and continuous monitoring for those who need it, and the building has lifestyle amenities to make things more comfortable, like furnished rooms and activities led by a group exercise and therapy program. South Roanoke Nursing Home counts skilled nursing, rehabilitation care, long-term care, and respite care among its main services, and can bill Medicare for daily rehabilitation services up to 100 days, which is useful for folks recovering from surgery or illness. The home served 30,660 patient days in 2023, showing a long tradition of care, and folks looking for elder care or rehabilitation in the Roanoke area can always reach out to request a tour to see if the setting suits their needs.

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