TerraBella Pheasant Ridge

TerraBella Pheasant Ridge sits over in Roanoke, Virginia, in a quiet spot with woods, rolling hills, and mountain views all around, and it's got a big colonial-style building with big white columns, brick touches, tall windows, and gardens and patios out back where residents can sit in the sun or walk along the sidewalks or just spend time in the fresh air looking at the trees. This place does both assisted living and memory care, which means some seniors come who need a little support dressing, bathing, getting around, or with medicine, and others move in who have Alzheimer's or dementia and need special care to help reduce confusion and keep them safe, with memory support and programs to help them stay comfortable and active; families can count on the fact that the staff makes individualized care plans, keeps medical folks around 24 hours in case somebody needs help, and brings dignity and respect to everybody, no matter how much assistance is needed. Here, men and women can bring their pets, which a lot of folks like, and there's always something to do-board games, exercise classes just for seniors, crafts, movies, live music, day trips, and spiritual services on and off-site-so people stay busy and don't feel alone, and those who lived busy lives can keep up with friends or meet new ones in the indoor and outdoor common areas or even in the garden. The campus is non-smoking inside, and folks can take part in their "Your Way All Day" dining program, meaning you can get chef-made meals any time, and there's always coffee or tea brewing, which feels homey, plus there's a nice dining room or even a private space for family meals if a resident's family comes by, and kitchenettes in some suites so you can cook if you want. Seniors don't have to worry about stuff like laundry, linens, or housekeeping, since the team takes care of that every week, and if someone needs a ride to see the doctor, go shopping, or check out local Roanoke events or attractions, the community has complimentary transportation. There's a beauty salon and barber shop right there, so residents can get a wash or a haircut whenever they want, and the building has controlled entry for safety, a front desk with staff ready to help with questions, and maintenance who fix things as needed. Memory care residents can get therapies, reminders, and programs like their "In the Moment" sessions, and for folks who only need a short stay-maybe a break for family caregivers or just a change of pace-respite care is available too. The community serves former military through a special veterans program and offers video tours for people who want to see what it's like before coming in person. With simple, comfortable rooms, staff who stick with a person-centered approach, and a flexible living arrangement that can adjust as care needs change, TerraBella Pheasant Ridge is set up to give seniors as much independence as possible while being there when more support is needed. Utilities come with the rooms except for phones or cable, and there's always a way to get help, even at night, because the care team is there all the time. Residents can enjoy being around others, but also keep their own space and routines in a homelike setting that feels safe and calm, which seems to help people age with a little more grace and comfort.

TerraBella Pheasant Ridge is managed by Discovery Senior Living.

Founded in 1991 and headquartered in Bonita Springs, Florida, Discovery Senior Living has grown to become the largest privately held senior housing operator in the United States. Under the leadership of co-founder and CEO Richard J. Hutchinson, the company operates an extensive portfolio of nearly 350 communities across 40 states, serving approximately 35,000 residents with over 17,000 dedicated employees. Discovery has established itself as a top-10 industry leader through strategic growth and acquisition, recently ranking as the second-largest senior housing provider nationally with 33,692 units. The company operates through a family of brands including Aston Gardens, Lakehouse, Morada, and Rittenhouse Village, utilizing a brand-managed organizational structure that allows for regional customization and market-specific services.

Discovery Senior Living offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and respite care services. The company's signature SHINE® Memory Care program received National Certificate of Recognition from the Alzheimer's Association in 2020, distinguishing it as part of an elite group of US memory care providers. Discovery's proprietary lifestyle programs include Sensations Dining, Celebrations Activities & Events, Dimensions Health & Fitness, FitCamp®, Expressions Concierge, Impressions Housekeeping & Maintenance, and Connections Transportation. These programs are designed to provide restaurant-quality dining, comprehensive wellness initiatives, and personalized concierge services that support residents' independence while ensuring access to necessary care and support.

The company's core philosophy centers on "Experiential Living," a choice-driven lifestyle approach that emphasizes living a full life rather than merely focusing on healthcare needs. Discovery's mission prioritizes integrity, teamwork, performance, accountability, compassion, and creativity while maintaining a "right-sized" balance between large corporation resources and small company personal attention. The company leverages modern technology and innovative management practices to deliver personalized, customized lifestyle experiences. Their FlexChoice℠ program allows residents to customize how their money is spent on amenities, while their 100% Satisfaction Guarantee and Be Our Guest trial program demonstrate their commitment to resident satisfaction and confidence in their services.

Discovery Senior Living has achieved remarkable industry recognition, with 148 communities named "Best in Senior Living" in 2025, earning 454 total awards and marking four consecutive years of prestigious rankings. The company ranks among the top three operators overall in the industry and maintains Great Place to Work certification. Recent strategic developments include partnerships with ECP for advanced clinical technology implementation, the launch of new regional operating companies like Arvum Senior Living and LakeHouse Senior Living, and continued expansion through horizontal growth strategies. Discovery's consistent focus on innovation, quality care, and resident-centered experiences has established it as a benchmark leader in the senior living industry.