Franklin Health & Rehabilitation Center

    720 Orchard Ave, Rocky Mount, VA 24151
    • Assisted Living
    • Memory Care
    • Skilled Nursing

    Clean, caring staff, excellent activities

    I'm very pleased with this clean, orderly, and nicely decorated facility and the attentive, caring nurses and CNAs. The activities team - especially Teresa, Angie, and Hailey - is outstanding and keeps residents engaged and smiling; therapy and rehab have been excellent. Admissions and admin were helpful with insurance, and the overall atmosphere is friendly, professional, and welcoming. I'd recommend it to families.

    Loved one of resident
    Jul 2026

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.58·(160)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.2
    • Staff

      4.5
    • Meals

      3.4
    • Amenities

      4.0
    • Value

      2.3

    Pros

    • Compassionate, friendly caregiving staff
    • Skilled rehabilitation and therapy services
    • Strong nursing and medical care
    • Engaging, proactive activities program
    • Clean, well-maintained grounds and common areas
    • Welcoming admissions and administrative support
    • Pleasant, well-appointed resident rooms
    • Communal dining and generally tasty meal options
    • Visible infection-screening and entry precautions
    • Supportive management and positive staff morale

    Cons

    • Inconsistent staffing levels and reliance on agency staff
    • Delays in responding to resident needs and call lights
    • Inconsistent sanitation and odor control across units/shifts
    • Incontinence-care delays and infrequent resident checks
    • Variable food quality and menu appropriateness for older adults
    • Variable staff conduct and communication tone
    • Challenges with admissions, insurance navigation, and transfers
    • Inconsistent availability of infection-control supplies and PPE
    • Occasional gaps in transportation and logistical coordination

    Summary of reviews

    Franklin Health & Rehabilitation Center receives frequent praise for its clinical rehabilitation services, with consistent comments that the therapy team is skilled, effective, and instrumental in many residents’ functional recovery. Nursing and medical staff are often described as competent and considerate; families and residents report respectful interactions, attentive clinical care, and positive outcomes such as wound improvement and regained mobility. Admissions and administrative staff are commonly seen as helpful in navigating insurance and placement logistics.

    The facility’s activities program is a clear strength: reviewers regularly describe engaging, well-run events and creative programming that enhance quality of life. Common areas, outdoor grounds, and resident rooms are frequently characterized as pleasant and well maintained, and many visitors note a welcoming atmosphere at entry points and smiling front-desk staff. Dining experiences receive mixed but generally positive comments—several reviewers describe tasty meals and communal dining opportunities that support socialization.

    Notable patterns of concern center on operational consistency. Staffing levels and shift coverage appear uneven; reliance on agency personnel and reports of short or overstretched CNAs correspond with slower response times to call lights and delays in routine care. Several reviewers described delays in attending to incontinence needs and infrequent checks for some residents, which is an operational risk that prospective families should clarify during a tour. Cleanliness and odor control are praised in many accounts but described as problematic in others, indicating variation by unit or shift rather than a uniform condition across the facility. Availability of personal protective equipment and basic infection-control supplies was described as inconsistent in a few accounts.

    Communication and conduct are other areas with variability. While many families commend clear, timely updates and a courteous staff tone, others report unresponsive phone handling or abrupt interactions. Logistics such as transportation arrangements and transfers—including Medicare-advantage-related barriers—were cited as occasional pain points. Food quality and suitability for older adults also vary by report: some residents praise the meals, while others would like improved consistency and more age-appropriate menu options.

    Overall, Franklin Health & Rehabilitation Center presents as a facility with notable clinical and social strengths—especially in rehabilitation, activities, and many aspects of nursing care—tempered by operational inconsistencies tied to staffing, responsiveness, and unit-level sanitation practices. Prospective residents and families would benefit from an in-person tour that checks current staffing patterns, asks about frequency of resident checks and incontinence care protocols, reviews infection-control supply availability, and samples dining options to assess fit for their specific needs.

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    Medicare Ratings

    4·/ 5
    • Overall

    • Health Inspection

    • Staffing

    • Quality Measures

    Ratings from the U.S. Centers for Medicare & Medicaid Services (Care Compare). View on Medicare.gov

    Location

    Map showing location of Franklin Health & Rehabilitation Center

    Franklin Health & Rehabilitation Center is located at 720 Orchard Ave, Rocky Mount, VA, 24151.

    About Franklin Health & Rehabilitation Center

    Franklin Health & Rehabilitation Center sits at 720 Orchard Avenue, Rocky Mount, VA 24151, and offers both private and semi-private rooms with daily rates. This is a proprietary Skilled Nursing Facility with 120 licensed beds, focusing on recovery from planned surgeries, accidents, and illnesses, along with long-term care for people who need ongoing support. The administrator now is Mr. Justin Kelly, and you can find general information on their website at www.franklinhealthrehab.com. The facility has a modern, spacious layout, offering residents a comfortable and friendly place to recover or live long-term, with restaurant-style dining and social activities to keep minds active. Residents benefit from skilled nursing, therapy up to seven days a week, and an interdisciplinary team that includes physicians, registered nurses, therapists, and dietitians who are part of the staff-not contractors-so the care stays consistent. They use programs like LifeWorks Rehab® Recovery Program, Recovery Map™, and Personal Report Card™ to help patients and families follow along with progress during recovery, with plans designed to meet individual needs. Rehabilitation is a big part of what they do, with a gym full of modern therapy equipment and a team trained to help restore strength and mobility after injuries or illness, and some staff speak other languages besides English. The facility helps residents use their Medicare Part B services to improve independence and quality of life, and it's listed as a provider in the online directory maintained by Providence, under the parent company Medical Services of America. The team also works to keep up residents' physical, mental, and psychosocial health with a restorative care approach, blending therapy, nursing, and activities, and the staff often takes part in local charity and community events like blood drives or community breakfasts. Franklin Health & Rehabilitation Center had 41,822 patient days during the last measured year, but right now they aren't accepting new patients. The center tracks its performance by using quartile rankings and other indicators, comparing things like costs, productivity, and community support with other facilities. The commitment here stays practical, with well-kept facilities, customized therapy based on need, and efforts to keep everyone comfortable, safe, and cared for, without offering any specialty-specific medical services.

    People often ask...

    Franklin Health & Rehabilitation Center offers assisted living, memory care, and skilled nursing.

    There are 1 photos of Franklin Health & Rehabilitation Center on Mirador.

    The full address for this community is 720 Orchard Ave, Rocky Mount, VA 24151.

    No, Franklin Health & Rehabilitation Center does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Franklin Health & Rehabilitation Center. The information above has not been verified or approved by the owner or operator. For exact information, please contact Franklin Health & Rehabilitation Center directly. There is no cost for this service. We are compensated by the community you select.

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