Franklin Health & Rehabilitation Center

    720 Orchard Ave, Rocky Mount, VA 24151
    • Assisted Living
    • Memory Care
    • Skilled Nursing

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    Tour Type

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.57·(167)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.3
    • Staff

      4.5
    • Meals

      3.4
    • Amenities

      4.0
    • Value

      2.3

    Pros

    • Compassionate nursing and CNA care
    • Skilled physical, occupational, and speech therapy
    • Strong rehabilitation focus with measurable progress
    • Engaging, well-run activities program
    • Clean, well-maintained interiors and grounds
    • Welcoming reception and family-oriented admissions support
    • Responsive communication with families about appointments and changes
    • Team-oriented staff and supportive management
    • Pleasant dining areas and opportunities for communal meals
    • Proactive infection-control screening procedures
    • Personalized care planning with family involvement
    • Helpful administrative and transition coordination
    • Positive social atmosphere and resident engagement

    Cons

    • Inconsistent staffing levels across units
    • Delays in responding to resident needs and incontinence-care delays
    • Variable cleanliness and odor control in some rooms or common areas
    • Gaps in nutrition and hydration monitoring
    • Inconsistent medication-management and discharge coordination
    • Weaknesses in fall-prevention and transfer-safety practices
    • Inconsistent meal quality and menu suitability for older adults
    • Property-security and personal-belongings management concerns
    • Inconsistent staff professionalism and communication tone
    • Billing, insurance, and discharge-planning coordination gaps

    Summary of reviews

    Overall impression: Reviews present a mixed but actionable picture. Many families and residents describe high-quality clinical rehabilitation, attentive front-line staff, and an active, well-run activities program. At the same time, a subset of reviews point to operational gaps that can materially affect resident experience; these patterns warrant targeted inquiry by prospective families.

    Care quality and clinical teams: The facility receives consistent positive feedback for its therapy services (physical, occupational, and speech) and for clinicians who focus on functional recovery. Many reviewers praised individual therapists and reported meaningful gains in strength and mobility. Nursing and CNA staff are frequently described as compassionate and respectful; however, recurring comments about understaffing and heavy CNA workloads indicate that timeliness of basic-care tasks can be inconsistent. There are also concerns about medication handling, discharge timing tied to insurance constraints, and occasional unclear discharge goals, suggesting opportunities to strengthen clinical coordination and medication/discharge protocols.

    Staffing, responsiveness, and conduct: A dominant theme is variability. Numerous accounts highlight team-oriented, helpful staff and supportive management; at the same time, other accounts describe delayed responses to call lights, long intervals between checks, and inconsistent tone or professionalism from some individuals. These differences suggest uneven staffing coverage (particularly on the rehab unit) and variability in staff training or supervision. Prospective families should ask about staff-to-resident ratios, typical response times, and supervision/oversight practices during tours.

    Dining and nutrition: Feedback on meals is mixed. Several reviewers found the food tasty and enjoyed communal dining, while others felt menu choices or portioning were not well-suited to some older adults. There are isolated concerns about nutrition and hydration monitoring that point to a need for clearer routines for mealtime assistance and fluid intake tracking.

    Activities and social environment: The activities department receives strong, repeated praise. Reviewers describe engaging programming (holiday events, fashion shows, worship services, outings) and proactive activity staff who contribute positively to residents' quality of life. This is a clear strength of the facility and an area where leadership appears to invest resources successfully.

    Facilities and infection control: Many reviewers describe clean, well-decorated interiors and pleasant grounds, with proactive cleaning procedures and screening measures such as temperature checks and mask protocols. Counterbalancing that, a number of reviews raise sanitation and odor-control concerns in specific rooms or common areas, and a few note lapses in availability of infection-control supplies during certain periods. These indicate variability in housekeeping practices or supply logistics rather than uniform facility-wide failure.

    Safety, property, and administration: Several reviews raise safety-related issues — falls, transfer-related incidents, and allegations concerning missing personal items — which point to gaps in fall-prevention practices, transfer protocols, and personal-belongings security. Administrative areas noted for strength include admissions assistance and helpful front-desk staff; weaker areas include billing, insurance coordination, and discharge-planning communication, where families experienced confusion or disputes.

    Notable patterns and recommendations: The reviews cluster into two broad experiences: many families report positive, recovery-oriented care with warm staff and strong activities, while others describe significant operational lapses with potential safety and dignity implications. Because of this variability, prospective residents and families should prioritize a detailed, guided tour that includes (1) observation of staffing levels on the unit at different times of day, (2) review of fall-prevention and transfer procedures, (3) discussion of medication-management and discharge-planning workflows, (4) inspection of a resident room for sanitation and odor control, (5) questions about meal options and hydration monitoring, and (6) clarification of property-security policies and billing/insurance procedures.

    In summary, Franklin Health & Rehabilitation Center demonstrates clear strengths in rehabilitation, activities, and many aspects of person-centered care, but reviewers also identify operational inconsistencies — primarily around staffing, responsiveness, safety protocols, and administrative coordination — that prospective families should evaluate directly during a visit.

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    Medicare Ratings

    4·/ 5
    • Overall

    • Health Inspection

    • Staffing

    • Quality Measures

    Ratings from the U.S. Centers for Medicare & Medicaid Services (Care Compare). View on Medicare.gov

    Location

    Franklin Health & Rehabilitation Center is located at 720 Orchard Ave, Rocky Mount, VA, 24151.

    About Franklin Health & Rehabilitation Center

    Franklin Health & Rehabilitation Center sits at 720 Orchard Avenue, Rocky Mount, VA 24151, and offers both private and semi-private rooms with daily rates. This is a proprietary Skilled Nursing Facility with 120 licensed beds, focusing on recovery from planned surgeries, accidents, and illnesses, along with long-term care for people who need ongoing support. The administrator now is Mr. Justin Kelly, and you can find general information on their website at www.franklinhealthrehab.com. The facility has a modern, spacious layout, offering residents a comfortable and friendly place to recover or live long-term, with restaurant-style dining and social activities to keep minds active. Residents benefit from skilled nursing, therapy up to seven days a week, and an interdisciplinary team that includes physicians, registered nurses, therapists, and dietitians who are part of the staff-not contractors-so the care stays consistent. They use programs like LifeWorks Rehab® Recovery Program, Recovery Map™, and Personal Report Card™ to help patients and families follow along with progress during recovery, with plans designed to meet individual needs. Rehabilitation is a big part of what they do, with a gym full of modern therapy equipment and a team trained to help restore strength and mobility after injuries or illness, and some staff speak other languages besides English. The facility helps residents use their Medicare Part B services to improve independence and quality of life, and it's listed as a provider in the online directory maintained by Providence, under the parent company Medical Services of America. The team also works to keep up residents' physical, mental, and psychosocial health with a restorative care approach, blending therapy, nursing, and activities, and the staff often takes part in local charity and community events like blood drives or community breakfasts. Franklin Health & Rehabilitation Center had 41,822 patient days during the last measured year, but right now they aren't accepting new patients. The center tracks its performance by using quartile rankings and other indicators, comparing things like costs, productivity, and community support with other facilities. The commitment here stays practical, with well-kept facilities, customized therapy based on need, and efforts to keep everyone comfortable, safe, and cared for, without offering any specialty-specific medical services.

    People often ask...

    Franklin Health & Rehabilitation Center offers assisted living, memory care, and skilled nursing.

    There are 2 photos of Franklin Health & Rehabilitation Center on Mirador.

    The full address for this community is 720 Orchard Ave, Rocky Mount, VA 24151.

    No, Franklin Health & Rehabilitation Center does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Franklin Health & Rehabilitation Center. The information above has not been verified or approved by the owner or operator. For exact information, please contact Franklin Health & Rehabilitation Center directly. There is no cost for this service. We are compensated by the community you select.

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