Mirador estimate
    $4,800/month

    Alpha Senior Concepts - Howard Property

    2723 Lineville Rd, Green Bay, WI 54313
    • Assisted Living
    • Memory Care

    Compassionate skilled memory care staff

    I placed my dad in their memory care and was impressed by the spacious, beautiful rooms and thoughtful layout. The staff-Jennie (director), Jen, Megan, Matt, nurses, aides, cooks and housekeepers-are friendly, knowledgeable, Teepa Snow-trained and quick to respond, offering dignity, family support and real peace of mind in Len's final days. It's an inspiring, safety-focused community I'd recommend; overall very strong care.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    3.60·(30)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.7
    • Staff

      3.7
    • Meals

      2.0
    • Amenities

      3.7
    • Value

      1.0

    Pros

    • Compassionate direct-care staff
    • Dedicated memory-care programming and counselors
    • Respectful resident dignity and privacy practices
    • Engaged housekeeping and dining personnel
    • Spacious, well-appointed resident rooms
    • Family-involved community culture
    • Responsive individual administrators and caregivers
    • Formal dementia-care training offerings (Positive Approach to Care/Teepa Snow)
    • Staff perseverance during pandemic-related challenges

    Cons

    • Chronic understaffing and staffing instability
    • Delayed response to call lights and assistance requests
    • Medication-administration and documentation gaps
    • Inconsistent bathing and personal-care schedules
    • Sanitation and cleanliness concerns in common areas and rooms
    • Low-nutrition, high-sodium menu reliance and limited healthy snacks
    • Limited and inconsistent activity programming beyond passive options
    • Insufficient dementia-behavior training and behavior-management practices
    • Delayed detection and response to falls and behavioral incidents
    • Unreliable phone communication and administrative transparency
    • Financial-administration conflicts affecting bed assignments and placement stability
    • Inconsistent laundry and personal-item management
    • Inconsistent mail/gift handling and POA-dispute processes

    Summary of reviews

    The reviews present a divided picture of care at Alpha Senior Concepts - Howard Property, with clear strengths alongside recurring operational concerns. Positively, many families describe compassionate, dedicated direct-care staff and individualized attention that preserved dignity and privacy. The community offers memory-care programming and access to formal dementia-care training sessions (including Positive Approach to Care/Teepa Snow), and some administrators and caregivers received specific praise for responsiveness and family partnership. Resident rooms and facility layout are often described as spacious and well-appointed, and housekeeping and dining staff were helpful and appreciated in numerous accounts.

    At the same time, a consistent pattern of operational weaknesses emerges. Staffing levels and schedule stability were frequent concerns: reviewers described staff as overwhelmed, shifts with limited coverage, and service gaps when core positions (for example, cooks or aides) were unavailable. These staffing pressures were linked to delayed responses to call lights, inconsistent bathing and personal-care schedules, and delays in detecting falls or behavioral incidents. Several reviews also pointed to medication-administration and documentation gaps and to inconsistent laundry and personal-item management.

    Dining and nutrition are mixed: some families found the food acceptable or better than alternatives, while others described reliance on convenience items, high-sodium preparations, and a lack of healthy snacks or active encouragement at mealtimes. Activity programming shows a similar split—there are examples of structured memory-care and family events, yet other accounts describe activities tapering to largely passive options such as television.

    Facility-level hygiene and maintenance were another recurrent theme. While rooms and common areas are sometimes praised, other reviewers raised sanitation and cleanliness concerns in parts of the building, indicating variability in environmental upkeep. Communication and administrative transparency also varied: some families noted proactive, helpful administrators, while others experienced unreturned phone calls, restricted mail/gift handling, and difficulty obtaining timely answers. A few accounts described financial-administration conflicts that affected bed assignments and placement stability.

    Notable patterns to weigh when evaluating this community: positive experiences tend to emphasize specific caregivers and administrators who go above and beyond, strong memory-care elements, and comfortable physical accommodations. Critical experiences cluster around understaffing, inconsistent clinical and personal-care processes, nutrition limitations, environmental-cleanliness variability, and communication or financial-administration issues. A small number of accounts contained allegations concerning restricted mail/gift handling and POA disputes that families felt warranted further inquiry. Prospective residents and families should visit at different times of day, ask about staffing ratios and dementia-behavior training, review medication and incident-response protocols, and confirm financial/placement policies before making a placement decision.

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    Location

    Map showing location of Alpha Senior Concepts - Howard Property

    Alpha Senior Concepts - Howard Property is located at 2723 Lineville Rd, Green Bay, WI, 54313.

    About Alpha Senior Concepts - Howard Property

    Alpha Senior Concepts - Howard Property sits on Lineville Road in Green Bay, Wisconsin, and provides care for up to 24 residents in a community-based residential facility focused on assisted living and memory care. This place stays close to the community with local management and offers a friendly environment where staff help with daily needs like bathing, dressing, eating, and medication. The staff receive special training to care for folks with Alzheimer's, dementia, or other memory loss. Residents get daily home-cooked meals and have meal options for different dietary needs, like if someone has high blood pressure or diabetes, and there's always a salad and fresh options. Housekeeping, laundry, and room maintenance are included, with rooms coming furnished, some with kitchenettes, and safety features like sprinkler systems and emergency alerts.

    Games, movie nights, tabletop activities, and scheduled programs happen every day, and the place hosts regular community evening events, plus devotional and offsite activities to help residents keep active in mind and body. There's animal therapy, music therapy, and things like the Resident Art Program and therapeutic arts, as well as walking paths and gardens for outdoor relaxation. The facility has a book room, game areas, fitness center, sauna, and jacuzzi, so there's always something to do. Residents can get their hair done at the on-site salon or use the mobile barber service. People here receive care with shower entry, hygiene, clothing, and other daily needs. Long term care insurance is accepted, and there are support services for folks who need extra help, including memory care, respite, hospice, and support for non-ambulatory residents.

    The building has social lounges, cable TV, internet, guest parking, and Wi-Fi. Transportation can be arranged for medical appointments, errands, or trips out for church services. Family members appreciate the 24-hour call system and secured environment, especially for residents with dementia who might wander. The community is a member of the Wisconsin Assisted Living Association and Mosaic Management Group, and is connected to other local facilities like Alpha Senior Concepts - Suamico and Century Ridge. They have a provider directory, member communications, liability benefits, and legislative updates for families or professionals.

    Staff in this community focus on promoting kindness and a friendly feeling among residents, families, and each other, so folks say they feel welcome. The care is personalized, with help for everyday living, tailored activities, and programs designed to keep seniors engaged. The place is equipped for safety, handicap features, and has a strong focus on health, wellness, and personal growth even in older age.

    People often ask...

    Alpha Senior Concepts - Howard Property offers competitive pricing, with rates starting at a cost of $4,800 per month.

    Alpha Senior Concepts - Howard Property offers assisted living and memory care.

    There are 7 photos of Alpha Senior Concepts - Howard Property on Mirador.

    The full address for this community is 2723 Lineville Rd, Green Bay, WI 54313.

    No, Alpha Senior Concepts - Howard Property does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number0018856
    StatusActive
    Facility typeCommunity-based Residential Facility
    License classRegular
    Capacity50 residents
    LicenseeFOCUS PARTNERS HOWARD LLC
    Care servedAdvanced Aged, Physically Disabled, Terminally Ill, Irreversible Dementia/alzheimer's, Hcbs Compliance / Public Funding
    EffectiveOctober 15th, 2022

    Inspection Reports

    6

    Reports

    5

    Citations

    6

    Complaints

    3

    Years

    22 Oct 2025Complaint
    Investigated a complaint and found no deficiencies.
    31 Jul 2025Complaint
    Found deficiencies in documenting medication administration and in health monitoring, including missing MAR initials and failure to communicate with the physician.
    • 83.37(2)(d)Documentation of medication administration
    • 83.38(1)(g)Health monitoring
    14 May 2025Complaint
    Found no deficiencies after investigating six complaints.
    22 Jan 2025Complaint
    Investigated two medication administration failures where two residents did not receive prescribed medications as ordered.
    • 83.32(3)(h)Rights of Residents: Receive medication
    08 Feb 2024Complaint
    Found deficiencies in staff continuing education and fire drill practices. Staff did not meet required training hours, and quarterly fire drills, including night-time simulations, were not conducted in 2023.
    • Wis. Admin. Code § 83.25Continuing education
    • Wis. Admin. Code § 83.47(2)(d)Fire drills
    21 Jun 2023Complaint
    Verified two complaints; no deficiencies identified.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Alpha Senior Concepts - Howard Property. The information above has not been verified or approved by the owner or operator. For exact information, please contact Alpha Senior Concepts - Howard Property directly. There is no cost for this service. We are compensated by the community you select.

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