Day Brook Village Senior Living

    298 Jarvis Ave, Holyoke, MA, 01040
    3.4 · 45 reviews
    • Independent living
    • Assisted living
    • Memory care
    • Skilled nursing
    AnonymousLoved one of resident
    3.0

    Generally good but concerning issues

    I visited and was impressed by the attractive, well-maintained facility, pleasant grounds, nice dining room and generally good-sized apartments; therapy services, safety focus and convenient location are definite pluses. I found many staff to be caring, knowledgeable and responsive - several nurses, aides and therapists went above and beyond - but staffing is inconsistent: understaffing, some rude or inattentive CNAs/nurses, and signs of management cost-cutting impacted care. Meals and activities are usually good, though some residents want more daily options; family communication can be spotty. Overall it felt like good value and I'd recommend it for many, but note there are confirmed cleanliness and communication concerns and some reports of serious care failures that warrant asking detailed questions before deciding.

    Pricing

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    Amenities

    Healthcare services

    • 24-hour nursing
    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Physical therapy

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Care with behavioral issues

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.44 · 45 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.0
    • Staff

      3.5
    • Meals

      4.0
    • Amenities

      3.8
    • Value

      3.4

    Pros

    • Friendly, compassionate and welcoming staff
    • Responsive administration and quick emergency response
    • 24/7 support and on-campus skilled nursing available
    • Smooth rehab transitions reported by some families
    • In-home physical therapy and occupational therapy services
    • Prompt maintenance and thorough housekeeping
    • Clean, safe and home-like environment for many residents
    • Restaurant-style/immaculate dining and generally high-quality meals
    • Active social life with many group activities and outings (for some residents)
    • Community feel and family-like atmosphere
    • Multiple levels of care available (independent, assisted, skilled nursing)
    • Well-maintained grounds, courtyard, barbecues and pleasant campus
    • Variety of apartment sizes and generally good-sized rooms
    • Library, exercise room and abundant common spaces
    • Staff treat residents with respect, dignity and kindness (frequently cited)
    • Supportive services for downsizing and move-in assistance
    • Therapy department and social work support that helped people go home
    • Good value or cost parity with the area noted by some reviewers
    • Flexible accommodations and helpful admissions/staff assistance
    • Many reviewers highly recommend the facility

    Cons

    • Reports of rude, unprofessional or unfriendly staff and CNAs
    • Serious allegations of neglect, malpractice and fatal outcomes in some cases
    • Inconsistent quality of care—high variability between shifts/units
    • Missed or delayed medications and lab work reported
    • Cases of inadequate wound/IV/vac management and untreated infections
    • Allegations of poor infection control and COVID exposure risk
    • Poor communication with families and delayed updates after incidents
    • Understaffing, overworked employees and perceived management cost-cutting
    • Lost or delayed laundry and other personal items
    • Some residents experienced no or insufficient therapy during rehab
    • Reports of nursing-home-like or prison-like atmosphere from some reviewers
    • Limited or boring activities reported by some residents/families
    • Smaller room sizes and small dining room noted by some reviewers
    • Exterior/building upkeep needs improvement in certain areas
    • Long waiting lists and unclear or prioritized inside referrals for memory unit
    • Reduced services in some cases (reports of only one meal provided)
    • Allegations of review deletion and poor grievance handling
    • Inconsistent housekeeping/cleanliness with reports of odors and unclean areas
    • Management/ownership concerns (for-profit practices and transparency)
    • Mixed reports on staff competence and adequacy of clinical oversight

    Summary review

    The reviews for Day Brook Village Senior Living present a strongly mixed picture with many positive strengths cited repeatedly alongside a set of serious and recurring concerns. A substantial portion of reviewers praise the facility for its friendly, compassionate staff, responsive administration, and the presence of 24/7 support and on-campus skilled nursing. Many families report smooth rehab transitions, effective in-home physical and occupational therapy, attentive housekeeping and prompt maintenance. The community atmosphere, family-like culture, restaurant-style dining, pleasant grounds including a courtyard and library, and the availability of multiple levels of care (independent, assisted, skilled nursing) are commonly noted positives. Several reviewers specifically highlight staff who go above and beyond, quick emergency responses, and social work and therapy teams that helped residents return home or improve function. Cost/value parity with the area, a range of apartment sizes, and ample common areas for activities and visiting are further strengths often mentioned.

    However, interspersed with those positive accounts are multiple, sometimes severe, negative reports that create a pattern of inconsistency in care and operational reliability. Numerous reviewers allege rude or unprofessional behavior by some staff and CNAs, and several reviews describe instances of neglect: missed medications, delayed labs, lost laundry, wounds or infections not managed properly, and in extreme reported cases claims of discharge with active infection followed by serious adverse outcomes. There are allegations of poor infection control (including COVID exposure concerns and lack of masks), and at least one reviewer alleges malpractice and plans for legal action. These serious reports—although not universal—are significant red flags and contrast sharply with other families’ statements that residents are well cared for.

    A recurring theme is variability: many reviewers report excellent communication, attentive caregivers, and high-quality therapy services, while others report poor communication, little to no rehab during a supposed rehabilitation stay, and lack of updates to families after critical events. Staffing issues are frequently mentioned—reviewers cite understaffing, overworked employees, and perceived management cost-cutting that may contribute to uneven care. Several reviews mention problems such as lost laundry, rooms left unsecured or with windows left open, and cleanliness or odor issues in some areas. The activities program is similarly mixed: some residents describe a busy schedule with multiple daily activities, outings, and meaningful social engagement; others describe boredom, insufficient activities, or few physical/exercise options. Dining is mostly praised as high-quality and restaurant-style, though a minority cite limited meal service or a desire for additional meal options.

    Facility and campus impressions are generally positive—many reviewers find the building, grounds, and common spaces pleasant and well maintained, with a courtyard, exercise room, library overlooking outdoor space, and barbecue areas. At the same time, a number of reviewers note that parts of the exterior need upkeep or that some rooms and the dining area are small. Operational concerns also appear: long waiting lists and unclear timelines for memory care admissions, reports that inside referrals are prioritized, and allegations of poor grievance handling or even review deletion. Ownership and management transparency are questioned by some reviewers who cite for-profit ownership and worry about cost-cutting impacts on staffing and care quality.

    Overall sentiment is polarized. A substantial proportion of reviewers strongly recommend Day Brook Village—highlighting compassionate staff, good food, therapy services, and a positive community atmosphere—while a significant minority advise caution, reporting neglectful or dangerous care, poor communication, and management/quality-control failures. The most important patterns to note are (1) generally strong non-clinical services and environment for many residents (cleanliness, food, activities, campus) and (2) inconsistent clinical care and communication, with isolated but serious allegations of neglect or malpractice.

    If you are evaluating Day Brook Village, consider these practical steps based on the review patterns: request recent state inspection and deficiency reports; ask for staffing ratios by shift and turnover rates; obtain references from current resident families and ask specifically about recent clinical incidents and infection control practices; inquire about policies for medication administration, wound care, and therapy frequency; clarify meal plans and activity schedules; and confirm procedures for family communication and incident reporting. Reviewing these specific items and speaking directly with administration and multiple families can help determine whether your experience is likely to align with the many positive reports or the concerning negative outliers described by other reviewers.

    Location

    Map showing location of Day Brook Village Senior Living

    About Day Brook Village Senior Living

    Day Brook Village Senior Living sits right in a residential part of Holyoke, Massachusetts, with its grounds backing onto the green space at Anniversary Hill Park, and you'll notice right away that it's got walking paths and outdoor spaces where residents can sit on patios or stroll around, enjoying views of the Pioneer Valley, and people often like to gather there for activities or quiet moments with loved ones. The place has a long history going back to 1902 as the Holyoke Home for Aged People, then as Loomis House, and it became the first Continuing Care Retirement Community (CCRC) in Massachusetts, changing locations to where it is now in 1981, so you get the sense that it's really been part of the community for a long time and they know how to help people age in place. Day Brook Village offers several types of living, such as independent living, the Easy Living@Day Brook Village program if someone needs more assistance, and it's also got skilled nursing and rehabilitation services for folks who need either long-term care or short-term rehab after an illness or injury, all connected so you can move between levels of care if needed without having to move out of your familiar community, which probably helps a lot with peace of mind.

    The place is run by Integritus Healthcare, which is a not-for-profit organization that puts what money it makes back into improving the community, and there's an emphasis here on keeping everyone feeling supported, comfortable, and like a family, not only with staff but among residents themselves. It's got amenities like chef-prepared meals, laundry and housekeeping, and people can choose from several floor plans in independent living, while the all-inclusive setup means you don't have to think about extra costs for every little thing. There's always something happening, with community activities and nutrition being a focus, since good meals are important for health as people get older. The staff tries to help people stay as independent as possible, but steps in with help if needed for extra care or supervision, especially as folks' needs change.

    Along with basic care, Day Brook Village pays attention to things like fall prevention, reducing antipsychotics, and easing transitions if someone needs to move from living more independently to needing more help, including specialized end-of-life care if that time comes. It's been accredited by CARF for its continuing care programs and person-centered long-term care community since 2007 and has received NRC Health Customer Approved and Employee Approved Awards, which are about how people who live and work there feel about their experience. Since it's part of the Massachusetts Healthcare Safety and Quality Consortium and takes part in wellness initiatives, there's always a focus on safety, wellness, and meeting each resident's needs in a straightforward way. If you want more details on services, amenities, or how the financial side works, the Day Brook Village Senior Living website has more information and useful tools for planning.

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