Plaza of Hallandale Beach Assisted Living

    3535 SW 52nd Ave, Hollywood, FL, 33023
    3.6 · 58 reviews
    • Assisted living
    • Memory care
    • Skilled nursing
    AnonymousLoved one of resident
    2.0

    Inconsistent care and cleanliness; avoid

    My experience was mixed and I'd be cautious. Cleanliness and odors were wildly inconsistent - sometimes exceptionally clean, other times filthy with a urine smell. Staff ranged from kind and attentive to neglectful and rude with high turnover; communication and medical care were unreliable (I saw dehydration, hospital visits, and poor follow-up). Food, activities and atmosphere varied from warm/kosher/good programming to small poor meals and a depressing, nursing-home feel. Rooms are spacious and the location convenient, but I would not entrust a loved one with heavy medical or mental-health needs here.

    Pricing

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.64 · 58 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.4
    • Staff

      3.7
    • Meals

      3.3
    • Amenities

      3.5
    • Value

      2.9

    Pros

    • Friendly, attentive or polite staff in many reviews
    • Engaging activities program (bingo, live entertainment, bus rides, parties)
    • Kosher / glatt kosher home-style meals available
    • Clean or extremely clean facility reported by several reviewers
    • Well-tended grounds, bright lobby, and pleasant outdoor pool/spa
    • Spacious private rooms and large studio layouts
    • Well-maintained exercise center and on-site physical therapy/contract therapists
    • 24-hour nursing staff and feeding-tube capability noted
    • On-site salon and convenient amenities (snacks, dining room)
    • Secure and safe environment with handicapped accessibility and wide hallways
    • Transportation provided for residents
    • Memory care option and supervisor available
    • Resident-led activities, lectures, and diverse cultural food events
    • Supportive hospice care experiences reported
    • Helpful admissions/marketing staff and some long-tenured employees
    • Private bathrooms and apartment-like room feel reported
    • Community rooms for cards and socializing
    • Value noted by some reviewers (cost competitive vs alternatives)
    • Management/staff responsiveness in some cases (complaints resolved)
    • Accessible location near Aventura and Hallandale

    Cons

    • Inconsistent nursing quality; reports of neglect and refusal to provide care
    • Serious medical incidents reported (dehydration, hospitalization, pneumonia, overmedication)
    • Frequent staff turnover and management changes
    • Poor communication with families and difficulty reaching leadership
    • Odors reported (urine smell, hospital-like smells) and inconsistent cleanliness
    • Food quality inconsistent; limited menu variety and diabetic diet problems
    • Some reviewers describe facility as nursing-home-like, depressing, or plain
    • Low resident participation in activities in some units
    • Inadequate medical services or lack of on-site doctors in some reports
    • CNA turnover and rude or abusive aide behavior alleged
    • Extra charges for certain levels of care
    • Payment disputes, reports of mishandled money or billing issues
    • Not all staff trained to care for mental illness; not suitable for some residents
    • Neighborhood or surroundings described as unattractive or subsidized housing
    • Some areas described as dusty or needing cleaning/renovation
    • Limited access to nearby amenities for some reviewers
    • Occasional long walking distances within a large community
    • Inconsistent atmosphere—some find it somber or isolating
    • Reports of water access limited in some areas
    • Facility aging/outdated in places; needs renovations

    Summary review

    Overall sentiment across the reviews for Plaza of Hallandale Beach Assisted Living is highly polarized, with a substantial number of reviewers offering strong praise while many others report serious and specific concerns. Positive feedback centers on a visible activities program, kosher dining options, some consistently helpful staff members, and a number of solid facility amenities (pool/spa, exercise center, salon, transportation, and spacious private rooms). Several families and residents describe the place as clean, safe, and value-oriented, and a few reviewers highlighted particularly good hospice experiences and attentive long-term staff. The community appears to offer a variety of social and cultural activities — bingo, live entertainment, holiday parties, bus outings, resident-led lectures, and cards — that many residents enjoy.

    However, multiple reviews raise urgent and recurring issues about clinical care, staffing stability, and cleanliness. A number of reviews allege inadequate nursing care: refusals to perform basic duties, poor follow-up, and even neglect leading to dehydration, low blood pressure, low sodium, pneumonia, and hospitalizations. While some reviewers explicitly note 24-hour nursing coverage and thorough medical monitoring, others say doctors are lacking on-site and medical services are insufficient. There are also repeated claims of CNA turnover, rude or abusive aides, and management or director-level unresponsiveness. These reports suggest uneven clinical oversight and significant variability in the day-to-day quality of care.

    Cleanliness and atmosphere produce mixed impressions. Several reviewers describe the facility as "extremely clean" with no odors and welcoming common areas, while others report urine smells in hallways, dusty or hospital-like rooms, and a generally somber or depressing environment. Some residents and families appreciate the apartment-like rooms and privacy, but others say hallways are plain, furnishings are dated, and the overall aesthetic feels institutional. These contrasting observations may indicate inconsistent housekeeping standards across units or time periods, or that different parts of the facility are maintained to different standards.

    Dining receives frequent mention but with split opinions. Many reviewers praise the kosher or glatt kosher home-style meals and comfortable dining room; some call the food great and nutritious. At the same time, a significant subset of reviewers report poor food quality, small portions, limited menu variety, and specific dietary inadequacies (notably for diabetics). There are also remarks about limited water access in some areas. Overall, dining appears serviceable for many residents but insufficiently flexible or consistent for those with special dietary needs.

    Activities and social life are generally listed as strengths: an active calendar, frequent entertainment, resident-led programs, and opportunities for independence are noted. Still, several reviewers observed low participation from residents and a quiet or isolated atmosphere for certain units, which could reflect differences in resident mix (mobility, cognitive status) or activity engagement effectiveness. Memory-care services and a dedicated supervisor are present, but reviewers caution that the community may not meet the needs of some residents with mental illness — some say staff are not equipped for those needs and that the environment can feel too institutional for people who require more specialized engagement.

    Management, communication, and financial issues are persistent themes. Multiple reviewers reported poor communication with families, difficulty contacting nursing leadership or administrators, and management turnover that coincided with declines in care. A few reports mention billing disputes, missing money, and untrustworthy handling of payments. Conversely, other families praised specific managers or marketing staff for being helpful and accommodating. This inconsistency points to variable leadership performance and suggests families should confirm dispute-resolution and billing practices upfront.

    Safety and accessibility draw mixed commentary: the community has wide hallways, accessible bathrooms, two-person rooms, a marriage suite, and other features that support mobility; some reviewers emphasized the secure, safe environment. Yet there are also concerning anecdotes about residents wandering or running into the street during transitions, indicating lapses in supervision or inconsistent application of safety protocols.

    Patterns and takeaway: Plaza of Hallandale Beach offers strong amenities, a lively activity program, kosher dining, and can provide very good end-of-life or hospice care under certain staff conditions. However, there is a clear pattern of variability — both across time and across different reviewers' experiences — particularly in nursing quality, clinical oversight, cleanliness, and management responsiveness. Many positive reviews describe a caring, clean, and activity-rich environment; many negative reviews describe neglect, serious clinical incidents, odors, poor food, and unresponsive leadership. Prospective residents and families should tour multiple times, meet nursing leadership, ask for recent inspection or incident records, verify staff turnover rates, confirm dietary accommodations for special needs (e.g., diabetes), and request written clarity on billing and level-of-care charges. These steps will help determine whether a particular unit or time at Plaza of Hallandale Beach aligns with the higher-quality experiences reported or if it risks the serious problems some families encountered.

    Location

    Map showing location of Plaza of Hallandale Beach Assisted Living

    About Plaza of Hallandale Beach Assisted Living

    Plaza of Hallandale Beach Assisted Living is a senior community that offers both assisted living and memory care services, and they've got staff who know how to give care for folks with dementia or Alzheimer's disease, which means residents get support to help prevent confusion and wandering. Residents have access to emergency response systems and a 24-hour call system for safety, and the building is fully handicap accessible with elevators, so getting around isn't a problem. The staff includes professional care managers with over 100 years of combined experience in senior care, and they're ready to handle support with daily activities like bathing, dressing, and medication management, plus there's round-the-clock supervision and 12 to 16 hours of nursing care every day. The community has a variety of living options, with large private or semi-private apartments, some with kitchenettes, private bathrooms, cable TV, Wi-Fi, air conditioning, and options for furnished or unfurnished rooms, and the place suits both ambulatory and non-ambulatory residents. The Seaside at Hallandale Beach section, which opened in January 2022 and can house up to 90 people, and the Williamsburg Landing name are associated with this community, and both focus on a positive, friendly environment.

    Dining at Plaza of Hallandale Beach means three chef-prepared meals daily served restaurant-style, and they handle special diets like diabetic or allergy-sensitive needs, plus there are snacks available throughout the day, so residents don't have to worry about missing meals. Housekeeping and laundry services are provided regularly, and the facility offers move-in support, so families can get help settling in. Transportation, whether for appointments or outings, is offered through community-operated services and chauffeured vehicles, making it easier for residents to get where they need to go or enjoy activities outside the building. The activity calendar's pretty full, offering fitness classes, games, arts, music, movie nights, and day trips, and there are planned programs for wellness and mental well-being too, including access to occupational therapy and memory-enhancing activities for those in the memory care area.

    The place feels like a small community with plenty of common spaces like a dining room, gaming room, library, fitness room, garden, spa and wellness room, beauty salon, heated pool, Jacuzzi, and even shuffleboard, so there's usually something to do or somewhere quiet to relax. Plaza of Hallandale Beach works to make residents feel at home, offering both privacy and shared spaces, and the atmosphere's described as caring and cheerful by those who live and work there, with activities designed to keep seniors social, active, and connected. The building's pet-friendly, has Wi-Fi throughout, and is licensed by the state of Florida (License # AL 5120), which is important for those who value official credentials. Nutritious meals, high standards for care and support, consistent positive feedback from residents, and awards like Best of Senior Living and Most Friendly, all add to the sense that the facility works hard to keep residents comfortable and well-supported without claiming perfection.

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