Brookdale Crown Point

Brookdale Crown Point is a single-story senior living community that offers several care services and living options, including assisted living, independent living, skilled nursing, and memory care for people living with Alzheimer's or other forms of dementia, and the place used to be called Clare Bridge of Jacksonville. The community is designed to help older adults find a level of support that matches their needs, and the campus offers progressive care so that as needs change, residents can stay in one place while getting more support if needed because of the ECC and LNS licenses, so aging in place is possible here. Residents can choose private or companion studio suites, and these apartments have large windows, bathrooms, Wi-Fi, and cable options, and residents usually decorate their living spaces with their own belongings and mementos to make things feel more like home, and the suites are pet-friendly, which lets people bring small animals along if they like.

The memory care area uses a person-centered approach, and the Daily Path program helps create a structured day for people living with dementia, using cues, activity spaces, and secure indoor and outdoor features that let residents safely explore the building or relax in places like the indoor atrium, the sunroom, or the garden courtyard with brick walkways, greenery, and a pergola. Across the campus there are many common areas like a crafts room, TV lounge, bistro, library, dining room, and a spacious activity room, and the design makes it easy for residents to find their way, with features such as circular paths, enclosed courtyards, keypad entry, and an emergency alert system for safety. Meals are prepared on-site, and dining is structured with familiar recipes and an easy seating arrangement to keep things simple and comfortable, including a dementia-friendly dining program, and guest meals are also available.

Staff are on hand around the clock, including a part-time nurse, and many have specialized training in dementia and Alzheimer's care, so residents receive consistent and familiar care from people who know their history and needs; services include assistance with daily living, medication reminders, on-site pharmacy, housekeeping, laundry, and maintenance. Residents can enjoy salon and spa services, educational programs, fitness and wellness activities, facilitated outings, music, arts and crafts, and recreational events, plus outside amenities like gardens, and there's transportation for doctor's visits and community outings. The community accepts residents who speak English, Spanish, French, or Tagalog, and there's access to support services like VA aid and home sale assistance, while religious services are available as well.

Apartments allow natural light, which is good for houseplants and pets, and the building keeps things on one level, making it easier to move around. For people who want to keep their living flexible, Brookdale Crown Point offers month-to-month rentals. There are also features like an on-site bistro kitchen, a TV and music lounge, and a community area with a fireplace and bookshelves. Residents can join many types of activities and feel supported by trained staff who focus on creating a safe, comfortable, and stable environment.

Brookdale Crown Point is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.