Brookdale Crown Point

    10050 Old St Augustine Rd, Jacksonville, FL 32257
    • Assisted Living
    • Memory Care

    Warm attentive memory care community

    I moved my mom here and have been very pleased: the staff are kind, compassionate and attentive, with excellent around-the-clock care and clear communication. Meals are enjoyable, the community is clean, safe and homey, and the activities and family dinners keep residents engaged. Overall a warm, well-run memory-care community I'd recommend to others.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.53·(106)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.3
    • Staff

      4.6
    • Meals

      4.1
    • Amenities

      4.1
    • Value

      2.6

    Pros

    • Compassionate, attentive caregiving staff
    • Clean, well‑maintained interior and rooms
    • Engaging activity program with frequent themed events
    • Strong memory‑care model and secure small‑unit option
    • Quality, varied dining with family meal events
    • Attractive outdoor grounds and walking paths
    • Private rooms with space for personal furnishings
    • On‑site services (laundry, hair salon)
    • Family‑inclusive communication and events
    • Single‑story, accessible facility design
    • Dedicated, long‑tenured activities leadership
    • Adaptive dining setup with multiple dining areas

    Cons

    • Inconsistent staff performance and engagement
    • Chronic understaffing and staffing shortages
    • Gaps in management–staff–family communication
    • Billing and account‑processing inconsistencies
    • Aging infrastructure and delayed maintenance
    • Variable clinical care coordination and medication oversight
    • Housekeeping capacity constraints
    • Weekend staffing and service variability
    • Unclear charges for behavioral or 24‑hour coverage
    • Allegations of serious care incidents requiring investigation

    Summary of reviews

    Brookdale Crown Point is described by families as a homelike, well‑kept facility with a strong emphasis on memory care and social engagement. Positive impressions center on a compassionate caregiving culture, a bright single‑story layout, private resident rooms that accept personal furnishings, attractive outdoor gardens and walkways, and visible efforts to maintain cleanliness. The facility offers several on‑site services such as laundry and hair care, adaptive dining areas, and an established activities program led by a long‑tenured director; these features contribute to frequent family‑inclusive events and a lively calendar of themed activities and outings.

    Care quality and staff behavior generate mixed but distinct themes. Many families praise individual caregivers for patience, warmth, and responsiveness, and they report that residents receive attentive, personalized attention—particularly within the memory‑care unit which several families described as small, secure, and well organized. At the same time, reviewers indicate variability in staff performance: weekend shifts, holiday coverage and certain employees are sometimes characterized as less engaged. Chronic staffing pressure is a recurring operational concern and reviewers link it to reduced engagement in some shifts. In addition, there are noted concerns about clinical coordination in specific cases, including medication oversight and hospice collaboration; a few families described serious incidents that they felt were not fully addressed, which points to uneven clinical oversight and incident‑response processes.

    Dining and activities are frequently cited strengths. Meals are generally described as high quality, with special family dinners, themed events, and regular social programming. Residents have access to multiple dining rooms with seating arranged to assist different levels of independence. Activity offerings are broad—karaoke, outings, crafts, reminiscence work such as Life Story shadow boxes, and community events—and these are often highlighted as contributors to resident well‑being and family satisfaction. Occasional comments mention menu repetition or blandness, suggesting some variability in culinary experience.

    The physical environment is a commonly praised element: the community is described as bright, orderly, and recently refreshed in places, with secure grounds, gardens, and interior spaces designed for visibility and resident safety. However, the facility also shows signs of aging infrastructure. HVAC and heating/cooling reliability, some bathing equipment, closet doors and other maintenance items have been flagged, and families noted delays in repairs. Housekeeping is generally credited with keeping spaces tidy, but staffing constraints have been mentioned as limiting responsiveness to cleaning and small maintenance tasks.

    Management and administration exhibit mixed feedback. Positive notes describe helpful admissions staff, good tour experiences, and proactive event coordination. Conversely, administrators are sometimes criticized for turnover, inconsistent communication, and billing problems—examples include unclear extra charges, billing errors, and at least one instance where account handling escalated to collections in a way that concerned a family. These administrative and communication gaps, combined with the clinical and staffing variability described above, create the primary tension in otherwise favorable impressions of daily life at the community.

    Overall pattern and guidance: Brookdale Crown Point appears to deliver a strong, family‑oriented experience for many residents—especially in memory care and social engagement—backed by a clean facility and committed activities staff. The principal operational weaknesses are inconsistent staffing and engagement, aging building systems with occasional maintenance delays, and administrative/billing processes that families should review carefully. Prospective residents and families would benefit from an on‑site visit that includes discussion of staffing ratios (including weekend coverage), maintenance response times, medication and clinical‑care escalation procedures, billing transparency, and examples of how the community addresses incidents and family concerns.

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    Location

    Map showing location of Brookdale Crown Point

    Brookdale Crown Point is located at 10050 Old St Augustine Rd, Jacksonville, FL, 32257.

    About Brookdale Crown Point

    Brookdale Crown Point is a single-story senior living community that offers several care services and living options, including assisted living, independent living, skilled nursing, and memory care for people living with Alzheimer's or other forms of dementia, and the place used to be called Clare Bridge of Jacksonville. The community is designed to help older adults find a level of support that matches their needs, and the campus offers progressive care so that as needs change, residents can stay in one place while getting more support if needed because of the ECC and LNS licenses, so aging in place is possible here. Residents can choose private or companion studio suites, and these apartments have large windows, bathrooms, Wi-Fi, and cable options, and residents usually decorate their living spaces with their own belongings and mementos to make things feel more like home, and the suites are pet-friendly, which lets people bring small animals along if they like.

    The memory care area uses a person-centered approach, and the Daily Path program helps create a structured day for people living with dementia, using cues, activity spaces, and secure indoor and outdoor features that let residents safely explore the building or relax in places like the indoor atrium, the sunroom, or the garden courtyard with brick walkways, greenery, and a pergola. Across the campus there are many common areas like a crafts room, TV lounge, bistro, library, dining room, and a spacious activity room, and the design makes it easy for residents to find their way, with features such as circular paths, enclosed courtyards, keypad entry, and an emergency alert system for safety. Meals are prepared on-site, and dining is structured with familiar recipes and an easy seating arrangement to keep things simple and comfortable, including a dementia-friendly dining program, and guest meals are also available.

    Staff are on hand around the clock, including a part-time nurse, and many have specialized training in dementia and Alzheimer's care, so residents receive consistent and familiar care from people who know their history and needs; services include assistance with daily living, medication reminders, on-site pharmacy, housekeeping, laundry, and maintenance. Residents can enjoy salon and spa services, educational programs, fitness and wellness activities, facilitated outings, music, arts and crafts, and recreational events, plus outside amenities like gardens, and there's transportation for doctor's visits and community outings. The community accepts residents who speak English, Spanish, French, or Tagalog, and there's access to support services like VA aid and home sale assistance, while religious services are available as well.

    Apartments allow natural light, which is good for houseplants and pets, and the building keeps things on one level, making it easier to move around. For people who want to keep their living flexible, Brookdale Crown Point offers month-to-month rentals. There are also features like an on-site bistro kitchen, a TV and music lounge, and a community area with a fireplace and bookshelves. Residents can join many types of activities and feel supported by trained staff who focus on creating a safe, comfortable, and stable environment.

    About Brookdale

    Brookdale Crown Point is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

    People often ask...

    Brookdale Crown Point offers competitive pricing, with rates starting at a cost of $4,800 per month.

    Brookdale Crown Point offers assisted living and memory care.

    There are 31 photos of Brookdale Crown Point on Mirador.

    The full address for this community is 10050 Old St Augustine Rd, Jacksonville, FL 32257.

    No, Brookdale Crown Point does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Florida, the Agency for Health Care Administration (AHCA) licenses assisted living facilities and publishes the results of its standard, complaint, and monitoring inspections.

    License number11964646
    StatusActive
    Facility typeAssisted Living Facility
    Capacity38 residents
    View the official license record

    Inspection Reports

    29

    Reports

    0

    Type A Citations

    0

    Type B Citations

    8

    Complaints

    14

    Years

    18 Feb 2026Standard
    Found no deficiencies.
    • A0001DEFINITIONS
    05 Jan 2026Complaint
    Investigated a complaint follow-up and concluded that previously cited deficiencies were corrected.
    18 Nov 2025Complaint
    Investigated a complaint; found deficiencies in background screening clearinghouse practices, including failing to timely add two employees to the Clearinghouse roster.
    • ZZ814BACKGROUND SCREENING CLEARINGHOUSE
    16 Jun 2025Complaint
    Found no deficiencies. The complaint investigation related to generator monitoring found no deficiencies at the time of the survey.
    18 Mar 2025Standard
    Concluded that no deficiencies were found during the investigation.
    13 Jul 2023Standard
    Found no deficiencies during the survey.
    30 Aug 2021Complaint
    Found no deficiencies identified during a complaint survey conducted on August 30, 2021.
    23 Mar 2021Complaint
    Investigated a complaint and found no deficiencies. The evaluation on 2021-03-23 concluded no deficiencies at the time of the survey.
    • A0004LICENSURE - REQUIREMENTS
    17 Feb 2021Monitor
    Found no deficiencies during an infection control focus visit conducted on 2021-02-17.
    24 Jan 2020Standard
    Found no deficiencies during the biennial re-licensure survey.
    07 Aug 2019Complaint
    Investigated the complaint and found no deficiencies. The investigation occurred on 2019-08-07.
    26 Mar 2019Monitor
    Found no deficiencies identified during an unannounced monitoring survey.
    28 Nov 2017Standard
    Found no deficiencies during an unannounced biennial relicensure survey conducted on 11/28/2017.
    28 Jun 2017Monitor
    Found no deficiencies during the survey.
    29 Mar 2016Complaint
    Investigated and confirmed that previously cited deficiencies were corrected; no new deficiencies were identified.
    • A0078STAFFING STANDARDS - STAFF
    29 Feb 2016Complaint
    Identified deficient staffing records for two staff members, with missing required annual documentation and outdated health-related assessments.
    • Class 3A0078STAFFING STANDARDS - STAFF
    16 Dec 2015Standard
    Found that previously cited deficiencies were corrected during a desk review, and no new deficiencies were cited.
    • A0031RESIDENT CARE - THIRD PARTY SERVICES
    • A0081TRAINING - STAFF IN-SERVICE
    • A0082TRAINING - HIV/AIDS
    • A0090TRAINING - DO NOT RESUSCITATE ORDERS
    13 Nov 2015Standard
    Identified deficiencies in third-party service contracts and staff training during a biennial relicensure survey.
    • Class 3A0031RESIDENT CARE - THIRD PARTY SERVICES
    • Class 3A0081TRAINING - STAFF IN-SERVICE
    • Class 3A0082TRAINING - HIV/AIDS
    • Class 3A0090TRAINING - DO NOT RESUSCITATE ORDERS
    28 Sept 2015
    Investigated the licensee's compliance and found that previously cited deficiencies were corrected on the day of the revisit.
    • A0055MEDICATION - STORAGE AND DISPOSAL
    09 Jun 2015Monitor
    Found medications not securely stored; a medication cart was unlocked and unattended in a common area, exposing medications.
    • Class 3A0055MEDICATION - STORAGE AND DISPOSAL
    13 Feb 2015Monitor
    Found no deficiencies identified during a state licensure limited nursing services survey.
    04 Nov 2014Monitor
    Found no licensure deficiencies after the unannounced survey.
    13 Mar 2014Monitor
    Identified no deficiencies after a monitoring survey conducted on March 13, 2014.
    23 Dec 2013Standard
    Found that previously cited deficiencies were corrected during the follow-up visit.
    • AN276LNS - NURSING SERVICES
    15 Oct 2013Standard
    Found no deficiencies identified during the Extended Congregate Care survey conducted in October 2013.
    15 Oct 2013Expansion
    Verified that previously cited deficiencies were corrected during the revisit.
    14 Aug 2013Expansion
    Found deficiencies in staffing documentation and training, as well as nursing services, including missing provider statements for staff and failure to properly monitor a resident's stockings.
    • Class 3A0078STAFFING STANDARDS - STAFF
    • Class 3A0090TRAINING - DO NOT RESUSCITATE ORDERS
    • Class 3AN276LNS - NURSING SERVICES
    15 Nov 2012Monitor
    Concluded that previously cited deficiencies were corrected during the revisit.
    • AE210ECC - TRAINING
    • A0078STAFFING STANDARDS - STAFF
    04 Sept 2012Monitor
    Identified a deficiency for extended congregate care training; a direct care staff member did not receive the required ECC training within six months of employment.
    • Class 3AE210ECC - TRAINING

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Brookdale Crown Point. The information above has not been verified or approved by the owner or operator. For exact information, please contact Brookdale Crown Point directly. There is no cost for this service. We are compensated by the community you select.

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