Pricing ranges from
    $4,132 – 4,958/month

    Alura Senior Living

    777 Roy Wall Blvd, Rockledge, FL, 32955
    4.6 · 91 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Beautiful caring safe but pricey

    I placed my mom at Alura and overall I'm pleased: the building is beautiful and hurricane-resistant, staff are genuinely caring and responsive (Memory Care leads Mary and Marcia shine), activities are abundant, dining is strong, and the community feels safe and clean. Administration is available and quick to address problems, and nurses/PCAs generally stay on top of care, giving us real peace of mind. Downsides: it's expensive, there's notable staff turnover and occasional communication/medical gaps, no landline service (cell phones work), and menus/meal saltiness and some logistical issues have come up. I would recommend it - just confirm staffing, medical coverage, and costs before committing.

    Pricing

    $4,132+/moSemi-privateAssisted Living
    $4,958+/mo1 BedroomAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management

    Healthcare staffing

    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Scheduled daily activities

    4.57 · 91 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.4
    • Meals

      4.2
    • Amenities

      4.5
    • Value

      3.1

    Pros

    • Beautiful, resort-like architecture and decor
    • Brand-new, bright and clean facility
    • Extensive indoor and outdoor common spaces (courtyards, koi pond, pool, raised gardens)
    • Wide range of amenities (movie theater, bars, coffee bar, salon, ice cream truck visits)
    • On-site fitness center, physical therapy, and exercise room
    • Active social calendar (live music, Bingo, Wine Down Wednesday, parties, crafts)
    • Flexible dining (no assigned seating, ability to eat on own schedule)
    • Many reviewers praised food quality and variety (five-star cuisine noted frequently)
    • Attentive, kind, and personable staff widely praised
    • Strong memory-care leadership and personnel (frequent mention of Mary and memory care team)
    • On-site nursing presence and occasional physician availability
    • Prompt emergency response and perceived resident safety
    • Engaged residents and visible socialization in many reports
    • Locally owned, community-minded leadership with a clear vision
    • Family-like atmosphere and staff that know residents by name
    • Good layout and apartment features (balconies, large bathrooms, comfortable rooms)
    • Well-maintained and secure grounds and facilities
    • Helpful admissions/tour staff and useful information packets
    • Positive leadership attributes noted (responsiveness, integrity, caring)
    • Pet-friendly environment

    Cons

    • Inconsistent care quality across shifts; reports of understaffing and high turnover
    • Medication administration and clinical/medical coordination concerns
    • Variable or poor family communication in some cases
    • Some reviewers reported cleanliness problems in specific rooms or units
    • High cost and affordability concerns; pricing considered expensive
    • Food quality inconsistent for some residents (too salty, limited options, special diet accommodation issues)
    • Promises or services sometimes not delivered as expected
    • Operational/management disorganization reported (transportation, administration, paperwork)
    • Engagement not uniformly delivered; some residents stayed isolated in rooms
    • Deposit/refund processes not always transparent without asking
    • Limited in-room kitchen and smaller closet/room size complaints for some apartments
    • Technology/utility limitations (no landlines due to carrier service issues)
    • Occasional reported incidents of staff misconduct/theft and need for ownership response
    • Not ideal for residents with high medical needs according to some reviews
    • Mixed reviews on nursing aides and variability in front-line caregiving

    Summary review

    Overall impression: The reviews of Alura Senior Living paint a picture of a visually impressive, newly built senior community with many hotel- and resort-like amenities, a strong social environment, and large pockets of genuinely caring staff and leadership. Most reviewers emphasize the facility’s attractive design (chandeliers, cozy hearths, bright common areas), well-maintained grounds (central courtyard, koi pond, raised gardens), and plentiful communal spaces (movie theater, bars, salon, gym). For families prioritizing environment, amenities, and an active social calendar, Alura repeatedly stands out as an appealing option.

    Facilities and amenities: The facility is consistently described as brand new, bright, and clean with thoughtful resident spaces. Outdoor courtyards, balconies, and raised gardening plots are frequently mentioned as highlights. Indoor amenities — a movie theater, coffee bar, salon, gym, craft room, and multiple gathering spaces — contribute to the resort-like feel. Many reviewers called out specific features they appreciated: large rooms and bathrooms, flexible dining areas without assigned seating, and regular entertainment such as live music and themed events. The physical therapy and exercise offerings and presence of on-site rehabilitation were noted positively by families that required those services.

    Staff and leadership: A dominant positive theme across reviews is the warmth, kindness, and dedication of many staff members. Memory care leaders and staff, particularly individuals named in multiple reviews (for example Mary), are singled out as exceptional, creating comfort and reassurance for families. Several reviewers also praised the nursing team, hospitality staff, activities staff, and facility leadership (Kris, Melissa, Krystal and others) for caring, accessible, and resident-centered approaches. Conversely, reviewers also reported variability: front-line staffing shortages, high turnover, and mixed competency levels among aides. Leadership responsiveness is often praised when issues are raised, but there are multiple accounts where problems were only resolved after family escalation.

    Care quality and medical oversight: Reviews about clinical care are mixed. Many families praised prompt emergency responses, strong nursing leadership, helpful on-site nurses, and effective physical therapy services. A subset of reviews, however, raise serious concerns about medication administration, inconsistent clinical communication, and limited capacity for residents with high medical needs. These comments suggest that while Alura has clinical resources on-site, the execution and consistency of clinical care can vary by shift and by unit. Families with complex medical needs should confirm staffing ratios, medication protocols, and clinical oversight during touring and move-in.

    Dining and activities: Dining impressions are generally positive but inconsistent. Numerous reviewers celebrate the food, calling it plentiful, varied, and restaurant-quality with daily specials and two entree choices. At the same time, multiple reviewers report disappointments: meals described as salty, limited in variety, or not accommodating special diets. Activities are a strong selling point for many — active calendars, live music, game nights, and social groups are frequently cited — but some reviewers counter that engagement falls short for certain residents and that isolated residents may not receive enough proactive outreach. In short, both dining and activities are strengths overall but execution is uneven for some residents.

    Operational and administrative issues: Several reviewers describe operational growing pains typical of a new facility: disorganized management in areas like transportation and paperwork, deposit/refund opacity, and occasional facility-level glitches (phone set-up issues, furniture not provided, landline carrier problems). There are more concerning reports too: a few families said promised services were not ultimately delivered, and a handful described cleanliness lapses or alleged staff misconduct/theft that required owner intervention. While leadership is often credited with addressing problems, some families felt the initial response was defensive or slow.

    Cost, fit, and resident experience variability: Price is a recurring concern; multiple reviews call Alura expensive and question affordability. Several reviewers said they would choose Alura if costs were lower. There is also clear variability in fit — many residents thrive socially and physically at Alura, while others remained withdrawn or felt the community did not meet their particular care expectations. Memory care receives many accolades, yet clinical and caregiver consistency in other units is less uniformly praised.

    Patterns and recommendations: The dominant pattern is one of high potential and many real strengths — excellent design, robust amenities, and many devoted staff — combined with inconsistent operational and clinical execution in places. Families report outstanding experiences when individual staff and leaders are strongly involved; at the same time, understaffing, turnover, and communication lapses create notable negative experiences for other families. Prospective residents and families should verify current staffing levels, ask detailed questions about medication management and clinical protocols, clarify dining and special-diet accommodations, and request references from current families. They should also tour multiple apartments to compare room sizes and storage, and discuss financial terms (refund and deposit policies) up front.

    Bottom line: Alura Senior Living earns strong marks for facility quality, aesthetic appeal, amenities, and many compassionate staff members — particularly in memory care and certain clinical/therapy areas. However, inconsistent caregiving continuity, some operational issues, and cost concerns temper the overall picture. The community appears to be evolving: many reviewers praise leadership vision and improvements over time, suggesting that while Alura can offer an outstanding environment and care for many residents, due diligence on staffing, clinical capabilities, and contract terms is essential before committing.

    Location

    Map showing location of Alura Senior Living

    About Alura Senior Living

    G And E Assisted Living LLC offers a supportive environment tailored to meet the unique needs of seniors seeking quality assisted living services. This community provides a comprehensive care approach designed to ensure residents feel comfortable, safe, and valued. G And E Assisted Living recognizes the importance of skilled nursing care and the involvement of visiting medical professionals, ensuring that residents have access to the necessary expertise for both routine and specialized health needs.

    Residents at G And E Assisted Living can enjoy a variety of living options, including semi-private and private rooms, each thoughtfully arranged to create a homelike atmosphere. The community places strong emphasis on offering amenities that promote independence while also providing assistance when needed. Whether residents are seeking a vibrant independent living setting, require memory care, or need respite care on a short-term basis, G And E Assisted Living is equipped to accommodate a broad range of care requirements.

    Pet-friendly policies further contribute to the warm and welcoming environment at G And E Assisted Living. Recognizing the bond between seniors and their animal companions, the facility welcomes pets, offering residents the comfort and joy that comes from having their beloved animals close by. The care team also includes a nurse on staff, underscoring the commitment to attentive, professional support available around the clock.

    At G And E Assisted Living, every aspect of daily life is approached with compassion and respect for residents’ preferences and well-being. The total cost of care reflects the high standard of service, with options available for both semi-private and private accommodations. Through a blend of professional care, comfortable living arrangements, and a focus on enriched daily experiences, G And E Assisted Living strives to provide a secure and fulfilling home for every resident.

    People often ask...

    Nearby Communities

    • Aerial view of HearthStone at Leesburg senior living facility showing a large, single-story building with multiple wings, surrounded by landscaped gardens, parking lots with cars, and a road on one side. The building has a gray roof and beige walls, with green trees and bushes around the property.
      $2,580 – $4,390+4.4 (64)
      Semi-private
      assisted living, memory care

      HearthStone at Leesburg

      1309 Marlene St, Leesburg, FL, 34748
    • Exterior view of a large, multi-story senior living facility building under a clear blue sky with an American flag on a flagpole in front and a well-maintained grassy lawn surrounding the building.
      $4,350 – $5,655+4.4 (165)
      Semi-private • Studio
      assisted living, memory care

      The Summit of Lakewood Ranch

      11705 Evening Walk Dr, Lakewood Ranch, FL, 34211
    • Exterior view of a modern multi-story senior living facility building at dusk with balconies, palm trees, and illuminated lights along the facade and entrance area.
      $5,500+4.5 (114)
      1 Bedroom
      independent, assisted living, memory care

      Belmont Village Senior Living Fort Lauderdale

      1031 Seminole Dr, Fort Lauderdale, FL, 33304
    • Exterior view of a large, multi-story yellow and beige building with balconies and a green dome on top, illuminated at dusk with trees in the foreground and city buildings in the background.
      Pricing on request4.8 (214)
      suite
      independent living, assisted living

      The Palace at Coral Gables

      1 Andalusia Ave, Coral Gables, FL, 33134
    • Pedestrian-friendly street lined with multi-story residential buildings with ground-floor shops and palm trees under a blue sky.
      Pricing on request4.8 (154)
      suite
      independent, assisted living, memory care

      Mirabelle

      7400 SW 88th St, Miami, FL, 33156
    • Exterior view of Renaissance on Peachtree, a multi-story building with large windows and a covered entrance. The building is surrounded by trees and greenery under a partly cloudy blue sky.
      $5,300+4.3 (118)
      2 Bedroom
      independent living, assisted living

      Renaissance on Peachtree

      3755 Peachtree Rd NE, Atlanta, GA, 30319

    Assisted Living in Nearby Cities

    1. 53 facilities$5,320/mo
    2. 50 facilities$5,367/mo
    3. 63 facilities$5,200/mo
    4. 51 facilities$5,200/mo
    5. 48 facilities$5,357/mo
    6. 48 facilities$5,250/mo
    7. 51 facilities$5,244/mo
    8. 24 facilities$4,562/mo
    9. 14 facilities$4,485/mo
    10. 8 facilities$4,149/mo
    11. 42 facilities$5,483/mo
    12. 20 facilities$5,566/mo
    © 2025 Mirador Living