Pricing ranges from
    $4,000 – 5,200/month

    The Pointe

    9797 Bay Pines Blvd, St. Petersburg, FL, 33708
    4.1 · 88 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Warm staff, nice campus, caution

    I toured and spent time here and found warm, attentive staff who often go above and beyond and a bright, well-kept campus close to the VA and water. Rooms are clean and accessible, meals are generally good (bigger lunches), and there are plenty of activities-though memory-care programming felt limited. My biggest concerns were unclear pricing and surprise extra fees, chronic staffing turnover/understaffing, and occasional lapses in care and cleanliness on some units. Overall I was pleased with the community vibe and staff compassion, but I'd insist on clear billing and closely monitor care if you move a loved one in.

    Pricing

    $4,000+/moSemi-privateAssisted Living
    $4,800+/mo1 BedroomAssisted Living
    $5,200+/moStudioAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.09 · 88 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.4
    • Staff

      3.8
    • Meals

      3.1
    • Amenities

      4.1
    • Value

      2.3

    Pros

    • caring and compassionate staff
    • hands-on, responsive leadership and directors
    • knowledgeable and warm concierge/marketing staff
    • quick response to requests and needs
    • flexible levels of service and respite/short-term trials
    • long-tenured and attentive caregivers
    • one-level/accessible layout and apartment-like units
    • private bathrooms and reasonably large rooms in many units
    • clean, bright, and well-lit facility in many reports
    • attractive courtyard and large outdoor areas
    • convenient location near the VA and family
    • active and varied activities programming (gardening, bingo, art, field trips)
    • van/transport service for outings
    • on-site medical direction and coordinated care services
    • around-the-clock staff presence and medication administration
    • welcoming, homey, small-community atmosphere
    • good move-in/transition coordination for many families
    • apparent culture of caring among many staff and long-term residents
    • apartment-like feel rather than institutional
    • transparent pricing discussion reported by some reviewers
    • positive experiences in memory care units from some families
    • staff who engage residents and improve mood/quality of life
    • cleaning and maintenance praised by many residents and families
    • chefs and meals praised by multiple reviewers

    Cons

    • chronic understaffing and high employee turnover
    • inconsistent quality of care between shifts and units
    • occasional medication errors and distribution inconsistencies
    • dining problems: shortages, repetitive meals, late or missing cooks
    • laundry issues: broken machines, detergent shortages, misplaced clothing
    • billing problems: surprise charges, nickel-and-dime fees, lack of transparency
    • poor communication with families at times
    • front desk inattentive or unhelpful on some visits
    • maintenance and housekeeping lapses reported by some (unclean rooms, odor, severe filth)
    • memory care concerns: small unit, minimal supervision, resident distress in some cases
    • management issues: poor leadership, absentee managers, uneven corporate oversight
    • safety and hygiene incidents reported in a minority of reviews (filth, feces)
    • lack of on-site driver service for extended periods
    • extra fees for care beyond base pricing and unclear inclusions
    • delayed escalation when resident care needs increase
    • inconsistent activity scheduling in a few reports (some mention no activities)
    • some rooms are small or studio-only with limited common space
    • some reviewers report poor after-hours communication and responsiveness
    • food quality declined recently for some reviewers
    • instances of theft reported

    Summary review

    Overall sentiment across the reviews is mixed but leans positive in many accounts: numerous families and residents repeatedly highlight a genuinely caring staff, compassionate leadership, and an engaged, homey environment. Many reviewers name specific staff (directors, concierge, dining staff) who go above and beyond; these consistent personal endorsements point to pockets of excellent interpersonal care and strong relationships between staff and residents. The campus layout, private bathrooms in many units, accessible one-level design, attractive courtyard and outdoor areas, and closeness to the VA and families are frequently cited as important strengths. Residents and families commonly praise the activities program — gardening, bingo, arts, field trips, music and visits — and a friendly social atmosphere that supports residents’ quality of life. Several reviewers also appreciate the apartment-like feel, around-the-clock presence of staff, on-site medical coordination, and flexible options such as respite trials and different levels of service.

    However, a prominent and recurring theme is variability and inconsistency. Many reviews contrast glowing accounts of compassionate, responsive employees with reports of chronic understaffing, high turnover, and poorly trained or inattentive staff on other shifts or in different units. This variability affects core services: medication distribution and scheduled personal care (showers, feeding assistance), housekeeping, and laundry have been described as inconsistent. Specific operational problems noted across multiple reviews include laundry machine breakdowns, missing or mislaid clothing, detergent shortages, and delays or errors in med administration. Several families described the need to press leadership to escalate care when a resident’s needs increased, indicating that monitoring and timely reassessment are not uniformly reliable.

    Dining and food service emerge as another split area. A number of reviewers praise the chef and meals, describing well-prepared dishes and ample portions. At the same time, multiple reports mention repetitive menus, supply shortages, and occasions when cooks did not show up or breakfast was late. Requests for more meal variety and fresh fruit were common, and some families said food quality declined over the last several months. Billing and pricing transparency is a significant concern for many: reports of surprise charges, nickel-and-dime billing, extra fees for services thought to be included, and slow or confusing refunds contribute to frustration. A number of reviewers recommend clearer disclosure of what is included in base pricing and better documentation around extra charges.

    Management, leadership, and corporate oversight appear to be inconsistent themes. While many reviews single out excellent leaders and responsive managers who make families feel confident (naming staff such as Pedro and Traci in positive contexts), others describe poor management, absentee or frequently changing managers, and systems that allow inconsistent training and supervision. These management gaps often correlate with the operational problems above: staffing shortages, training lapses, and poor after-hours communication. Several reviews call out the front desk or corporate tour guides as inattentive or ineffective, while other reviews praise tour staff as fantastic; this again reinforces the wide range of experiences.

    There are also serious negative reports that, while less frequent, are important to note: allegations of poor sanitation, neglect, and even instances described as filth or feces in rooms/floors, medication not provided, and severe mismanagement. Memory care receives mixed reviews — some families praise individualized attention and good dementia-focused care, while others describe minimal supervision in the memory unit, distressing scenes involving residents, and a unit too small for needs. These more severe negative accounts suggest that while many residents thrive at The Pointe, there is a non-negligible minority of cases where care and cleanliness fall well below expectations.

    In summary, The Pointe presents as a community with strong, compassionate staff and many features families value: accessible layout, active programming, pleasant grounds, and an engaged culture in several units. At the same time, reviewers consistently report variability tied to understaffing, turnover, and management inconsistency that can affect medication management, laundry, dining, billing transparency, and memory-care reliability. Families considering The Pointe should weigh the many positive interpersonal and environmental factors against the documented risks of inconsistent operational performance. Practical steps for prospective residents or family members include asking for recent staffing ratios, written details on what is included in monthly fees, clarification about how and when care levels are reassessed and escalated, and direct observation of multiple shifts (including evenings/nights and weekends) to get a fuller sense of consistency across the community.

    Location

    Map showing location of The Pointe

    About The Pointe

    The Pointe offers a range of living choices like assisted living, memory care, independent living, and even respite or adult day care for those who need short-term help, and residents can pick studio or one-bedroom apartments, all set up with zero entry showers, emergency pull cords, big bay windows, laminate floors, and ceiling fans with light kits, plus there are private bathrooms and some rooms come fully furnished for comfort. The staff stays on-site and awake around the clock to lend a hand with bathing, dressing, medication reminders, and other day-to-day needs, and there's always a nurse available 24 hours a day, which gives families some real peace of mind that someone's looking after their loved ones at any time of day or night. There's meals served three times a day-restaurant-style, and sometimes they do special dining events or weekly happy hours with live music, and folks say the food's generally pretty good with lots of choice, and since the place is pet-friendly, you'll see dogs or cats around, making it feel more like home to a lot of people. The Pointe provides housekeeping, laundry, and all the basics like cable, Wi-Fi, and transportation for appointments or outings already rolled into the usual price, and for veterans, there's a sizable community since this spot sits just across from the VA Medical Center and only about a mile from the beach, which is handy for walks or visits with friends and family out by the sea.

    For activities, you've got an active social calendar that includes things like games, a walking club, Be Fit exercise classes, Tea Talks, arts and crafts in the activity room, and the library and computer room offer quiet spots for reading or browsing the internet, and every week there's a Town Hall Meeting so folks can hear what's new or bring up any topics that matter to them, so there really is a sense of community involvement with what goes on day to day. The outdoor areas have shaded courtyards and patios with furniture where you can sit with a cup of coffee, and inside, people gather in the common rooms, socializing just like in a longtime neighborhood, and the on-site beauty salon means you don't have to head out for a haircut or bit of pampering. For those with memory care needs, The Pointe sets aside private memory care rooms with shared same- bathrooms, extra safety features to reduce confusion or prevent wandering, and staff use individualized wellness plans designed to help each resident make the most of their abilities, stay engaged, and feel safe. Memory care offers planned activities, mind games, and quieter spaces with soothing touches, and staff receive training in dementia and Alzheimer's support, so people with memory loss get focused care in a secure area.

    The Pointe keeps the focus on practical help and giving residents options, and whether someone needs a lot of support or only a little, the place adapts with different care packages, making it possible to "age in place" as needs change, so you don't have to move out if you need a bit more help down the line. The amenities run from the simple to the more upscale, like billiards, fitness center, and a nice calendar of social events, and the apartments themselves have a bit of a boutique feeling but stay easy to get around in, and there's always an eye on safety with 24-hour emergency response. The Pointe recognizes the value of both independence and support, so residents keep making daily choices about how they want to spend their time and who they want to be with, with staff there to respect personal routines and preferences. With everything from home health care for those who need it to planned off-site outings, plus the easy access to shops, restaurants, and the outdoors, the Pointe sits on four quiet acres and offers a living situation where people can keep active, safe, and well cared for without feeling lost in the crowd. The focus always comes back to each person's dignity and joy, with room for fun, friendship, and memory-making at a pace that feels comfortable for everyone.

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